Brand book

Marketing Club, MaSh

IIM BANGALORE
Coco Cola India Pvt Ltd.
Name Coco Cola India Pvt Ltd.
Industry Consumer goods: Nonalcoholic beverages: juice drinks, waters, enhanced
waters, ready-to-drink teas and coffees, and energy and sports drinks
Key People Muhtar Kent, Chairman
James Quincey, President and CEO

Headquarters Atlanta USA

Employees 61,800
Revenue USD 35,410 Million
Goal to Help Collect and Recycle a Bottle or Can for Everyone it Sells by
2030
People: Inspiring each other to be the best we can be by providing a great
place to work
Portfolio: Offering the world a portfolio of drinks brands that anticipate
and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and building mutual
Vision loyalty
Planet: Being a responsible global citizen that makes a difference by
helping to build and support sustainable communities
Profit: Maximizing long-term return to shareholders, while being mindful
of our overall responsibilities
Productivity: Being a highly effective, lean and fast-moving
organization.

Our mission is:

• To refresh the world in mind, body and spirit
• To inspire moments of optimism and happiness through our
Mission
brands and actions
• To create value and make a difference.

• Leadership: The courage to shape a better future

• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
Core Values
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well

COMPANY OVERVIEW
The Coca-Cola Company (Coca-Cola) manufactures, distributes and markets non-alcoholic
beverages. The company offers more than 4,100 beverage products including 1,300 low and
no-calorie products and owns, licenses and markets more than 500 non-alcoholic beverage
brands including the world's top five non-alcoholic sparkling drink brands: Coca-Cola, Diet
Coke, Fanta and Sprite. Coca-Cola's 21 billion-dollar brands include Ayataka, I LOHAS,
Glaceau Smartwater, Ice Dew, Fuze Tea, Gold Peak, Glaceau vitaminwater, Simply, Dasani,
Minute Maid Pulpy, Aquarius, Schweppes, Del Valle, Powerade, Georgia, Minute Maid,
Coca-Cola Zero Sugar, Diet Coke/Coca-Cola Light, Sprite, Fanta and Coca-Cola.

Sparkling beverage products are marketed under Coca-Cola, Sprite, Diet Coke or Coca-Cola
Light, Fanta Orange, Fanta Zero Orange, Fanta Apple, Cherry Coke, Coca-Cola Zero or Coke
Zero, Schweppes, Sprite, Diet Sprite, Sprite Zero and Sprite Light brands. Juices and juice
drinks are marketed under Del Valle, Dobriy, Simply, Minute Maid Pulpy and Minute Maid
brands. Its iced coffee and tea drinks include Nestea teas, Georgia coffees and Dogadan teas.
Bottled water brands include Ciel, Dasani, Glaceau smartwater, Ice Dew, Kinley, and
Glaceau
Smartwater. Its energy drinks brands include Burn, Relentless, NOS and Full Throttle. Offers
sports drinks under Powerade and Aquarius brands and other still beverages under Glaceau
Vitamin water and FUZE brands.

Coca-Cola's total India revenue is 23 billion Indian rupees. The country’s largest beverage
maker Coca-Cola India is slowly but steadily transforming itself, as the pressure to move
away from fizzy drinks and target health-conscious consumers grows. In the past three
years, the Indian unit has launched nearly two dozen products in categories such as juices,
water, and milk-based beverages, taking its revenue contribution from non-fizzy drinks to 40
per cent from 25 per cent. Coca-Cola had also indicated last year that it would like to make
Maaza, its popular mango juice drink, into a billion-dollar brand by 2023.

COMPANY DESCRIPTION
In 1950, the Coca-Cola company opened in India but in 1977, they chose to exit the country after
the Governments’ new law of dilution of equity of MNCs. On October 24, 1993, they decided to
move back to India.
The company claims to be supporting sustainable development and inclusive growth by
focusing on issues relating to water, environment, healthy living, women empowerment,
sanitation and social advancement.
Coca-Cola India launched 5by20 initiative in 2010, which is the company’s global program to
empower economically, 5 million women entrepreneurs across six segments by 2020.
Coca-Cola India and NDTV launched Support My School in association with the UN-Habitat,
Charities Aid Foundation (CAF) in 2011. It undertakes the core activities of providing
improved access to water, appropriate sanitation facility for girls and boys, improved overall
school infrastructure and environment, provision for sports and recreation facilities and
recharging groundwater through rainwater harvesting in government schools in rural and semi
urban areas. India is Coca Cola's sixth-biggest market for aerated products and as its
momentum in the western market is slowing down, it's aiming to make up for the lost ground
by diversifying the portfolio in a country poised to be a mega economy in near future. The
company would be battling with Amul and Hindustan Unilever for a piece of Rs. 10,000 crore
ice-cream segments.
Brands

Perception Map
SWOT Analysis
The Coca-Cola Company (Coca-Cola) is a global beverage manufacturing company. Billion-
dollar brands, a comprehensive bottling and distribution system, and cost efficiency are the
company’s major strengths, whereas legal issues, and the business performance of bottling
investments remain major areas of concern. In the future, intense competition, stringent
regulations and water scarcity could affect the company’s business operations. However,
growth in soft drinks consumption, tax reform in the US, responding to socio-cultural trends,
and the VEB business unit are likely to provide further growth opportunities.

Strengths Weakness
• Billion-Dollar Brands • Legal Issues
• Comprehensive Bottling and Distribution • Business Performance: Bottling
System Investments
• Cost Efficiency
Opportunity Threat
• Acquisitions • Water Scarcity Could Impact
• Tax Reform in the US • Profitability
• Growth in Soft Drinks Consumption • Stringent Regulations
• Responding to Socio-Cultural Trends • Intense Competition
• VEB Business Unit

Coco Cola in News

• Coca-Cola takes 'Limca' to no-fizz segment, signs on Neeraj Chopra. The move
comes amid escalation of launches in the healthier space by foods and beverages
companies globally, as consumers opt for these products especially after the
pandemic. The electrolytes and glucose beverage is a sports drink, and broadbases the
company's portfolio beyond fizzy drinks, which currently includes low-sugar juices,
and Coke Zero.
• The Coca-Cola hopes to achieve 100 pc recycling of bottles, cans in 2-3 yrs in
India. Recycling post-consumer packaging is one of the three focus areas of Coca-
Cola Company's ESG (Environment, Sustainability and Governance) priorities. The
other two are related to water and sustainable agriculture.
• Maaza turns the fastest growing brand for Coca-Cola. The company is stepping
up nutrition as a core growth vertical globally as well as in India, and is investing
heavily in dairy and glucose-based drinks to broadbase its portfolio beyond core fizzy
drinks.
• Coca-Cola started adding fruit juice to its aerated drinks with Fanta in 2016,
more than a year after Prime Minister Narendra Modi urged multinational carbonated
beverage firms such as Coca-Cola and PepsiCo to mix natural fruit juice (at least 5%)
in aeratedbeverages to help augment fruit sales of Indian farmers
• Coca-Cola India has unveiled a new ad campaign for its recently launched ‘Share A
Coke’ initiative. #ShareACokeIndia is the Indian spin of Coca-Cola’s global
campaign, which has been reinvented to connect with the Indian consumers, taking
‘Relationships’ as the concept. With theme ‘Har Rishta Bola, Mere Naam Ki Coca-
Cola’, the narrative draws upon the significance of relationships for Indians.
Recent Campaigns

• The Thanda Campaign

https://www.youtube.com/watch?v=ihYlbi7zG1s

Coca-Cola has unveiled a new campaign ‘Coca-Cola - Khud Ko Jagaa, Ek Thanda

Lagaa’ featuring Indian actors Janhvi Kapoor and Ishaan Khatter. With this new
campaign, Coca-Cola aims to encourage people, especially the youngsters in the
country, to pause their hectic schedules, and take a break – with a Coke! The brand
empathizes with the youth and understands that ‘taking breaks’ is now more
important than ever, especially during these unprecedented times. As the younger
population grapples with everyday hurdles in their personal and professional lives,
the lively campaign film urges them to take short breaks regularly and enjoy a Coca-
Cola alongside, to rejuvenate them in body and mind, and spirit

• Coke Tables Campaign

https://www.youtube.com/watch?v=mMazTkUnrIc

Coca-Cola India has rolled out its new campaign ‘Coke Tables’ in Punjab,
featuring brand ambassador Diljit Dosanjh. The campaign will go live on TV
channels in Punjab and will also have a digital leg. “Coke Tables”, in line with the
company’s purpose of refreshing the world and making a difference, aims to
bring people together to share their meals with a Coca-Cola to create magical
moments of togetherness
Nestle
COMPANY OVERVIEW

NESTLÉ India is a subsidiary of NESTLÉ S.A. of Switzerland that operates in food business. With
eight factories and a large number of co-packers, Nestlé India is a vibrant Company that
provides consumers in India. It has more than 2000 brands ranging from global icons to local
favorites. Food products include milk products and nutrition, beverages, prepared dishes and
cooking aids, and chocolate and confectionery. Its milk products and nutrition include NESTLE
BABY & me, and NESTLE NESLAC. Its beverages include coffee products, such as NESCAFE,
NESCAFE CLASSIC, NESCAFE Sunrise, NESCAFE Cappuccino and NESCAFE GOLD. Its prepared
dishes and cooking aids products include MAGGI, MAGGI Oat Noodles, MAGGI Bhuna Masala,
MAGGI Vegetable Atta Noodles, MAGGI Nutri-licious PAZZTA and MAGGI Sauces. The
Company's chocolate and confectionery products include Nestle KitKat, Nestle BarOne, Nestle
Alpino, Nestle Munch, Nestle CLASSIC, Eclairs and POLO. Recent products are NesPlus and
Grekyo yogurt.

Vision & Mission:

Nestlé’s purpose is enhancing quality of life and contributing to a healthier future. Nestle
wants to help shape a better and healthier world. We also want to inspire people to live
healthier lives. This is how we contribute to society while ensuring the long-term success of
our company.

Brands
SWOT Analysis
Strengths
• The variety of brands gives Nestle a
strong ability to weather economics
because it serves many different
segments of the market.
• Well-established relationships with other
powerful brands, including Coca-Cola,
Colgate Palmolive and General Mills.
• Strong research and development
capabilities
Opportunity
• Growing middle classes in nations such
as China and India create larger and
broader markets for Nestle’s products.
Weakness
• Much of its sales depend upon a few
well-recognized brands. This makes the
company vulnerable to any sudden
changes in consumer behavior.
Threat
• Pressure to cut prices from large
retailers like Walmart
• Consumers spending time in
restaurants and hence less demand for
nestle products

Nestle CSR Activities:

• Nestlé India has brought about a change in packaging of three of their most iconic
brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association
with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl
children across India. In an attempt to spread awareness for this critical issue of girl
child education in India, Nestlé has changed packaging of 100 million packs available
on shelves by the end of September.
• Sustainability: Nestlé India has a water stewardship initiative with AgSRI at the Kabini
river basin in Karnataka. The project sets up demonstration farms and trains farmers
on ecologically sustainable practices to reduce the agricultural water withdrawal from
the catchment area, while improving agricultural productivity.
• Under the aegis of Nestlé Healthy Kids Programme, we focus to provide nutrition
education to adolescents. The Programme is rolled out through the Department of
Home Science/Food Science in the Universities, which collect information on the
nutritional status of the region and are also acquainted with local food habits and
provide nutrition education based on that
• Nestlé India started the construction of clean drinking water facilities in schools
around its factories in 1999 in collaboration with NGO partner Enable Health Society.
Till year 2017, Nestlé India constructed over 257 water tanks across 7 states
benefitting more than 140,000 students
Recent News and Campaigns about Nestle:
• Nestlé India forayed into gourmet dip and spread segment with the launch of
MAGGI Dip & Spread. MAGGI Dip & Spread contains almost 80% yogurt with less
than 3% fat making it a very healthy and tasty option for variety of food pairings.
Yogurt based low fat MAGGI Dip & Spread is an entirely new category for Nestle.
• Nestlé India announces the launch of NESPLUS - a range of nutritious and
delicious breakfast cereals for the entire family. A unique combination of wholegrain
and multigrain customised to Indian palate, NESPLUS breakfast cereals aim to offer
an array of healthy breakfast choices for Indian families. A key characteristic of the
product is that it remains crunchy in warm milk.
• The Government of Gujarat today joined hands with Nestlé India and National
Association of Street Food Vendors of India (NASVI) to train 375 street food vendors
in Ahmedabad on food quality and safety.
• Nestlé MUNCH sets another innovation benchmark in the coated wafer category with
the launch of MUNCH CRUNCH-O-NUTS. The balance of sweet and salty taste
with crunchiness, it offers in every bite the multi textural combination of explosive
cocoa balls, indulgent double choco layer and delicious peanut crème.
• Through "Kuch Achha Pak Raha Hai" campaign MAGGI aims to drive advocacy
of being independent, resourceful and aware.
• For starters, MAGGI will launch a new campaign with 'Masala-ae-Magic'. The ad
revolves around a story of a mother and son, wherein the mother encourages her son
to let his wife work after marriage. This campaign makes the point, just as recipes are
changing, so are relationships.
• Another key initiative as part of this changing MAGGI, is a campaign where we will
be opening up "our kitchen", branded "From Our Kitchen To Your Kitchen",
where consumers will be invited to learn about Nestle’s products and how they are
made.

Some pointers from IIMB Alum working in Nestle:

• For Behavioral Questions (which are very important) give genuine answers.
• Study about all new products and especially how Nestle has done in the past 2 y
ITC
Name ITC Limited
IndustryFMCG, Hotels, paperboards and specialty papers, packaging, agri-
business, and information technology
Key People Yogesh Chander Deveshwar, Chairman
Sanjiv Puri, Managing Director
Nakul Anand, Rajiv Tandon
Executive Directors
Headquarters Kolkata, India
Employees 26,147
Revenue INR 476,885.5 Million/USD 7,331.2 Million
Sustain ITC's position as one of India's most valuable corporations
Vision through world class performance, creating growing value for the Indian
economy and the Company's stakeholders
To enhance the wealth generating capability of the enterprise in a
Mission globalising environment, delivering superior and sustainable stakeholder
value
ITC's Core Values are aimed at developing a customer-focused, high-
performance organisation which creates value for all its stakeholders:
Excellence: We do what is right, do it well and win. We will strive for
excellence in whatever we do.
Innovation: We will constantly pursue newer and better processes,
Core Values
products, services and management practices.
Nation Orientation: We are aware of our responsibility to generate
economic value for the Nation. In pursuit of our goals, we will make no
compromise in complying with applicable laws and regulations at all
levels.

COMPANY OVERVIEW
ITC Limited (ITC) is a multi-business enterprise, primarily involved in the business of fast moving
consumer goods, hotels, paperboards and specialty papers, packaging, agri-business, and information
technology. The company’s product portfolio includes cigarettes and leaf tobacco, foods, personal
care, stationery goods, safety matches, incense sticks (agarbattis), paperboards and packaging
materials, specialty papers, and agri commodities. Its major brands includes Aashirvaad, Sunfeast,
Yippee!, Bingo, Wills Lifestyle, John Players, Classmate, Essenza Di Wills, Fiama,
Vivel, Mangaldeep. The company has operations in North America, Europe and South-East
Asian countries.

The company reported revenues of (Rupee) INR476,885.5 million for the fiscal year ended
March 2018 (FY2018), a decrease of 18.8% over FY2017. In FY2018, the company’s
operating margin was 32.9%, compared to an operating margin of 24.6% in FY2017. In
FY2018, the company recorded a net margin of 23.6%, compared to a net margin of 17.5% in
FY2017.
BUSINESS DESCRIPTION
The company operates through five business segments: FMCG; Agri-Business;
Paperboards, Paper and Packaging; Hotels; and Others. In FY2017, the FMCG segment
accounted for 79.6% of the company’s total revenue followed by Agri-Business with 9.1%,
Paperboards, Paper and Packaging with 6.4%, Hotels with 2.4%, and Others with 2.5%.

The company has continued to invest in a comprehensive Research & Development (R&D)
program to create a unique and differentiated value concept in its each product. Its R&D
program also leads to maximize its competitive advantage through creating world-class
infrastructure, and introducing benchmark processes, modern technology and a business-
focused R&D strategy. The company’s R&D facilities primarily consist of Agrisciences and
Biosciences. Its Agrisciences R&D has two centers, which are in Bhadrachalam, Telangana
and Rajahmundry, Andhra Pradesh. The company’s Biosciences R&D has single center,
located in Bengaluru. In FY2017, the company invested INR1,348.3 million as compared to
INR1,219.1 million in FY2016.

Brands
Cigarettes Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players,
Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke, Royal
Foods Kitchens of India, B Natural, Aashirvaad, Sunfeast, mint-o, Bingo!,
Yippee!, Candyman, GumOn, Sunbean, Fabelle
Lifestyle Wills Lifestyle, John Players
retailing
Personal Care Essenza Di Wills, Fiama Di Wills, Vivel, Engage, Cell renew by Vivel,
Superia, Savlon, Shower to shower
Education and Classmate, Paperkraft
stationery
Incense sticks Mangaldeep
Safety matches Aim, i Kno
Hotels ITC Hotels - Luxury Collection, WelcomHotels, Fortune Hotels,
WelcomHeritage, WelcomCuisine, The Bukhara and Peshawri, Dakshin,
Dum Pukht, Pan Asian, West View, Kaya Kalp

Business Segments
Segment Performance Key Stats
FMCG: Offers branded Reported revenue of As of March 2017, the
packaged food business, INR464,012.2 million in company operated 400
apparel, education and FY2017, which grew by 5.9% exclusive Wills
stationery products, personal YoY (2017 vs 2016) and Lifestyle stores across
care products, safety matches recorded a CAGR of 6.4% 56 cities in India and
and incense sticks (agarbattis), during 2014–17. the John Players brands
cigarettes and cigars. are available more than
Primary drivers: Revenue 750 outlets and 350
growth was primarily driven by exclusive stores in
8% annual revenue growth in nationwide department
its non-cigarette FMCG and stores and multi-brand
5.1% growth in the Cigarettes outlets.
segments. The revenue growth
in non-cigarette FMCG was
attributed to sustainable
investment by the company to
build a brand image and the
company also evaluated cost on
the new products categories
such as Juices, Dairy,
Chocolates and Coffee. The
revenue growth in Cigarettes
segment was primarily driven
by rise in tobacco consumption
is increasing year on year across
the country.
Agri Business: Trades in
coffee and sources leaf tobacco
for cigarette business.
Operates through e-Choupal
model of network directly with
rural farmers through the
internet for procurement of
agricultural and aquaculture
products. Provides reliable
market information, global
price trends, and information
about latest farming techniques
and local weather to the local
community. Eliminates value
chain intermediaries thereby
reducing the transaction time
and shortening the transaction
process between the ITC and
the farmers.
Wheat, soya, spices, coffee and
leaf tobacco are the major
products.
Paperboards, Paper and
Packaging: Offers folding box
boards, solid bleached boards,
poly coated boards, specialty
papers, recycled boards and
fine papers, among others.
Packaging business supplies its
products to its various FMCG
businesses.
Hotels
Others: Comprises IT
services, manufacture of
cigarette filter rods, golf resorts
operations and real estate
Reported revenue of As of March 2017, the
INR53,141.3 million in company operated 326
FY2017, which grew by 21.8% Agri Business Centres
YoY (2017 vs 2016) and (ABCs).
recorded a CAGR of 2% during
2014–17.
Primary Drivers: Revenue
growth was attributed to growth
in revenue from
unmanufactured tobacco by
7.3% and others agri products
and commodities including
wheat, soya, spices, coffee, and
aqua by 31.2% as compared to
previous financial year.
Reported revenue of Zero imports duty under
INR37,326.3 million in ASEAN Free Trade
FY2017, which declined by Agreement led to cheap
0.7% YoY (2017 vs 2016), and imports from China and
recorded a CAGR of 5.3% capacity enhanced by
during 2014–17. other industry players
adversely impacted the
Primary drivers: Revenue segment revenue during
declined was primarily driven the FY2017.
by low demand condition in
FMCG and legal Cigarette
industry.
Reported revenue of As of March 2017, the
INR14,003.5 million in company operated 100
FY2017, which grew by 4.2% hotels across 70
YoY (2017 vs 2016), and destinations in India.
recorded a CAGR of 5.7%
during 2014–17.
Primary drivers: Revenue
grew was primarily driven by
improvement in average room
rates and higher Food &
Beverage sales.
Reported revenue of
INR14,396.2 million in
FY2017, which grew by 2.3%
YoY (2017 vs 2016), and
 operations of ITC, among recorded a CAGR of 3.2%
others. Provides IT services during 2014–17.
through ITC Infotech, which
caters to industry verticals such
as banking, financial services
and insurance (BFSI), airline,
consumer packaged goods
(CPG), retail, manufacturing,
Hi-Tech and hospitality.

SWOT Analysis
Ability to create strong brands across different businesses, dominant position in the growing
paperboard and papers market, sustainable initiatives to integrate small and marginal
stakeholders through a robust and distinct business model, financial performance, and research
and development are the company’s main strengths, whereas dependency on tobacco business
major area of concern. Positive outlook for FMCG Market in India, growth in tobacco industry
in India, and new product launches are likely to provide growth opportunities to the company.
However, advertising regulation, increasing consumer focus and awareness on health issues
related to tobacco use, and increasing illicit product market may affect its growth.

Strengths Weakness

• Ability to Create Strong Brands • Dependency on Tobacco Business

across Different Businesses • Excessive dependence on a single
• Sustainable Initiatives to product segment to generate a
Integrate Small and Marginal significant portion of the revenue could
Stakeholders through A Robust adversely impact the company's
and Distinct Business Model profitability in the long run.
• Dominant Position in the
Growing Paperboard and Papers
Market to Strengthen the
Group's Overall Business
• Financial Performance
• Research and Development

Opportunity Threat

• Positive Outlook for FMCG • Advertising Regulation

Market in India • Increasing Illicit Product Market
• Growth in Tobacco Industry in • Increasing Consumer Focus and
India Awareness on Health
• New Product Launches • Issues Related to Tobacco Use
Top Competitors
• Ballarpur Industries Ltd
• Britannia Industries Limited
• British American Tobacco p.l.c.
• Colgate-Palmolive Company
• Dabur India Ltd
• EIH Ltd
• Golden Tobacco Limited
• Hindustan Unilever Limited
• JK Paper Ltd.
• L'Oreal SA
• MTR Foods Private Limited
• Parle Products Pvt Ltd
• Patanjali Ayurved Ltd
• Reckitt Benckiser Group plc Shopper's Stop Ltd.
• The Indian Hotels Company Limited The Procter & Gamble Co

News, popular campaigns, awards etc.

ITC rolling out new campaign on triple bottomline strategy: ITC Ltd is rolling out a
corporate campaign on its triple bottomline strategy of building economic, environmental and
social capital to make a first mover advantage to build mass awareness on these issues
expecting consumers will soon give preference to these while making their purchases. The
conglomerate has roped in Ogilvy & Mather who created the campaign with the tag line ‘Sab
Saath Badhein’. ITC’s chief executive officer Sanjiv Puri said the company felt the need to
build a campaign in light of the decision taken to move beyond just shareholder value creation
to focus on the larger issue of societal value creation.

ITC launches ad campaign to promote new identity : ITC has launched a broad-spectrum
corporate campaign to emphasise the company’s transformation from a predominantly
cigarette manufacturer to a well-diversified conglomerate. This is the first time that ITC is
embarking on such a major ad campaign in the last 3 years. ITC has already dropped the dots
from its name and has informed major stock exchanges accordingly on Wednesday. The
company had earlier got the resolution on the same passed by shareholders at the AGM. Even
the latest balance sheet has the company’s name spelt out as “I.T.C. Limited” on the cover.
The dots between the letters will now be removed. The move to do away with the dots follows
the decision to identify itself as a multi-business portfolio company which encompasses “a
wide range of businesses, like hoteliering, packaging and printing, speciality papers,
greeting cards, lifestyle retailing and agriculture exports apart from cigarettes and
tobacco.”

ITC’s Savlon campaign wins Grand Prix at Cannes Lion : ITC Ltd’s Savlon has bagged
the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. According to the
company, this award is a first for any Indian brand. The ‘Creative Effectiveness’ Grand Prix at
Cannes is one of the most prestigious awards honouring creativity that impacts consumer
behaviour, brand equity and sales. Designed and conceptualised by Ogilvy India, the campaign
is a rendition of the ‘Savlon Swasth India Mission’ programme taken up by the FMCG
major’s Personal Care Products division. The idea of the campaign is to encourage a
behavioural change (washing hands amongst children) through educational initiatives. So far,
the ‘Savlon Healthy Hands Chalk Sticks’ campaign, an integral part of the ‘Savlon Swasth
India Mission’, has won global honours at Cannes in 2017 and was also recognised as one of
the world’s top 10 PR campaigns by the Global SABRE awards.

The ‘Healthy Hands Chalk Sticks’ initiative infuses cleansers like soap into chalks. Children
use these chalk sticks for writing on slates and when they wash their hands before eating, the
chalk dust on their hands works just like soap, helping them avert serious diseases. The ongoing
school outreach programmes under the aegis of ITC’s ‘Savlon Swasth India Mission’ has
reached out to more than 2.3 million children in over 5,200 schools. The innovative ‘Savlon
Healthy Hands Chalk Sticks’ as part of this outreach has engaged nearly 8 lakh children in
close to 2,000 schools.

ITC Limited Has Come Up with a Series Of Three Commercials For Their ‘Sab Saath
Badhein’ Campaign:

The short advertisements address services like afforestation program, watershed development
and e-Choupal kiosks for farmers.

ITC Limited has launched three corporate films for their Sab Saath Badhein campaign,
namely – ‘Paani Ki Lori’ (for watershed development), ‘Kal Ke Kisaan’ (for e-Choupal) and
‘Pedh Badhein Bacche Padhein’ (for afforestation). These series of short commercials, made
by Ogilvy & Mather, Mumbai, talk about ITC’s contribution as a company to national priorities
like livelihood creation, doubling farm incomes and environmental replenishment.

https://www.youtube.com/watch?v=Av6KJrW3MfY&feature=player_embedded

The first film ‘Paani Ki Lori’ is about watershed development that shows little kids in a village
putting their mothers to sleep. There’s a role reversal as the mothers go off to sleep peacefully
with a smile on their faces. A beautifully written song explains that the mothers have been
worried and sleepless when the land was dry. A voiceover says that after ITC installed water
reservoirs in villages, dry lands started to yield crops for the farmers. The super provides us
with a figure – over 11,000 watershed structures covering over 8,36,000 acres have been built
by ITC. By building, reviving and maintaining water harvesting structures as well as
implementing other measures that help to reverse land degradation, ITC provided critical
irrigation and increased agricultural productivity.
https://www.youtube.com/watch?v=kkd1x5fn7KA&feature=player_embedded

The second film ‘Kal Ke Kisaan’ shows two little farmer boys at a farm bragging about whose
father have better farming equipment and logistics. While one says that his father has a
computer that can give information about where the cloud is and when it will rain, the other
doesn’t stay quiet either. He says his father’s computer gives him information on every crop
and how to yield different crops. The super says ITC has started 6,100 e-Choupal kiosks
covering 35,000 villages in India. It helps 4 million farmers to yield crops the right way and
sell them for the most competitive prices in the market. By connecting them to markets and
enabling price discovery, ITC helps farmers in raising their farm incomes.

https://www.youtube.com/watch?v=qbLaRx5xLg0&feature=player_embedded

The third film called ‘Pedh Badhein Bacche Padhein’ talks about how schools attended by
farmer’s kids remain empty if the land is barren. Under its Afforestation initiative, ITC planted
trees across 6,62,000 acres and used them to manufacture copies and books for the kids in
school. The super also adds that this programme has generated over 120 million person days
of employment, among poor tribals, marginal farmers and farm workers.The Sab Saath
Badhein campaign helps ITC Company’s Triple Bottom Line philosophy of building
economic, social and environmental capital for the nation
Asian Paints
Name Asian paints Ltd
Industry Painting and Waterproofing
Key People Mr. Ashwin Choksi, Non-Executive Chairman
Mr. Ashwin Dani, Non-Executive Vice Chairman
Mr. Abhay Vakil, Non-Executive Director
Mr. K B S Anand, Managing Director & CEO
Headquarters Mumbai, India
Employees 6,238
Revenue USD 2,653.8 Million
We want to be an innovative, agile, and responsive world class research
and technology organisation that’s aligned to future customer needs
Vision
and catalyses the growth of the company across existing and future
businesses.

COMPANY OVERVIEW
Asian Paints Ltd (Asian Paints) is a painting and waterproofing solutions provider. The
company’s product portfolio includes ancillaries, automotive, industrial and decorative
paints, including exteriors, interiors, enamels and wood finishes. The company also offers,
kitchen and bathroom solutions. The company’s Phthalic Anhydride and Pentaerythritol
products are manufactured in plants at Ankleshwar in Gujarat and Cuddalore in Tamil Nadu,
respectively. It also operates paint manufacturing facilities in Gujarat, Andhra Pradesh, Uttar
Pradesh, Tamil Nadu and Haryana among others. Geographically, the company, along with its
subsidiaries, operates across South Asia, South East Asia, South Pacific, Middle East and
Caribbean regions. Asian Paints is headquartered in Mumbai, Maharashtra, India.

The company reported revenues of (Rupee) INR172,622.3 million for the fiscal year ended
March 2018 (FY2018), an increase of 2.4% over FY2017. In FY2018, the company’s operating
margin was 16.4%, compared to an operating margin of 15.7% in FY2017. In FY2018, the
company recorded a net margin of 11.8%, compared to a net margin of 11.5% in FY2017.

The company reported revenues of INR43,985.9 million for the first quarter ended June 2018,
a decrease of 2.1% over the previous quarter.

MAJOR PRODUCTS & SERVICES

APL is a paints company, that manufactures and sells industrial and decorative coatings. The
key products of the company include the following:

Products:

Ancillaries: Asian Paints Decoprime Wall Primer WT, Asian Paints Decoprime Wall Primer ST,
Asian Paints Acrylic Wall Putty, Asian Paints Exterior Wall Putty,Asian Paints Wood
Primer,Asian Paints Exterior Wall Primer
Automotive: 2K Nexa Autocolor Deltron, Delfleet, Bilux, Aspa

Decorative Paints

Interior Wall Paints: Distempers Emulsions Enamels

Exterior Wall Paints: Asian Paints Apex Ultima,Asian Paints Apex,Asian Paints Duracast Rough
Tex, Asian Paints Duracast Fine Tex , Asian Paints Apex Dholpur Tex, Asian Paints Duracast
Swirltex

Metal Surfaces: Asian Paints Premium Semi Gloss Enamel, Asian Paints Apcolite Premium
Satin Enamel, Asian Paints Apcolite Premium Gloss Enamel, Asian Paints Utsav Enamel

Doors and Window Paint: Clear Finish

SWOT Analysis
Dominant market position, focused R&D activities, business performance of Paints segment
and territorial presence strengthened its operations, even as declining cash reserves are cause
for concern. New facilities, growing paints and coatings industry, positive outlook for the
global construction industry could provide new growth opportunities to the company.
However, regulations, raw material procurement risks and stiff competition could affect its
operations.

Strengths Weakness

• Territorial Presence • Declining Cash reserves

• Dominant Market Position
• Focused R&D Activities
• Business Performance: Paints

Opportunity Threat

• New Facilities • Environmental Regulations

• Growing Paints and Coatings Industry Challenges
• Positive Outlook for the Global Construction • Raw Material Procurement Risks
Industry • Stiff Competition
]

Recent and popular campaigns/News

https://www.youtube.com/watch?time_continue=1&v=Tsr 4-YTYs

People add colour to homes in latest Asian Paints film:

Asian Paints has launched an all new corporate TVC, #PeopleAddColour. Building on the
brand’s existing corporate positioning ‘Har Ghar Kuch Kehta Hai’ (every home tells a story),
the new TVC signifies how people and the joy of redecorating one’s home can create colourful
moments and memories to be cherished for years to come. In the minute-long digital film,
an elderly couple, who are empty nesters, recreate a sense of home with strangers. It opens
to an intriguing scenario of a lady who sees her husband re-doing their son’s room with the
help of painters. On questioning her husband about why the room is being re-decorated, he
mentions that just as their son has been welcomed into the home of another family abroad,
there will other kids living away from their families whom they could provide a home to as a
paying guest. Recognising the importance of how people can add colour to one’s life, the
mother favourably agrees. The film proceeds to a montage of different youngsters who have
had a warm and memorable experience with the couple. The film concludes with a wall
adorned with photographs and colourful memories with their paying guests in the couple’s
home. This thought is taken further with a set of 20 sec films, print, outdoor, retail promotion,
radio spots, digital engagement and on-ground activation.

https://www.youtube.com/watch?v=JPDY6q_H0c0

Asian Paints says that rooms are not showrooms:

In the journey to create a dream home, many homes turn into ‘houses’, because the focus is
more on the appearance of the interiors rather than comfort. The result: the comfort of living
in one’s own home is compromised. Ogilvy Mumbai has released a three minute corporate
film 'Homes not showrooms' for Asian Paints that drives home this message. The main film
is a narrative of a grandfather, father and grandson and captures the feeling and meaning a
home holds. Amit Syngle, COO, Asian Paints, said, "We are instilling empathy and meaning
into decor in order to inspire people to lead richer lives at home. Being a forerunner in the
décor space, we also own the emotion of home more powerfully than any other brand in
India." Sukesh Nayak, CCO, Ogilvy Mumbai, said, "Decor should not just be about beauty but
happiness too.” This will be followed by a series of shorter films, activation, digital and on-
ground activities, designed to drive home the campaign thought - urging consumers to go
beyond simply decorating, to actually living comfortably in their dream house.
Marico Ltd.
Name Marico Ltd.
Industry Consumer goods: It is operating in beauty and wellness space. Principal
company products include edible oils and value-added oils
Key People Harsh Mariwala, Non- Executive chairman of board
Saugata, MD & CEO
Headquarters Mumbai
Employees 2402 (2016 data)
Revenue 5733.3 crores INR
Make a difference is not only tagline but the way of living for Marico be
Vision &
it implementation of sustainable methodologies or efficient
Mission
manufacturing processes
Transparency and Openness: Allowing diversity of opinion by
listening without bias., giving & receiving critique.
Bias for Action: Preference for quick thoughtful action
Boundarylessness: Seeking support & influencing others beyond the
function & organization.
Customer centric: Keeping consumer as the focus and a partner in
Core Values creating and delivering solutions.
Excellence: Continuous improvement of performance for sustenance
Innovation: Experimentation and calculated risk taking to increase
success probability.
Opportunity seeking: Identification of early opportunity signals.
Global Outlook: Sensitivity and adaptability to cultural diversity and
learning from different cultures.

COMPANY OVERVIEW
Marico Limited is one of India's leading consumer products companies operating in the beauty
and wellness space. Empowered with freedom and opportunity, we work to make a difference
to the lives of all our stakeholders - members, associates, consumers, investors and the society
at large. Currently present in 25 countries across emerging markets of Asia and Africa, Marico
has nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods,
male grooming, and fabric care. Marico's India business markets household brands such as
Parachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet,
Mediker and Revive among others that add value to the life of 1 in every 3 Indians. The
International business offers unique brands such as Parachute, HairCode, Fiancée, Caivil,
Hercules, Black Chic, Isoplus, Code 10, Ingwe, X-Men and Thuan Phat that are localized to
fulfil the lifestyle needs of our international consumers. Charting an annual turnover of INR 63
billion (Financial Year 2017 - 2018) across our portfolio, Marico's sustainable growth story
rests on an empowering work culture that encourages our members to take complete ownership
and make a difference to the entire business ecosystem.

Brands

SWOT Analysis
Strengths Weakness
• Diversification with variants and keeping the • Too many Products Launch
products relevant to the changing consumer • Inability to build a premium
preferences Image
• Focus on unexplored markets: It always looks into • Failed Products
the gold hidden which was ignored by multi
national companies
• Selection of the target Ex: Suffola for heart health
 Opportunity Threat
• Growth in New markets like New geographies • Competition with multi
Ex: Egypt, Bangladesh, Malaysia, Middle East, national companies like HUL,
South Africa P & G, ITC

Marico CSR Activities:

• Marico Bangladesh
Dhaka Ahsania Mission Children Learning Center project: Marico Bangladesh formed
a partnership with Dhaka Ahsania Mission (DAM) to bring the light of education to
underprivileged communities. With 75 centres offering education, life and social skills,
the Center has enrolled 3113 children, mainstreamed 863 children in formal schools
and also created awareness of child rights and the social evils of child marriage and
dowry.
• Marico South Africa
Just for Baby - Creating a culture of children’s rights
Our brand Just for Baby launched an initiative in partnership with Childline South
Africa, an effective non-profit organization that works to protect children from
violence and create a culture of children’s rights in South Africa.
Hercules Smart School Campaign
Marico South Africa launched the HERCULES Smart School Campaign in 2015.
HERCULES reached out to 50 schools in 2 townships within major metropolitan
areas. The campaign was a success resulting in HERCULES interacting with over
32,000 learners (plus the teachers and parents) over the set period.
• Sustainability:
Farmer First Program : Majority of Marico’s raw materials are agricultural produce.
Our “Farmer First” programme was launched a few years ago, with the aim of solving
immediate issues and empowering farmers for the future. The initiative has helped
the farmers to strengthen agricultural productivity and multiply yields on a sustainable
basis.
Coconut: Boosting Tradition with Technology: We constantly engage with coconut
farmers and train them on agricultural management. Marico is proud to have
conducted over 150 sessions, training more than 4500 farmers, and enrolling more
than 500 farmers for a scientific implementation of practices.

Recent News and Campaigns about Marico:

• Saffolalife, a not-for-profit initiative by Marico Limited, on the back of its commitment
to create a ‘Heart Healthy India’ has launched yet another impactful campaign on
World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to
build awareness and educate people on the impact of belly fat on heart health.(
https://www.youtube.com/watch?v=SiXXGnkjhSI)
 • Nihar Naturals Coconut Hair Oil, the market leader in eastern India has unveiled its
latest campaign, “Akai Aiksho” to highlight the power and strength of the modern
woman. The brand caters to progressive Indian women. ‘Akai Aksho’ is a colloquial
Bangla phrase which means “One is equal to hundred”. It features Nihar Naturals’
long-term brand ambassador, Vidya Balan and drives a strong message celebrating
the essence of womanhood.
• Marico has launched a new range of premium products called Studio X under its
leading male grooming brand – Set Wet. A complete grooming collection that offers
expert styling for a celebrity look, Studio X is Marico’s first digital exclusive brand.
The estimated INR 8600 crore male grooming market is progressing at a rapid pace and
is expected to grow at circa 20% CAGR over FY17-20 (as per the BCG analysis report).
The Studio X range will offer the 21 to 25-year-old youth who have recently stepped
out of their teenage years and developed a matured sense of fashion, a complete range
of personal grooming that will help them achieve celebrity styling every day. This
range, from Marico’s global stable, has been co-created by celebrity stylist Aalim
Hakim.
• Newest brand ‘True Roots’, that delays hair greying^ from the roots was launched in
September, 2018. True Roots Botanical Hair Tonic is dermatologically tested and is
clinically proven to show no new greys in 90 days*. Radhika Apte, who is known for
her choice of diverse roles and speaking her mind, launched the brand and spoke about
the #FaceItSolveIt philosophy of True Roots, at an event today. True Roots has been
launched on Flipkart as a digital first brand

Some pointers from IIMB Alum working in Marico:

• Being open and genuine is appreciated
• Marico likes analogies and examples to validate answers either its from some case study
or live example (Live example if preferred the most)
• Being able to communicate a concept or answer using examples from elsewhere shows
depth in understanding. So, exemplify the concepts you are saying.
AB InBev
Name Anheuser-Busch InBev (AB InBev)
Industry FMCG
Key People Carlos Brito - CEO
Ben Verhaert – India Business Unit President
Headquarters Leuven (Belgium), India HQ - Bangalore
Revenue 5644 Cr. (USD)
Divisions/Verticals Beverages & Brewing

Brands:

AB InBev's brand portfolio included highly popular beer and soft-drink brands. The company
classified its brands as Global Brands, International Brands, and Local Champions. The
combined ABInBev/SAB Miller entity has approximately 400 beer brands.

Global brands and its country of origin:

• Budweiser - USA
• Corona - Mexico
• Stella Artois – Belgium
International brands include:

• Beck's - Germany
• Hoegaarden - Belgium
• Leffe – Belgium

All the above-mentioned brands are available in India. In addition to these, other brands in
ABI’s India brand portfolio are – Haywards 5000, Foster’s, Budweiser Magnum, Knockout and
Royal Challenge.

News and Important points:

Beck's launches in India with BBH as creative AoR

Anhueser-Busch InBev (AB InBev) has appointed BBH India to handle the creative duties for
Beck's Ice. The agency has already worked on the brand's launch campaign. Beck's Ice is a
German beer brand.

AB InBev gets new marketing and innovation chief

Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX
Ventures officer in a restructure aimed at growing the influence of ZX, the brewer's incubator
and venture capital fund.

10 principles are at the heart of the company - https://www.anheuser-

busch.com/about/culture/ten-principles.html
Procter & Gamble
Name Procter & Gamble
Industry Beauty(31.8%), Grooming(28.1%), Health Care(17.6%), Fabric & Home
care and baby(11.5%), Feminine(10.2%) & Family Care(0.8%)
Key people David S Taylor (Chairman, CEO, President), Madhusudan Gopalan (CEO,
India), Marc S. Pritchard (Chief Brand Officer)
Headquarters Cincinnati, Ohio, USA; Andheri, Mumbai (India headquarters)
Employees 92000
Revenue USD 66,832 Mn
Purpose/Vision Provide branded products and services of superior quality and value that
improve the lives of the world’s consumers, now and for generations to
come. As a result, consumers will reward us with leadership sales, profit
and value creation, allowing our people, our shareholders and the
communities in which we live and work to prosper.
Principles Respect for all individuals, Interests of the company and the individual
are inseparable, strategically focused our work, innovation is the
cornerstone of our success, value for mastery, seek to be the best,
externally focused, mutually interdependency is a way of life
(https://us.pg.com/policies-and-practices/purpose-values-and-
principles/)
Core Values Integrity, Leadership, Ownership, Passion for Winning, Trust

Company Overview
The Procter & Gamble Co (P&G) is one of the world's largest consumer goods companies. It
manufactures, markets, and sells various beauty, health, fabric, home, baby, feminine, family,
and personal care products. These products include conditioners, shampoos, male and female
blades and razors, toothbrushes, toothpastes, dishwashing liquids, detergents, surface
cleaners and air fresheners. In addition, it offers baby wipes, diapers and pants, paper towels,
tissues and toilet papers. P&G markets these products under various brands such as Head &
Shoulders, Tide, Ariel, Olay, Pantene, Pampers, Gillette, Vicks and Oral-B. It merchandises
these products through grocery stores, baby stores, specialty beauty stores, high-frequency
stores, online channels, pharmacies, drug stores and department stores. The company has a
direct presence in several countries across Asia Pacific, Europe, the Middle East and Africa
(EMEA), South and Central America and North America. P&G is headquartered in Cincinnati,
Ohio, the US.
The company reported revenues of (US Dollars) US$66,832 million for the fiscal year ended
June 2018 (FY2018), an increase of 2.7% over FY2017. In FY2018, the company’s operating
margin was 20.5%, compared to an operating margin of 21.4% in FY2017. In FY2018, the
company recorded a net margin of 14.6%, compared to a net margin of 23.6% in FY2017.
P&G Indian Brands

SWOT Analysis
Strength Weakness
Brand Equity, Economies of scale, Excellent R&D Organization structure causes
(creativity in the most mundane things. e.g. Gillete, slow decision making, Low
Multi National and multi product line presence, high organic growth, Slow
gross profit margin, fantastic distribution channel, replenishment of its brand
known for its marketing strategies portfolio
Opportunity Threat
Rural markets, increase organic growth, Increasing Intense competition, Increased
purchasing power of consumers, Mergers and local/unbranded competition,
Acquisitions private labels

Recent/Popular Campaigns

Gillette takes on toxic masculinity in new ad for the #MeToo era

(https://www.youtube.com/watch?v=KgwI4JkWcsA)

The campaign, which asks men to “shave their toxic masculinity”, has generated debate and
sparked backlash from several of the brand’s consumers. After years of advertising with the
tagline “the best a man can get”, personal care products brand Gillette is now encouraging its
male consumers to do better.
A new ad campaign by the brand reflects the MeToo era and tackles toxic masculinity, bullying
and sexism. The video features a number of news clips about the #MeToo movement and
scenes of men bullying and harassing women, with a voiceover asking, “is this the best a man
can get?”
Colgate Palmolive
Category Consumer Products
Sector FMCG
Tagline/ Slogan Colgate World of Care
Colgate toothpaste brand is one the most respected brands in
USP the world

Introduction
Colgate-Palmolive is an American multinational consumer products company focused on the
production, distribution and provision of household, health care, and personal care products.
Colgate is a household name in India with one out of two consumers using
Colgate toothpaste. CPIL is the market leader in the Indian oral care market with a market
share of 51 per cent in the toothpaste segment, 48 per cent in toothpowder segment and 30
per cent in the toothbrush segment

History
In 1806, devout Baptist English immigrant soap and candle maker William Colgate
established a starch, soap, and candle factory on Dutch Street in New York City under the
name William Colgate & Company. In 1833, he suffered a severe heart attack, stopping his
business's sales; after a convalescence he continued with his business. In the 1840s, the
company began selling individual cakes of soap in uniform weights. In 1857, Colgate died
and the company was reorganized as Colgate & Company under the management of his
devout Baptist son Samuel Colgate, who did not want to continue the business but thought it
would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.
In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in
jars.[3] In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon
Dental Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired
Martin Ittner and under his direction founded one of the first applied research labs.[4] By
1908, they initiated mass sales of toothpaste in tubes. William Colgate's other son, James
Boorman Colgate, was a primary trustee of Colgate University (formerly Madison
University).
In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm oil
and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was
popular enough to rename their company after it — Palmolive. Around the start of the 20th
century, Palmolive, which contained both palm and olive oils, was the world's best-selling
soap. Extensive advertising included the radio programs The Palmolive Hour (1927-1931)
and Palmolive Beauty Box Theatre (1934-1937).

A Missouri-based soap manufacturer knownas Peet Brothers, who were originally from
Wisconsin, merged with Palmolive to become Palmolive-Peet. In 1928, Palmolive-Peet
acquired the Colgate Company to create the
Colgate-Palmolive-Peet Company. In 1953, Peet was dropped from the name, leaving only
Colgate-Palmolive Company, the current name.
 Colgate-Palmolive STP
Segment Products and services for daily needs
Target Group Every household especially the middle class
Positioning A company which makes products for caring for its consumers

Product Portfolio
1. Colgate Dental Cream 2. Colgate Total 12

3. Colgate Sensitive 4. Colgate Max Fresh

5. Colgate Cibaca 6. Colgate Active Salt

7. Colgate Plax 8. Colgate 360

9. Colgate Zig Zag 10.Colgate Toothpowder

Brands
11. Halo Shampoo 12. Palmolive Naturals

13. Palmolive Aroma 14.Palmolive Thermal Spa

15. Aroma Hand Wash 16.Palmolive Shave Cream

17.Palmolive Charmis

The above mentioned brands are the prominent products under

the Colgate-Palmolive product portfolio.

Colgate-Palmolive SWOT Analysis

1. It is one of the biggest brands in the personal care consumer
products industry
2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal
Strengths
Care, Home Care and Pet Nutrition
5. Colgate has excellent reach and distribution and its products
are available in over 200 countries
6. Excellent advertising and brand visibility of products with a
strong customer loyalty for brands
1. Market share is limited due to presence of other strong
Weaknesses FMCG brands
2. Fake brands are supplied under their brand names
 1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
Opportunities
3.Increasing purchasing power of people thereby increasing
demand
1. Intense and increasing competition amongst other FMCG
companies
Threats
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Colgate-Palmolive Competition
Below are the top 7 Colgate-Palmolive competitors:

1. Marico

2. L'Oréal

Competitors 3. Nirma Ltd

4. HUL

5. ITC

6. Procter and Gamble7. Dabur

Recent news & campaigns

https://www.colgateinvestors.co.in/news
https://economictimes.indiatimes.com/industry/cons-products/fmcg/colgate-india-appoints- new-
md/articleshow/70277594.cms
https://www.moneycontrol.com/news/business/earnings/colgate-q1-profit-toothpaste-volume-
4219751.html?classic=true
https://www.moneycontrol.com/news/business/earnings/colgate-standalone-june-2019-net-sales-at-rs-
1084-86-crore-up-4-18-y-o-y-4219821.html?classic=true