ARELLANO UNIVERSITY

Senior High School Department

Juan Sumulong Campus
2600 Legarda St., Sampaloc, Manila

SCORE

2nd Grading
(Grading Period)

PRACTICAL RESEARCH 2
(Subject Area)

Name: Date: 11/25/23

Grade and Section: 12- ABM A10 DLP No. 2

Subject Teacher: Mr. Herbert Ibo Room Number: 302

CONCEPT NOTES/ WRITTEN WORKS:

 Students will draft their significance of the study by determining what will benefit others
and/or how readers will benefit or learn from your study. Students will draft their scope
and delimitation by identifying the key variables included and the area of exception.

Significance of the Study:

This study serves as a beacon for both academia and industry by unraveling the intricate
tapestry of social media's impact on marketing strategies, specifically within the domain of
Accountancy and Business Management students at Arellano University Juan Sumulong
Campus. The insights derived from this research not only enrich the scholarly discourse but also
offer tangible benefits to a broader audience.

Readers, encompassing students, educators, businesses, and marketing professionals, stand to

gain a multifaceted understanding of the evolving landscape of marketing in the digital age. The
findings act as a roadmap, guiding educators in refining pedagogical approaches to nurture
students' marketing prowess. For students, it provides a mirror, reflecting the dynamics of social
media's influence on their skill development, enabling them to navigate the professional
landscape with heightened acumen.

Businesses and marketing organizations find intrinsic value in the study's outcomes. The
nuanced exploration of how social media shapes the marketing competencies of ABM students
offers a strategic vantage point for recalibrating marketing strategies. Armed with these insights,
organizations can harness the emerging talents of future marketers, aligning their approaches
with the pulse of the digital era.

Scope and Delimitation:

This study carefully delineates its boundaries to provide a focused and nuanced exploration.
The key variables under scrutiny include the students' use of social media, their perceptions of
its advantages, and the consequent impact on the development of marketing skills. The study
exclusively pertains to Grade 12 students enrolled in the Accountancy and Business
Management at Arellano University Juan Sumulong Campus.

While the insights garnered from this research offer valuable contributions to the broader
understanding of social media in marketing, it is essential to acknowledge the geographical and
contextual limitations. The findings are specifically tailored to the unique educational
environment of Arellano University Juan Sumulong Campus, and extrapolation to other settings
requires cautious consideration.

In essence, the scope and delimitation ensure a meticulous examination of the chosen variables
within a specific academic context, fostering depth and accuracy in the study's outcomes while
acknowledging the contextual boundaries that frame its applicability.