Mohamad Madhoun
Partner - TMT
Functional Experience
• CoE – Operational Excellence
• Strategy development and
execution
• Digital Transformation
• Target Operating Models
• Business Development
Industry Experience
• TMT
• ICT
Mohamad Madhoun is a Partner in Consulting who is focused on Technology, Media and Telecom (TMT), as well as Information and
Communications Technology (ICT) sectors. Based out of Qatar, serving the GCC region as a whole, and Qatar market specifically.
Mohamad possesses more than 25 years of industry experience within TMT and ICT, where he held various senior executive positions at
multiple regional operators across the GCC. Mohamad also spent 12 years working at a telecom equipment manufacturer.
Mohamad has 16 years of industry experience in Qatar and working on infrastructure and technology projects. He has spent his time focused
on strategy development and execution on a national scale. He has also delivered operational excellence and efficiency projects maximizing
the value from capital expenditure on mega projects.
Examples of relevant work
• Regionally led the business development, strategy and sales for a global equipment manufacturer, network operator and IT industry sectors
covering MEA, and S&E Asia
• Head of Strategy Networks’ at a global infrastructure provider
• Chief Commercial Officer playing an instrumental role in starting up and shaping business offerings and commercial directions for a Qatar
Based telecommunications company. Focused on delivering key partnerships, improving operating efficiency and driving financial performance
• As Senior Advisor, Mohamad has led policy redesign of major functions for one of the Information and Communication Technology regulatory
bodies within the GCC
• Mohamad has also led the development of a major GCC client’s strategies on product, consortium development and funding, investment and
product portfolios
 Hassan Malik
Partner – Sports & Tourism
Hassan Malik is a Partner at Monitor Deloitte in the Middle East with over 15 years’ international experience in strategy and execution
through consulting and industry roles. Hassan has significant experience in Corporate and Business Unit Strategy, Strategic Planning,
Strategy Execution and Economic Development.

Prior to Monitor Deloitte, Hassan led the Strategy Development team at Etihad Airways for over 3 years and prior to this Hassan was a
Strategy Consultant with L.E.K. Consulting in London advising large corporations and Private Equity companies on strategic issues and
commercial due diligence. Hassan holds an MA in Economics and Management from the University of Oxford, UK.

Functional Experience Examples of relevant work

• Sports for All Federation (SFA) – KSA: Led a broad engagement including the design and development of a Digital Strategy for SFA’s platforms, revamping the organizational
• Strategy Development
structure and key roles and responsibilities for SFA Departments, and supporting the SFA team with potential strategic partnerships negotiations. Also led strategic support to
• Socio–economic Development SFA leadership
• Strategy Execution
• Ministry of Sport – KSA: Led the development of the Sports Economy Strategy, including benchmarking, supply assessment, workforce analysis, entrepreneurship strategy,
organizational capabilities and design of programs to increase participation and economic returns. Also included agile implementation of initial programs through pilots. Led the
development of the strategy for club funding and governance and the execution of the club funding and governance strategy and strategy refresh and update including
coordinate with federations
• NEOM: Sport sector – KSA: Led the review and update of the sport sector strategy and the development of the associated financial and workforce models and led the support to
the sport sector to update the asset list and operating models and the associated impact on the financial model
• Saudi Esports Federation – KSA: Led the development of the concept for one of the worlds biggest gaming and esports festivals (Gamers8)

Industry Experience • Saudi Pro League – KSA: Led the definition of the transformation strategy, focusing on the commercial strategy, sponsorships, fan engagement strategy, merchandising,
organizational capabilities, and a number of other critical aspects
• Tourism • NEOM: Oxagon – KSA: Led the development of the visitor strategy including the economic impact and hotel asset briefs
• Sport • Ministry of Tourism – KSA: Led a strategic support team to support key analysis of the tourism workforce and execute strategic initiatives. Led the design and activation of training
• Hospitality programs aiming to upskill the tourism workforce. This includes developing a sector skills assessment to help define the strategic direction for the training programs
• Government & Public Services • Ministry of Tourism – KSA: Led the analysis of tourism workforce and development of sector workforce strategy. This includes support in conducting a baseline analysis of the
tourism workforce, assessing critical jobs and regional competitiveness in the sector, assessing the supply of tourism educational offerings, and developing strategic
recommendations on the tourism workforce
 Mauro Gianni
Manager - TMT
Mauro is a Manager at Monitor Deloitte since 2021 based in the Dubai office. Mauro brings 7+ years of strategy consulting experience across
the Middle East, Europe and Japan.

His focus areas include Corporate Strategy Design, Business Planning and Target Operating Model, having supported a variety of Clients
mainly across the Entertainment, Media, and Technology sectors.
Mauro has gained broad exposure in developing go-to-market strategies, business plans and feasibility studies of ventures featuring
innovative solutions and value propositions.

Mauro holds a MSc in Finance from LUISS University, Rome and a BSc in Business Administration from RomaTre University, Rome. He is an
Italian native speaker and is fluent in English and Spanish.

Functional Experience Examples of relevant work

• Corporate Strategy
• Entertainment mega-project in KSA: Recommended on the strategy, phasing, sizing, and operating model of 4 entertainment assets (theme
park, water park, resorts) worth $3 Bn due to launch by 2030, conducting socio-demographic studies, market analyses, go-to-market
• Go-to-market Strategy strategies, and financial valuations
• Feasibility Study
• Media Authority in KSA: Recommended inorganic growth opportunities (M&A, JV) to scale 5 Digital Marketing capabilities. Conducted market
• Target Operating Model
assessments; identified 11 potential targets from a pool of 3,700; defined the governance model for engagement; and prepared investor
pitches
• Dubai EXPO 2020: Defined the go-to-market strategy, 5-year business plan, and target operating model of Dubai’s EXPO newly formed
Orchestra and Music Recording Studio
• Technology company in KSA: Run a 3-Y strategic workforce plan analysis, assessing external and internal labor markets and industry trends,
and identified 9 critical functions with significant talent gaps for which as many strategic plans have been recommended
Industry Experience
• Media & Entertainment
• Technology
• Energy & Utilities
Faisal Abdulla Khalid Al Mana
Al Jassra Group Chairman
Faisal is a Qatari businessman who collectively co-owns more than 16 companies working across a great variety of industries in Qatar. He is
currently the Chairman of Al Jassra Group and its affiliated companies and the Vice-Chairman of Redco Construction Al Mana group of
companies. He is the founder of The Maintainers one of the leading Facility Management company in Qatar servicing more than 30 different
industries. He is a dynamic businessman with exceptional leadership talents, and a sharp vision fulfilling his loyalty and patriotism for his
country. He is presently Board Member at Al Khaliji Bank and has previously had various roles at governmental entities to name a few;
Director of Project Development Department at Qatar Development Bank as well as Director of Minister’s office at the Qatar Ministry of
Economy & Commerce. Faisal holds a Bachelor of economics from Qatar University and Trade policy diploma from the World Trade
Organization (WTO).
Marie-Line Halabi
Al Jassra Group, Group CEO
Holding several C-Suite positions across top businesses in Qatar, Marie-Line was able to establish a proven track record of bringing
progressive organisational performance that promotes long-term impact and financial sustainability through her extensive experience and
knowledge in the market. With her tenacity and unrivalled grit, her vision as Group CEO currently is to build upon the rich experience of Al
Jassra Group to expand its reach and impact in the region and beyond.

By integrating different functional areas of management, visualising the group entirely, and foreseeing the external environmental factors
and their impact on the group, Marie-Line strives to be clear on the vision, the mission, the strategic priorities, and investments with the
board to set a solid base for high-level decision making.

As a leader, decision-maker, visionary, and board developer, Marie-Line always seeks excellence through strategic management to direct
experienced resources, which she considers as the main asset of the group, and to establish collaborative, trust-based, and risk-tolerant
culture to shift the business to a higher level.

Her top interests include engaging in business networking, portfolio diversification, corporate social responsibility, and women
empowerment, among others.