VANVERTISE

Business
Plan
We're the wizards who'll put your business in the spotlight!

Presented To:
DR AREEJ
SHAFAI
www.vanvertise.com
hello@vanvertise.com Presented By:
+(966) 536-7890-87 MAHA TALAL

OCTOBER 2023
VANVERTISE
TABLE OF
CONTENTS
I. Executive Summary 01

II. The Organization 03

III. Business Description and History 04

IV. Locations

IV. The Key Features of Our Services and

05
How They Benefit Our Clients

V. Market Overview 06

VI. Industry Analysis 07

VIII. Marketing Strategy and

09
Implementation Plan

IX. Financial Plan 11

X. The Future 12
Executive
Summary VANVERTISE

OUR
Mission At Vanvertise, our mission is
to redefine the advertising
experience by putting client
convenience at the
forefront.

VIsion:
To be the go-to advertising
agency for Saudi businesses
by adopting a client-centric
approach, simplifying the
complex world of advertising,
and making our clients’
business journeys effortless. 01
Executive Summary
Give a brief explanation for the page

We offer wellness programs to businesses in Talens so

THE PRODUCT
workers can live healthier lives.

Aiyla Hakim, Sebastian Bennett, and Shani Mensah

founded Excello Fitness in 2023 after years in the health
THE LEADERSHIP club industry. They serve as CEO, COO, and CFO,
respectively.

Companies partner with fitness centers to provide gym

memberships as an employee benefit. Excello Fitness will
THE OVERALL INDUSTRY operate fitness centers in and around Talens, making it
convenient for employees to work out.

Major competitors include Muscle Major Gym's corporate

THE COMPETITORS programs and Gymmetry's partnerships with the biggest
companies in Talens.

Excello Fitness aims to raise $10 million to expand its

online offerings. So far, the company has achieved 50%
THE FINANCIAL STATUS of its target. Financial resources will be focused on
developing online fitness programs for initial clients.

By the end of 2025, the company intends to partner with

FUTURE PLANS 30 leading employers in Talens. By 2030, it plans to
expand its program into Sterriton.

Tip: Design with the /Magic shortcut - the quickest way

Excello to make your work stand out!

Fitness How: While on the page, simply press the "/" key and
scroll for whatever you need on the dropdown menu — 02
text boxes, lines, shapes, tables, stickers, videos, and
many more!
 The Organization
VANVERTISE IS A PRIVATE LTD. COMPANY
IN THE EASTERN PROVINCE OF KSA

Maha Talal Muhammad Talal Ms. Kay

Managing Director and Chief Financial Officer Chief Operations Officer
Chief Marketing Officer

After her diploma in film Our CFO is in-charge of With extensive experience
making, Maha Talal was building a top-notch in content creation, our
inspired to use her MBA in finance and accounting COO ensures that the right
Finance to bring her team, ensuring expenses people, systems, processes
Vanvertise dream to life. and revenues stay and resources are in place
Maha oversees the balanced, obtaining to allow the agency
company's business funding, working with flourish. She oversees the
operations and drives department heads to work of the support
strategic company analyze financial data and functions and keeps abreast
growth. As CMO, Maha craft budgets for future of developments within the
develops marketing investments. His degree in various technical fields that
strategies, manages Finance makes him the affect the running of the
marketing campaigns, perfect fit and his diploma agency.
conducts market in filming keeps him
research, and builds inspired.
brand awareness.

VANVERTISE 03
Map of the Organization

Managing Director
Maha Talal

General Assistant

Operations Finance Marketing

Department Department Department

Accountant Public Relations

Technician
Officer

Driver Research Analyst

Graphic Artist

Web Developer

SEO Specialist

VANVERTISE
 BUSINESS DESCRIPTION
Why Vanvertise
All About Us
In the bustling world of Saudi Arabian business, the
need for impactful advertising solutions has never
been more critical. We know you are busy so we come
to you! Vanvertise offers a comprehensive suite of
advertising solutions that are tailored to suit the
specific needs and objectives of each client.
Operating from our decked out high-tech vans, we
specialize in providing advertising services that
seamlessly integrate with our clients' operations,
ensuring maximum visibility, impact, and brand
recognition. Our dedicated team of experts
collaborates closely with businesses to understand
their unique requirements and designs customized
on-site advertising strategies. From dynamic signage
and interactive displays to engaging promotional
events and experiential marketing, we bring brands to
life.

Elevate Your Brand: Unleash the

Power of Innovative Advertising
VANVERTISE 04
PIONEERING A
UNIQUE APPROACH,
VANVERTISE
OPERATES AS A
MOBILE ADVERTISING
AGENCY HOUSED
WITHIN A SINGLE
CENTRAL
HEADQUARTERS. OUR
DISTINCTIVE
SERVICE ALLOWS US
TO EFFICIENTLY
REACH CLIENTS BY
PERSONALLY
JOURNEYING TO
THEIR CORPORATE
LOCATIONS AND
ESTABLISHING OUR
SETUP DIRECTLY AT
THEIR PREMISES,
THEREBY SAVING
THEM PRECIOUS TIME
What Does Vision 2030 Mean for the Saudi Advertising Industry?

Vision 2030 SMALL BUSINESSES, IT'S OUR TIME TO

SHINE!

The emerging Saudi generation is enthusiastically

adopting entrepreneurship, eager to establish their
own ventures independently from their family
businesses. This aligns well with the Vision 2030
plan, which recognizes small and medium-sized
enterprises as crucial elements of the new
economy. Currently, SMEs constitute a relatively
small portion of the KSA economy compared to
other developed markets. As a result, the
government has committed to aiding young
entrepreneurs through the implementation of
policies that are favorable to small businesses.
“I think that entrepreneurial spirit was always
there but now it’s at the forefront, more people are
doing it,” says Moutaz. They want to make their
mark on society. It’s not about the family business
any more it’s about what can I do on my own.”
In turn, this may mean that we see Saudi brands
proliferate and expand in coming years. “I honestly
think brands are opening everywhere, from within
Saudi to outside. At this time, a lot of development
is going to happen between this year and next and
after that we’re definitely going to see Saudi
brands go outside and exposed on the
international stage,” says Omar. “I think it will
take a bit of planning and time – a lot of brands
haven’t even expanded within Saudi yet. There are
many opportunities and they we are all waiting to
see what happens.”

Industry
Analysis
Saudi Arabia is set to become
a $2 billion market this year –
the biggest in the Middle East.
As per Statista's data, the overall
expenditure on advertising in Saudi
Arabia hit $2.01 billion in 2023, with
expectations of continuous growth
in the next five years. Notably, the
digital advertising spending surged
by nearly 20% in the previous year,
contributing substantially to the
total spending with an estimated
value of $1.56 billion. This upward
trajectory underscores the
escalating importance of digital
advertising in the marketing sphere
of the country. Additionally,
conventional channels like OOH,
Print, and Television constituted
23% of the total advertising
expenditure in the Kingdom.
VANVERTISE
5
QUICK FACTS: THE AD INDUSTRY IN
Saudi Arabia
1
Internet advertising is likely to rise
by about $500 million to $3.6 billion
this year. Brownsell said this growth
is being driven by the “exceptionally
high levels of digital media
consumption” in the region.
2 In the second quarter of 2023,
social media users in the
Middle East spent on average
nearly four hours per day on
platforms such as Instagram
and TikTok, nearly twice the
consumption levels seen in
Europe, according to audience
targeting company GWI.
3
Outdoor advertising, which
reached $882 million in 2022, is
forecast to hit $980 million this
year.
4
TV advertising is expected to
remain flat this year at nearly
$1.4 billion, while newspaper
advertising is set to shrink
from $331 million in 2022 to
$313 million this year.
Figures from Warc Media show
5 that while Saudi Arabia will
continue to be the biggest
Middle East market this year.
Globally, advertising spend is
on course to grow by more than
4 percent this year and a further
8 percent in 2024, by when
expenditure will have topped $1
trillion for the first time.
 The
“Mawthooq”
Program
In recent times, the CITC implemented rules
to oversee influencer and foreign commercial
marketing operations in Saudi Arabia through
the "Mawthooq" initiative. Permission for
advertising will only be given to individuals
working within a commercial entity that holds
the necessary license and legal paperwork to
conduct advertising activities.

Ultimately, these regulations

aim to ensure transparency and
accountability in marketing
activities across the Kingdom.
 OUR COMPETITIVE
EDGE
What’s special about what we offer at our advertising firm is our
ability to save our clients time. We achieve this by using our fully
equipped, state-of-the-art vans to travel directly to their
company offices, eliminating the need for their marketing
department to come to us. We aim to collaborate with you to
maximize the potential of your advertising budget, allowing you
to secure a significant share of the market.

GETTING TO KNOW YOUR DEFINING THE AD CAMPAIGN’S

SERVICE OR PRODUCT WELL,
AND UNDERSTANDING THE
ADDED VALUE IT PROVIDES
TO THE AUDIENCE.
TARGETED AUDIENCE THROUGH
STUDYING THE PERSONALITY OF
YOUR POTENTIAL CLIENT.

CAREFULLY PLANNING THE AD

KNOWING WHERE YOUR
CAMPAIGN WHILE TAKING
TARGETED CLIENTS ARE OUR INTO CONSIDERATION THE
AND HOW TO REACH APPROACH COMPANY’S STRATEGIC
THEM. BEGINS BY GOALS.
FOCUSING
ON THE
BUILDING AN INFLUENTIAL FOLLOWING CHOOSING THE MOST APPROPRIATE
ADVERTISING MESSAGE THAT ASPECTS MEDIA AND AD PLATFORMS THAT
ARE SUITABLE FOR PUBLISHING AND
EASILY REACHES THE CLIENT AND
REACHING THE CAMPAIGN’S GOALS
ACHIEVES THE
IN THE SHORTEST TIME POSSIBLE.
DESIRED INFLUENCE.

UP-TO-DATE MONITORING AND OPTIMIZATION TO

ANALYSIS OF THE RESULTS AND
EFFECTS OF THE AD CAMPAIGN
ACHIEVE THE BEST
AND POSSIBLE AD
COMPARING THE RESULTS TO THE CAMPAIGN.
DESIRED GOALS.
MARKET SEGMENTS
 HOW WE COMPARE WITH
VANVERTISE OTHER LOCAL
ADVERTISING AGENCIES

WILL TRAVEL
AND SET UP
AT DIGITAL TELEVISION MARKET
CUSTOMERS MARKETING ADS RESEARCH
COMPANY
SITE

VANVERTISE YES YES YES YES

CREATIVE
BLEND
NO YES NO NO

EPAGE GLOBAL NO YES YES NO

XELEMENT NO YES NO YES

ANIDMA NO NO NO YES
 SWOT ANALYSIS
STRENGTHS WEAKNESS

We have 4 high- The company is

tech decked out new and does not
vans that allow us to have signiificant
set up business at recognition in the
client locations market
Our team has a
strong background
in finance,
marketing, filming
S W Difficulty
obtaining loans
and start-up
investments
and the arts.

O T
OPPORTUNITIES THREATS

Attract a larger, Threats from local

wider target and multinational
consumer advertising
audience agencies

Develop more media

advertising services AI and rapid
as digital marketing technology
is the fastest growing advancements
in KSA
 What we offer

Creating comprehensive
advertising strategies
and campaigns tailored
to the client's target
audience, goals, and
budget

Advertising Campaign Market Research

Social Media Ads

Evaluate Consumer Insights

Outdoor Ads

Television Ads
Identify Advertising Opportunities

Influencers Mobile Ads Paid search Identify Target Audience Industry Trends

VANVERTISE 05
MARKET ANALYSIS
Give a brief explanation for the page

Powell Finwood Powell cares about his

40 colleagues and wants to
Male make a difference in his
Department Head workplace.
Talens

Large Corporations
GOALS CHALLENGES

In this section, detail the Get recognized at Convincing senior

work management to try new
specific market you are
Share his advocacy ideas
targeting. If it is a sizeable for wellness Living a healthy lifestyle
market, you may group your Help his team Managing a busy
perform well schedule
target audience into
categories. You can also
take into account the
LIKES DISLIKES
geography of your target
market - if the business is Mingling with Fast food
coworkers Quick-fix solutions
an online endeavor or if it
Meditating Disorganization
has physical locations. Dining out
Besides geography,
consider the audience's
PERSONALITY PRODUCTS THEY ENJOY
gender, race, educational
level, and other Resourceful Reed Paper & Co.
Sociable notebooks
demographic data. Persuasive Greenery Lifestyle
produce
Mattias Leather Goods
shoes

Excello
Fitness 08
MARKETING PLAN
Give a brief explanation for the page

Building On Our Partnerships

In this section, show potential

investors what your specific
marketing and sales targets are and
how you plan to achieve them. Talk
about how you will sell your product
or service. Research the best
methods for reaching your audience
and convincing them to buy your
product. Highlight how you are
offering something new or how you
can fix a problem in the industry.
Understand the purchasing priorities
of your audience and try to leverage
that behavior.

Excello
Fitness 09
MARKETING PLAN
Give a brief explanation for the page

Use this table to map out your

The 4Ps of Marketing
marketing mix

Product Price
the brand, its features, discounts, bundles,
its packaging credit terms

Common questions: Common questions:

What needs does this product fulfill
What frustrations does it address?
What makes it compelling to customers
that they will want to have it?
What is the value of the product or
service to customers?
Are there established price points for
this product or service in the market?
How will this price compare with
competitors?

Promotion Place
print & broadcast ads, social media, physical stores, website,
email, search engine, video online marketplace

Common questions: Common questions:

How you will get the word out about
your product or service?
What promotional approaches are most
familiar to your audience?
What resources are available to you?
Will it be in a physical store or online?
Where will the stores be?
What will be the distribution channels?

Excello
Fitness 10
FINANCIAL PLAN
Give a brief explanation for the page

Capital Requirements
VALUE PERCENTAGE

In this section, give a

breakdown of how you Research and
$456,000 44%
plan to use the money and Development
resources that your
potential investors could
Marketing and
provide. Specify how $456,000 44%
Advertising
much capital you need
and how you will allocate
the money. Daily Operations $123,000 22%

TOTAL $1,035,000 100%

Financial Outlook
YOY
US$ B FY'31 FY'30
change
You will also provide a
projection of the
business's financial Revenue 789.00 456.00 73%

performance within a
certain time frame.
Investors will want to Expenses 246.00 300.00 -18%
know when they will
receive a return on their
investment. Profit 543.00 156.00 248%

Dividend
$20/share $10/share 100%
per share

Excello
Fitness 11
Future Plans
& Milestones
Describe what the page is about

Reaching New Heights

In this final section, map out

your future plans for the
business. Dream big! These
plans could include expansion
projects, new product offerings,
and major partnerships. Discuss
how much impact you want to
bring to the industry. This
enables potential investors also
to be optimistic about the
business.

Excello
Fitness 12
Future Plans
& Milestones
Describe what the page is about

Partner with 30 leading

2015 employers in Talens

Expand our wellness

2020
program to Sterriton City

Implement our wellness

2025
program across the country

Reach 500 corporate

2030
partners

Excello
Fitness 13
 Contact us
for further
Excello
Fitness

inquiries

www.reallygreatsite.com
Tip: Download your document as a PDF.
hello@reallygreatsite.com How: On the top right corner of the screen, click
'Share'. Go to 'Download' and choose 'PDF' among
+123-456-7890 the options.
RESOURCE
PAGE Standardize designs across
different pages!
Use these elements
After choosing pages across
for your pages
multiple templates, click on the
element whose style you prefer,
click the 'copy style' icon on the top-
right corner of your screen, and use
the icon to click on the element you
want to change! Ta-da! The
elements now share the same style.

Use smart shapes and

Write here Write here connectors to build a map
or flowchart.

In the elements tab, search for

'shapes'. You may also press C for a
circle, R for a rectangle, and L for a
line. Attach them all together and
Write here
Write here feel free to drag them along the
page!

Personalize and edit your

Header Header Header
tables. or flowchart.

Add Add Add Right-click on the table to browse

here here here
Add Add Add through the options. You can add
here here here
and delete rows, merge cells, move
columns, and more!
Add Add Add
here here here
Add Add Add
here here here
RESOURCE PAGE
Use these charts and graphs to present data

50 Item 5 Item 1
20% 20%

40

30

20 Item 4 Item 2
20% 20%

10

0 Item 3
Item 1 Item 2 Item 3 Item 4 Item 5 20%

Series 1 Series 2 Series 3

50

40

30

20

10

0
Item 1 Item 2 Item 3 Item 4 Item 5