MASTERMIND.

COM

THE ULTIMATE SOCIAL

MEDIA BIO CHECKLIST
General Tips:

Be consistent: Create consistency across all social media platforms so people know they’re following
the same person.

Use a high-quality profile photo: A phone picture is fine. Just clean your lens first, and use good
lighting.

Include a Call to Action: Tell your new follower what you’d like them to do next.

Follow the rules. Each platform has slightly different guidelines, such as character count.

Your bio should include:

Professional job title Call to action

Value proposition Emojis (a few go a long way!)
Ideal Client

Bio Example for Instagram

Kelly Smith Public Speaking Coach

Unlock Confidence | Master Communication
Elevate Your Presentations
Ready to Speak Like a Pro? Let’s Connect!

Ask GG!
Feeling stuck? GG, your Mastermind.com AI assistant, can help you generate a great starting point for
your bio. Edit the text in brackets and paste the following prompt into a conversation with GG:

“I’m a [coach] who [teaches busy entrepreneurs how to organize

their lives in ten minutes a day]. Please write a bio for
Instagram including my job title, my value proposition,
my ideal client, and a call to action. Please keep it
under 150 characters, and use emojis strategically.”

Hint: If you don’t like the first version GG generates, ask her for another! Feel free to give direction, like,
“Please give me another version, this one with no emojis,” or “Please generate three more options, each
with a different call to action.” Then mix and match to get a bio that looks just right to you.

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