HSO Framework

Shift their brain with the power of story

Shifting belief and inspiring desire using the power of story

1 – Hook

2 – Story

3 – Offer

1 – Hook

The part where we catch their attention, and get them invested in reading the story

Based on a really strong Fascination

We need to bribe them to get the reader to read the story

2 – Story

Humans have evolved to learn, absorb information, and make decisions based on stories

Stories allow the listener to sympathetically experience the same emotions

With this, we can direct them to take an action

All humans follow a „Hero's Jurney''

Start the story at the height of drama -> for catching the reader's attention

Make the main character relatable to the reader -> needs to identify with the character

Fast forward to intrigue -> fast forward to where they are living the dream -> they will have
an informational gap that will inspire mountains of curiosity

3 – Offer

We direct them to take action to either assuage their curiosity

Or we direct them to follow the path of the character in the story

HSO
The hook is highlighted in Yellow

The story is highlighted in Blue

Offer is highlighted in Green

From a fat obese kid to a muscular, high-quality man – My journey to becoming a man

Not all people are willing to try and make a change in their lives

I remember when I was a kid

I had over 225lbs and so much FAT

My friends bullied me because of that

I was so desperate

And I had only two options

One: To stay all day in my room, crying like a little bitch

Or

Second: Start going to the gym and learn how to make money and get girls

Then one day,

My mum told me

„Let me buy you a gym membership “

From that day my life has CHANGED

Now, you can do the same

Or

You can sit at home being a geek

If you want to learn how to be a high-quality and successful men

Then Click HERE to change your life