CONDUCTING

SCIENTIFIC
RESEARCH in
BUSINESS

Facilitated by: Pham Quoc Du

 Topic 4
RESEARCH DESIGN:
QUESTIONNAIRE
DESIGN
 Questionnaire Design
 Basic Functions of a Questionnaire

− Translate the research objectives into specific questions that

will be used as a measurement of concepts in research
objectives.
 Writing a Questionnaire
− Start with problems or hypotheses

− ... formulate the basic hypotheses, then analyze the concepts

involved

− The more specific your concepts and hypotheses are, the more
specific questions can be.
 Format of Questions
1. Open vs. Closed Questions
... with open questions, obtain in depth information,

but hard to code, come up with lots of unnecessary information

... with closed questions, easy to code and manipulate the data
but constrained categories and no depth (should be exhaustive
and mutually exclusive)

... starting with open questions is a good way (i.e., pilot study),
but in general, closed questions preferred

(cf. with some exception, i.e., drinking frequency)

 Format of Questions

2) Question Order
... usually general to specific, also need to be aware
of the consistency issue

3) Scales
a. points in scale
b. mid-point in the scale
c. explanation on each point in the scale
THANKS FOR YOUR
WATCHING