WOLAITA SODO UNIVERSITY

COLLEGE OF BUSINESS AND ECONOMICS

DEPARTMRNT OF PUBLIC ADMINISTRATION AND DEVELOPMENT
MANAGEMENT
MA IN DEVELOPMENT MANAGEMENT
REGULAR
ARTICLE REVIEW REPORT SUBMITTED FOR THE PARTIAL
FULFILLMENT OF THE REQUIREMENT OF THE COURSE OF
DEVELOPMENT FINANCE (DVMT 524)

Article Review Report

TITLE:THE VALUE OF CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP

Publisher: Journal of Asia Entrepreneurship and Sustainability
Date: 2007

Author: Dr. Friday O. OkparaUNIVERSITY OF GONDAR, ETHIOPIA

Editors: Rosel Fonacier and Jens mueller

Id No
Reviewed by- AFEWORK WOLDE…………..PG/62610/14
Submitted to-TEGEGN A. (Assistant professor)

June, 2022
Wolayta Sodo

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Importance of the Article review.................................................................................................................1
Objectives of this Article Review.................................................................................................................1
INTRODUCTION...........................................................................................................................................2
Summarization of the Article.......................................................................................................................3
Strength and weakness of the article......................................................................................................4
Strength of the article..............................................................................................................................4
Weakness of the Article...........................................................................................................................4
Conclusion...........................................................................................................................................5
References...........................................................................................................................................6

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Importance of the Article review

1. It helps readers identify the advancements, researches, and discoveries in a specific field.
2. It facilitates the determination of the main people working in the industry.
3. Readers can read article reviews to identify any gaps in the research to lead to better
solutions.
4. Article reviews can be used as a reference in current debates.
5. Reading article reviews is a good idea to come up with new fields of research.
6. It helps the reviewer to improve their skills and knowledge of a particular field of research.

Objectives of this Article Review

 To now the concepts of the creativity and innovation

 To now the role of creativity and innovation in the entrepreneurship
 To assess the challenges and prospects of the entrepreneurship
 To explain the level of development entrepreneurship

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INTRODUCTION

The article “THE VALUE OF CREATIVITY AND INNOVATION IN

ENTREPRENEURSHIP” was written by Dr. Friday O. Okpara UNIVERSITY OF GONDAR,
ETHIOPIA and published in the journal of Asian Entrepreneurship and sustainability. Creativity,
innovation and entrepreneurship are important things of the launch each innovative products and
services that comes with advanced technology. Entrepreneurship is considered a key factor in
economic development. Creativity help us how to improve existing business practice. Innovation
is about making a process that can convert invention or gain idea to become more marketable
product or service.

For the entrepreneurs, they can use a purposeful action and structure of a business that connect
their creative idea to become more innovative. Generally, entrepreneurs are required to have the
ability to create, to invent into new form or to bring existence into something new.Creativity and
innovation in entrepreneurship link by which creativity is the intellectual activity to create new
ideas while innovation is the action taken to transform the new ideas into a result. In this article
the author has been explained the value of creativity and innovation in the entrepreneurship in
brief way and defined the creativity and innovation in a clear way, the author tried to explain the
elements innovation such as; challenge, customer focus, creativity, communication,
collaboration, completion, and the culture. The author also tried to identify the forms and
challenges for the innovation. In addition the reviewer has been identified explained the
principles of creativity such as, expertise, creative thinking skill and motivation in a brief way.

Depending on the above major concepts the reviewer tries to review the article based on the
objective, arguments, explanation and generalization of the article by the author. after brief
observation of the article, the reviewer tries to identify the strength, weakness and contribution of
the article and finally the reviewer critique the article based on the evidences that exists in the
article.

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Summarization of the Article

The major aim of this article is to explain the value of creativity and innovation in the
entrepreneurship; however the article failed to explain the role of creativity and innovation in a
brief way.

The author has identified and explained the principles of creativity such as; expertise, creative
thinking skills an motivation, but it is unable to identify and explain the basic elements of
creative process such as; preparation, thinking unthinkable, critical thinking, incubation and etc.

The author has tried to identify the challenges of the innovation, however the article is failed to
explain who is responsible for this challenges or problems.

In the article the author has tried to explain entrepreneurship and entrepreneur, but he forget to
differentiate the entrepreneur and entrepreneurship in a clear way.

In the article the author has identified and explained the principles of creativity, but it is failed to
explain the principles of the innovation such as; Action oriented, Make the product, process or
services simple and understandable, Make the product or services customer based,Start small and
etc.

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Strength and weakness of the article

Strength of the article

The article has;-

 Clearly defined the terms (creativity and innovation)

 Tried to explain the principles of the creativity
 Explained in detail about the elements of the innovation
 Tried to Discussed the roles of entrepreneurship in the economic development
 Tried to identify the major challenges that affects the innovation

Weakness of the Article

 Most of the references used in the article are obsolete
 The article has tried to identify the challenges of the innovation but it can’t be explained
how to overcome those challenges and who responsible for those challenges.
 There is no clear objective for this article
 The author can’t be explained the factors that motivated to write this article
 There is no recommendation is made by the author of the article

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Conclusion

In general, creativity and innovation is the major factors that defined the existence and
development of the enterprise and they are backbone for the entrepreneurship. Entrepreneurship
is the medium that spurs the creativity and innovation. Creativity and innovation are the heart of
the spirit of enterprise which means both are play a vital role to strive the successful and viable
enterprise. Organization must nourish creativity and innovation in entrepreneurship for many
reasons.The value of creativity and innovation generating the new ideas in business attract more
benefits and value added towards the companies. So, this article has identified the values of the
entrepreneurship (creativity and innovation) in clear way and the strength weakness of the article
has been overviewed and also identified by the reviewer.