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Essay Final Draft
Essay Final Draft
Essay Final Draft
Hugo Hernandez
ENGL 1301
19 September 2023
In TAMIU campus it is well known by students that the building Zaffirini Success Center is a
place that you can attempt if you have a problem, for example with your financial aid. Thus,
in the ZSC building at the financial aid office the organization 60x30Tx, a company that
offers financial aid services to students, left their brochures in order to advertise to students
about their services. Those brochures are free to take in a transparent acrylic brochure holder
at the left side as soon as you walk in. This brochure has many typical features that make it
attractive for students that are passing by, big and bold titles, short and easy to read
information and access to tools that can be useful for students, for example.
First of all, 60x30Tx uses the typical features that can’t be missed in a brochure. For
example, they use large and bold subtitles that will catch the attention of their main
audience, students who need help with financial aid for their studies. 60x30Tx, smartly, uses
the question ““Do You want to continue your education?” as a subtitle with big and bold
words followed by an answer “ Yes, You Can” not just in bold words, but red, at the very top
of the brochure. This quote is very specific and aggressive so that it catches your attention
because in your mind you will think "oh, I do want to continue my education" and you grab
the brochure. Further, the use of bold letters and different colors is not by accident either, the
use of this format means that when looking at the brochure that highlighted text is the first
thing that your mind detects since by being in bold you will persevere it as something
Furthermore, the author understands that people look for quick and direct information, so,
like any brochure should be, the 60x30tx brochure has a small paragraph of information
formed by phrases on everything people need to know as a student about what they can get
as a client of this organization. located in the middle of the brochure, taking up most of the
space to make it easy for readers to read. 60x30Tx adds phrases like "We can help you earn
a degree or a certificate." and "We can help you gain the skills you need, find a better job,
and shape the future." written naturally in Arial 12. This text is the information that the
60x30Tx organization wants you to read so that you know about the service they offer, the
text has nothing changed or modified, this is to make it easier for you to read it and obtain
quick and summarized information. It is followed by the subtitle so that it is the first thing you
Finally, since the author wants to maintain the brochure short and concise, after giving to the
reader all the information summarized, 60x30Tx adds a way that readers can take in case
they want more information or even get the service as a link that will guide them to the
principal website of 60x30tx. Strategically placed at the end without removing space for
important information for the reader, the following sentence is written “Visit 60X30TX.com for
more information and results!” with bold letters in Arial 12. This last quote is not mandatory
but if you are interested in the service at this point you can obtain much more information or
even contact them to be assisted. The phrase is small without taking away the prominence
of the other elements, but it is also in bold so that any reader can notice them as something
important.
In conclusion, The 60x30Tx organization placed its information brochure to promote its
service in the financial aid office at Tamiu campus since that is where they are likely to find
their target audience. The use of bold and big words are widely used in this brochure
combined with striking phrases that make the reader feel identified with the service or see
Hugo 3
the solution to their problem written on the paper combinated with the short text, drawing the
reader's attention. Knowing about this format is important to be able to detect the important
points while we are reading this type of information, how to get the most out of these
formats, also for future projects since despite being an old format it is still widely used by
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