DRAFT MARKETING BUDGET (MONTHLY)

2019 - 2020 Projected expenses

Marketing Activity Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 2019/20 Total
Website redesign $2,000 $2,000 $1,000 $5,000
Incentive scheme $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400
Education Expo $3,300 $3,300
2020 Promotional brochure $1,500 $1,500
Community sponsorship $2,000 $2,000
TV advertising $2,000 $2,000 $2,000 $2,000 $2,000 $10,000
Contigency amount $800 $800
Total $200 $200 $200 $200 $1,700 $5,500 $200 $4,200 $4,200 $3,200 $2,200 $3,000 $25,000
REVISED MARKETING BUDGET (MONTHLY)

2019 - 2020 Projected expenses

Marketing Activity Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 2019/20 Total
Website redesign $2,000 $2,000 $1,000 $5,000
Incentive scheme $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400
Education Expo $3,300 $3,300
2020 Promotional brochure $1,500 $1,500
Community sponsorship $2,000 $2,000
Radio advertising $2,000 $2,000 $2,000 $2,000 $2,000 $10,000
Contigency amount $800 $800
Total $200 $200 $200 $200 $1,700 $5,500 $200 $4,200 $4,200 $3,200 $2,200 $3,000 $25,000
2019 - 2020 Actual Expenses
Marketing Activity Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 2019/20 Total
Website redesign $2,000 $2,000 $3,000 $7,000
Incentive scheme $200 $200 $200 $200 $200 $200 $200 $800 $600 $800 $800 $4,400
Education Expo $3,500 $3,500
2020 Promotional brochure $1,500 $1,500
Community sponsorship $2,000 $2,000
Radio advertising $2,000 $2,000 $2,000 $2,000 $2,000 $10,000
Contigency amount $0
Total $28,400
2019 - 2020 Budget vs. Actual
Marketing Activity 2019/20 Budget 2019/20 Actual Variances Percentage
Website redesign $5,000 $7,000 $2,000 40.0%
Incentive scheme $2,400 $4,400 $2,000 83.3%
Education Expo $3,300 $3,500 $200 6.1%
2020 Promotional brochure $1,500 $1,500 $0 0.0%
Community sponsorship $2,000 $2,000 $0 0.0%
Radio advertising $10,000 $10,000 $0 0.0%
Contigency amount $800 $0 -$800 -100.0%
Total $25,000 $28,400 $3,400 13.6%