The language of

advocacy and campaign

Radio Television campaigns
Radio and television campaigns are still
valid forms of advertising. Here, the
companies use television and radio to
endorse a product or a person. It is

Customer Referral Campaigns

Customer referral campaigns are those

that are based upon the
recommendation of customers on a
product or service - Example of this is
what the influencers in Social Media
do when they endorse a product and
recommend them to their viewers and
make testimonies of their efficiency.
 How to structure your campaign and
advocacy strategy

1. Identify your goal. You should set your goal to

keep you focus. It will help you identify your desired
outcome.

2. Analyze policies that may hinder or support your desired

goal. Make sure that every step you make in your campaign
follows legal policies and does not violate any rule.

3. Know your audience. To make a campaign successful, you

should know who your audiences are. You need to know
their interest to catch their attention.
4. Plan your activities. Think of activities that will help you
achieve your goals in your campaign. The activities should
be catchy and unique.

5. Create your evaluation procedure. It

is important to reflect if the campaign
has been effective or if it has reached
its goal. There should be an evaluation
to improve the campaign.
Activity 1 Write T if the statement is True, and F if
it is False. Write your answer on the blank before
the number.

1. A person's advocacy benefits the people in the

society.

2. A person's advocacy is best attained by means of

campaigning it to the public.

3. A person's advocacy ends when there are still

lots of people need support.

4. An advocacy becomes successful when people

unite to attain its purpose.

5. Advocacy and campaign aim to achieve a purpose.

 VALUING
There is no such thing as perfect family since each
family faces different problems. But, as along as the
family is united, every problem can be surpassed

There. Most of all,

we can meet
people from all
walks of life, but
our family
members will
always be the
ones whom we
can turn to when
everyone else
walks out of our
life,