Individual Business Infographic Rubric
Criteria Not Sufficient
Understanding of Does not have a grasp of the
the data and data and context.
context
Infographic title No title is provided.
Structure of Difficult to follow, no
information in the obvious sequence of
infographic information.
Use of No supporting visual aids
visualisations used to increase audience
(charts, pictures, understanding.
tables, etc)
Display of data in Poor display of the data in
charts and tables tables and charts.
Display of the Poor or absent display of
model findings model findings.
Accuracy of Multiple mistakes (more
statistical analysis than three) on the
infographic, such as
incorrect analysis, incorrect
interpretation of the results,
missing results, redundant
results, etc
Use of creativity No creative effort has been
used to create the
infographic. The infographic
is not at all effective in
gaining the audience’s
attention.
Pass
Weak understanding of the
data and context.
A title is provided but does
not accurately reflect the
data or findings.
There is some sequence to
the presentation of
information however it skips
around the topic and loses
its thread.
Few supporting visual aids
used. Those used have little
relevance to the data and
findings.
Confusing display of the
data and findings in tables
and charts.
Confusing display of the
model findings. Many parts
of the model output are
missing and/or not
explained.
Three mistakes, such as
incorrect analysis, incorrect
interpretation of the results,
missing results, redundant
results, etc.
Little creative effort has
been used to create the
infographic. The infographic
is somewhat effective in
gaining the audience’s
attention.
Credit
Moderate understanding
of the data and context.
The title is only somewhat
connected to the data and
findings.
Information is presented
logically, easy to follow.
Several visual aids used
somewhat helping
increase audience
understanding.
Mostly a good display of
the data and findings using
appropriate charts and
tables.
Mostly a good display of
the model findings. All
parts of the output are
included and somewhat
explained.
Some mistakes (less than
three) such as incorrect
analysis, incorrect
interpretation of the
results, missing results,
redundant results, etc.
Some creative effort has
been used to create the
infographic. The
infographic is moderately
effective in gaining the
audience’s attention
Student Name
Distinction
High understanding of the
data and context.
The title is a good fit to the
data and findings.
Information presented
logically, in an interesting
way, easy to follow.
Relevant use of visual aids
that are well connected to
the data and findings
helping increase audience
understanding.
Clear and accurate display
of the data and patterns in
the data using tables and
charts.
Clear and logical display of
the model findings. All parts
of the output are included
and fully explained.
No obvious mistakes. All
parts of the model output
are included and accurate.
The interpretations are
accurate
A lot of creative flair has
been used to create the
infographic and it is
appropriate for the data and
findings. The infographic is
very effective in gaining the
audience’s attention.
High Distinction Grade
Full knowledge of data and context 1
The title both perfectly reflects and 2
enhances the data and findings.
Captivating presentation of 2
information with a clear and logical
flo
Confident use of quality visual aids 1
that have direct relevance to the
data and findings furthering
audience understanding.
Exceptional display of the data and 3
patterns in the data. The charts and
tables effectively communicate the
‘story’ of the data
Exceptional display of the model 1
findings. The display of the findings
accurately and effectively
communicates the ‘story’ of the
data.
Clear and accurate presentation of 2
the correlation and statistical
analysis. All correlation and model
output is included and interpreted
perfectly and in an interesting way.
Extensive creative effort has been 2
used to create the infographic and it
enhances the findings in the data.
The infographic is not only effective
in gaining the audience’s attention
but will likely get the audience to act
on the message
Consideration for No consideration for the There is some consideration It is clear that the The infographic is easy to The chart is perfectly pitched to the 1
the audience level audience and their of the audience however audience has been read and understand. The audience and their level of analytical
of analytical understanding of analytics the infographic does little to considered in the content is mostly knowledge. Little to no potential for
knowledge (i.e. (e.g. presentation is too increase audience presentation of the data welladapted to the audience audience misunderstandings
little to no technical understanding of the data but still the infographic is and their limited analytical
analytics and findings difficult to read and ability
background) understand.
Total 15