Financial planning involves anticipating future needs and establishing strategies to meet financial goals. It is part of the overall strategic plan along with marketing and production. Financial managers use techniques like break-even analysis to forecast cash flows and determine if additional financing is required. The level of assets a firm needs fluctuates depending on seasonal or cyclical sales patterns, which financial planning helps manage.
Financial planning involves anticipating future needs and establishing strategies to meet financial goals. It is part of the overall strategic plan along with marketing and production. Financial managers use techniques like break-even analysis to forecast cash flows and determine if additional financing is required. The level of assets a firm needs fluctuates depending on seasonal or cyclical sales patterns, which financial planning helps manage.
Financial planning involves anticipating future needs and establishing strategies to meet financial goals. It is part of the overall strategic plan along with marketing and production. Financial managers use techniques like break-even analysis to forecast cash flows and determine if additional financing is required. The level of assets a firm needs fluctuates depending on seasonal or cyclical sales patterns, which financial planning helps manage.
FORECASTING Planning – the process of establishing goals and identifying courses of action (strategies) to meet the goals.
Financial management is one part of the strategic plan,
as is planning for marketing and production.
Financial planning is a process of anticipating future
needs and establishing courses of action today to meet financial needs in the future.
Financial management and planning are concerned with
when funds will be needed and how much will be available from internally generated sources.
Several specific techniques are used in the planning
process. An example is the break-even analysis, which determines the level of output and sales necessary to avoid sustaining losses.
By identifying the firm’s expected cash inflows and
outflows and forecasting the anticipated levels of assets, liabilities, and retained earnings, these methods determine if a firm will need additional financing. Depending on what the forecasts indicate, the management can plan how to raise or use their funds.
FLUCTUATIONS IN ASSET REQUIREMENTS
The level of a firm’s assets within a firm change. Firms
whose sales are primarily seasonal (firms that sell pools) or cyclical (firms that sell homes) will experience periodic increases and decreases in the level of assets needed for their operations.