Stakeholders of Energypac’s website

Energypac's website serves various stakeholders, including:

I. Primary Stakeholders:

 Customers: Existing and potential customers of Energypac, seeking information about

their products and services, including power generation, construction machinery, material
handling, energy management, etc.

 Investors: Individuals and institutions interested in investing in Energypac, seeking

information about the company's financial performance, future plans, and corporate
governance.

 Partners: Businesses partnering with Energypac, accessing information about

collaboration opportunities and ongoing projects.

 Media: Journalists and media professionals requiring press releases, company updates,
and contact information for interviews.

II. Secondary Stakeholders:

 Employees: Current and potential employees of Energypac, seeking information about

job opportunities, company culture, and employee benefits.

 Suppliers: Businesses supplying materials or services to Energypac, seeking information

about procurement processes and tender opportunities.

 Government and regulatory bodies: Entities overseeing the energy sector in

Bangladesh, requiring information about Energypac's compliance with regulations and
environmental standards.

 General public: Individuals interested in Energypac's activities and their impact on the
Bangladeshi economy and society.
III. Internal Stakeholders:

 Management team: Responsible for the website's content, design, and functionality,
ensuring it aligns with the company's strategic goals and effectively communicates its
message.

 Marketing and communication teams: Develop content for the website and promote it
through various channels, attracting target audiences and engaging stakeholders.

 IT department: Oversees the website's technical infrastructure, ensuring its security,

performance, and accessibility.

IV. Other stakeholders:

 Analysts and researchers: Studying Energypac's website to gain insights into the
company's performance and future prospects.

 Educational institutions: Utilizing the website as a source of information for students

and researchers interested in the energy sector.

It's important to note that the website serves a dynamic set of stakeholders with diverse needs
and expectations. Effective website management requires balancing these needs and ensuring the
website provides valuable information and facilitates engagement for each stakeholder group.

Scope of the project

The vendor will redesign the existing Energypac website to make it more user-friendly and
engaging. The new website will have a clean design and intuitive navigation, and it will be easier
for users to find the information they need. The redesign will include refreshing any page
background design and integration of these items with the overall design. The expected timing
for launch of the new website is between six and nine months from award of contract.
While the information in this section of the RFP is being provided to assist potential bidders,
bidders are requested to propose their approach to meeting the project objectives, including their
recommendations with respect to appropriate user research, design, development tasks and
milestones, the schedule, budget, and possibly modified or additional tasks, given the project
objectives. The Energypac reserves the right to alter the Work Scope and Deliverables based on
discussions with the Vendor.

Task 1: Planning and Website User Profile Development

The redesign of the Energypac website is focused on creating specific experiences for the
different stakeholder, and UX/UI will play a pivotal role in this project. Utilizing stakeholder
research surveys conducted by the Energypac and market research and user profiles created for
Energypac, the Vendor shall define and confirm the needs of each audience and establish design
goals for each group.

Other planning activities include a review of current website content areas, structure and
organization, Content Management System (CMS) platform recommendations, hosting
considerations, documentation of page design and template needs, etc.

Task 2: Website Redesign

The Energypac seeks a website design that is intuitive, clean, clear, and engaging, aligned with
the organization's mission and objectives. The home page needs a modern look and easy-to-
navigate redesign to cater to the diverse needs of website users. The design should seamlessly
guide users to the desired content without compromising the primary goal of find information
about the company's products and services. The value proposition for each user group needs to
be clear immediately when opening the home page and the intuitive next step to finding
information must be provided.

The website's content structure should be optimized to minimize search time and maximize
engagement with materials. New page templates that simplify content management for in-house
staff and require little (if any) development but allow modification are critical. The website
structure must be redesigned to provide more intuitive navigation, with information organized by
website user/audience, and content developed to address these needs.

Additional features or tools that immediately engage website users, identify their information
needs, and guide them to the specific content they are seeking may be integrated as sub-projects.
Member Portal (a password protected portal for Energypac utility members) updates that engage
subscribing Energypac members and provide access to tools and dashboards will also need to be
integrated into the website structure.

The site search tool should be as easy to use as a Google search. News items need to be targeted,
accessible to website users, and easily navigated but less cluttered. Ideally, relevant news items
and other targeted content should appear dynamically based on website user type. Vendor should
provide options for how user identification could happen.

Website Users utilize a wide variety of devices, including computers, tablets, and mobile
smartphones. The new Energypac website should automatically detect the screen resolution of
any device and respond with a view of the site that is optimized specifically for that screen. The
Vendor should ensure that all users will be able to view the DLC website, no matter what device
they are using.

In addition, the WCMS solution should be able to preview the mobile view across different
devices and should allow the ability to design and customize a better user experience for mobile
website users by allowing Energypac Business users to move, hide, and reorder content to create
an optimized mobile view of our website.

UX testing should be performed for all design elements.

The new design needs to include the following:

I. Content and Information:

 Enhance product information and resources, including detailed specifications, technical
data sheets, 3D models, and downloadable brochures.
 Develop case studies, testimonials, and industry insights to showcase expertise and build
trust.
  Implement interactive elements like configurators, calculators, and online ordering
systems for a personalized user experience.

II. User Experience and Accessibility:

 Ensure website responsiveness and mobile-friendliness for all device users.

 Implement multilingual support to cater to a wider audience and expand reach.

 Integrate accessibility features like screen readers, alt text, and keyboard navigation for
diverse users.

 Simplify navigation structure and enhance search functionality for intuitive user
experience.

III. Engagement and Interaction:

 Implement online ordering and quotation requests to streamline sales processes.

 Integrate live chat support for real-time customer service and interaction.

 Create online forums and communities for knowledge sharing and stakeholder
engagement.

 Integrate social media platforms for content promotion and user engagement.

 Encourage user-generated content like reviews, testimonials, and project photos to build
trust and community.

IV. Additional Scopes:

 New modern home page.
 Clean and focused design

 Implement SEO optimization strategies to improve website visibility and attract organic
traffic.
 Enhance data security and privacy measures to comply with regulations and protect user
information.

 Integrate sustainability reporting to showcase environmental initiatives and

achievements.