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PT On RT
PT On RT
PT On RT
Heena Thanki1
Narayan Baser2
Abstract
Investors’ investment decision is much dependent on his/her risk-taking capability, which in turn
depends on a variety of factors. Majority of the studies carried out on this topic associate the financial
risk tolerance (FRT) with demographics (gender, marital status, age, education income, etc.) of the
investor. A handful of the studies on this topic establish a link between FRT and personality type.
FRT refers to the investors’ ability to allow the uncertainty of returns while taking their investment
decision. Most of the past studies on the related topics have taken Myers-Briggs Type Indicators (MBTI)
or big five personality types, whereas the present study has taken Personality type A and B for finding
its association with risk tolerance level. Identifying Personality type A and B is much easier and less
time-consuming as compared to other models. Hence, in real life, financial planners also can use the
outcome of this study in preparing the investment strategy for their clients. Past studies have focused
either on demographics or on personality type, while the current study combines the effect of both
the variables and adds to the existing literature. The present study adopts a single cross-sectional
descriptive research design. To satisfy the objective, required data were gathered through a structured
questionnaire with a “Financial Risk Tolerance Scale,” “Personality Scale,” and basic demographic
questions using a convenience sampling methodology. An analysis of data indicates that personality type
and demographic variables such as gender, marital status, occupation, and income are found significant
in determining FRT of investor, while age and education are found insignificant.
Keywords
Risk tolerance, financial risk tolerance (FRT), investment behavior, demographic factor, personality type
1
Shri Jairambhai Patel Institute of Business Management (NICM), Gandhinagar, Gujarat, India.
2
School of Petroleum Management, Pandit Deendayal Petroleum University, Gandhinagar, Gujarat, India.
Corresponding author:
Heena Thanki, Shri Jairambhai Patel Institute of Business Management (NICM), Near Infocity Gate 01, Indroda Circle,
Koba–Gandhinagar Road, Infocity Gandhinagar, Gujarat 382007, India.
E-mail: heenakssbm@gmail.com
Thanki and Baser 43
and Grable and Lytton (1999a) were of the opinion Thanki (2015), and Ansari and Phatak (2017) were
that gender is not a significant variable in deterring of the opinion that the relationship between age
one’s FRT. and FRT is nonlinear.
From Table 1 it can be seen that out of total 329 • Education: Graduation and above = 1, below
investors, 61.1 percent were male and 38.9 percent graduation = 0; (independent variable)
were female. Out of the sample, 48.9 percent was • Occupation: Entrepreneur = 1, non-
married people, 62.6 percent of the investors in the entrepreneur = 0; (independent variable)
sample selected belong to the age group of below 40 • Income: Above 500,000 = 1, below 500,000
years and 61.1 percent of investors in the sample = 0; (independent variable)
has graduation and above education qualification.
Stepwise multiple regression analysis was run in
In the sample, 76.3 percent of the investors has
SPSS for finding out the interactive impact of
income below 500,000, and 41.6 percent of the
personality type and demographic factors on FRT.
investors in the sample selected were entrepreneurs.
Stepwise multiple regression analysis was
conducted to examine the relationship between
Analysis and Discussion personality type, various demographic variables, and
risk tolerance. Stepwise multiple regression methods
Gathered data were coded and entered into SPSS
include or remove one independent variable at each
for statistical analysis. Following codes were used
step, by default based on the probability of F statistic;
to code the data.
at each stage, the model gets better. Here, five models
• Risk tolerance: Scale data (actual score on have been developed by stepwise regression model,
FRT Quiz); (dependent variable) and at each stage, R2 and adjusted R2 increase. The
• Personality type: Scale data (actual score on model with the highest R2 is considered for the final
personality test; independent variable) analysis. It can be seen from Table 2 that value of R
• Gender: Male = 1, female = 0; (independent (model 5) is 0.730, which shows the positive
variable) correlation between the independent variables
• Marital status: Single = 1, married = 0; (demographics and personality type) and study
(independent variable) variable (FRT). Adjusted R2 in Model 5 is, 0.525,
• Age: Below 40 years = 1, above 40 years = which implies that 52.5 percent of the changes in the
0; (independent variable) FRT level is explained by the independent variables.
The F-test of overall significance indicates FRT = 15.368 + 0.103; Personality type +
whether the linear regression model provides a better 3.696; Gender + 2.884; Marital status + 2.992;
fit to the data or not. If the p value is less than 0.05 (at Occupation + 2.421 Income.
5% significance level), then the model is said to be There exists a positive relationship between
significant. It is clear from Table 3 that p value of personality type and FRT. A high score on
Model 5 is less than 0.05, which provides sufficient personality dimension represents Personality type
ground for the significance of the model. A so it can be concluded that investors with type A
According to Tables 4 and 5, in Model 5 out of personality are more risk-takers than those with
seven independent variables, five variables, type B personality. The conclusion is in line with
namely personality type, gender, marital status, the findings of Carducci and Wong (1998) and
occupation, and income, were found significant, Kannadhasan et al. (2016).
while age and education were found insignificant. Male are more risk-takers than female, which
While assessing the values of constant and reconfirms the age-old stereotype in the Indian
unstandardized beta, the following model for the context and reconfirms with the conclusion of the
prediction of the FRT can be developed: findings of Bajtelsmit and Bernasek (1996), Faff
(2008), Yao and Hanna (2004), Fehr-Duda et al. Hallahan et al. (2004), Joo and Grable (2004), Yao
(2006), Anbar and Eker (2010), Weber et al. and Hanna (2004), Dohmen et al. (2011), and
(2012), Thanki (2015), Dawson and Henly (2015), Thanki (2015). While it contrasts with the findings
Ansari and Phatak (2016), and Shusha (2017), of Grable (2000), Hallahan et al. (2003), de Venter
while it is in contrast with the findings of Embrey (2006), and Watson and McNaughton (2007).
and Fox (1997) and Grable and Lytton (1999a). Entrepreneur, being inherent risk-taker, takes
Unmarried or single individual’s risk tolerance more financial risk than the non-entrepreneur. This
level is high as compared to that of a married one. finding is similar to that of Meyer et al. (1961),
The conclusion is in conformity with the previous Grey and Gordon (1978), Hammond et al. (1967),
similar findings of Grable and Lytton (1998), Thanki (2015), and Ansari and Phatak (2016).
Table 4. Coefficientsa
Unstandardized Standardized
Coefficients Coefficients
Model B Std Error Beta T Sig.
(Constant) 15.157 1.179 12.857 0
1.
Personality type 0.171 0.013 0.582 12.957 0
(Constant) 15.999 1.088 14.698 0
2. Personality type 0.126 0.013 0.431 9.438 0
Gender 5.456 0.697 0.357 7.832 0
(Constant) 15.599 1.058 14.749 0
Personality type 0.116 0.013 0.397 8.867 0
3.
Gender 4.912 0.684 0.322 7.177 0
Marital status 3.022 0.637 0.199 4.746 0
(Constant) 15.675 1.023 15.318 0
Personality type 0.103 0.013 0.353 7.989 0
4. Gender 3.863 0.697 0.253 5.542 0
Marital status 2.992 0.616 0.197 4.856 0
Occupation 3.194 0.662 0.21 4.821 0
(Constant) 15.368 1.01 15.221 0
Personality type 0.103 0.013 0.353 8.108 0
Gender 3.696 0.687 0.242 5.382 0
5.
Marital status 2.884 0.606 0.19 4.755 0
Occupation 2.992 0.654 0.197 4.577 0
Income 2.421 0.691 0.135 3.505 0.001
Source: The authors.
Note: Dependent variable: Risk tolerance.
a
50 Emerging Economy Studies 5(1)
There exists a positive relationship between Age of investor was found insignificant for the
income of investor and FRT; as income increases, determination of investors’ risk tolerance level.
risk tolerance level also increases. The finding The conclusion is in line with the findings of
reconfirms the findings of Grable and Lytton
Hallahan et al. (2003) and Anbar and Eker (2010),
(1998), Hallahan et al. (2004), Watson and
McNaughton (2007), Anbar and Eker (2010), while it is in contrast to the findings of Finke and
Weber et al. (2012), Farrell (2014), Thanki (2015), Huston (2003), Jianakoplos and Bernasek (2006),
Ansari and Phatak (2017), and Sutejo et al. (2018). and Gilliam et al. (2010).
Thanki and Baser 51
Education of investor was also found insignifi- demographic and socioeconomic factors related to
cant in the determination of FRT of Investor. The investor change, the investor’s position on the risk–
result is in line with the previous study by Hallahan reward spectrum will also change (Bertaut, 1998;
et al. (2003) and Thanki (2015) while it is in contrast Grable et al., 2006; Yao et al., 2004).
to the findings of Grable and Lytton (1999a), Grable
and Lytton (1999), de Venter (2006), Christiansen
et al. (2006), and Al-Ajmi (2008). Future Scope of Research
However, personality type, gender, marital This study was limited to personality type and some
status, occupation, and income are found significant selected demographic variables based on literature
in the determination of the FRT level of investor. reviews such as gender, age, income, occupation,
But the standardized beta would give the answer and marital status. A future research in this area can
that which factor has more influence on FRT. From add up the demographic variables such as the
Table 4, it can be seen that the most influencing
number of dependent and race. FRT decreases as
factor among all is personality type with 0.353 beta
the number of dependent increases (Chaulk,
followed by gender (0.242 beta), occupation (0.197
Johnson, & Bulcroft, 2003). There is also some
beta), marital status (0.190 beta), and income
(0.135 beta). Hence from the data, it can be research which postulates a positive correlation
concluded that personality type of investor has between financial literacy and FRT. Investors with
more influence on FRT as compared to that of higher financial knowledge and education score
demographic variables. These findings reconfirm high on the FRT scale (Grable, 2000).
the findings of Chitra and Shreedevi (2011). Gender
is the second leading influencing factor, followed Declaration of Conflicting Interests
by, occupation, marital status, and income. The authors declared no potential conflicts of interest
with respect to the research, authorship, and/or
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