Republic of the Philippines

Isabela State University

Jones Campus
College of Criminal Justice Education

BUSINESS PROPOSAL

In Partial Fulfilment
Of the requirement on the subject Entrepreneurial Management for the
Degree of Bachelor of Science in Criminology

Submitted by:
Andres, Lady Joi
Damaso, Ellen Grace
Maddela, Lyca
Milay, Jobert

Submitted to:
Ms. Jessica B. Curibang

INTRODUCTION
 Jell’s Bagoong Alamang is a fermented condiment that contains lot of
health benefits. It is mainly made of minute shrimp or krill and spices such
tomato, garlic, onion, and chili pepper. The bagoong alamang used
contains high level of essential fatty acid like D.H.A. and polyunsaturated
fatty acid that can help reduce bad cholesterol levels in your blood and
lower your risk of heart disease and stroke. They also provide nutrients to
help develop and maintain your body’s cells and brain cells. The spices
used are also rich in vitamin C, potassium, lycopene, vitamin B6,
manganese, vitamin A, vitamin K, iron, thiamin, copper, and a great source
of folate which are salutary in our health especially in this time of pandemic.
The bagoong alamang itself is already a dish, which can help the
consumers to save their time for cooking or when they don’t have time to
cook. It is also inseparable from “manggang hilaw” and other traditional
Filipino delicacies. It persists and remains to be part of our regular diet and
is used as a flavor extender in the preparation of some types of indigenous
foods.
The owners of Jell’s Bagoong Alamang wants to be a delightful part
of everyone’s day by creating pleasurable food and enabling individual
taste.

PROBLEM STATEMENT

 How can we help the community in satisfying their cravings and at the
same time maintaining their good health?
 How can we help the community keep healthy in an affordable price?
 How can we provide quality products to the community?

HOW BIG IS THE PROJECT?

The target market of the business is any individuals regardless of
their social and economic status, gender, religion, etc. The business is
located at Jones, Isabela. However, the products will be also available in
Shopee and Lazada checkout. In this way, those who wants to try the
products but far from Jones can still purchase. The business has also
Facebook, Instagram, and Tiktok account as means for advertisement and
promotion. Physical store will be located at Public Market, Jones, Isabela.

SOLUTIONS
 Jell’s Bagoong Alamang will satisfy the cravings of the community
because of its unique taste. It comes with original, sweet and spicy,
spicy, and pork bagoong alamang flavor. The ingredients used are
rich in vitamins and minerals which helps the customers in
maintaining their good health.
 Jell’s Bagoong Alamang very affordable and yet nutritious. The
benefits that the customers will get is more than enough for its price.
 In spite of its affordable price, the management of Jell’s Bagoong
Alamang ensures a quality product. It is process in accordance to
health protocols and serve to the community sealed and sanitize.

UNIQUE SELLING POINT

Aside from the fact that Jell’s Bagoong Alamang is nutritious, affordable,
and well-process, the management promotes good relationship with the
community. With these we will be able to get the loyalty of our customers.
The management also offers discount to customers who will purchase 1
box above. Discount vouchers will be available in shopee and lazada
checkout. Loyalty card will also give to every customer which in the end of
the year, gifts will be given.
 COST OF THE PRODUCT
The product comes with 4 flavors, the original will be 50 per bottle, the
sweet and spicy will be 55, the master spicy will be 60, and the pork
bagoong alamang will be 80. Every bottle contains 200 grams. The product
will be sell per bottle so that everyone can try it and it will also available per
box in lower price.

Marketing Strategy
The management will be using facebook, Instagram, and tiktok in
promoting the products. Through the use of this social media platforms
people around the world can reach it. E-commerce platforms such shopee
and lazada will be use also so that everyone can check it out.

FUNDING
For every 30 pieces of bagoong alamang, the business will spend 1170
pesos including the packaging. 700 for the gas which will last for 5 to 6
months.

PROCEDURE
Step 1. Heat the pan and put the oil until it boils. For the Pork Bagoong
Alamang, sear the pork until the oil comes out.
Step 2. Add tomato, garlic, and onion then sautés until it caramelized.
Step 3. Put the raw shrimp paste, sugar and vinegar then stir. Add the chili
pepper for sweet and spicy and master spicy flavor.
Step 4. Cover and cook in a low heat for about 15 minutes.
Step 5. Stir it once a while .
Step 6. Check if it is already cook then transfer it to a bowl.
Step 7. Let it cool down then prepare the sterilized bottles.
Step 8. Transfer to the bottles then cover it tightly.
Step 9. Ready to serve to the community.