IDFC Round 1

submission
Customer Segments

Post graduate students Undergraduate students School students International students

• Demands: Repayment • Demands: Long term, • Demands: Guardian • Demands: Foreign

flexibility, relationship
managers,
nonacademic benefits
• Platform currently • Platform can be
meets demands.
coordination with co- communication, ease of country POC, regular
borrower, good payment information regarding
customer support • Platform can include interest rate and
hassle fee EMI policies, greater
enhanced to include payments, facilitate number of features that
co-borrower during quick transfer of funds make adaptation easier,
discussions to loan accounts and ease of access with
include guardian in the foreign banks/currency
same account • Platform can include a
separate international
section due to width
and depth of segment
demands.
Go-To-Market Strategy

Post graduate students Target Audience Competition and Messaging

Demand
• Students applying • Students pursuing • The demand for • IDFC offers both
for education loans graduation or post education loans is guidance and loans
lack guidance. graduation in Indian expected to grow to maximise students
or foreign colleges. due to growing benefits of pursing
outbound students. education.

Buyer’s Journey Marketing Channels Sales Plan Goals

• Informing students
about various • The offerings should • Aggressive personal • KPI is the number
options and guiding be broadcasted using selling using an and size of loans
them helps engage YouTube ads that inside sales team. given out.
them in the loan target our
application process. customers.