AFTON MULKEY

ABOUT ME
As a marketing major with a concentration in digital marketing at JMU, I'm
1307-272-8574
passionate about leveraging innovative strategies to make an impact. I'm set
to graduate in May 2024, and my academic journey has equipped me with the
mulkeyafton@gmail.com
latest marketing skills. Beyond the classroom, my adventures in backpacking,
hiking, skiing, and ice climbing have instilled in me resilience, problem-solving,
https://aftonsmulkey.weebly.com/
and teamwork — skills that seamlessly translate into the workforce

EDUCATION WORK EXPERIENCE

Tilt/Shift Brands Cody, WY

Entrepreneurship and May-August 2021
Business Academy PR and Communications Intern
Supported key campaigns under the Director's guidance
August 2016-May 2020
Actively contributed to the entire marketing process: brainstorming,
Virginia Beach, VA researching, creating, and implementing marketing objectives
Kempsville High Developed essential skills in multimedia creation, social media
School management, campaign development, and event programming
Maintained a high standard of professionalism, ensuring timely
James Madison communication with the Director for efficient task completion
University Collaborated effectively to complete assigned tasks in a timely manner
Expected Graduation
May 2024 Triumph Realty
Virginia Beach, VA
Marketing major with Digital Marketing Coordinator May-August 2023
a concentration in
Fostered and maintained strong relationships with a team of real estate
digital marketing
agents to ensure effective collaboration and communication
Managed the agency's digital presence by curating and posting content
CERTIFICATIONS across diverse social media platforms, enhancing online visibility, and
Google Ads Search client engagement
Google Analytics Oversaw administrative duties, including ordering business cards,
coordinating open house signs, and managing logistical aspects to
Hubspot Email Marketing
streamline real estate operations
Blended interpersonal skills, digital marketing expertise, and strong
ACHIEVEMENTS organizational abilities to support marketing and administrative needs
effectively
RNMKRS Roleplay Top 5%
University Communications Harrisonburg, VA
World Series of August 2023- Present
Social Media Assistant
Entrepreneurship First
Place Oversee day-to-day operations of JMU's social media accounts
Significantly contribute to shaping strategy, voice, and overall
IncubatorEDU Second management of platforms
Place Research and develop student-oriented social media strategies, staying
updated on emerging trends in HigherEd and wider social media
Selected for the Jackson- landscape
Rainey Business Plan Regularly update and review social media insights, organize engaging
Competition Instagram takeovers, and coordinate 'This Week at JMU' program
involving students and professional affiliates
Integrated Marketing Manage miscellaneous social media tasks: copywriting, post curation,
Communications Team crafting alt-text for images, maintaining social media calendar, comment
MVP moderation, and overseeing project management
Co-create short-form video content with other University
Communications interns and collaborate with campus partners for
social media campaigns
Actively serve as a JMU social media ambassador, representing the
university across digital platforms