Possible markets

TANIA VILLACAMPA | 10
Conscious consumers
Pet owners

NICHE
LGBTQ+ community
Travelers

MARKETS & Gamers

Homeowners

PRODUCTS Remote workers

Locals

A niche product is a
Niche Markets product targeting a
A segment of a larger market that has its own specific section of a larger
demands and preferences. industry and market.
Businesses pursue niche markets to build loyalty and
revenue with a largely-overlooked audience.
Niche markets have reduced competition, focused
efforts, and establish brand loyalty.
NICHE
If you become too dependent you may become MARKETING
vulnerable to any changes in the market.
Niche marketing is an
1. Price (e.g. luxury, moderate, discount) advertising strategy that
2. Demographics (gender, age, income level, focuses on a unique
education level) target market. Instead
3. Level of quality (premium, handmade, of marketing to
economical) everyone who could
4. Psychographics (values, interests, attitudes) benefit from a product
5. Geographics (residents of a certain country, or service, this strategy
city, or even neighborhood) focuses exclusively on
one group—a niche
market—or demographic
of potential customers
who would most benefit
from the offerings.