CLC / CAPSTONE RESEARCH LITERATURE REVIEW
Literature Research Review
APA citation of article:
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Example:
Greenberg, M. T., Weissberg, R. P., O’Brien, M.
U., Zins, J. E., Fredericks, L., Resnik, H., & Elias,
M. J. (2003). Enhancing school-based prevention
and youth development through coordinated
social, emotional, and academic learning. The
American Psychologist, 58(6–7).
Nair, Madhu. (2019, April 11). Top
Successful Tips for Student Entrepreneurs.
University of the People.
Lukins, Stephanie. (2023, March 30). 8 Tips
Retrieved from (website address):
https://eds-a-ebscohost-
com.ezproxy.student.twu.ca/eds/
pdfviewer?vid=3&sid=bf7dbe23-d95c-
412e-90f9-4bob231566f2%40pdc-v-
sessmgr04
https://www.uopeople.edu/
blog/top-successful-tips-for-
student-entrepreneurs/
https://
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POINTS FROM THE ABSTRACT. YOU NEED
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Create a flexible plan: Begin with a well-thought-out
business plan that outlines your unique value proposition,
identifies your target audience, and lays out your
operational approach. However, always be ready to
make adjustments and change direction when you
encounter obstacles.
Find a mentor: Reach out to individuals with experience
who can provide valuable advice and assist you in
expanding your professional connections. Mentors can
be discovered within your college community or through
networking groups.
Be persistent: Perseverance is a key factor in the journey
of entrepreneurship. Anticipate challenges and setbacks,
but maintain the right mindset to overcome difficult
situations.
Understand Your Target Market: Realize that your
product or service won't appeal to everyone. Investigate

To Help You Become A Young Entrepreneur. www.topuniversities.com/
Top Universities.
You, Y. (2021, June 26). Top 25 Korean
Foods: Loved by both Koreans and
Foreigners. Chef’s Pencil.
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student-info/careers-advice/8-
tips-help-you-become-young-
entrepreneur
https://www.chefspencil.com/
top-25-korean-foods/
the desires, requirements, behaviors, and attitudes of
your specific audience to customize your offering
effectively.
Craft a Robust Business Strategy: Formulate a well-
defined and unbiased business plan to gain credibility
and increase the likelihood of your startup's success.
Exercise Prudent Financial Management: Even if your
initial funds are limited, it's crucial to handle your finances
judiciously to ensure the long-term viability of your
business.
The passage discusses the global appeal of Korean
cuisine and provides insights into a variety of traditional
Korean dishes categorized by their primary ingredients
and preparation methods. Here's a summary of these
categories and some notable dishes within each:
Korean Rice-Based Dishes:
Bibimbap: This dish combines mixed rice with
vegetables, typically seasoned with either red pepper
paste or soy sauce.
Gimbap: These are Korean seaweed rice rolls that
contain an assortment of ingredients like spinach and
pickled radish.
Korean Noodle Dishes:
Japchae: A stir-fry dish featuring glass noodles made
from sweet potato starch, mixed with various vegetables.
Ramyun: Korean instant noodles, known for their cost-
effectiveness and simplicity.
Naengmyeon: Cold noodle dishes available in two main
styles, Pyeongyang and Hamheung.
Korean Soups:
Kimchi Jjigae: This stew is prepared with kimchi and

Richard, Summerfield (2014). The
importance of an effective marketing
strategy. (n.d.). Financier
Worldwide.
‌ customer relationships, and optimizing distribution
chansky, rachel. (2022, June 17). How to
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https://
www.financierworldwide.com/
the-importance-of-an-effective-
marketing-strategy#:~:text=An
%20effective%20marketing
%20strategy%20should
https://audiencex.com/insights/
other components, often including pork and tofu.
Samgyetang: A chicken soup made with a whole chicken,
ginseng, and other ingredients, traditionally consumed
during the hot summer months.
Sundubu Jjigae: A spicy soft tofu stew, a favorite in
Korean restaurants worldwide.
Gamjatang: A soup using pork backbone, often enjoyed
as a remedy for hangovers.
Budae Jjigae: This is an "army stew," born out of fusion
cuisine after the Korean War, featuring ingredients such
as ham, sausage, kimchi, and red pepper paste.
The passage underscores the broad diversity of Korean
culinary offerings and their increasing popularity both
locally and on the global stage.
The primary aim of any business is to create shareholder
value, and this goal should guide executive decisions in
various areas. Marketing strategies play a crucial role in
achieving this by enhancing a company's reputation and
brand, ultimately leading to higher stock prices. Key
factors include leveraging existing brands, nurturing
channels. Regular evaluation and risk assessment of
marketing strategies are essential.
Customized marketing strategies that consider customer
preferences and data collection to build trust are critical
in today's ever-changing business environment. Flexibility
is crucial to adapt to unforeseen challenges. Once
established, this strategy should be consistently applied
to protect and enhance the company's brand.
Diversifying your marketing strategies to suit various

Create a Multicultural Marketing Strategy.
AX Insights.
Microeconomics vs. macroeconomics: how
they differ and why both are essential.
(n.d.). (2023, Feburary 16).
Www.cmich.edu.
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how-to-create-a-multicultural-
marketing-strategy/#:~:text=To
%20take%20your%20brand
%20global
https://www.cmich.edu/blog/all-
things-higher-ed/how-
microeconomics-and-
macroeconomics-
differ#:~:text=From%20gross
%20domestic%20product
%20(GDP
cultural environments is vital for business growth. To
achieve global brand success while maintaining quality, a
multicultural programmatic advertising approach is
necessary. This approach customizes marketing
campaigns to align with the cultural values of the
intended audience.
Developing a multicultural marketing strategy entails the
identification of new markets or specific market
segments. This process involves research to align
cultural values with your current product messaging. If
there is a mismatch, making adjustments to slogans,
creative elements, and content can enhance connections
with customers.
Multicultural marketing is closely associated with the
principles of diversity, equity, and inclusion (DEI). It
recognizes that people are drawn to brands in unique
ways and aims to improve product accessibility while
ensuring that customers feel understood and valued
Macroeconomics and microeconomics have distinct
areas of study. Macroeconomics delves into major
economic matters on a national or global scale, like GDP,
inflation, and unemployment, with far-reaching
consequences. In contrast, microeconomics focuses on
smaller-scale issues related to individuals, families, or
entities, often within specific industries, without direct
involvement in national policies. Despite these variations,
the two fields are interconnected, as choices and actions
at the microeconomic level can shape the overall
economy, while decisions at the federal level can affect
individual consumers.