INTRODUCTION

2022

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A local research house of SMALL team but BIG GOAL

01 Partner as trusted consultants to your business.

Recommend the right approach based on your objectives

02 identify deep insights with powerful recommendations.
to

Deliver a complete and deep understanding

03 business.
of your consumers and

maximum value as we do not only sell data, but we

Provide
04 also sell growth.

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 1

FULL SERVICE
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Our 2
B2B RESEARCH

Services FILEDWORK ONLY

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3
INDUSTRIAL
REPORT
MOBILE PANEL
 1. Full Service
1 2 3 4 5 6 7

RECEIVE
DEFINE RESEARCH COLLECT DATA/
CLIENT’S QUALITY CLEAN, CODE & ANALYZE &
OBJECTIVES & DESIGN CONDUCT
REQUESTS CONTROL DATA PROCESS REPORT
PROBLEMS RESEARCH
/BRIEFS

• Customers sent • Problem to solve • Information • Collect secondary • Check, • Clean data before • Honest analysis
research needs • Project objective needed data monitor reporting of research
based on the • Research • Research • Fieldwork /primary fieldwork • Data in the form results based on
current status of questions methods data collection process of content for quantitative and
the business • Research tools • Use different • Quality qualitative qualitative data
• Customers show • Sampling interview methods assurance of analyzing • Provide
their • Define target & techniques to data collected • Data in the form conclusions and
expectations audients ‘s criteria approach of proportional practical
about the results • Design suitable respondents: face statistics for recommendations
of the research plans, cost & to face, telephone quantitative to meet
timeline or online/ email. analyzing customers'
objectives
 2. Fieldwork Only
To meet request of all clients, CI Research always offers various research services, especially for Fieldwork Only

1 2 3 4

RECEIVE CLIENT’S COLLECT DATA/ CONDUCT CLEAN, CODE & DATA

QUALITY CONTROL
REQUESTS /BRIEFS RESEARCH PROCESS

• Customers make • Collect secondary data • Check, monitor • Clean data before
research needs • Fieldwork /primary data fieldwork process reporting
based on the current collection • Quality assurance of • Data in the form of
status of the • Use different interview data collected content for qualitative
business methods & techniques to analyzing
• Customers show their approach respondents: • Data in the form of
expectations about face to face, telephone or proportional statistics
the research result online/mail. for quantitative
analyzing
 3. Mobile Panel
Mobile Panel is the data collection among different selected target groups with basic demographic information.
These target groups are people who have been participating in various surveys or customer feedback
conferences via personal phone numbers. The researcher selects the appropriate respondents to include in
the panel. When having new project, all panelists are filtered based on its criteria to get target groups.

WHAT DOES MOBILE PANEL HELP? LIST OF POTENTIAL TARGER GROUP IN PANELISTS

Conduct short or long surveys as Panelist with cellphone

01 > 80 Thousands
request number, 63 cities/ provinces

02 Saving cost 200 Nationwide hospitals / clinics

03 Short timeline 11,343 Physicians in cites/ provinces

Pharmacies in cites/
Nationwide coverage 6,535
04 provinces
 4. B2B Research
When conducting a B2B survey, the researcher aims to conduct an overall review, to explore the potential
needs of a particular product or service market. Target respondents of the study are aimed at all those who are
able to influence the business of products and services of the business. These can be experts with in-depth
knowledge of the field (KOLs), or potential competitors or big players in the industry, or General Trade or
Modern Trade business distribution systems, and ultimately consumers, including business and end-users.

HELPS ENTERPRISES TO UNDERSTAND USED METHODOLOGIES

secondary reports, company

Market overview Desk research
01 financial report, industry reports
Experts (KOLs), competitors,
Industry competitors In-depth interview distributors, dealers, retailers,
02
B2B users.
Distribution system Assessment of business
03 Mystery shopper
service quality
Consumer needs and behaviors of B2B
and B2C customers Quantitatively and qualitatively,
04 Research combining
B2B and B2C consumers
 5. Industrial Report
We provide reports for different industrials .These data will help to better understand the industry, suppliers or
competitors, and also expand the list of potential customers / partners.

01 02 03 04 05
Industry Industry news Financial report / List of companies Data on consumption,
report From associations Comprehensive by industry/ production and
reports of specific turnover/ employee distribution of some
company. size/ region. essential products.
Our clients

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 What makes us different?
Senior engagement
Your project is managed by highly
experienced, hands-on consultants not
delegated to juniors behind the scenes.
Strategic thinking
Based on our experience across many
sectors, we bring a strategic business
understanding and creative thinking,
that goes beyond just research
expertise.
Focus on Service & Quality
We don't do mediocre . We're
passionate about our work, striving to
offer a friendly, customer focused
service and added value wherever we
can.
A tailored approach
Every project is bespoke. We
may draw on prior experience,
but will never use ‘off-the-shelf'
solutions.
Great Flexibility
Some clients want the full service,
others just a little support. We'll
work with you in a flexible way
that suit you best.
High cost effectiveness
We don't offer 'cheap and nasty'.
It's worth paying for expertise. Yet
as a boutique agency, we deliver
great value without the high price
tag of the bigger firms.
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Quality Standard
All of CI Research interviewers are recruited strictly. They are trained
INTERVIEWERS’TEAM professionally with pratical knowledge and only qualified interviewers are
put in FW. 100% interviewer team is supervised by supervisors.

All of QC staffs have to participate in the working process of

QC TEAM interviewers and QC team for each project. Separate QC teams
QC staffs are assigned to each separate project.

All of research data, research purpose and clients are completely confidential
within 1 year. Project name is neutral. SECURITY

Interviewers and QC team have to sign a commitment in terms of securing

information for each project.

Project management members have many years of experience in market PROJECT

research industry. MANAGEMENT TEAM
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Our facilities for FGDs in HCMC
Our facilities for FGDs in Hanoi
KEY PERSONELS’
PROFILE
 Mr. Huỳnh Công Trấn
Managing Director

Mr. Cong Tran graduated from Ho Chi Minh City University of Technology & Computer Networking (National
University).
With an intense passion for market research, Cong Tran has 17 years of experience in many companies
such as Nielsen, Intage, Cimigo, Axis. He conducted many large-scale projects with a huge sample size in
the national area.
Cong Tran has founded CI Research. As a Director, Cong Tran has successfully managed several project
types from Fieldwork Only, Full service, B2B, B2C to AI technology. His clients are MobiFone, Sony, IMC,
Hyundai, KPMG, Home Credit, VPBank, PSI, VUS, JCEM, etc. As one of the leading experts in market
research in Vietnam, Cong Tran is totally capable to meet quality and progress requirements from clients.
His priorities in each project are High Quality, Short Timeline, and Competitive Cost.
 Ms. Lê Xuân Phương
Research Director

Phuong has more than 15 years of experience in market research. She has managed numerous Qualitative and
Quantitative projects for key clients across various industries from beginning till deliveries.
She is well versed on mystery shopping, usage and attitude, brand health check, customer satisfaction, concept
and communication evaluation studies.
Phuong will be the project Lead for this project.
 Mr. Nguyễn Công Tâm
Operation Head

With more than 20 years working for Nielsen, Ipsos, and now CI Researh, Tam has strong knowledge and thick
experience in market research industry. Especially in managing and developing Operations.
Successfully managing the Operations team (Fieldwork, QC and DP) with a scale of more than 500 employees in
nation-wide.
Experiencing all types of customized projects (both Quali & Quanti) as well as Retail audit and Census.
Tam conducted many projects in different industries such as FMCG, automobiles, real estate, beer, banking,
tobacco, entertainment, personal care, healthcare, industry, etc.
His key Clients: Unilever, P&G, Heineken, Sabeco, Pepsi, Coke, THP, BAT, Diageo, Prudential, Manulilfe,
MobiFone, Masan, Vinamilk, etc.
 Mr. Nguyễn Quốc Hưng
Account Manager

Hung has more than 10 years of experience in account management in marketing service (research, advertising,
PR). With a demonstrated history of working in both local and international agency, Hung is skilled in cultivating
and building the relationship with customers worldwide.
With proven knowledge and experience in managing marketing activities, Hung always bring value and positive
agency-client relationships to the table, which lead both parties to business success.
His approach to business is based on modern management practices, constant improvement, an uncompromising
focus on quality and charismatic leadership. He treats his customers and team member with professionalism and
respect.
His motto is “If you tell the truth, you don't have to remember anything.”
 Address Loc Le Building, Floor 7th, A-Entrance 454
Nguyen Thi Minh Khai Street, Ward 5, District 3, HCM City,
Viet Nam
Tel: + 84938392463
CI Research look forward to Email info@ciresearch.com.vn
working with you Website www.ciresearch.com.vn
Contact us here. Main email quochung.nguyen@ciresearch.com.vn
Thank you and look forward to
working with you.

© Copyright by CI Research Company. All rights reserved

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© Copyright by CI Research Company. All rights reserved