W01-T01-Course Guide - English For Tourism 2021

VIETNAM NATIONAL UNIVERSITY, HANOI
UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES

FACULTY OF ENGLISH LANGUAGE TEACHER EDUCATION
COURSE GUIDE
ENGLISH FOR TOURISM
1
Hanoi, 2021
VIETNAM NATIONAL UNIVERSITY
UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES
FACULTY OF ENGLISH LANGUAGE TEACHER EDUCATION
COURSE GUIDE
ENGLISH FOR TOURISM
1. Lecturers
Instructors Telephone Email
Nguyễn Thụy Phương Lan 0912210707 ntplan1011@gmail.com
Nguyễn Thị Thanh Vân 0903276616 thvanvnu@yahoo.com
Nguyễn Thanh Thuỷ 0986411996 thuy.nguyenthanhcnn@gmail.com
Trần Thu Hà 0916602266 thuha283@yahoo.com
Cấn Thị Chang Duyên 0982468881 changduyen_terry@yahoo.com
Hoàng Thị Mỵ 0989320843 mymau84@gmail.com
Dương Thị Lê Dung 0942966105 dungduong5012@gmail.com
Bùi Thị Ánh Dương 0904272267 anhduongulis@gmail.com
Lê Thị Hồng Duyên 0912489409 hongduyen.yhp@gmail.com
Bùi Thị Minh Trang 097 1634082 minhtrangclc@gmail.com
2. Course information
- Course title: English for Tourism
- Code: ENG3070
- Credits: 3
- Course status: Selective
- Prerequisites: 3C
2
- Subsequent courses:
- Course requirements: In-class learning and practice participation
- Credits for activities:
+ In-class lectures: 20
+ In-class tasks: 00
+ Discussion: 06
+ Practice, tasks: 00
+ Self-study: 04
- Address: Faculty of English Language Teacher Education, Pham Van Dong road,
Cau Giay, Ha Noi
3. Objectives and course outcomes
3.1. General objectives
English for Tourism is an advanced course designed for the third and fourth-year
students of English. The course is designed to enhance the language proficiency of
learners and other skills such as problem solving, presenting skill, critical thinking and
critical reading skills of relevant issues. The course will also better the knowledge of
leaners about life aspects, current social problems and specific skills necessary for
future jobs.
3.2. Specific objectives
By the end of the course, students will be equipped with substantial knowledge,
skills and learning attitudes:
In terms of knowledge, students will be able to:
- Present the basic concepts and issues discussed in the course;
- Demonstrate knowledge of the significance of tourism;
- Apply gained knowledge in discussing, analysing and giving opinions about the
most common issues related to the tourism industry Vietnam and the world;
- Develop appropriate concerns about current tourism activities/ trends in Vietnam
and the world;
- Suggest the research process of the tourism industry.
In terms of skills, students will be able to:

- Improve logical/critical thinking, all the four language skills and translation
techniques;
3
- Develop appropriate independent study skills and collaborative skills in
language learning;
- Enhance communicative skills, problem-solving skills, presentation skills
In terms of attitude, students will be able to:
- Be interested in English for Tourism;
- Be more confident in this field;
- Be responsible for the development of tourism in general;
- Have opportunities to express the awareness of the field of English for tourism;
- Have a more positive attitude in scientific research in this field;
- Be self-aware of the ability and virtue necessary to better the knowledge and
skills related to specific English.
4. Brief content of the course
This course provides students with the general knowledge of Tourism, Vietnam
tourism and components of tourism in general. Moreover, specific understanding of
tourism marketing, conducting a tour, career and work experience in tourism is also
mentioned in the course.
5. Course contents
Content 1. Tourism in perspective

1.1. Course objectives and requirements
1.2. Main contents of the course
1.3. Test and evaluation methods of ways of learning
1.4. Reference materials
1.5. Overview of English for Tourism
1.6. Definitions of tourism
1.7. Overview of types of tourism and differences between the various types of tourism
1.8. Case study
Content 2. Components of Tourism

2.1. Components of tourism
2.2. Basic approaches to the study of tourism
2.3. Economic importance of tourism
2.4. Benefits and cost of tourism
4
2.5. Case study
Content 3. Vietnam tourism

3.1. Tourist destinations
3.2. Famous landscapes, historical and cultural sites
3.3. Case study
Content 4. Cultural tourism and Ecotourism
4.1. Definitions of cultural tourism
4.2. Nature and characteristics of cultural tourism
4.3. Trends in cultural tourism development
4.4. Definition of ecotourism
4.5. Benefits and importance of Ecotourism
4.6. Dangers and limitations of Ecotourism
4.7. Case study
Content 5. Conducting a tour

5.1. Why taking a tour?
5.2. Types of tour guides
5.3. Appeal of tour conducting
5.4. Downside of tour management
5.5. Personality of tour management
5.6. Case study
Content 6. Services in tourism

6.1. Food and beverage
6.2. Recreation in tourism
6.3. Customer service in tourism
6.4. Accommodation
6.5. Trends and issues
6.6. Case study
Content 7. Tourism marketing

7.1. Marketing: definitions and concepts
7.2. Features of tourism marketing
7.3. Marketing planning
5
7.4. Case study
Content 8. Career and Work experience
8.1. Career planning
8.2. Work experience
8.3. Integrating planning with education and experience
8.4. Case study
6. Learning materials
6.1. Core course book
English for Tourism, ESP Group
6.2. Reference books
1. Andy, Drumm, and Alan Moore. (2004). Ecotourism development: A manual for
conservation managers and planners. Volume 2. The nature conservancy. USA
2. Simon, H. (2005). Marketing for tourism and hospitality: a Canadian perspective.
Nelson Thomson. Canada
3. Fletcher, J., Fyall, A., Wanhill, S. & Gilbert, D. (2018). Tourism: Principles and
Practice, 6th Edition. Pearson Education. UK.
7. Teaching organizational form

7.1. General schedule
Teaching organizational form Total Assessment
Week Content Theory Practice/ Self-
discussion study
Week 1 Orientation 2 1 6
Week 2 Chapter 1 2 1 6
Week 6 Case study 1 2 6 Assignment (by
individuals): Write
a report about the
given case
(part 1)
6
(part 2)
Week 11 Introduction 2 1 6
to Lean
Canvas
Week 13 Tutorial on 1 2 6 Assignment (in
Final groups): Write a
projects
Week 14 Presentation 0 3 6 marketing plan and
present about the
Week 15 Presentation 0 3 6
designed tour.
Total 24 21 90 135
7.2. Specific schedule for each content
Week 1. Course orientation: introduction and policy of the course

Teaching Time/ Main contents Students’ Notes
organizati Place preparations
onal form
Theory: In-class • Orientation Read the syllabus
2 credits ✓ Introduce the position, role of Bring reference
the course. materials (core
✓ Main contents of the course reference materials)
✓ Introduce the learning
methods
✓ Explain course requirements
✓ Suggest reading materials,
instruct students’ preparation
and homework, …
• Tasks for self-study
Practice Discuss provided topics
Self-study At home Follow teacher’s instructions Prepare learning

materials, course
contents
Week 2. Chapter 1. Tourism in perspective
onal form
Theory: In class ✓ Course objectives and Read course book
2 credits Chapter 1
7
requirements Read reference
materials
✓ Main contents of the course
✓ Test and evaluation methods
of ways of learning
✓ Reference materials
✓ Overview of English for
Tourism
✓ Definition of tourism
✓ Overview of forms of tourism
and differences between the
various forms of tourism
✓ Case study
Exercise In class x x
Practice In class Discuss provided topics Discuss in groups and
prepare for
presentation
Self-study At home Follow Week 1
Assessme Give grade for presentation of the
nt assigned group
Week 3. Chapter 2. Components of Tourism
onal form
Theory In class ✓ Components of tourism Read coursebook
2 credits Chapter 2
✓ Basic approaches to the study
Read reference
of tourism materials
✓ Economic importance of
tourism
✓ Benefits and cost of tourism
✓ Case study
prepare for
presentation
Self study At home Follow Week 1
nt assigned group
8
Week 4. Chapter 3. Vietnam tourism
onal form
Theory In class ✓ 3.1. Tourist destinations Read course book
2 credits Chapter 3
✓ 3.2. Famous landscapes,
Read reference
historical and cultural sites materials
✓ 3.3. Case study
prepare for
presentation
nt assigned group
Week 5. Chapter 4. Cultural tourism and Ecotourism

onal form
Theory In class ✓ 4.1. Definitions of cultural Read course book
2 credits Chapter 4
tourism
Read reference
✓ 4.2. Nature and characteristics materials
of cultural tourism
✓ 4.3. Trends in cultural tourism
development
✓ 4.4. Definition of Ecotourism
✓ 4.5. Benefits and importances
of Ecotourism
✓ 4.6. Dangers and limitations
of Ecotourism
✓ 4.7. Case study
prepare for
presentation
9
nt assigned group
Week 6. Case study

onal form
Theory In class • Give instructions on the case study Read reference
2 credits • Discuss the case study materials
prepare for
presentation
Assessme Give grades for individual reports of
nt the given case (which will be
submitted by week 8)
Week 7. Chapter 5. Conducting tours
onal form
Theory In class Read course book
✓ 5.1. Why taking a tour?
2 credits Chapter 5
Read reference
✓ 5.2. Types of tour guides materials
✓ 5.3. Appeal of tour conducting
✓ 5.4. Downside of tour

management
✓ 5.5. Personality of tour

management
✓ 5.6. Case study

prepare for
presentation
nt assigned group
10
Week 8. Chapter 6. Services in tourism (part 1)
onal form
Theory In class ✓ 6.1. Food and beverage Read course book
2 credits Chapter 6 (P1)
✓ 6.2. Recreation in tourism
Read reference
✓ 6.3. Customer service in materials
tourism
prepare for
presentation
nt assigned group
Week 9. Chapter 6. Services in tourism (part 2)

onal form
Theory In class ✓ 6.4. Accommodation Read course book
2 credits Chapter 6 (P2)
✓ 6.5. Trends and issues
Read reference
✓ 6.6. Case study materials
prepare for
presentation
Self-study At home Follow Week 1
nt assigned group
Week 10. Chapter 7. Tourism in marketing

Teaching Time/ ✓ Main contents Students’ Notes
onal form
Theory In class ✓ 7.1. Marketing : definitions Read course book
2 credit Chapter 7
and concepts
Read reference
materials
11
✓ 7.2. Features of tourism
marketing
✓ 7.3. Marketing planning
✓ 7.4. Case study
prepare for
presentation
nt assigned group
Week 11. Introduction to Lean Canvas
onal form
Theory In class • Give instructions to Lean Canvas Read reference
Credits: 2 materials
prepare for
presentation
Assessme
nt
Week 12. Chapter 8. Career and Work experience

Teaching Time/ Main contents ✓ Students’ Notes
onal form
Theory In class ✓ 8.1. Career planning Read course book
2 credits Chapter 8
✓ 8.2. Work experience
Read reference
✓ 8.3. Integrating planning with materials
education and experience
✓ 8.4. Case study
prepare for
presentation
12
Assessme Give grades for presentation of
nt several groups in class
Week 13. Tutorial on Final Project

onal form
Theory In class • Give feedback on final assignment Read reference
preparation materials
Practice In class Discuss and consult the teacher about Discuss in groups and
the final projects prepare for final
projects
Week 14+15. Presentation and assessment

onal form
Theory In class • Assess students’ preparations and Read reference
presentations materials
• Give feedback
Practice In class Deliver presentations Discuss in groups and
prepare for
presentation
8. Policies to the course

➢ Fully follow and complete the tasks included in the course schedule;
➢ Hand in exercises on schedule;
➢ Fully attend the class, students absent for more than 20% of in-class hours will
not be allowed to present the final project;
➢ Discuss in class and present following the requirements;
➢ Carefully prepare for lessons before attending the class according to the course
schedule.
13
9. Methods, test format and assessment of the course
9.1. Assessment forms
Assessment Percentage Requirements, objectives
form
01. 20% Requirements:
Chapter
• Work in groups, study all the requirements and
Summary
objectives carefully
• Summarize the chapter
• Prepare a PowerPoint presentation
Objectives:
• Encourage students’ group working skills and critical
reading
02. Case 20 % Requirements:
study
• Students work individually
• Give opinions about an issue on tourism
Objectives:
• Help students to recall previous knowledge
• Help students to understand the given case
• Help students to analyze the problems in the case
• Help students to synthesize different sources of
materials to give solutions/ recommendations for the
case
03. Project 60% Requirements:
• Students work in groups of 4-5
• Design a tour and prepare a marketing plan for a
tourist destination
Objectives:
✓ Help students revise and apply what they have learnt
during the course
14
✓ Improve students’ problem solving, critical thinking,
presentation and group working skills
✓ Master students’ writing skill
9.2. Assignment description

Assignment 1: Chapter Summary
Description of assignment
Students work in groups of 3-4.
Before each lesson/unit/module:
(1) Study the module objectives carefully;
(2) Read the chapter and do note-taking or answer questions in Module review;
(3) Prepare a PowerPoint presentation (applicable to the assigned group);
(4) Prepare at least 1 question to check peers’ understanding
During class time, the teacher will:
(1) Ask the assigned group to present the chapter summary;
(2) Ask other groups to give feedback or ask questions;
(3) Summarize the main points and make any remarks necessary
Students’ presentation slides will be kept in a portfolio and will be graded. This comes
to 20% of the assessment.
Assignment 2: Case study

- Teacher gives students a case study about an issue in the tourism industry.
- Students work individually to choose a problem to write.
- Students read materials and other sources of references and prepare to answer all
the questions in the case study.
15
- Students hand in the case study as requested.
2021 Case study sample
General requirements:
❖ You are supposed to write a report (500-700 words) on the impacts of Covid-
19 on ONE sector of the tourism industry (e.g. transportation,
accommodation, food and beverage, recreation and entertainment, and travel
services), in which you should provide/analyze background information, the
effects of Covid-19 and measures that have been taken. Besides,
recommendations should be given to minimize such effects and to support
people and businesses through the crisis.
❖ It is suggested that you should include images, examples, and data from
different reliable sources. Personal perspectives are encouraged and highly
rated.
❖ In addition, you should avoid plagiarism, which will be penalized by

deducting 50% from your overall score of this assignment.
❖ This assignment is done individually.
❖ Both hard copy and soft copy should be submitted by Week 10.
Assignment 3: Project
Students are supposed to:

- Work in groups of 4-5.
- Prepare a video of 5-7 minutes about a destination.
- Write a description, analysis and evaluation of the destination.
- Write a marketing plan to promote the destination
- Present the marketing plan in class
- Submit the report after the presentation
16
9.3. Assessment criteria
Marking rubrics for chapter summary
Distinction (9-
Criteria Good (7-8) Competent (5-6) Weak (< 5)
10)
- Fully - Understand most Understand some Do not understand

understand all of the main points parts of the chapter any of the main
Main points
the main points of the chapter points of the
25% of the chapter chapter
Fully achieve the Mostly achieve Partly achieve the Not achieve any
objectives of the the objectives of objectives of the of the objectives
Objectives chapter the chapter chapter of the chapter
25%
Sequence Sequence Sequence Information is not

information and information and information and relevant and not
ideas logically ideas logically: ideas: main points logically
and coherently: main points and and supporting organized.
Clarity main points and supporting points points
20% supporting points
- Some of the main
points may not be
relevant
Good use of Good use of Adequate use of Many of the

vocabulary vocabulary vocabulary, but vocabulary are
especially especially some are wrongly wrongly used.
specialized specialized used
Sentence
Vocabulary vocabulary in the vocabulary in the
Sentence structures structures are all
and grammar area. area.
are mostly simples simples
10% Sentence Sentence
Some grammatical Many
structures are structures are
mistakes which grammatical
various and various.
may cause mistakes which
shifted flexibly.
No grammatical misunderstanding cause
mistakes misunderstanding
- Appropriate - Mostly - Quite appropriate - problems with
Pronunciation
pronunciation appropriate pronunciation pronunciation
and fluency pronunciation
- Fluent and at - Speak slowly - Speak slowly
17
10% ease - Fluent and not confident
- Answer all Answer most Answer some Cannot answer

questions by questions by questions by some questions by
teacher and teacher and peers. teacher and peers. teacher and peers
Q and A
peers.
- Show - Show some - Show little
10%
- Show in-depth understanding of understanding of understanding of
understanding of syllabus design. syllabus design. syllabus design.
syllabus design.
Marking rubrics for case study
Distinction (8-
Criteria Good (6-7) Competent (4-5) Weak (< 4)
10)
Discuss a few of
Discuss most
Discuss all the important
important aspects
important aspects aspects of the
of the background
of the background background of the
of the case Do not discuss
of the case case
the aspects,
Presentation of Identify most
Identify all Identify a few problems and
the case (25%) problems in the
problems in the problems in the recommendations
case
case case of the case
Suggest some
Suggest personal Suggest some
personal
recommendations personal
recommendations
recommendations
Discuss a
Discuss an in-
Discuss a mostly somewhat
depth and critical
thorough thorough
assessment of the
assessment of the assessment of the
facts of the case
facts of the case facts of the case
in relation to Do not discuss a
in relation to in relation to
available research critical
available research available research
Analysis/ Weigh and assess assessment of the
Solutions (25%) Weigh and assess Weigh and assess case and do not
a variety of
some alternative a limited variety present viable
alternative actions
actions that of alternative options
that address
address multiple actions that
multiple issues in
issues in the case, address multiple
the case, all of
all of which are issues in the case,
which are realistic
realistic options all of which are
options
realistic options
18
Sequence Sequence Sequence Information is
information and information and information and not relevant and
ideas logically ideas logically: ideas: main points not logically
Organization/ and coherently: main points and and supporting organized.
Structure (20%) main points and supporting points points
supporting points
Some of the main
points may not be
relevant
Propose Propose
Propose some
recommendations, recommendations,
recommendations,
Evidence/ valid evidence valid evidence
evidence from Do not propose
Applications from in-depth from in-depth
analysis and a low recommendations
(20%) analysis and a analysis and a
level of
high level of level of
applicability
applicability applicability
Quality of
Graphics/Visuals Show plentiful Show plentiful Show some Show plentiful
(10%) and vivid visuals visuals visuals and vivid visuals
Criteria for project

Products Format Requirements
A written paper ✓ Format: 13inch, 1.5 The writing should include:
spacing ✓ A brief introduction to the
✓ Details destination
✓ Name of the project ✓ SWOT analysis
✓ Teacher’s name ✓ Tour descriptions
✓ Group members ✓ Marketing plan
✓ Length: 2,500-3000 words
A powerpoint ✓ 01 video clip (5-10 A presentation includes a brief
presentation minutes) introduction of the tour, a marketing
✓ 01 presentation (30 plan and a video about the
minutes) destination.
✓ (Students are encouraged
to be in the video)
19
Marking rubrics for Final project:
(The written paper-30%; The presentation-70%)
Distinction Good Competent Weak

Criteria
(9-10) (7-8) (5-6) (< 5)
The written paper (30%)
- Fully address - Address most -Address some Only address 2-3

all the main of the main parts of the main parts of the main
points in the points in the points in the points in the
given given given marketing given marketing
marketing marketing template template
template template (introduction, (introduction,
Content (introduction, (introduction, current market current market
20% current market current market situation, SWOT situation, SWOT
situation, situation, analysis, analysis,
SWOT SWOT marketing marketing
analysis, analysis, strategy, action strategy, action
marketing marketing plans) plans)
strategy, strategy, action
action plans) plans)
Give valid Give quite Give some valid Give little or no

evidence and valid evidence evidence and valid evidence
logical and logical some illustration and logical
Evidence/Illustration
illustration to illustration to to the description illustration to the
10%
the description the description and analysis of description and
and analysis of and analysis of the destination analysis of the
the destination the destination destination
The presentation (70%)
Produce an Produce a quite Produce a Produce a

attractive attractive promotional promotional
promotional promotional video with a video with poor
Video video with a video with a combination of quality images,
combination of combination of some quality music and
20% high-quality quite good images, music subtitles
images, music quality images, and subtitles
and subtitles music and
subtitles
20
Present Present Present Present
Presentation content information information information and information and
and ideas and ideas quite ideas logically ideas logically
20% logically and logically and and coherently to and coherently
coherently coherently some extent
Engage and Engage and Engage and Fail to engage
Engagement attract all attract most of attract audience to and attract all
10% audience to the audience to the the presentation audience to the
presentation presentation to some extent presentation
Pronunciation - Appropriate - Mostly - Quite - Problems with

pronunciation appropriate appropriate pronunciation
and fluency pronunciation pronunciation
- Fluent and at - Speak slowly
10% ease - Fluent - Speak slowly and not confident
- Answer all Answer most Answer some Cannot answer
questions by questions by questions by some questions
Q and A
teacher and teacher and teacher and peers. by teacher and
10% peers. peers. peers
9.4. Timeline for assignments

Assignments Time
Chapter summary Weekly
Case study Week 8
Project presentation and Week 14, 15
submission
Duyệt HT Trường ĐHNN Thông qua Chủ nhiệm bộ môn

CNK SPTA TACN
21

W01-T01-Course Guide - English For Tourism 2021

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

W01-T01-Course Guide - English For Tourism 2021

Uploaded by

Copyright:

Available Formats

VIETNAM NATIONAL UNIVERSITY, HANOI

UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES

ENGLISH FOR TOURISM

ENGLISH FOR TOURISM

Instructors Telephone Email

Nguyễn Thụy Phương Lan 0912210707 ntplan1011@gmail.com

Nguyễn Thị Thanh Vân 0903276616 thvanvnu@yahoo.com

Nguyễn Thanh Thuỷ 0986411996 thuy.nguyenthanhcnn@gmail.com

Trần Thu Hà 0916602266 thuha283@yahoo.com

Cấn Thị Chang Duyên 0982468881 changduyen_terry@yahoo.com

Hoàng Thị Mỵ 0989320843 mymau84@gmail.com

Dương Thị Lê Dung 0942966105 dungduong5012@gmail.com

Bùi Thị Ánh Dương 0904272267 anhduongulis@gmail.com

Lê Thị Hồng Duyên 0912489409 hongduyen.yhp@gmail.com

Bùi Thị Minh Trang 097 1634082 minhtrangclc@gmail.com

In terms of skills, students will be able to:

Content 1. Tourism in perspective

Content 2. Components of Tourism

Content 3. Vietnam tourism

Content 5. Conducting a tour

Content 6. Services in tourism

Content 7. Tourism marketing

7. Teaching organizational form

7.2. Specific schedule for each content

Week 1. Course orientation: introduction and policy of the course

Practice Discuss provided topics

Self-study At home Follow teacher’s instructions Prepare learning

Week 5. Chapter 4. Cultural tourism and Ecotourism

Week 6. Case study

✓ 5.4. Downside of tour

✓ 5.5. Personality of tour

✓ 5.6. Case study

Week 9. Chapter 6. Services in tourism (part 2)

Week 10. Chapter 7. Tourism in marketing

Week 12. Chapter 8. Career and Work experience

Week 13. Tutorial on Final Project

Week 14+15. Presentation and assessment

8. Policies to the course

• Summarize the chapter

• Prepare a PowerPoint presentation

• Give opinions about an issue on tourism

9.2. Assignment description

Students work in groups of 3-4.

Before each lesson/unit/module:

(1) Study the module objectives carefully;

(3) Prepare a PowerPoint presentation (applicable to the assigned group);

(4) Prepare at least 1 question to check peers’ understanding

During class time, the teacher will:

(1) Ask the assigned group to present the chapter summary;

(2) Ask other groups to give feedback or ask questions;

Assignment 2: Case study

❖ In addition, you should avoid plagiarism, which will be penalized by

❖ This assignment is done individually.

Students are supposed to:

- Fully - Understand most Understand some Do not understand

Sequence Sequence Sequence Information is not

Good use of Good use of Adequate use of Many of the

- Answer all Answer most Answer some Cannot answer

Marking rubrics for case study

Criteria for project

Distinction Good Competent Weak

The written paper (30%)

- Fully address - Address most -Address some Only address 2-3