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  • 20 Model Nhóm 5

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    Thắng Phan Huỳnh Đình
    13 views10 pages
    The selected documents discuss the influence of brand image and other factors on consumer purchasing decisions. Document 4 examines the impact of brand image on purchasing decisions for mobile phones in Bangladesh. Document 5 analyzes the influence of brand image, brand trust, and product quality on customer loyalty. Document 13 studies the impact of digital marketing on consumer buying behavior in Saudi Arabia, with brand popularity as a mediator.

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    20 model nhóm 5

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    The selected documents discuss the influence of brand image and other factors on consumer purchasing decisions. Document 4 examines the impact of brand image on purchasing decisions for mobile phones in Bangladesh. Document 5 analyzes the influence of brand image, brand trust, and product quality on customer loyalty. Document 13 studies the impact of digital marketing on consumer buying behavior in Saudi Arabia, with brand popularity as a mediator.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    13 views10 pages

    20 Model Nhóm 5

    Uploaded by

    Thắng Phan Huỳnh Đình
    The selected documents discuss the influence of brand image and other factors on consumer purchasing decisions. Document 4 examines the impact of brand image on purchasing decisions for mobile phones in Bangladesh. Document 5 analyzes the influence of brand image, brand trust, and product quality on customer loyalty. Document 13 studies the impact of digital marketing on consumer buying behavior in Saudi Arabia, with brand popularity as a mediator.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 10

    1. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.

    720151/full

    2. https://www.emerald.com/insight/content/doi/10.1108/PRR-08-2017-0034/full/html

    3. https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1110191/full
    4. https://www.semanticscholar.org/paper/Impact-of-Brand-Image-on-Purchasing-Decision-on-on-
    Foster/98048d762bbb420caa34972c7a067a59e9efb78b

    5. https://www.semanticscholar.org/paper/The-Influence-of-Brand-Image%2C-Brand-Trust%2C-
    Product-Amron/b48375dc175bdcb0eb0b9d0f44fac8b412b664a3

    6. https://www.ijrpr.com/uploads/V2ISSUE6/IJRPR501.pdf
    7. https://www.tandfonline.com/doi/abs/10.1080/02650487.2019.1596446

    8. https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01055.pdf
    9.
    https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.atlantis-press.com%2Farticle
    %2F125986546.pdf&psig=AOvVaw3qoXVmbw-
    5741vTjL3AqcZ&ust=1701515198720000&source=images&cd=vfe&opi=89978449&ved=0CB
    MQjhxqFwoTCMDY9ZiM7oIDFQAAAAAdAAAAABAR

    10. https://www.mdpi.com/2199-8531/7/4/211
    11.
    https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.frontiersin.org%2Farticles
    %2F10.3389%2Ffpsyg.2021.720151&psig=AOvVaw0bdIvcTdyxJFIpl1esgqXd&ust=170151553
    3345000&source=images&cd=vfe&opi=89978449&ved=0CBMQjhxqFwoTCKj6rbiN7oIDFQA
    AAAAdAAAAABAi
    12. https://www.hilarispublisher.com/open-access/the-impact-of-advertisement-on-buying-behavior-
    of-the-children-2223-5833-1000220.pdf
    13.

    https://www.researchgate.net/publication/
    372039345_The_Impact_of_Digital_Marketing_on_Consumer_Buying_Behavior_in_Saudi_Ara
    bia_Brand_Popularity_as_a_Mediator
    14. https://osf.io/4dv2s/download

    15.
    https://www.sciencedirect.com/science/article/pii/S2667096822000453
    16. https://www.diva-portal.org/smash/get/diva2:1582255/FULLTEXT01.pdf

    17.
    https://www.emerald.com/insight/content/doi/10.1108/JRME-07-2020-0097/full/html?
    skipTracking=true

    18.
    https://www.frontiersin.org/articles/10.3389/fpsyg.2021.808525/full

    19.
    https://www.google.com/url?sa=i&url=https%3A%2F%2Fjournal.uib.ac.id%2Findex.php
    %2Fcombines%2Farticle%2Fdownload
    %2F4723%2F1408%2F&psig=AOvVaw1LM0jecmsig2ne3E2tso5v&ust=1701516511331000&s
    ource=images&cd=vfe&opi=89978449&ved=0CBMQjhxqFwoTCOjp2oqR7oIDFQAAAAAdA
    AAAABBU

    20. https://www.researchgate.net/figure/Research-Model-and-Hypotheses_fig1_331874350
    Chọn model số 4,5,9,13.

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