Michael Jeffries

11/20/23

Rhetorical Rationale

For project 3, I stayed within my discourse community of athletes. I based my project on the

argument of gender inequality in sports. I used multiple genres in order to establish a call to action That

calls for the readers to take part in not only spreading awareness about this inequality, but also taking

steps towards equality in sports. The main goal is to bring more awareness and support to women in

sports in order to ultimately create equality in which gender plays no role. In sports, there's unfair

treatment between men and women. Women face challenges like less visibility, lower pay, and fewer

chances to progress than men. This inequality is seen from local to professional levels and is influenced

by deep-seated societal biases. My genres aimed to fix this, to encourage people to work to ensure equal

opportunities, fair representation, and to challenge stereotypes. My goal is to create a sports

environment that is more inclusive and fair. I decided to use three different genres. My first genre was an

infographic which I created using multiple facts about women's any quality. In this infographic I used five

different topics in which I had text describing why each topic was important and how it relates to

women's inequality. My second drone route was a speech. I decided to use a speech because it can be

delivered in various settings depending on the audience and context. For example I could deliver it at a

sport event or a conference because the audience is likely to have high interest in sports and it allows for

targeted and engaged audiences. I could also use this speech at a community forum or a town hall

meeting because that allows for a broader reach within a local community. My third and final genre, was

a strand of tweets. I decided to create a Entity for myself in order to make my tweets appear more

reliable as well as broadening the audience. I decided to make the tweets from a university called
“Jeffries University of Athletics”. I created this university because I figured that it would be an easier and

more clear way to spread awareness. I created three tweets, all of which consisted of short positive

sentences calling the reader to push for equality.

My first genre was an infographic. I chose an infographic because people naturally like visuals.

They make information easy to understand and remember by using clear images and simple messages. In

my context of gender equality in sports, my infographic highlighted key facts like pay differences and

unequal opportunities, making a persuasive case for fairness. It also allowed for easy comparisons

between male and female athletes. By telling a story with data, infographics can connect emotionally

with the audience. They're easily shareable on social media, making the gender equality message

accessible to more people. The clear and straightforward presentation of information helps everyone

understand and support the cause. Lastly, I chose to make the infographic because it can include a direct

call to action, encouraging the audience to actively contribute to promoting gender equality in sports.

Overall, I used this genre in order to grab attention, simplify information, stress key points, and inspire

people to support positive change in gender equality in sports.

My second genre was a speech. I began by connecting with the audience's shared values,

like fairness and inclusivity in sports. I added convincing facts and real examples to help show

the existing inequalities logically. To make it more personal, I can change my tone during the

speech to add emphasis to certain parts or to appeal to my audiences’ emotions. By appealing

to shared values, I can stress how supporting gender equality benefits society and promotes

inclusivity. I framed gender equality as a positive and necessary change, emphasizing the

advantages of a sports environment that includes everyone. Finally, I used a strong call to action,

urging the audience to actively support and advocate for gender equality in sports. Using these
strategies, the speech aims to convince the audience to want positive change and work towards

a fair and inclusive sports culture.

My last genre was a tweet chain. My tweets advocated for gender equality in sports so I

decided to make the messages short and impactful. My Tweets use emotive language and

stories to connect with a diverse audience, and hashtags help reach a wider group. The language

is inclusive, emphasizing that everyone benefits from gender equality. Direct calls-to-action, like

retweeting or using specific hashtags, encourage engagement. Tweets can also stay timely by

connecting with current events. The language empowers individuals, urging them to see

themselves as contributors to a fairer future in sports. These choices make tweets a good genre

for promoting gender equality in sports. Because I created my tweets from a account posing as

a university of athletics, it added credibility to them. I figured it would appeal more to the

audience if they were reading tweets from a university of athletics rather than from a random

person. The tweets were kept short in order to keep the audience’s attention by providing short

and sweet, yet persuasive, tweets.

In conclusion, I strategically employed three different genres – infographic, speech, and tweet chain – to

effectively advocate for gender equality in sports. The infographic, with its visual appeal, simplified

information, and emotional connection, aimed to grab attention and make the case for fairness through

easily shareable content. The speech utilized a logical progression, connecting with shared values, and

employing emotional appeal to convince the audience of the positive impact of gender equality in

sports. The tweet chain, characterized by brevity and impactful language, targeted a diverse audience

and utilized hashtags for wider reach and engagement. By posing as a university athletics account, the
tweets gained credibility and aimed to maintain audience interest with short, persuasive messages. Each

genre served a unique purpose, collectively inspiring individuals to actively support and advocate for

positive change in gender equality within the sports landscape.

Michael Jeffries

11/20/23

Multi-genre Persuasive Campaign

First genre- Infographic

https://www.canva.com/design/DAF1ZBM99DQ/OFZwynWFmyBKLKFa_jwZmg/view?
utm_content=DAF1ZBM99DQ&utm_campaign=celebratory_first_publish&utm_medium=link&utm_s
ource=editor_celebratory_first_publish

Second Genre- Speech

Thank you for being here today. We're talking about a crucial issue: the equality of women in
sports. Women athletes have achieved a lot, breaking records and challenging stereotypes. But,
despite this progress, there's still a significant gender gap in sports. Everyone, regardless of
gender, deserves a fair chance to pursue their passions and compete at the highest levels.
Promoting equality in women's sports is a step toward broader gender equality. Treating
women's sports with the same respect as men's sends a powerful message that talent knows no
gender, breaking down stereotypes and barriers. Think about the impact on future generations.
When girls see women excelling in sports, they're inspired to dream big. Providing equal
opportunities paves the way for a future where talent knows no gender. In conclusion,
advocating for equality in women's sports is about fairness, justice, and inclusivity. This builds a
society valuing the potential of every individual, regardless of gender. Thank you.

Third Genre- Tweet