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Source: Deloitte Millennial and GenZ survey India
Source: Deloitte Millennial and GenZ survey India
NE

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THISIS HOW
THE WAY THE
ISMADE A

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BUILDINGA
RE@UIRES

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🥺
DOING IN REAL
30 DENTSU CREATIVE
EMPOWERPEOPLETO CONVERT

C REATIV
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TO
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Stir upour audience by making them aware of
this shift weneed to make.

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ORJUSTGO

Give amïssed call to 9812345678

#BeRememberedForGood
 ULTURE
STOKING THE CONVERSATION

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 PART 2:
IDENTIFYING ANDCELEBRATING 100LEGENDS
WHOARE DOING REAL GOOD

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FINALLY, WE FEATURE THE

ON OUR MICROSITE

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 WE ALSO TIE OUR

THESE CAUSES AND FACES TO MAKE

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 USING THESE 100 LEGENDS
AS THE SEEDS OF ACTION FORALL OF US

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ARMCHAIR ACTIVISMHAS

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BUT WHERE'STHE ICONFOR

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 ATI
LET'SSTARTWITH WHERE

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 ÅSYMBOL
FOR A¢TION

IfL.ì!fżI’rc:cí fJ
Bonnie Prince Charlie
Act Now
Film begins with the notes from a bagpipe. We fade to a war ground of
1745, and a ballad of 100 Pipers leads Bonnie Prince Charlie.

VO-In 1745, the 100 Pipers played for the Scottish Army and its
legendary hero, Bonnie Prince Charles.

Visual-With these lines, we see the Scottish army and Prince Charles
galloping towards the enemy, and we slowly focus on the emblem on his
hand.

VO-Their music gave courage to the army, inspired them, helped

them to act.

While this running happens, the scene rapidly transitions into a modern
day setting, where we see people have this icon in their hands, in
posters, its stamped across walls. And just like the 100 Pipers, the
symbol has become a rallying call to do good.

VO-More than 2 centuries later, the 100 Pipers drives people to act
again.
Against problems that plague the world.
with the ‘Act’ icon.
Find The Symbol Near You.
And Act to make Real Good happen.
100 Pipers #BeRememberedForGood.
WHAT HAPPENSWHEN
PEOPLECLICK ON THE

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PART4:
RECOGNIZINGREAL GOOD DONE AND
SPREADING THE WORD FOR OTHERS TO JOIN

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THE THOUSANDS WHOJOINED
THEM DID SOME

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BUT LET'SKICK THE
CELEBRATIONSUPA
NOTCH

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THESEWILL BE EVENTS WHERE
THE VOLUNTEERSWHODID
GOOD WITH100 PIPERSWILL

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THOSE WHO JOINED
US IN OURJOURNEY

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 AND ENSURESTHEYARE
REMEMBERED FOR
THEY HAVE DONE

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