A Project report On A Study of Comparative Strategic Analysis of Indian Passenger Aviation Industry By

Madhavi Savani [09723052011] Snehal Patel [09723052036]

Guidance By:
Mr. Akhilesh Shukla A Project Submitted to Gujarat Technological University in Partial Fulfillment of the Requirements for Degree of Master Business Administration (MBA)

May 2011

K.N.V INSTITUTE OF BUSINESS MANAGEMENT RAJKOT

Certificate

This is to certify that Project work embodied in this Project entitled A Study of Comparative Strategic Analysis of Indian Passenger Aviation Industry was carried out by Ms. Madhavi Savani (09723052011) and Ms. Snehal Patel (09723052036) at KNV Institute of Business Management for partial fulfillment of Master of Business Administration. (MBA) degree to be awarded by Gujarat Technological University. This Project work has been carried out under my supervision and it is to my satisfaction.

Date: Place:

DECLARATION

We undersigned Ms.Madhavi Savani and Ms.Snehal Patel a student of MBA 4th Semester declare that we have prepared this project report on A Study Of Comparative Strategic Analysis of Indian Passenger Aviation Industry under guidance of Mr.Akhilesh Shukla of KNV Institute of Business Management Rajkot.

We also declare that this project report is our own preparation and not copied from anywhere else.

This is in accordance with syllabus & guidelines of GTU.

(Signature)

(Signature)

___________ Madhavi Savani [09723052011]

___________ Snehal Patel [09723052036]

Date

PREFACE

There is a well- known prove that Practice make a man perfect with out practice man can not be perfect in work. Managerial know how you can get from the books while for practical knowledge have to go for industrial research. India is developing country and it is going to become developed country in 2020.The country showing growth in income level and standard of living of the people. There is tremendous growth in air passengers because of introduction of low cost carries by Spice Jet, Indigo, Go air and other players. By this aviation industry become the most growing sector in Indian economy. Industry Research is a part of MBA program so, we have to do real research in any industry. Regarding that we accept an opportunity to do research on Indian aviation industry and evaluate the strategic position of each company. We have mentioned all the information gathered by us. As well as its analysis interpretation and recommendation for each company by using statistical tools and test. We truly this research gave us wonderful experience of learning about aviation industry. We assure that it will be very helpful & beneficial to us in future.

ACKNOWLEDGEMENT

This is our first chance to get research on INDIAN AVIATION INDUSTARY. It was a matter of great pleasure for us. We gained a great experience which will be very beneficial to us. We would like to thank to Mr. Akhilesh Shukla for providing necessary guidance for project work to us. We also thankful for providing greater support and an opportunity to work and help us for better performance, given by our Principal Sir Dr. M.K. Sharma. Mr. Paresh M Patel (Assistant Professor) who deals in the area of Research Methodology and Quantitative Analysis, he provides the guide lines for the statistical applications in the present work.

Madhavi Savani Snehal Patel

Contents

Sr. No 1. 2. 3. 4. 5. 6. 7. . Executive Summary Research Methodology Literature Review Introduction

Particulars

Page no 1 3 10 14 44 57 85 90 91 92 94

Conceptual Framework of Strategic Competitive Advantage Analysis, Interpretation and Recommendations SOWT Analysis Conclusion References Bibliography Appendices