Yusif Aghayev 41423

1.What are the pros,cons and risks related to Nike’s core marketing strategy?

Nike follows the idea of 'pyramid of influence'. It creates its brand image by positioning itself
strategically and using celebrity marketing as the core marketing strategy.

Pros: The managers can systematize the processes and refine their skills if there is a repeatable
model. A clearly defined target audience which comprises of athletes, sports enthusiasts, well
to do and brand conscious customers. This enables them to take up target-centric ad
campaigns. It appeals to their emotions, this helps to promote it as a brand of allegiance and
loyalty. Geographic segmentation is used to promote its brand and products. It delivers only
one kind of product.

Cons: Its main focus is on the production of high products with cutting edge technology. It
concentrates on selling them at competitive prices. The lower and middle classes in the society
are not given much importance.
Risks: The influence of spokespersons and intense competition pose a risk to their strategies. A
continuous change in the demands and choices of the consumers and the international
expansion may also pose a danger to their strategies.
1.If you were Adidan,how would you compete with Nike?
If I were Adidas I could spend money in some campaign like running for the poor people in that
they could offer their product with a discount price, also most of the profit from that campaign
goes to the poor people. This will make them build their brand image to compete with Nike