BACHELOR OF MULTIMEDIA (HONS)

INDUSTRIAL TRAINING REPORT

STUDENT NAME

MUHAMMAD ZAKIR BIN MOHAMMAD KAMIL

COMPANY NAME

URBAN AD S/B

DURATION OF INDUSTRIAL TRAINING :

24 WEEKS

FACULTY SUPERVISOR :

NUR IDAYU BINTI GHANI

ORGANIZATIONAL SUPERVISOR :

RAFIDAH BINTI YAHYA

DATE :

JUNE 2020 – DECEMBER 2020

 TABLE OF CONTENT PAGES

STUDENT PROFILE 1

DECLARATION 2

ACKNOWLEDGEMENT 3

1.0 INTRODUCTION 4

2.0 COMPANY BACKGROUND

2.1 HISTORY OF COMPANY

2.1.1 COMPANY OVERVIEW 5

2.1.2 COMPANY ACHIEVMENT

2.2 ORGANIZATIONAL CHART 6

2.3 COMPANY LOCATION 7

2.4 COMPANY ACCOMODATION 8-11

3.0 TRAINING PROJECT AND TASK ASSIGNMENT

3.1 DESCRIPTION ABOUT THE TASK AND ASSIGNMENT

12-18
3.2 ACHIEVING THE TASK/METHOD USED

4.0 CONCLUSION

4.1 TRAINING ANALYSIS 19

4.2 RECOMMENDATION FOR OTHERS

5.0 APPENDIX

20-24
 STUDENT PROFILE

NAME

MUHAMMAD ZAKIR BIN MOHAMMAD KAMIL

IC NUMBER

990101-43-5181

COURSE TAKEN

BACHELOR OF MULTIMEDIA (HONS)

ADDRESS

NO. 1 JALAN RANGKAP U2/39

TAMAN TTDI JAYA

40150 SHAH ALAM

SELANGOR

COMPANY ADDRESS

URBAN AD SDN BHD

NO.34A, LORONG RAHIM KAJAI 14,

60000 TAMAN TUN DR ISMAIL,

KUALA LUMPUR, MALAYSIA

DURATION OF INDUSTRIAL

24 WEEKS
 DECLARATION

I hereby admit that all the project information and background of under URBAN AD
SDN BHD are true.

Sincerely,

(MUHAMMAD ZAKIR BIN MOHAMMAD KAMIL)

Bachelors of Multimedia (HONS)
Faculty of Arts & Design
City University of Malaysia

Verified by,

(RAFIDAH BINTI YAHYA)

Managing Director/Producer/Marketing Director
Urban Ad Sdn. Bhd.

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AKNOWLEDGEMENTS

First and foremost, I am thankful to Allah SWT for providing me strength and
endurance on completing the 24 weeks of internship program and finishing this report while
the coronavirus is still active.

I appreciate and very thankful to everybody who has helped me directly and indirectly
on helping and supported me finishing this report and the internship program.

Thank you to Madam Nur Idayu Binti Ghani as to guide me on what to do during the
internship program and the finishing of the report and logbook.

Next I would like to show gratitude to my supervisor of Urban Ad Sdn Bhd, Mrs
Rafidah Binti Yahya, as she guide and teach me on what the production team have to through
in the term of process and what to do when received a task or an project. And also toward
Creative Director of Urban Ad, Mr Anuar Sujud for teaching me on the side of creative
which is giving feedback, learning to making moodboard, script, video sample and recording
behind the scenes. These experience I will remember and hopeful that it can be used on the
future of my working career.

I would also like to express my gratitude toward the employee of Urban Ad Sdn Bhd
and other intern who helped me during the internship. These people has helped me and share
knowledge from their experience and I have gained knowledge on this journey.

The opportunity that I had with Urban Ad in the internship program taught me so
much on how the production company work and how the professional team work. I am
grateful on this journey and the friendship and moment of happiness that I go through will be
cherish in my memory.

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1.0 INTRODUCTION

As a part of my degree studies in Multimedia, I did a 24 week internship from

3 JUNE 2020 – 3 DECEMBER 2020 in urban ad that was established since 2002.
When I got the internship, I was positioned in the creative department and handling in
video editing, shooting behind the scene and designing graphic.

During the working time, I have to go to the office from 9:00AM to 6:00PM.
Sometimes the working time can be difference and can be working late.

In these 6 months, I have learnt a lot of things from the internship program. I
hope that the experience that I received improved my skills and can be used for the
later on.

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2.0 COMPANY BACKGROUND

2.1 HISTORY OF COMPANY

2.1.1 COMPANY OVERVIEW

Urban Ad Sdn Bhd is a private limited advertising agency and production

house that are created by two husband and wives which is Rafidah Yahya,
who is the Managing Director of Urban Ad Sdn Bhd, As well as her husband,
in position of company partner and creative director, Anuar Sujud.

Urban Ad often collaborating with Media Prima Group such as TV3, NTV7,
8TV, TV9, Astro and TV Al-Hijrah in panel production house and they also a
Media Representative for Media Prima Group for TV and Radio.

Urban Ad also provide Audio Visual realted services such as Sound

Recording, Production Services, Post Production and Broadcasting Services.

The Managing Director, Rafidah Yahya also have a clothing brand for a
fashion house which is called Jameqha Couture Kuala Lumpur Clothing
Brand.

2.1.2 COMPANY ACHIEVMENT

Throughout years of service that Urban Ad has provided, they have received
many achievement and awards.

Markies Top 5 Finalist 2017

- Production House
o Comedy among Solemnity for Watson Cun Raya
Client : Watson Personal Care Story
- Best use of TV
o Urban Ad Duo Star
Client : Aura White Global Sdn Bhd

Anugerah Industri Muzik : Nominated Top 5

1. Best Cover Album 2004 – Sawo Matang (Noraniza Idris)

2. Best Cover Album 2005 – Prasasri Seni (Dato’ Sri Siti Nurhaliza)
3. Best Cover Album 2008 – Hadiah Daripada Hati (Dato’ Sri Siti Nurhaliza)
4. Best Cover Album 2012 – Muka Surat Satu (Dali Filsuf)

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 2.2 ORGANIZATION CHART

MANAGING DIRECTOR
RAFIDAH YAHYA

CREATIVE DIRECTOR
ANUAR SUJUD

PRODUCTION HEAD PRODUCER+MARKETING DIRECTOR FINANCE

ANUAR SUJUD RAFIDAH YAHYA NORFAZILA

MOTION HEAD MEDIA MANAGER+MARKETING EXECUTIVE DESPATCH

SHAHRUL AZWAN WAN MOHD GHAZALI FITRI

GRAPHIC DESIGNER
MOHAMMAD FATHULNA’IM

GRAPHIC DESIGNER
PUTERI NURINSYIRAH

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2.3 COMPANY LOCATION

Urban Ad Sdn Bhd are located at 34 A&B Lorong Rahim Kajai 14 Taman Tun Dr
Ismail 60000 Kuala Lumpur

Here

Beside the office, usually staff will go to airie for meeting , product shoot and
sometime used for video shoot.

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2.4 COMPANY ACCOMODATION

1. Entrance

2. Meeting Room

8
3. Jameqha Couture Room

4. Intern Workstation

9
5. Photography Room

6. Admin Room

10
7. Eletronic Time System (Attendance)

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3.0 TRAINING PROJECT AND TASK ASSIGNMENT

3.1 DESCRIPTION ABOUT THE TASK AND ASSIGNMENT

3 JUNE 2020 – 7 JUNE 2020

- create dreamboard
- Do research to find out about other competitor
- research campaign template
above the line – tv radio
Below the line – Billboard/Print Ad
Digital – FB/IG

Figure 1 : Dreamboard

11 JUNE 2020 – 16 JUNE 2020

- Going to airie to clear up the masterroom to setup for product shoot.

- Meeting for brainstorming on FGV proposal
- Research other company that are related business with FGV

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 18 JUNE 2020 – 23 JUNE 2020

- Clean-up clothing and prop and record behind the scenes of kayman
meeting
- Design new logo for FGV proposal
- Research about moo milk/vitagen

Figure 2 : The Kayman representative come to airie for meeting

24 JUNE 2020 – 30 JUNE 2020

- Follow the senior staff to buy prop and record behind the scene of the
process.
- Make sample video and moodboard of awesome tv
- Make sample video for FGV proposal

2 JULY 2020 - 8 JULY 2020

- Edit the crew lab video of buying prop before.

- Research on the top 10 youtuber
- Offline cut of FGV behind the scenes

9 JULY 2020 – 14 JULY 2020

- Create Vision Board

- Meeting at Airie of upcoming casting video Malindo
- Bring prop to Airie
- Assist on the Malindo casting video and shoot behind the scenes

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17 JULY 2020 – 29 JULY 2020

- Second day for casting Malindo video and Kayman Meeting

- Create synopsis, character concept, treatment for Malaya trooper, a
project under the crew lab for youtube
- Went to Wanita Hari Ini broadcast
- Shoot behind the scene of when Zarul Umbrella come to airie

Figure 3 : Wanita Hari Ini

5 AUGUST 2020 – 10 AUGUST 2020

- Polish the script of Malaya Trooper

- Capture product information on Tesco for acquiring information

18 AUGUST 2020 – 25 AUGUST 2020

- Meeting at Airie for upcoming shoot nestle commercial

- Record behind the scene and becoming extra talent for the commercial
- Edit the behind the scene of nestle
- Shoot extra scene and edit the behind the scene

Figure 4 : Anuar Sujud directing the commercial nestle

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 14 SEPTEMBER 2020 – 20 SEPTEMBER

- Finalise the hehind the scene of nestle to post it on youtube

- Setup mac and pc on airie
- Make a moodboard for ig post of Jameqha

Figure 5 : One of the concept moodboard that i made for Jameqha instagram

22 SEPTEMBER 2020 – 30 SEPTEMBER 2020

- Getting feedback for Jameqha moodboard design

- Setup pc on airie
- Edit the Jameqha moodboard

Figure 6 : One of revised moodboard

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2 OCTOBER 2020 – 8 OCTOBER 2020

- Making poster teaser for Malaya Trooper

- Edit Video teaser for Malaya Trooper

23 OCTOBER 2020 – 25 OCTOBER 2020

- Download dior video

- Find footage of Melaka

16 NOVEMBER 2020 – 18 NOVEMBER 2020

- Edit Behind the scene of Malindo video

Figure 7 : editing the behind the scene at Airie

25 NOVEMBER 2020 – 26 NOVEMBER 2020

- Research video related to Faiza commercial

- Edit sample video

28 NOVEMBER 2020 – 3 DECEMBER

- Find video about cinematic and b-roll video

- Edit sample video

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3.2 ACHIEVING THE TASK/METHOD USED

I. Adobe Illustrator
I used adobe illustrator when I was given the task to make moodboard
and logo design

II. Adobe After Effect

I used adobe after effect when editing video and insert graphic

III. Adobe Premiere

The adobe premieres are used mainly in editing sample video and
behind the scene.

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IV. Blender
Blender will be used to edit video when at home because my computer
cannot run adobe premiere for video editing

V. Whatsapp
Whatsapp is usually used to contact information and giving link for
any files and link.

VI. Google Drive

Upload files for easily view any video file

VII. Wetransfer
Wetransfer are used to easily give many files with link

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4.0 CONCLUSION

4.1 Training Analysis

In the 24 weeks I been intern in the Urban Ad, I have received many guidance
and teaching from everybody. There are many things and information that I have
learned from this experience and I am very grateful for this and hope I can use for the
future.

During the internship I have learned the process when in the production. From
the preplanning to the post-production. There are many step and thought that has to be
thinking through for the production to finish.

Cooperating with other is the main thing in working as the production industry
usually works with many people, as there are many departments in the production
from the director to the camera crew, production crew, makeup crew and many more.
We also should give fully commitment

4.2 RECOMMENDATION FOR OTHERS

The Urban Ad is a place where you feel like it is family rather than a
workmate, because the relationship are closed and friendly. You can also receive
many experience from production to product shooting as the urban ad provide many
service. Your creativity will be challenged and improved as they push your skill and
will be improved significantly

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5.0 APPENDIX

Figure 8 : Production Photoshoot for Sugarbelle

Figure 9 : Example of Briefing from Anuar Sujud

Figure 10 : Cloth props on Airie that I have arrange

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Figure 11 : Logo Design for FGV proposal

Figure 12 : Briefing from Rafidah Yahya

Figure 13 : Liza Abdullah come to Airie

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 Figure 14 : Vision Board

Figure 15 : Meeting at Airie

Figure 16 : Shooting Malindo casting video

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 Figure 17 : Meeting with Kayman

Figure 18 : Zarul Umbrella come to Airie for his video

Figure 19 : The Crew and Zul Ariffin from Nestle commercial

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 Figure 20 : First Concept for Jameqha Moodboard

Figure 21 : After revised from Rafidah Yahya and Anuar Sujud

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