VINIT BHOSALE +91-9763262626

vinitbhosale@gmail.com
A versatile, accomplished & goal-oriented professional with
over 17+ years of experience in Sales, Trade Marketing,
Channel Management & Business Development

Core Competencies Profile Summary

Sales & Marketing
Strategic Planning
Channel & Dealer Management
New Business Development
Product & Brand Management
Market & Competitor Analysis
Key Account Management
Cross-functional Coordination
Team Management
IT Skills
• MS Windows & Office
• SAP
• Sales Force automation Tools
• Expertise in strategic planning, market execution, account
management and boosting of various sales efforts.
• Proficient in sales projections, budgets, cost-control systems &
standardized procedures designed for stable operations & bottom-line
profits; strategic leader with capabilities in accelerating growth & improving
profits.
• Overcame complex business challenges and made high-stakes
decisions using experience-backed judgment, strong work-ethics &
irreproachable integrity.
• Driving new business through key accounts and establishing strategic
partnerships to increase revenue.
• Conceptualized competitive business development strategies to
develop market share for achievement of revenue & profitability targets and
making the business viable for partners by ensuring healthy ROI.
• Skills in determining a business unit’s mission & strategic direction;
capability to formulate and implement tactical initiatives as well as strategic
advice to partners for achieving corporate strategic goals.
• Business planning and performance management of channel partners,
including development and execution of joint sales plans, local area
marketing, staff coaching, recruitment.
• An effective communicator with strong relationship management
skills with the capability to relate to people at any level of business and
management across the globe; possess excellent analytical and negotiation
skills.

Organization Experience

Since Jul’22 - Godrej Consumer Products Limited. (Formerly with Raymonds consumer care- Jul’22 to Apr’23)
Current Position - Trade Marketing Manager ( July’22 – till date)

Key Result Areas:

• Managing the entire Trade Marketing activities of Brands such as Park Avenue, Beer Shampoo & Premium Range
Nationwide, with a business size worth INR.200 Cr per annum.
• Strategizing the operations to achieve commercial objectives at National Level in General trade channel.
• Driving:
o Shelf Management & Retail Visibility
o Customer satisfaction and loyalty for trade through effective execution of trade marketing initiative
• Partner with Region on KEY STRATEGIC Projects (Mini India approach) to drive growth for Key Geo / Category
combinations.
• Set & manage budget for sales growth & new business development.
• Monitoring competitor activities in the market on periodic basis & developing tactical market response in
coordination with sales team.
• Deep dive into Nielsen Analytics to track progress, uncover opportunities, identify issues to drive brand / channel
volumes.
• Ensuring successful new product launches. Effective GTM implementations of NPDs.
• Responsible for ensuring ROI of various activations in the BTL Activations space.

Highlights:
• Managed Internal System (Sales force Automation) Merger for PA & KS verticals.
• Micro Marketing Strategy (Mini India Approach) & Distribution initiatives for categories like Pocket Perfume
resulted in 21% market Share (All India No-4 position) Highest ever in Market share achieved.
• Winner of Star Award for Q-2 & Q-3 performance for FY’23.
Since Dec’16 to Jun’22 - Cargill India Pvt. Ltd.
Position Held - National Trade Marketing Manager ( July’20 – June’22)
Previous Position - Regional Trade Marketing Manager ( West +South)
Regional Route to Market Manager ( West + South)
Key Result Areas:
• Managing the entire Trade Marketing activities of Brands such as Gemini, Sweekar & Sunflower Vanaspati.
• Strategizing the operations to achieve commercial objectives at National Level in General trade & Modern Trade
channel with a business size worth INR. 1000 Cr. per annum.
• Monitoring competitor activities in the market on periodic basis & developing tactical market response in
coordination with sales team.
• Deep dive into Nielsen Analytics to track progress, uncover opportunities, identify issues to drive brand / channel
volumes.
• Responsible for ensuring ROI of various activations in the BTL Activations space.
Route to Market Key Result Areas-
• Plan & implement a detailed Route to Market approach for all products based on demography, current coverage and
future potential.
• Track & Monitor Performance of various sales channels & Prepare channel wise growth Strategy.
• Planning of Sales Target Setting & forecasting for the channel with sales heads along with coverage & Territory
planning.

Highlights:
• Appreciated for driving business through SFA in West & South region in 2016-17
• Successfully initiated branding through “Lit Dhol” during Ganpati festival in Pune -first time in edible oil industry
• Awarded with “Dumdaar Award “for creating brand visibility in Maharashtra Markets in Q-3 (2017-18).

Previous Experience

Nov’15-Dec’16 with McCormick Kohinoor Specialty Foods India Pvt. Ltd. as Regional Sales Manager
Key Result Areas:
• Developed sales strategies to increase the market share and profitability on sustainable basis
• Led West II zone for General Trade, Modern Trade & HORECA channels
• Spearheaded distribution & channel management along with business development
• Planned the product launch ( Panzani Pasta) & ensured its smooth execution.

Aug’14-Nov’15 with Cargill India Pvt. Ltd. as Area Sales Manager

Aug’11-Jul’14 with Castrol India Ltd. as Area Manager-B2C

Highlight:
• Acknowledged as No.1 MCO Manager in India for Quarter-1-12 during Jan-Mar’12 (Rewarded with a trip to
Mauritius)
• Won highest Power 1 Volume contest in Q-3 during 2012
• Received Best Activation Award for GTX re-launch in Q-2 during 2013

Mar’07-Jul’11 with ITC Ltd., as Senior Area Executive- Foods & Cigarette Division
Oct’05-Mar’07 with Cargill Foods Ltd., Pune as Sales Representative- Sales & Business Development.

Academic Details
• MBA in Marketing (Executive) from Symbiosis Institute of Management Studies, Pune in 2014, 73.3 %
• B.Sc. (Chemistry) from Balwant College Vita, Shivaji University, Kolhapur in 2005

Personal Details
Date of Birth : 28th May 1983
Languages Known : English, Hindi and Marathi
Address : Flat No.- 603, Building- 1D, Siddhachal Housing Society, Pawar Nagar, Thane. ( West)