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  • ODC Kingfisher Airlines

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    hritik chauhan
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    The document summarizes the challenges faced by Kingfisher Airlines related to its contextual and structural dimensions. For its contextual challenges, it discusses economic cycles, fuel price volatility, regulatory environments of international operations, and managing global partnerships. For structural challenges, it discusses integrating new technology while maintaining existing systems, adapting to technological advancements, and satisfying customer needs in every way. The document then lists ways Kingfisher can overcome structural challenges such as maintaining service excellence and costs, strategic planning, training employees, embracing technology, communication, financial strength, agility, and innovation.

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    Organizational Design and change

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    ODC Kingfisher Airlines PPT

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    The document summarizes the challenges faced by Kingfisher Airlines related to its contextual and structural dimensions. For its contextual challenges, it discusses economic cycles, fuel price volatility, regulatory environments of international operations, and managing global partnerships. For structural challenges, it discusses integrating new technology while maintaining existing systems, adapting to technological advancements, and satisfying customer needs in every way. The document then lists ways Kingfisher can overcome structural challenges such as maintaining service excellence and costs, strategic planning, training employees, embracing technology, communication, financial strength, agility, and innovation.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views7 pages

    ODC Kingfisher Airlines

    Uploaded by

    hritik chauhan
    The document summarizes the challenges faced by Kingfisher Airlines related to its contextual and structural dimensions. For its contextual challenges, it discusses economic cycles, fuel price volatility, regulatory environments of international operations, and managing global partnerships. For structural challenges, it discusses integrating new technology while maintaining existing systems, adapting to technological advancements, and satisfying customer needs in every way. The document then lists ways Kingfisher can overcome structural challenges such as maintaining service excellence and costs, strategic planning, training employees, embracing technology, communication, financial strength, agility, and innovation.

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    © All Rights Reserved
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    of 7

    KINGFISHER

    AIRLINES
    GROUP - 12 PGDM Section (F)
    AMIT YADAV
    HARSH BOHRA
    HRITIK CHAUHAN
    PURVI GANDHI
    CHIRAG HOTWANI
    INTRODUCTION
    INCEPTION
    DISTINCTIVE
    BRANDING

    FLEET AND ROUTES


    AWARDS AND
    RECOGNITION

    LEGACY
    LUXURY
    REDEFINED
    FINANCIAL
    CHALLENGES
    FEATURES Hierarchical
    01 Structure

    02 Departmentalization

    Optimized Span of
    03 Control

    Centralization in
    04 Decision-Making

    Formalization of
    05 Processes
    INDUSTR
    BRAND Y
    RECOGN DYNAMIC
    ITIO N S

    LESSONS
    A L IN
    H I S T O R I C CRISIS
    G N I F I C A N C E MANAGE
    SI MEN T

    OPERA
    A N I S A T I O N AL TIONA
    OR G CHALL L
    STRUCTURE ENEGS
    Challenges faced regarding contextual dimension

    Economic Cycles: Economic conditions, such as recessions or


    economic downturns, affect passenger demand for air travel,
    disposable income, and overall profitability.
    Fuel Prices: Volatility in fuel prices impacts operational costs Globalization and International Operations: Cross-Border Regulations:
    significantly, influencing ticket prices and profit margins. Dealing with diverse regulatory frameworks, compliance issues, and
    as well as the legal and Regulatory Environment cultural differences in international operations might pose challenges in
    consistent service delivery. Managing Global Partnerships: Coordinating
    with global partners and integrating different operational systems could
    pose challenges in ensuring seamless collaboration.

    Customer Trust and Company Culture -Kingfisher is not known for its flight
    attendants' and pilots' kooky in-flight announcements and playful
    attitudes. Even the CEO has no say in it as per one of the reports; his main
    focus does not seem to satisfy the customer in every need. Kingfisher
    proves that it is possible to have a good time while saving money. Technology Integration: Adapting to rapid technological advancements
    while ensuring seamless integration and compatibility with existing
    systems could pose challenges as according to a report they were
    running short on working capital and the competitors meanwhile were
    busy expanding their technological components.
    Overcoming the Challenges as to Structural
    Dimension

    Maintain a balanced approach to service excellence and cost-effectiveness.


    Conduct thorough market analysis and strategic planning.
    Invest in employee training and development.
    Embrace technology and digital transformation.
    Foster open communication and collaboration.
    Maintain a strong financial position.
    Embrace agility and adaptability.
    Foster a culture of innovation and risk-taking.
    THANK YOU

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