Sales Management Reviewer diversify their portfolio and strengthen their
position in the global energy market
Lego Group Company
- Billund, Denmark (Country/Europe)
- Founded by Ole Kirk Kristiansen
Strategies
- Licensing & merchandising mentality
- Social media/content marketing strategy
- Remains “parent-approved” at all costs
- Continues educating and training its
employees
Canon
- Ōta, Tokyo, Japan (Country/Asia)
- Founded in 1937
Strategies
- Company’s corporate level strategy is based
on the philosophy of kyosei
- strives to achieve global prosperity and
contributes positively to the welfare of
mankind
- providing innovative and attractive products
as well as profitable solutions and services.
- Thoroughly strengthen competitiveness of
industry-oriented business groups.
- Improve group wide productivity through
extensive reinforcement of Canon's global
headquarter functions.
- Segmenting, Targeting, and Positioning
(STP)
- Segmenting - Canon uses a mix of
demographic, geographic, and psychographic
segmentation strategy for different set of its
businesses. Targeting - Differentiated
targeting strategy is used by the company in
order to serve different segment of customers
accordingly. Positioning - Canon uses value
based and user benefit positioning strategies
based on the products offered to the
customers and customer groups.
- Canon derived gains in efficiency across
development, production, and sales through
various collaborative efforts aimed at
overcoming internal organizational barriers
Ecopetrol
- Colombia (Country/South America)
- Founded in 1951
Strategies
- Ecopetrol pursues opportunities for
international expansion and partnerships to
- building a strong global brand presence
through effective communication of their
values and achievements
- building strategic partnerships with other
companies in the energy sector, as well as
potential collaborations with governments
and institutions
- to satisfy customers' energy needs and
establish and preserve solid business-to-
business (B2B) relationships via skillful
contract management and negotiation
Martex Farms
- Puerto Rico (Country/North America)
- established since 1989
- Venancio "Veny" Marti is the president of
Martex Farms
Strategies
- Innovative agronomic techniques include a
carefully studied low tree-density planting
scheme, pruning and careful management of
the fields, and a sophisticated irrigation
system that provides just the right amount of
water and nutrients.
- ability to control and manage our orchards
flowering.
Air Tahiti Nui
- French Polynesia (Country/Australia)
established in 1996
- CEO Michel Monvoisin
Strategies
- ensure the provision of a highly consistent
long-term service alongside the development
of the tourist industry in French Polynesia,
while also maintaining the high standards of
operational safety.
- advertising channels including Google Ads,
social media, outdoor, digital billboards, and
print media to educate travel agents
- prioritizes customer service by offering low
fares, 24-hour reservation options, flight
delays, cancellations, and accommodating
passengers with disabilities and special needs
MNT Group
- South Africa (Country/Africa)
- MTN was started in the year 1994
Strategies
- Creating and managing stakeholder value,
and innovation and best practice sharing
describe our approach to our work, people,
and other stakeholders
- Tangible priorities under creating a distinct
customer experience, driving sustainable
growth, and transforming our operating
model define how we at MTN strive to gain a
sustainable competitive advantage and
superior shareholder returns
- building the largest and most valuable
platform business with a clear focus on
Africa
Pegasus Hotel of Jamaica Limited
- Kingston,Jamaica (Country/North America)
Strategies
- Direct selling activities
- Offering competitive rate packages
- Advertising
- Participating in overseas sales trips, trade
shows, and tourism promotions
- Continuing to host a superior, effective, and
user-friendly website
- Promotion on our active social media
networks
Petróleos de Venezuela Company
- Venezuela (Country/North America)
Strategies
- responsible for marketing and distributing
petroleum products in the country and
consistently meet the needs of the domestic
market
- promotion or participation in those activities
aimed at promoting the country’s
comprehensive, organic and sustainable
development
Royal Bank of Canada (RBC)
- Canada (Country/North America)
Strategies
- Leveraging new technologies and creating an
exceptional digital client experience is only
part of their strategy
Tullow Oil
- Ghana (Country/Africa)
Strategies
- to contribute to the prosperity of Africa and
its host nations through the safe, efficient,
collaborative and transparent exploitation of
oil and natural gas resources.
- Developing discovered resources, near field
and infrastructure -led exploration and M&A
- Managing cost and capital to deliver a robust
balance sheet
- Operating to uncompromising standards of
ethical conduct
- Improving the everyday lives of people in our
host nations
- Nurturing a collaborative, caring and open
work environment
Coca-Cola
- Argentina (Country/South America)
- founded in 1886 by Dr. Jhon S. Pemberton
- James Quincey, the current CEO
Strategies
- to become a total beverage company by
offering a wide range of drinks, including
carbonated and non-carbonated, low and no-
sugar options, in more packages and
locations
- The company also invests in bottling partners
and then divests its equity stakes to establish
a franchising model.
- Coca-Cola aims to gain new customers,
market share, stakeholder impact, and market
leadership
Telstra
- Melbourne (Country/Australia)
Strategies
- to accelerate growth, enhance customer
experiences through predictive analytics and
localized support, and capitalize on
permanent shifts in how people work and live
- An exceptional customer experience you can
count on
- Leading network and technology solutions
that deliver your future
- Sustained growth and value for shareholders
- The place you want to work.
Kenana Sugar Company
- Sudan (Country/Africa)
- was incorporated in March 1975
Strategies
- expansion of KSC’s business by following a
diversificationstrategyfocusing on related
businesses
 - transformation of related by-products into
revenue streams
- maximizationof KSC’score business through
operational development programmes
- continuously identify and captures
opportunities.

Unilever
- United Kingdom (Country/Europe)
Strategies
- Emotional Branding by promoting healthy
body images
- . Unilever is using a combination of channels,
which includes product labels, websites,
careline phone numbers and/or consumer
leaflets to communicate openly with their
consumers
- broad product selection
- consistent product quality
- decision-making process that prioritizes the
requirements and preferences of the customer

Zara
- Spain (Country/Europe)
- Established in 1963
Strategies
- Zara, a global fashion retailer, has achieved
success through fast fashion, social media
marketing, limited editions, unique in-store
experiences, influencer collaborations,
personalization, sustainability, and
community engagement. The brand releases
new collections, creates exclusivity, and
engages with ecoconscious customers
through personalization and sustainability
initiatives.
- Zara's product line is segmented for men,
women, and kids, resulting in lower pricing
and high-profile designs. The brand's large
customer base and continuous innovation
attract fashion-oriented customers,
enhancing its competitive advantage through
freshness, scarcity, and attractive word-of-
mouth.
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