Computers & Education 57 (2011) 1919–1929

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Computers & Education

journal homepage: www.elsevier.com/locate/compedu

The role of readiness factors in E-learning outcomes: An empirical study

Abbas Keramati a, *, Masoud Afshari-Mofrad b, Ali Kamrani a
a
Industrial Engineering Department, University of Tehran, P.O. Box 11155-4563, Tehran, Iran
b
Information Technology Management Department, Tarbiat Modares University, P.O. Box 14115-111, Tehran, Iran

a r t i c l e i n f o a b s t r a c t

Article history: Although many researchers have studied different factors which affect E-Learning outcomes, there is
Received 6 October 2010 little research on assessment of the intervening role of readiness factors in E-Learning outcomes. This
Received in revised form study proposes a conceptual model to determine the role of readiness factors in the relationship between
19 March 2011
E-Learning factors and E-Learning outcomes. Readiness factors are divided into three main groups
Accepted 13 April 2011
including: technical, organizational and social. A questionnaire was completed by 96 respondents. This
sample consists of teachers at Tehran high schools who are utilizing a technology-based educating.
Keywords:
Hierarchical regression analysis is done and its results strongly support the appropriateness of the
E-Learning
Readiness factors proposed model and prove that readiness factors variable plays a moderating role in the relationship
Outcomes between E-Learning factors and outcomes. Also latent moderated structuring (LMS) technique and
Evaluation methodologies MPLUS3 software are used to determine each variable’s ranking. Results show that organizational
Iran readiness factors have the most important effect on E-Learning outcomes. Also teachers’ motivation and
training is the most important factor in E-Learning. Findings of this research will be helpful for both
academics and practitioners of E-Learning systems.
Ó 2011 Elsevier Ltd. All rights reserved.

1. Introduction

During recent years designing and implementing web-based education (E-Learning) systems have grown dramatically (Hogo, 2010) and
this type of education is playing an important role in teaching and learning (Franceschi, Lee, Zanakis, & Hinds, 2009). It is implementing as
a new method of training which complements traditional methods (Vaughan & MacVicar, 2004) and its final ambition is to build an
advanced society for citizens and support creativity and innovation (Kim, 2005). In fact this new paradigm shifts education from teacher-
centered to learner-centered (Lee, Yoon, & Lee, 2009). Advantages like cost reduction, elimination of time and space constraint and assisting
the traditional instruction, make it important and popular (Chao & Chen, 2009). In addition, quality of education in distance education
systems depends on quality of electronic knowledge sources and other didactic materials instead of depending on teacher quality and his
ability to share knowledge (Cohen & Nycz, 2006). The growth rate of E-Learning market is about 35.6% (Sun, Tsai, Finger, Chen, & Yeh, 2008)
and recent researches have shown that only in America, nearly $40 billion is spent annually on technology-based training (Johnson, Gueutal,
& Cecilia, 2009). According to such a heavily investing in this system, it is essential to evaluate its different aspects and understand factors
which influence its effectiveness (Schreurs, Sammour, & Ehlers, 2008). Success in implementing and using this system is crucial because an
unsuccessful attempt will be clearly revealed in terms of the return of investment (Govindasamy, 2001). One of the most important variables
which can have a critical effect on E-Learning successful outcomes is readiness factor and schools have to improve and upgrade their
readiness to use this system (Wang, Zhu, Chen, & Yan, 2009). Although there are many researches evaluating different E-Learning aspects,
there is little research on assessment of the intervening role of readiness factors in E-Learning outcomes. To overcome this shortcoming, in
this study the role of readiness factors in the relationship between E-Learning factors and outcomes is assessed. E-Learning readiness factors
are divided into three main categories including: technical, organizational and social factors.
The following two main questions of this research are considered:

Do readiness factors have a moderating effect on the relationship between E-Learning factors and E-Learning outcomes?

How much is the moderating effect for different aspects of readiness factors (which aspects are more important)?

* Corresponding author.
E-mail addresses: keramati@ut.ac.ir (A. Keramati), m.afshari@ut.ac.ir (M. Afshari-Mofrad), kamrani.ali@gmail.com (A. Kamrani).

0360-1315/$ – see front matter Ó 2011 Elsevier Ltd. All rights reserved.
doi:10.1016/j.compedu.2011.04.005
1920 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929

2. Research background

With the increasing investment in E-Learning systems, it is essential to design and empirically investigate the factors which affect E-Learning
outcomes (Cukusic, Alfirevic, Granic, & Garaca, 2010). Many researchers have studied several aspects of E-Learning and many different
approaches were adopted (AbuSneineh & Zairi, 2010). Most of these researches have revealed that E-Learning is a suitable method for education
and it allows easy acceptance of novel strategies to improve learning outcomes (Wan, Wang, & Haggerty, 2008). Despite these researches, some
other researchers demonstrated that E-Learning courses still have shortcomings and most E-Learning courses have high drop out rate (Means,
Toyama, Murphy, Bakia, & Jones, 2009; Stonebraker & Hazeltine, 2004; Welsh, Wanberg, Brown, & Simmering, 2003). Since most of universities
and organizations are going to use this system, it is important for both practitioners and researchers to better understand how these short-
comings can be overcome and how organizations could be ready to use this system. Some researchers studied different aspects of e-readiness to
help organizations for using E-Learning more effectively. E-readiness refers to the capabilities of the organization for effective and efficient
application of electronic media (Machado, 2007). Assessing E-Learning readiness can help managers and policy makers to adopt the most
appropriate policies and facilities for better implementation and utilization of E-Learning system (Kaur, 2004).
One of the best ways to understand how E-Learning limitations can be overcome is developing models of E-Learning (Alavi & Leidner,
2001). In order to do so, several researchers have proposed several models which address how different features can influence E-Learning
outcomes (Alavi & Leidner, 2001; Chen & Jang, 2010; Johnson, Hornik, & Salas, 2008; Piccoli, Ahmad, & Ives, 2001). For instance, Piccoli et al.
(2001) believe that human dimension (including students and instructors) and design dimension (including learning model, technology,
learner control, content and interaction) affect E-Learning effectiveness. Also Johnson et al. (2008) assert that creating a shared, peer-
centered learning environment is important in E-Learning success.
Table 1 displays some previous researches on E-Learning outcomes.
In general, two major approaches toward readiness factors can be determined in the literature. In the first approach, many researchers
tried to extract different readiness factors for implementing an effective E-Learning system. For instance, Kaur (2004) presented the factors
of technological readiness, own level of readiness, etc. Aydin and Tasci (2005) have focused on human resource readiness as an important
variable in E-Learning effectiveness in emerging countries. Darab and Montazer (2011) proposed an eclectic model for assessing E-Learning
readiness. Fathian, Akhavan, and Hoorali (2008) have evaluated e-readiness factors in Iran’s environment. They have extracted organiza-
tional features, ICT infrastructures, ICT availability and security as critical issues for e-readiness assessment. In the second approach, some
researchers have considered readiness factors as an independent variable which affects E-Learning outcomes directly. For instance, Piccoli
et al. (2001) and Sun et al. (2008) have considered some readiness factors (such as: technology dimension and design dimension) as
independent variables which affect E-Learning outcomes directly. Also Johnson et al. (2009) have assessed the effect of technology char-
acteristics on E-Learning outcomes.
In this study, readiness factors are considered as a moderating variable because of two main reasons. Firstly, a moderating variable refers
to a variable which can affect the strength and direction of relationships between other variables. In this research we have considered some

Table 1
Selected works on E-learning outcomes.

Researcher(s)/year Dependent variable (s) Methodology Results

Alavi (1994) Perceived skill, self-reported Evaluated effectiveness and efficiency
learning and grades of computer-mediated collaborative
learning by an empirical study
Schutte (1997) Students’ scores on exam Compared a traditional classroom and
a virtual classroom by an experimental
research
Maki, Maki, Patterson, Students’ scores on exam Evaluated the online format relative to
and Whittaker (2000) the traditional lecture-test format, using
a pretest-posttest nonequivalent control
group design
Piccoli et al. (2001) Performance (e.g. achievement, Presented a framework of Virtual Learning
recall), self-efficacy and satisfaction. Environment (VLE) effectiveness and
compared it to a traditional classroom
Lim et al. (2007) Learning performance (to what degree Proposed a model on variables affecting
the trainees learn?) and Transfer performance E-Learning performance and confirmed
(how well the trainees applied what they it using an empirical study
learned to their job tasks)
Wan et al. (2008) Learning effectiveness and satisfaction Using a survey, confirmed their hypothesizes
which are asserted that prior experience
with ICT and virtual competence are two
significant factors that affected E-Learning
outcomes
Johnson et al. (2009) Perception of course utility, course satisfaction Proposed a model of variables influencing
and course grade as E-Learning outcomes E-Learning outcomes and assessed it by a survey
Chu and Chu (2010) Perceived learning, persistence and satisfaction A survey to prove a proposed model to
evaluate E-Learning outcomes for adult learners
Chen and Jang (2010) Engagement, Achievement, Proposed and tested a model for the effect
Learning and satisfaction of online learner motivation and contextual
support on online learning outcomes
Technology-mediated learning
environments may improve
students’ achievement
Virtual class scored an average of
20% higher than the traditional one
The students in the online sections
expressed appreciation for course
components and the convenience
of the course, but th
e lecture sections received higher
ratings on course
Two classes of determinants including
human dimension and design
dimension affect VLE effectiveness
There is a positive relationship
between individual, organizational
and online training design constructs
and training effectiveness constructs
Virtual competence and prior
experience with ICT affect
E-Learning outcomes
Technology characteristics, trainee
characteristics and Metacognitive
activity affect E-Learning outcomes
Internet Self-Efficacy fully mediates
the relationship between peer
support and E-Learning outcomes.
The direct effect and indirect effects
of contextual support exerted
opposite impacts on learning outcomes
 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929 1921

readiness factors (for instance: organizational rules) which don’t have a direct influence on E-Learning outcomes (for instance: students’
motivation) but can influence the relationship between E-Learning factors and outcomes. Secondly, Albadvi, Keramati, and Razmi (2007)
considered the intervening role of organizational readiness in the relationship between IT and firm performance. As the results of this
work imply, to have a better level of performance, it is essential to invest on intervening variables in addition to invest in IT. Accordingly, it is
important to know which aspects of IT and readiness factors have the greater effect on performance. Such knowledge could be used to make
wiser investments in IT. Since E-Learning is an IT-enabled system, this paper aims to assess the role of E-Learning readiness factors in the
relationship between E-Learning factors and outcomes based on aforementioned research.

3. Research model

Conceptual model of this study is depicted in Fig. 1. As shown in this figure, the model is composed from three variables including:
E-Learning factors, readiness factors and E-Learning outcomes. As mentioned earlier, this research tries to examine moderating effect of
readiness factors on the relationship between E-Learning factors and E-Learning outcomes.

3.1. E-learning factors

Selim (2007) grouped E-Learning critical success factors into 4 categories namely instructor, student, Information Technology (IT) and
university support. In this research, these factors were used to determine their effect on E-Learning outcomes.
The role of teacher is critical in effectiveness and success of all kinds of education (Piccoli et al., 2001). Especially in distance education,
teachers’ conception of E-Learning and its usefulness plays a vital role (Zhao, McConnell, & Jiang, 2009) and their positive attitude toward using
this system as a teaching assisted tool is required for E-Learning success (Liaw, Huang, & Chen, 2007). Previous research has shown that three
instructor characteristics affect E-Learning success: attitude, teaching style and IT competency (Webster & Hackley, 1997). In this research, based
on previous researches, four major characteristics of teachers are used to measure this factor including: motivation, attitude, training and
teaching style.
Student is the most important participant in E-Learning (Aydin & Tasci, 2005). Since E-Learning is a student-centered environment, high
motivated and self-confident students can result in better E-Learning outcomes (Baeten, Kyndt, Struyven, & Dochy, 2010). In addition, students
should be familiar with computer skills to be successful in this system. Prior research has presented that if E-Learning facilitates students’
learning and eliminates time and space constraints, they tend to use it (Papp, 2000). Also Liaw et al. assert that self-paced, teacher-led, and
multimedia instructions are major factors influencing learners’ conceptions toward E-Learning as an effective tool for education (Liaw et al.,
2007). Motivation, attitude and computer self-efficacy are the most important factors which are used in this research to measure ‘student’ factor.
Distance education is a result of information technology explosion and IT is the engine of E-Learning revolution (Selim, 2007). The role of
IT in this type of education is vital and it is essential to prepare suitable IT skills for success of E-Learning. Information technology has
reshaped the process of acquisition, communication and dissemination of knowledge within the educating process (Darab & Montazer,
2011). It allows both the teacher and student to be separated in terms of time, place, and space. Thus an appropriate use of IT in course
content delivery is critical (Lim, Lee, & Nam, 2007). In this research IT is measured by the ability of E-Learning system to provide a good
quality website design, the possibility of interact with classmates through the web, well structures/presented information and the possi-
bility of online registration for participants. These measurements exist in Appendix 1.
Top management commitment and support is a critical success factor in many IT projects (Huang, 2010) and IT projects face failure
because of lack of this factor (Soong, Chan, Chua, & Loh, 2001). Since E-Learning is an IT-based project, top manager should know this system
and believe in its advantages. Top management support, commitment and knowledge about E-Learning advantages are measures for
‘support’ variable in this research.

3.2. Readiness factors

Many researchers have examined the role of readiness factors in E-Learning outcomes (Zhao et al., 2009). Prior research has proved that
technical readiness is one of the most important factors influencing E-Learning outcomes (Brush et al., 2003) and it is crucial to match the

E-Learning Factors

- Student
- Teacher
- IT
- Support
Outcomes

Interaction Teachers Progress

Students Progress
Access to instruction
Readiness Factors

- Technical
- Organizational
- Social

Fig. 1. Research’s conceptual model.

1922 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929

Table 2
Respondents’ computer skills.

I don’t use computer at all I am familiar with computer I am a professional user of computer
Percentage %5 %75 %20

right technology with the right learning objective (Kidd, 2010). In this research based on literature, authors’ experiences and interviewees’
statements, readiness factors categorized into three groups namely technical, organizational and social factors.
Technical factors include: Hardware, software, content, internet access, bandwidth and school’s space.
Organizational factors include: experts, organizational rules, organizational culture and management permanence.
Social factors include: society’s conception of E-Learning, governmental rules and administrative instructions.

3.3. Outcomes

Assessing E-Learning outcomes is important because individuals who are less satisfied with this system have fewer tendencies for
enrolling in future E-Learning courses (Carswell, Agarwal, & Sambamurthy, 2001). Several models have proposed to examine E-Learning
outcomes (Cukusic et al., 2010; Johnson et al., 2009; Piccoli et al., 2001; Wan et al., 2008;). In this research based on previous researches three
important factors have been examined including: Teachers progress, students progress and access to education for all.
Many studies have conducted to evaluate the relationship between E-Learning factors and its outcomes but reviewing the literature has
shown that they do not always effectively predict learning transfer per se (Colquitt, LePine, & NOE, 2000). In this research, the role of
readiness factors in the E-Learning outcomes is assessed. Therefore, the main hypothesis of this research can be argued as follows:

Readiness factors play a moderating role in the relationship between E-Learning factors and E-Learning outcomes.

Fig. 1 depicts the conceptual model of this research.

4. Research methodology

Data gathering method, measurement instrument and method of analysis are described in this section. Hierarchical regression analysis
has been used to confirm the moderating role of readiness factors and latent moderated structuring (LMS) technique is used to rank each
variable.

4.1. Data

Case studies and empirical researches are appropriate ways for IT researches (Baroudi & Orlikowski, 1989). This research is an empirical
study by means of questionnaire in Iranian high schools. To recognize variables affecting E-Learning outcomes and identify research
variables, 9 interviews were conducted of E-Learning specialists in the IT sector of Training Bureau in Tehran. Based on an extensive review
of interview transcripts and reviewing the literature, research variables were recognized. An initial set of questions was developed to
measure each variable. 2 academic experts viewed each of the items on the questionnaire for its content, scope and purpose.
The participants of the study filled out a 36-item questionnaire. The questionnaire was of a likert scale one containing five levels
extending from 1 (Not at all) to 5 (Extreme). 96 respondents answer research questionnaires but four questionnaires were ignored since
they were not complete. This sample consists of teachers at Tehran high schools who are utilizing a technology-based educating. Demo-
graphic information of respondents are presented in the following tables (Tables 2–4).

4.2. Measurement instrument

In this section we will operationally define research variables and then introduce their measuring instruments. In this study, we tried to
use different references for our research and in some cases tried to use different aspects of a statement from different references in order to
create a comprehensive measurement instrument which has the most fitness with our purpose. Thus, our questions are partially selected
from different references. As stated before, we asked 2 academic experts to validate the questionnaire.

4.2.1. E-Learning factors

As mentioned before, to assess this variable, based on Selim (2007) we have used four factors including: student, teacher, IT and support.
“Student” refers to attitudes of students toward E-Learning, their motivation to use this system and their computer self-efficacy. “Teacher”
indicates the motivation of teachers for using E-Learning, their attitude toward this system, their teaching style and training for using this
new paradigm of education. “IT” refers to some dimensions of Information Technology – like online registration, information management,
etc. – which affect E-Learning outcomes. Finally, “support” is used to determine the effect of top management commitment and support for
utilizing E-Learning.

Table 3
Respondents’ educating background.

0–5 (yrs) 5–10 (yrs) 10–15 (yrs) 15–20 (yrs) 20–25 (yrs) 25–30 (yrs)
Percentage %13 %09 %18 %25 %21 %14
 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929 1923

Table 4
Respondents’ web-based educating background.

1 Year 2 Years 3 Years 4 Years

Percentage %54 %25 %12 %9

Questions of the first two factors are taken from similar works like: Gattiker and Hlavka (1992), Liaw et al. (2007) and Webster and
Hackley (1997). Questions of the last two factors are customized from Albadvi et al. (2007) and Sun et al. (2008).

4.2.2. Readiness factors

In this research we have categorized readiness factors into three groups namely: technical, organizational and social. Technical factors
refer to the technical dimension of E-Learning like: hardware, software, bandwidth, etc. Organizational factors stand for factors like:
organizational culture, rules, etc. Finally, social factors are used to determine the impact of some aspects of society and government – like
social culture, governmental regulations, etc. – on E-Learning.
To our knowledge, there is no study to provide empirical study for intervening role of readiness factors in the relationship between
E-Learning and outcomes. Thus questions in this section of questionnaire are adapted from semi-similar works like: Arbaugh (2000), Nagi,
Poon, and Chana (2007) and Sun et al. (2008).

4.2.3. Outcomes
To assess E-Learning outcomes we have defined measures in relation with teachers’ progress, students’ progress and access to instruction
for all. “Progress” refers to satisfaction, effectiveness and productivity of teachers and students. Since the final ambition of E-Learning is to
build an intelligent society, we have used access to instruction for all as an outcome of this system.
Teachers’ progress questions are taken from Sun et al. (2008), and Webster and Hackley (1997). Students’ progress questions are adapted
from Johnson et al. (2009). Finally 2 questions about access to instruction for all are self-development based on Kim (2005).

4.3. Reliability and validity analysis

We have presented the reliability and validity analysis of the questionnaire in this section.

4.3.1. Reliability analysis

The reliability analysis of a questionnaire determines its ability to yield the same results on different occasions and validity refers to the
measurement of what the questionnaire is supposed to measure (Cooper & Schindler, 2003). For reliability analysis, Cronbach’s alpha is
calculated by SPSS. As demonstrated in Table 5, all variables have an alpha greater than 0.7 and we can conclude that the questionnaire is
reliable.

4.3.2. Validity analysis

In this research, construct validity, content validity and predictive validity were analyzed to ensure the validity of the instruments
(Nunnally & Bernstein, 1994).
Construct validity shows the extent to which measures of a criterion are indicative of the direction and size of that criterion (Flynn,
Schroeder, & Sakakibara, 1994). It also shows that the measures do not interfere with measures of the other criteria (Flynn et al., 1994).
Construct validity of measurement instrument is analyzed through factor analysis. The most common decision-making technique to obtain
factors is to consider factors with eigenvalue of over one as significant (Olson, Slater, & Hult, 2005). Thus factor analysis is done and KMO and
Bartlett’s significance levels are calculated to show validity of the questionnaire. Table 5 presents these measurements. As shown in this
table, the questionnaire is valid and reliable.
Content validity indicates meeting the specific range of contents that have been selected (Nunnally & Bernstein, 1994). It also shows that
measurement instruments have elements that cover all aspects of variables under measurement. Content validity cannot be numerically
measured, but we can measure it subjectively and judgmentally. Basically, content validity depends on the appropriateness of the content
and the method of rendering (Nunnally & Bernstein, 1994). Since the selection of research variables is based on an intensive survey of
literature and all the elements are supported by authentic research, the instrument has content validity. Furthermore, 2 academic experts
have examined the content of the questionnaire during the pre-testing.
Predictive validity is in fact the correlation between measurement instrument and an independent variable taken from relating criteria
(Nunnally & Bernstein, 1994). This validity is only possible through correlation between the predictor (independent variable) and criterion
(dependent) variable (Nunnally & Bernstein, 1994). In this study, the results of two-variable and multi-variable correlation between

Table 5
Reliability and validity analysis.

Variable Reliability analysis Descriptive results Factor analysis

No. of questions Cronbach’s alpha N Mean Std. deviation Extraction Eigenvalue KMO and Bartlett’s sig % of Variance
E-Learning 15 0.700 92 3.549 0.504 0.607 2.982 0.000 61.96
Readiness factors 13 0.828 87 3.498 0.506 0.624 4.864 0.000 19.45
Outcomes 8 0.732 92 3.522 0.562 0.627 2.944 0.000 18.58
1924 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929

Fig. 2. Q-Q plots.

 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929 1925

“E-Learning factors” as independent variables and “outcomes” as dependent variable have shown that there is significant correlation
between intended criteria under measurement in this study (Sig.: 0.000 and Correlation coefficient: 0.425).

4.4. Method of analysis

There are different ways to test the moderating role of variables but in this research hierarchical regression analysis is used. To do so, after
developing a conceptual model, normality of data is tested and finally regression analysis is performed.

4.4.1. Normality test

In order to test normality of data, two ways are used. Firstly, Kolmogorov-Smirnov (K-S) test is performed (E-Learning variable ¼ 0.085,
Readiness factors ¼ 0.917 and Outcomes ¼ 0.559). Since non-significant result (Sig value of more than .05) indicates normality, all variables
(CSFs, Readiness factors and Outcomes) have normal data. The other way is normal Q-Q plot. Fig. 1 indicates these plots. This test confirms
that all variables have normal data (Fig. 2).

4.4.2. Hierarchical regression

Moderating variable is generally defined as a variable (quantitative or qualitative) which affect direction or strength of the relationship
between a dependent variable and an independent variable. Fig. 3 demonstrates a model in which there are three ways. Path A reveals the
relationship between dependent and independent variables. Path B reveals the relationship between dependent and moderating variables
and finally path C shows the relationship between dependent variable and the result of multiplying moderating and independent variables.
Moderation hypothesis is proved if path C is statistically significant.
Table 6 presents the results of hierarchical regression of this research. As shown in this table, all three paths are statistically significant.
As shown in this table, hierarchical regression results proved that in 95% confidence level, readiness factor variable plays a moderating
role in the relationship between E-Learning factors and its outcomes.
Note that, we have assessed the mediating role of readiness factors but it was not significant statistically. Moreover, Boyer, Leong, Ward,
and Krajewski (1997) argue that a variable couldn’t play a moderating role and mediating role simultaneously.

4.4.3. LMS technique

The LMS equations estimation method is particularly developed for the ML estimation of latent interaction effects (Klein & Moosbrugger,
2000). In a structural equation, the latent variables usually have a linear relationship in which the latent endogenous variables are linear
functions of the latent exogenous variables. But in some cases another exogenous variable might have a moderating effect on the rela-
tionship between endogenous and exogenous variables. Therefore, a latent interaction effect influences the latent model structure. In fact,
by recognition of the new exogenous variable, the slope of the regression of the endogenous variable on the exogenous variable will vary.
The interaction effect is applied by adding a product of latent exogenous variables in the structural equation. In other words, latent
interaction models include non-linear structural relationships in the structural equation. LMS executes alternative methods, for instance:
LISREL or 2SLS, with regard to statistical power, efficiency and the capability of detecting latent interaction (Schermelleh-Engel &
Moosbrugger, 2003). In this study, to run LMS technique, MPLUS3 software is used.

4.4.4. Ranking of elements

A rank for each element is determined considering readiness factor variables as moderating factor (Fig. 4). For this purpose, using direct
effect coefficients gained from the structural model, the real effect of each factor is calculated considering all paths between that factor and
outcomes (OC), and then the factors are ranked in the order of calculated values for their effect on OC. The rankings are shown in Tables 7 and
8 using the results from the model. The tables show the rank of different factors based on the research model. For example, Total effect of
STUDENT is calculated as:

Total effect of STUDENT ¼ 1:00*0:497 þ 1:00*0:101 ¼ 0:598

In the above formula, the effect of STUDENT is calculated by the summation of the two possible paths from STUDENT to OC. The
coefficient of 1.00 is gained from the measurement model, 0.497 is the direct effect of ELNG on PER and 0.101 is the effect of interaction of
ELNG and IST on PER, calculated from the structural model.

Fig. 3. Moderating effect model.

1926 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929

Table 6
Hierarchical regression results.

Step t-Test F-test

Measurement scale B Statistics Sig. R Square DR square Statistics Sig.

Technical: TECH
1 TECH 0.374 1.974 0.000 0.099 0.099 8.240 0.000
2 ELNG 0.467 4.238 0.000 0.182 0.083 9.472 0.000
3 TECH*ELNG 0.711 4.564 0.000 0.345 0.163 14.73 0.000

Organizational: ORG
1 ORG 0.515 4.735 0.000 0.209 0.209 22.418 0.000
2 ELNG 0291 2.409 0.018 0.260 0.051 14.744 0.000
3 ORG*ELNG 1.114 7.111 0.000 0.540 0.280 32.486 0.000

Social: SOC
1 SOC 0.236 4.802 0.000 0.159 0.158 16.659 0.000
2 ELNG 0.366 3.348 0.001 0.255 0.096 14.920 0.000
3 SOC*ELNG 0.297 2.998 0.021 0.264 0.009 10.266 0.000

Readiness factors: RF
1 IST 0.491 4.522 0.000 0.196 0.196 20.451 0.000
2 ELNG 0.323 2.789 0.007 0.265 0.069 14.940 0.000
3 RF*ELNG 6.046 1.018 0.000 0.491 0.227 26.409 0.000

Total effect of STUDENT, shows the impact coefficient of student factor on E-Learning outcomes. In fact, 0.497 and 0.101 are regression
coefficients and 1.00 is the weight of “student factor” in comparison with other factors which is calculated using LMS technique. Thus total
effect is a weighted regression coefficient which shows the effect of different E-Learning factors on E-Learning outcomes.
In a similar procedure, different readiness factor (RF) elements are ranked based on their moderating effects. Table 8 shows the results.

5. Discussion and conclusion

Many researchers tried to evaluate readiness factors which affect E-Learning outcomes. For instance, Aydin and Tasci (2005) have focused
on human resource readiness as an important variable in E-Learning effectiveness in emerging countries. Also Rhee, Verma, Plaschka, and
Kickul (2007) have assessed technological readiness for implementing an effective E-Learning. Zoraini (2004) has mentioned some orga-
nizational readiness factors such as culture and budget. Fathian et al. (2008) have evaluated e-readiness factors in Iran’s environment. They
have extracted organizational features, ICT infrastructures, ICT availability and security as critical issues for e-readiness assessment. Finally,
Piccoli et al. (2001) and Sun et al. (2008) have considered some readiness factors (such as: technology dimension and design dimension) as
independent variables which affect E-Learning outcomes directly. Although aforementioned researchers have studied different factors
which affect E-Learning outcomes, there is little research on assessment of the intervening role of readiness factors. By reviewing the
literature, we have categorized readiness factors into three main factors including technical, organizational and social factors. Also, based on
Albadvi et al. (2007), we have tried to determine the intervening role of readiness factors in the relationship between E-Learning factors and
its outcomes. Results of this study show that readiness factors play a moderating role and they strengthen the relationship between E-
Learning factors and E-Learning outcomes. To our knowledge, this is the first study which categorized readiness factors into aforementioned
three factors and also, this is the first study which evaluated the intervening role of readiness factors in the relationship between E-Learning
factors and outcomes.
In this research, firstly, we considered technical infrastructures as a readiness factor. Some factors such as: proper software and hardware
or bandwidth, can play a crucial role in E-Learning outcomes. Internet low speed and having problems while using the system may result in
dissatisfaction and drop out of students from the course. One of the most important difficulties in using E-Learning in Iran is the speed of
Internet (Darab & Montazer, 2011).

Student
1.00

Teacher 1.506 Teachers Prog

1.00
0.497
IT 0.888 0.814 Students Prog
ELNG OC
0.818
Support 0.837 Access
0.101
0.123
ELNG*R
Technical 1.00

Organizational 1.365
RF
0.726
Social

Fig. 4. Complete structural model.

 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929 1927

Table 7
Results of ranking different ELNG elements.

Rank E-learning element Total effect

1 Teacher 0.900
2 Student 0.598
3 IT 0.531
4 Support 0.489

Secondly, we regarded organizational readiness factors. Factors such as: organizational rules, culture and experts, are considered in these
factors. These factors can lay the ground for an appropriate move from traditional education system to E-Learning system. It means that
educating organizations should try to adapt their rules and culture and train sufficient E-Learning experts to empower E-Learning outcomes
after implementation.
Social readiness factor is another factor which can moderate the relationship between E-Learning factors and E-Learning outcomes.
E-Learning not only affects students and teachers life, but also has an important effect on parents and society. Therefore it is essential to
consider social rules on E-Learning outcomes. Factors like: society’s conception of E-Learning, governmental rules and administrative
instructions, are the most important social factors.
Our interviewees believe that one of the most difficulties in implementing and using E-Learning in Iran is lack of readiness in teachers.
Thus it is important to train them for using this system. Also, interviewees argue that top managers in training bureau don’t believe in
advantages of E-Learning yet. Another difficulty in using E-Learning is management permanence. Some managers who were investing on
implementation of E-Learning have been changed and new managers don’t continue their programs. Our experts also remark some
concerns about E-Learning budget, cultural readiness and internet bandwidth.
Based on Selim (2007), E-Learning factors grouped into 4 categories namely: Student, teacher, IT and support. Also based on previous
researches and authors’ experiences readiness factors grouped into three groups including: Technical, Organizational and Social. A survey
conducted and 96 teachers In Tehran high schools filled research questionnaire. Using hierarchical regression analysis, it is proved that
“readiness factors” variable plays a moderating role in this relationship. For instance, Organizational readiness factor has a moderating
effect. This means that organizational factors like management permanence and organizational rules cannot have a direct effect on
E-Learning outcomes like teachers’ motivation but these factors can affect E-Learning outcomes indirectly by influencing top management
support (which is an E-Learning factor in our model). In fact, management permanence can assure managers to implement E-Learning
which is an expensive and lengthy project appropriately. A successful implementation of E-Learning will result in its effectiveness and
motivates teachers to use this system.
The moderating effect of social readiness factors implies that some social factors (such as governmental regulations) cannot play a direct
role in E-Learning outcomes but these factors may affect the strength of this relationship. In the other hand, some technical factors (such as
school’s space) don’t have a direct impact on teachers’ productivity but a better environmental condition will affect E-Learning outcomes
indirectly.
Finally, LMS technique and MPLUS3 software were used to rank the effects of different aspects of variables. Results demonstrated that
organizational readiness factors are the most important aspects influencing E-Learning outcomes. Technical and social readiness factors are
in lower levels of importance. The results of the ranking of different E-Learning elements show that in spite of previous researches who have
shown that student is the most important element of E-Learning (Aydin & Tasci, 2005), teachers’ motivation and training factor plays the
most important role in E-Learning outcomes in Iranian high schools. This result revealed that to shift learning environment from teacher-
centered to learner-centered, the first step is to train teachers and clarify advantages of this new paradigm for them.

5.1. Managerial recommendations

Based on results of the questionnaire and interviews, there are two important problems in utilizing E-Learning in Iran. The first problem
is management support. Our interviewees stated that many managers still don’t believe in this system and therefore they don’t support it.
The other major problem is teacher’s conception of E-Learning. Our interviewees believe that teachers attitude toward this system is not
appropriate. Also they believe that students are more familiar and comfortable with new technologies like Internet and multimedia.
Therefore it is important to first convince managers and second train teachers and clarify advantages of this new paradigm for them. The
results of LMS technique emphasize on this argument. Also, LMS technique reveals that organizational readiness factor is the most
important factor to achieve better E-Learning outcomes. Thus managers should provide a good organizational environment to implement
and use E-Learning system more effectively.

5.2. Limitations and future research directions

This study has some limitations that should be taken into consideration, especially due to the fact that this study is based on Iranian high
schools. The suggested model might show different results in other countries. Subsequent research can explore these issues using a broader
research sample. Also some researchers believe that E-Learning factors are more than 4 elements which can be taking into account for future
researches.

Table 8
Results of ranking different RF elements.

Rank Readiness factors element Total effect

1 Organizational 0.137
2 Technical 0.101
3 Social 0.073
1928 A. Keramati et al. / Computers & Education 57 (2011) 1919–1929

Acknowledgement

The authors would like to thank the reviewers for their constructive and invaluable comments. The authors also would like to declare
their appreciation to University of Tehran for the financial support for this study (Grant Number 7314812/1/03).

Appendix 1. Questionnaire
Based on your valuable experiences in using E-Learning, please indicate the extent to which each following element affects E-Learning
outcomes, ranging from 1 to 5: (1 ¼ not at all, to 3 ¼ moderate effect, to 5 ¼ extreme effect).

Question Not at all 1 2 3 4 Extreme 5

Readiness factors
1- Appropriate hardware in school
2- Appropriate software in school
3- Appropriate course content
4- The speed of internet
5- Proper school space for E-Learning system
6- Cultural readiness for change in learning style
7- Adequate skilled employees in E-Learning
8- Appropriate organizational rules
9- Managerial readiness to implement the system
10- Sufficient budget and investment in E-Learning
11- Society’s conception of E-Learning
12- Appropriate governmental rules and regulations
13- Appropriate administrative recipe

Question Not at all 1 2 3 4 Extreme 5

E-Learning Factors
14- Teachers’ motivation for using E-Learning
15- Teachers training for using this system
16- Teachers’ attitude toward the technology
17- Teachers’ teaching style
18- Students attitude toward E-Learning
19- Students motivation to use this system
20- Students ability to use a computer to display or present information in a desired manner
21- Existence of required IT experts in school
22- The possibility of interact with classmates through the web
23- Good design of website
24- Well structured/presented information
25- The possibility of registering courses online
26- Top management knowledge about advantages of the system
27- Top management support
28- Top management commitment

Please indicate the extent to which using E-Learning system affects each following criterion

Question Not at all 1 2 3 4 Extreme 5

1- Enhancing students effectiveness in learning
2- Improving students satisfaction with the course
3- Enhancing students productivity
4- Enhancing teachers effectiveness in educating
5- Improving teachers satisfaction with the educating environment
6- Enhancing teachers productivity
7- Access to instruction for all
8- Build an advanced society for citizens to support creativity and innovation

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