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EcoCrunch Ltd.

BUSINESS PROPOSAL

Team 4: Nudrat Nawar Bashar, Safiul Islam Moin, Oli Noor Mahmood, Daniel Tajrim,
Saiful Islam Prince
Owners of EcoCrunch Ltd.
728 Lilith Lane, Elysium Gardens

Sending to: Ms. Sarazeen Saif Ahana

Kindred Banks Ltd.
426 Elm Street, Bastion Heights
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TABLE OF CONTENTS

TABLE OF CONTENTS 2

SUMMARY.......................................................................................................................................................3

INTRODUCTION.............................................................................................................................................3

THE PROPOSAL..............................................................................................................................................4

COMPANY BACKGROUND..........................................................................................................................4

VISION AND MISSION...................................................................................................................................5

MARKETING PLAN........................................................................................................................................5

TARGET ANALYSIS.......................................................................................................................................6

TARGET MARKET..........................................................................................................................................6

PRODUCTS.......................................................................................................................................................6

PLACE/DISTRIBUTION..................................................................................................................................7

PROMOTION....................................................................................................................................................7

MANAGEMENT TEAM..................................................................................................................................8

EDUCATIONAL AND PROFESSIONAL BACKGROUND OF THE PARTNERS:....................................9

ADDITIONAL CLAUSES..............................................................................................................................10

PRICING AND BILLING...............................................................................................................................12

TOTAL ASSETS.............................................................................................................................................12

FUNDINGS.....................................................................................................................................................12

INCOME STATEMENT.................................................................................................................................13

TERMS AND CONDITIONS.........................................................................................................................14

ACCEPTANCE...............................................................................................................................................15
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SUMMARY

This business proposal presents EcoCrunch, an organic snack organization aimed at delivering

healthy and sustainable snack options to the market. The proposal outlines our company overview,

target market, product line, marketing and distribution strategy, operational plan, and financial

projections. By offering delicious and environmentally-friendly snacks, EcoCrunch aims to address

the increasing demand for healthy and sustainable food options. Through this proposal, we seek to

establish a partnership to promote EcoCrunch products and cater to the growing demand of health-

conscious consumers.

Introduction

Organic food consumption has been on the rise in recent years, with consumers becoming

increasingly aware of the impact of their food choices on personal health and the environment.

EcoCrunch recognizes this growing trend and aims to provide consumers with organic snack

options that are both healthy and environmentally-friendly. Our snacks are made from locally-

sourced organic ingredients, free from artificial additives, and packaged in sustainable materials.
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THE PROPOSAL

"EcoCrunch" is the name of our company. A partnership firm that sells organic and nutritious

chips, snacks, and drinks to consumers. EcoCrunch's primary goal is to establish a strong presence

in the Bangladesh food market by offering goods made entirely of healthy and organic components.

This company was founded in 2022.

We are the first in Bangladesh to produce refreshing 100% organic snacks such as various types of

chips, cookies and chocolates, oatmeal snacks and drinks. Our base components are either imported

or grown on our own farm. Both the manufacturing facility and the storage facility are outfitted

with cutting-edge technology. The supply and marketing processes are carefully thought out and

organised.

Consumers always seek the highest quality products and are willing to pay a premium for them.

Food has a direct relationship to the consumer's health and lifestyle. EcoCrunch ensures that

consumers receive the anticipated quality for the amount they are willing to pay.

Company Background

EcoCrunch is a B2B (Business to Business) and B2C (Business to Customer) food company that

offers high-quality, nutritional products. It is a general partnership, with each partner having an

equal portion of the company. The partners are likewise equally liable in the firm.
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Vision and Mission

EcoCrunch's aim is to bring about change in the Bangladeshi food sector by blending the natural

with the savoury to create wonderful tasting, healthy goods that everyone would love. We admire

the spirit of young Bangladesh, which is full of potential and positive energy, and we want to be

the go-to brand for this demographic. With delectable, appetising, and palatable snacks and drinks,

we hope our goods will help consumers maintain a healthy lifestyle. We want to make the food

industry healthy, transparent, sustainable, and socially responsible.

EcoCrunch's mission is to provide nutritious snack and drink alternatives, as well as goods that are

free of compromise and can be enjoyed by people of all ages. One of our goals is to always

recognise the value of natural ingredients in our goods. The company aspires to make a good

influence in the food and business markets by pursuing economic efficiency and sustainability in

order to improve the quality of life for our employees, stakeholders, and, of course, the community.

Marketing Plan

Market Growth Potential

Organic snacks Normal snacks

80

70 70 70

60 60
55
50

40 40
35
30 30

20 20

10

0
2010 2015 2020 2025
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Target Analysis
As seen in the graphic, the existing worldwide market is likely to reach new heights in the next

years. Normal snack growth has been declining at a 10% pace over a 5-year period from the late

2010s. At the same time, growth in organic snacks increased at the same rate, but to a lower level

in terms of total influence on the average consumer. People's attitudes and interests towards food-

related products, namely snacks, have shifted dramatically since 2015. People have become more

self-aware and health conscious in recent years as a result of the presence of social media,

particularly following the covid pandemic. This resulted in a 15% increase in demand for organic

snacks, which is expected to expand even more in 2030.

Target Market
The food business has become more health and environmental mindful with its goods throughout

the years. Because of recent catastrophic climatic effects and growing public health concerns, the

entire tide has moved towards producing more organic, healthy, and sustainable foods in recyclable

packaging. As a result, there is a significant gap in the market that is currently being filled by giant

pharma corporations throughout the world with their supplements, while fringe start-ups are also

filling the space with their own unique food products. We also feel we can capitalise on this huge

market opportunity, particularly in Bangladesh, where there are few organic food alternatives

available to the local customer. The unexpected surge in fitness enthusiasts and health-conscious

parents has allowed us to solely cater to their needs with our own original range of organic snacks.

Our unique target market includes fitness enthusiasts, worried parents of their children, diabetics,

and athletes, among others.

Products
Our product line includes the following items:

 Potato chips: To avoid Acrylamide, the potato chips will be fried at a low temperature.

After frying, they will cool before salting and seasoning. After that, the chips will be

labelled with the relevant information and wrapped in a perfectly tight biodegradable

package.
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 Supplementary drinks/juices: A variety of fruit-flavored drinks and juices with no

additional preservatives will be blended in.

 Oatmeal: We have flavoured oatmeal ranging from bananas to strawberries. The husks of

the oat grains are removed before they are flattened, reducing rancidity. They also have

strong antioxidant concentrations and low cholesterol, which helps prevent many heart

ailments.

 Cookies/Chocolates: Our cookies are mostly plant-based, with oats, chia seeds, and pastry

flour, and no pesticides or fertilisers. The cookies are additionally dusted with chocolate

chips to provide flavour while also increasing fibre and general wholesomeness.

Place/Distribution
Our approach to customer targeting includes business to business (B2B) and business to consumer

(B2C). We sell directly to retail stores in Dhaka for the former, and we intend to extend farther

throughout Bangladesh to reach a larger audience. For B2B operations, we deliver our items

through third parties to a variety of retail outlets such as local supermarkets or grocery stores,

where they handle our stock in exchange for a small charge. For B2C activities, we have our own

dedicated website where we display a few of our product selections for customers to choose from.

It is simple to use and appealing to customers. Overall, all of our main activities are based in

Dhaka, where we hope to build our brand both domestically and globally in the next years.

Promotion
We intend to launch an intensive advertising effort to reach the heart of our specific target segment.

We intend to use social media extensively because it is the most cost-effective way to reach our

target audience through various social platforms spread out to capture the attention of athletes and

fitness fanatics. We also intend to employ specialised health magazines such as Readers Digest and

newspapers for our older demographic, as they prefer this type of leisure reading. Furthermore, we

intend to use short-term promotional strategies such as handing out free samples of a few of our

products in retail locations and soliciting ongoing feedback to enhance our products. We would be
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able to swiftly establish our market presence through word of mouth if we offered free samples and

buy one get one free deals.

Management Team

Organogram:

EcoCrunch

Daniel Tajrim Nudrat Nawar Bashar Oli Noor Safiul Islam Moin Saiful Islam Prince
Head of HR Head of Production Head of Logistics Head of Finance Head of Marketing


Daniel Tajrim, Head of HR

 Nudrat Nawar Bashar, Head of Production

 Oli Noor, Head of Logistics

 Safiul Islam Moin, Head of Finance

 Saiful Islam, Head of Marketing

Job Description of Partners:

Head of Production:

Nudrat Nawar Bashar is EcoCrunch's Head of Production. She is in charge of all areas of the

company's manufacturing operations, ensuring the efficient and sustainable production of organic

food items. She oversees the production team, applies quality control methods, optimises resource

utilisation, and ensures that the output meets high standards of consistency and quality.

Head of Marketing:

Saiful Islam serves as EcoCrunch's Head of Marketing. He is in charge of creating and

implementing comprehensive marketing strategy to promote the organic food items of the
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company. He does market research, develops brand image, directs advertising campaigns, and

oversees digital marketing activities. He collaborates with the manufacturing team to discover

market trends, consumer preferences, and chances for product positioning.

Head of Logistics:

Oli Noor is the Head of Logistics at EcoCrunch. His principal task is to oversee the movement and

distribution of the company's organic food goods. He works with suppliers to optimise inventory

levels, manage transportation routes, and assure timely delivery to clients. He is crucial to

maintaining an effective supply chain, lowering costs, and ensuring customer pleasure through

consistent product delivery.

Head of HR:

Daniel Tajrim is the Head of Human Resources at EcoCrunch. He is in charge of all human

resource management tasks at the organisation. He is in charge of recruitment and selection,

onboarding and training of new employees, performance management, salary and benefits

administration, and employee relations.

Head of Finance:

Safiul Islam Moin is EcoCrunch's Head of Finance. He oversees the financial operations of the

organisation, including financial planning, budgeting, forecasting, and reporting. He works with

colleagues in different departments to give financial insights, analyse key performance indicators,

manage cash flow, and make strategic financial decisions.

Educational and professional background of the partners:

Nudrat Nawar, Head of Production

BA in English Literature, Independent University, Bangladesh

MBA in General Management, University of Arizona

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Saiful Islam, Head of Marketing

BBA in Accounting, Independent University, Bangladesh

MBA in Marketing, Dartmouth College (USA)

Oli Noor, Head of Logistics

BBA in International Business, Independent University, Bangladesh

MBA in Logistics, Stanford University (USA)

Daniel Tajrim, Head of HR

BBA in International Business, Independent University, Bangladesh

MBA in HRM, BRAC University

Mohammed Moin, Head of Finance

BBA in International Business, Independent University, Bangladesh

MBA in Finance, Independent University, Bangladesh

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ADDITIONAL CLAUSES

EcoCrunch, as an environmentally conscious firm, has adopted the following additional clauses:

1. Commitment to reducing plastic waste and supporting the use of environmentally friendly

packaging.

2. Ensuring that our suppliers and farmers follow fair trade practices.

3. Internal audits on a regular basis to identify areas for improvement in sustainability

practices.
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PRICING AND BILLING

EcoCrunch is committed to providing high-quality organic products at low prices to our clients.

Our pricing strategy takes into account a variety of elements, including production costs,

ingredients, and sustainable practises. We believe in openness and strive to offer competitive

pricing that represents the great quality of our organic products.

PRICE PRICE
PRODUCT QUANTITY
(WHOLESALE) (RETAIL)

CHIPS 25TK 30TK 1 PACKET OF 30gm CHIPS

COOKIES 220TK 250TK 1 PACKET OF 1000gm COOKIES

OATMEAL 430TK 450TK 1 PACKET OF 500gm OATS

JUICES 45TK 50TK 1 PACK OF 500ml Juice

CHOCOLATE 70TK 80TK 1 PACKET of 50gm CHOCOLATE

Please note that the above pricing is subject to change based on market conditions, ingredient costs,

and other factors that may affect production and pricing. We thank our customers for their support

in choosing organic, sustainable products from EcoCrunch.

Total Assets
Assets: 100000 (farming equipment)

+250000 (industrial fryer and juicer)

+120000 (packaging machine)

Total = 470000

Fundings
In 2022, our total investment was BDT 2000,000. The five partners each put in the same amount of

money. As a result, everyone has a 20% stake in the corporation. We now require BDT 1000000

loan with a 10% interest rate in order to build our firm.

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Income Statement 3
This is our 1st year’s income statement:
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TERMS AND CONDITIONS

1. Eco-friendly Production: EcoCrunch ensures to use sustainable and environmentally friendly

production methods to produce organic chips, oatmeal, juices, cookies, and chocolates while

reducing its environmental impact.

2. Loan Purpose: The loan provided by the bank will be used to expand the production capacity

and marketing purposes which will help us reach more customers.

3. Timely Loan Repayment: EcoCrunch agrees to make timely loan repayments, including

principal and interest, according to the schedule that has been provided to maintain a positive

relationship with the bank.

4. Collateral and Guarantees: EcoCrunch is willing to provide necessary collateral or personal

guarantees to secure the loan and protect the bank’s financial interests.

5. Financial Reporting: EcoCrunch will provide the bank with regular financial statements

ensuring transparency and the company’s financial performance.

6. Confidentiality and Privacy: Both EcoCrunch and the bank agree to maintain strict

confidentiality and protect sensitive information that is shared during the course of their

partnership.

7. Dispute Resolution: In the event of any dispute, EcoCrunch and the bank will attempt to

resolve it by cooperating through negotiation to maintain their positive business relationship.

8. Risk Management: EcoCrunch ensures a comprehensive risk management plan to tackle

potential challenges and business continuity.

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ACCEPTANCE

By signing this proposal, both parties acknowledge their intent to enter into a formal partnership

to promote and distribute EcoCrunch products. Once accepted, further discussions will be

conducted to establish the specific terms and conditions governing the partnership.

Signed,

Ms. Sarazeen Saif Ahana

Kindred Banks Ltd., August 1st, 2023

Signed,

Nudrat Nawar Bashar, Safiul Islam Moin, Oli Noor Mahmood, Daniel Tajrim, Saiful Islam Prince,

EcoCrunch Ltd., August 1st, 2023