Professional Documents
Culture Documents
Document Mini Task 5 AB 1 23
Document Mini Task 5 AB 1 23
Assignment 1
Learning aim A: Explore the nature of enterprise
A2 mindset of the entrepreneur
Learning aim B: Investigate the motivations for entrepreneurship.
B2 Barriers to setting up a venture.
B3 Importance of entrepreneurs to the economy
sole proprietorship - is a type business structure in which one person owns and operates the
business. With this arrangement, there is no legal distinction between the business and its owner,
making it the simplest form of business ownership. It is also called sole proprietorship, sole
proprietorship, or sole proprietorship. A person doing business will usually use their legal name, but
they have the option of registering a trade name with their local government if they prefer a
different business name. Sole Proprietorships are known for their simplicity and cost-effectiveness,
making them a popular choice for small businesses, freelancers.
Link: https://www.investopedia.com/terms/s/soleproprietorship.asp
Partnership created when two or more people decide to launch a business collectively.
Unlike some business structures, a partnership is not considered a distinct legal entity and
typically does not require specific formal documentation to establish, although it is
advisable to have a partnership agreement in place.
Link: https://byjus.com/commerce/what-is-partnership/
1|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
A limited - company represents a type of business entity that holds a legal distinction from
its owners, typically shareholders, and the individuals appointed to manage it, known as
directors. Its primary distinguishing feature is the concept of limited liability, which will be
elaborated on below.
Link: https://www.investopedia.com/terms/l/limited_company.asp
Public limited company -similar to a private company limited by shares, a public limited
company is owned by its shareholders, which can be a single
Link: https://gocardless.com/guides/posts/what-is-a-public-limited-company/
Link: https://www.investopedia.com/terms/s/startup.asp
Lifestyle - is a type of business that places the owner’s personal goals and work-life balance
above rapid growth or maximum profits. These businesses are usually started by people
who want their work to fit their lifestyle, interests and values. While lifestyle businesses do
not necessarily aim to become large corporations, they can offer financial stability and
personal satisfaction. These often include sectors such as consulting, freelancing, blogging,
e-commerce and other flexible verticals. Entrepreneurs live a whirlwind life, fuelled by
passion and resilience. They work tirelessly, blurring the lines between work and personal
time. Amidst uncertainty, they embrace setbacks as opportunities to learn and evolve. Self-
care matters. They prioritize their well-being while nurturing diverse connections for
support and insights. Failures don't deter them; instead, they see them as chances to
2|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
innovate and grow. In essence, being an entrepreneur means living with risk, cherishing
innovation, and striving to make a meaningful impact despite the rollercoaster of challenge
/link: https://www.wallstreetmojo.com/lifestyle-business/
Social enterprise - is a business whose main purpose is specific social goals. These
businesses strive to make a profit while benefiting society and the environment, with profits
primarily used to support social programs. Unlike traditional charities, social enterprises
engage in income-generating activities to fund their social projects. When it comes to
employment, social enterprises also prioritize hiring people from disadvantaged
backgrounds. They typically raise funds by selling goods and services. These businesses
operate at the intersection of the private and non-profit sectors, striving to balance financial
profitability with social goals. Examples of social enterprises include credit unions and coffee
shops that sell fair trade products while providing employment opportunities to people
from marginalized communities.
Social entrepreneurs are like problem-solving pioneers who combine business savvy with a
heartfelt mission to make the world a better place. Their days revolve around finding
innovative ways to solve society's toughest problems, from poverty to education and
beyond. Their life is not only about work; it is the relentless pursuit of finding a balance
between making money and making a difference. They pour their hearts into this dual-
purpose journey, fuelled by a burning desire to bring about positive social change. The
network is not just about connections; it's about creating a tribe of like-minded people,
organizations and communities. Together they form a force for good, sharing resources,
knowledge and passion to increase their influence.
Franchise - is a business model in which an individual or legal entity (the franchisor) grants
another party (the franchisee) the rights to use its trademarks. It is a strategic way to
expand a business without significant capital investment or direct involvement in operations
in new locations. Franchisees benefit by gaining access to a recognized brand, proven
business practices, training and ongoing support from the franchisor. This arrangement
allows them to operate under a recognized brand with a higher chance of success compared
to starting a business from scratch. Franchising covers various industries, including fast food
restaurants, retail stores, and enterprises providing entrepreneurs with the opportunity to
run their own business using a brand.
/link: https://www.socialenterprise.org.uk/all-about-social-enterprise/
relishing the thrill when your efforts yield results. You serve as the architect of your dreams,
steering through uncertainties and finding fulfilment when pieces fall into position. In
essence, being an entrepreneur entails having the bravery to materialize your ideas, seize
command of your destiny, and craft something that genuinely impacts the world.
4|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Link: https://www.investopedia.com/terms/l/limitedpartnership.asp#:~:text=Key
%20Takeaways,partner%2C%20which%20has%20unlimited%20liability.
5|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Using creativity gives you the ability to work more efficiently rather than putting in more
effort, which ultimately increases productivity and prevents stagnation in the workplace.
Creative problem solving promotes adaptability without requiring a complete overhaul of
your business model. One of the main obstacles to business growth is cognitive fixedness,
which is the belief that there is only one correct way to interpret or solve a given situation
or problem. Cognitive fixation can be a tempting way of thinking, leading to a tendency to
handle each situation the same way as the last. However, it is very important to understand
that every situation is unique. For a solution to be considered truly interesting, it must meet
two conditions: it must be original and provide significant value.
Link: https://online.hbs.edu/blog/post/importance-of-creativity-in-business
Link: https://www.forbes.com/sites/theyec/2019/07/08/the-importance-of-passion-as-a-
business-leader/?sh=5f8757dd21d1
Business discipline includes several elements such as financial management, effective time
management, adherence to ethical and legal standards, and effective task prioritization.
Achieving this requires qualities such as self-control, responsibility and a willingness to stick
to plans and strategies. Discipline in business can lead to increased productivity and
efficiency. Essentially, it involves maintaining a structured and goal-oriented method of
managing work, operations and decision making.
Link: https://www.linkedin.com/pulse/value-discipline-business-owner-how-contributes-
your-success-braddy
6|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Creativity serves as a powerful asset in the business world, driving the creation of new
products and solutions, differentiating companies from competitors, facilitating adaptation
to changing circumstances, improving the customer experience, and fostering diverse teams
for innovative ideas.
Of course, creativity can play a significant role in increasing the appeal and overall success of
your restaurant. Here are some innovative strategies you can use: For example, Rufe of
Tum, interact with interactive menu functions. by integrating interactive components such
as QR codes that allow viewing of videos demonstrating a chef's culinary skills or providing
information on sourcing ingredients. Offer an immersive tasting experience: Introduce
tasting menus like this doing Rule of Tum, create unique and exclusive dishes and drinks.
Explore unconventional ingredients and serving styles to offer diners an unparalleled dining
experience. By implementing these creative approaches, restaurant can captivate your
customers and differentiate from their competitors.
Business Confidence: Encourages decisive choices. Develops trust and team spirit: Promotes
confidence and team motivation. Strengthens deal-making skills. Helps convey messages
effectively. Increases satisfaction and overall happiness.
Building confidence in opening a restaurant can be a successful path, but it requires careful
preparation, unwavering commitment and self-belief. Market Research: Rule of TUM
Conduct comprehensive market research to understand their competitors and customer
preferences. This valuable information empowered them to make informed choices and
reduce uncertainty. Gaining Skills and Knowledge: Rule of TUM Developed experience and
competency in the restaurant industry. Explore educational opportunities in culinary arts,
hotel management or restaurant management to build a strong foundation. Creation of an
individual menu: a formulated menu that is in harmony with the burger concept and
resonates with the target audience. Prioritizing excellence, originality and pricing strategies
that drive profitability. Participate in taste tests and collect suggestions to improve your
offerings.
The concept of the power of positive thinking suggests that positive thinking can attract
positive results in life. Optimism can pave the way to success, although some argue that it
does not always match realism. Effective problem solving often involves approaching
situations calmly and thoughtfully. Positive thinkers tend to have higher energy levels.
Link: https://www.business.com/articles/the-power-of-positive-thinking-in-business/
Motivation: Incentives such as promotions can inspire employees to perform at their highest
potential. These motivators can also bring about a transformation in an organization's work
culture, leading to improved overall efficiency and a more positive organizational attitude.
7|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Encouraging and rewarding employees for their hard work can foster a sense of loyalty
towards the company. A motivated workforce is likely to be eager to contribute to the
company's development and innovation, often suggesting strategies or directions for further
expansion.
Link: https://www.lsbf.org.uk/blog/news/business-economy/what-role-does-motivation-
play-in-managing-an-organisation
Motivation plays a crucial role in the restaurant business. They communicate the goals of
their team, ensuring that everyone understands their assigned roles and responsibilities.
This clarity of purpose and direction can inspire employees to produce exceptional results.
In the quest for motivation, it is important to provide valuable feedback and conduct regular
performance evaluations. Offers recommendations on areas for improvement while
recognizing and valuing employee accomplishments. Rule of Tum Attracting and retaining
motivated employees their also contributes by offering competitive compensation packages
and comprehensive benefits such as health insurance, retirement plans and food discounts.
Link: https://smallbusiness.chron.com/business-initiative-23201.html
Self- belief - Confident entrepreneurs are willing to invest the effort and time required to
acquire knowledge in marketing, leadership, active listening, personal branding, and
developing a leadership presence. They recognize that projecting confidence is essential for
effectively interacting with clients, developing strategies, implementing policies, and making
effective decisions in their business endeavours.
Link: https://www.lifecoach-directory.org.uk/memberarticles/why-is-confidence-so-
important-as-a-business-owner
Drive - usually means reliable and determined motivation to achieve precise goals or
objectives. It embodies the energy, enthusiasm and unwavering commitment of individuals
or organizations to achieve success, overcome obstacles and advance their goals. This
determination extends to adapting to market changes and seizing opportunities, as well as
the zeal and dedication shown by entrepreneurs in launching and expanding their
businesses.
8|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Link: https://www.businesswritingblog.com/business_writing/2012/06/drive-they-said-but-
what-did-they-mean.html
Link: https://www.linkedin.com/pulse/importance-adaptability-flexibility-business-alisher-
naimov
Intuitiveness refers to the ability to make decisions, recognize opportunities, and solve
problems by relying on instinct, intuition, and a deep understanding of the business
landscape. This ability is especially valuable because it allows decision makers to quickly
select courses of action, especially when faced with complex or urgent situations. Intuition
also plays a role in assessing the balance between risks and rewards, giving business leaders
the ability to take well-calculated risks when they see a potential benefit. In addition,
intuitive problem solvers are excellent at quickly identifying problems and finding solutions,
even in situations where information is limited.
Link: https://hbr.org/2003/05/dont-trust-your-gut
In the field of business, persuasion reveals the art and ability to influence the thoughts,
decisions and behaviour of others in order to achieve specific business goals. This skill is
often used in sales and marketing but is difficult to master to convince potential clients to
buy products or services. Moreover, in scenarios involving such transformations, the
introduction of new technologies, persuasion plays an important role in encouraging
employee acceptance and adaptation. It is also essential for introducing fresh ideas or
innovations into the company itself, which requires convincing others of the value and
feasibility of these concepts.
Link: https://study.com/academy/lesson/persuasion-in-business-importance-examples.html
Imagination – is a critical asset for business owners, offering benefits beyond just imagining
new ventures. Successful entrepreneurs also use imagination when solving problems, which
allows them to come up with multiple solutions even if they are not immediately obvious.
9|Page
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Their creative problem solving often produces superior results. Creative business leaders
understand that a little imagination can greatly improve day-to-day operations by finding
effective ways to accomplish more with fewer resources. Moreover, imagination helps
business owners recognize opportunities for growth and expansion. Many businesses
remain stagnant because their owners do not see opportunities for development.
Link: https://unimediadigital.com/blog/the-importance-of-imagination/
The desire for success and growth symbolizes a strong drive and desire to achieve personal
goals, improve one's skills, and continually improve oneself. It acts as a compelling
motivator, encouraging people to take proactive steps, set goals, and persevere even when
faced with difficulties. This drive also promotes adaptability, encouraging people to adapt to
changing circumstances and seize opportunities for development, both personal and
professional. Moreover, those who are driven by a strong desire to succeed often harbour
ambitions to leave a positive mark on their communities, industries, or society at large.
Link: https://reachbusinesscoaching.co.uk/having-the-desire-to-succeed-in-business-is-
essential-to-achieving-it/
Vision - is a bright and motivating view of the future that the organization strives to realize.
It acts as a guiding statement or ambition that defines the company's long-term goals and
fundamental values. This clear vision plays a vital role in aligning the actions and decisions
made by both employees and managers with the long-term goals of the organization.
Moreover, it usually reflects the core values and principles that are of particular importance
to the company, serving as a means of conveying its ethical and moral framework.
Link:
https://www.heidrick.com/en/insights/leadership-development/the_hard_business_benefit
s_of_inspiring_leaders
10 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Focus on business involves directing attention, resources, and effort toward specific
priorities, goals, or activities that are in harmony with the company's goals and strategy.
Focusing on specific tasks or projects usually increases productivity and produces superior
results. Companies that prioritize customer satisfaction and satisfaction are more likely to
establish strong customer relationships and increase customer loyalty. Part of this approach
involves recognizing and prioritizing the most important tasks, projects or goals that have
the potential to have the most significant impact on the business.
A rule of TUM Prioritize ensuring consistent quality in both cuisine and service. Implement
strict rules and protocols to ensure that every dish that leaves your kitchen always meets
high standards. This consistency builds trust between patrons. Rule of TUM Improved the
customer journey they focused on the overall customer experience. Train their employees
to excel in providing exceptional service, creating a warm and welcoming environment, and
responsively responding to customer needs. A positive customer experience can lead to
repeat business and rave customer reviews. Constantly evaluate and update menu to
ensure it remains dynamic and attractive. They focused on favourite dishes, add seasonal
ingredients, and stay on top of changing tastes. Regularly evaluate menu profitability and
adjust prices as necessary.
Link: https://www.focus.business/
Link: https://aruleoftum.com/our-story
Rule of Tum
A Rule of Tum was established by the Kirk brothers, Dorian, and Edwin, in collaboration with
their friend Jon Stead. John later decided to pursue independent projects, which led to
Rupert joining the team to form the current board of directors. Their journey began in 2013
with a series of wonderful dinners and Sunday lunches at Dunkerton Farm in Pembridge,
Herefordshire. These events gained enormous popularity and served as the first impetus for
creating a business. Dorian, who has experience opening and running restaurants in London,
recognized the urgent need to improve the choice of restaurants in his home town of
Hereford. This realization prompted him to return and start the Tum Rule project with his
brother Edwin. Leveraging Edwin's extensive experience in the hospitality industry,
particularly in business and restaurant management, strengthened this venture. Meanwhile,
John, who had previously worked closely with Edwin, brought his expertise in design,
branding and social media to the team. In 2014, Dorian, Edwin and John introduced Burger
11 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Thursdays at local micropub The Beer. in hand. This London-style burger with a unique
Hereford twist has quickly gained popularity, drawing packed crowds every week. Due to
growing demand they expanded their team and their first employee was Colin, now our
Marketing Manager. Hiring a number of full and part-time staff has allowed them to expand
their operations with offerings such as Sunday Lunch, Tapas Night, Fish Friday and Pie Night.
In addition to their regular activities, they participated in various festival pop-ups and
catered to guests. weddings in and around Hereford, including events such as a town centre
burger pop-up, Rock the Farm festival and Shack fest. Despite operating from a compact
kitchen in the center of Hereford and lacking adequate ventilation, their success
demonstrated Hereford's strong appetite for exceptional cuisine. Using their initial funds, A
Rule of Tum successfully acquired, refurbished and opened their first burger shop on Aubrey
Street, Hereford in November 2014. The Hereford burger shop quickly attracted long queues
and built a base of very happy customers by offering delicious food for five days. a week. As
the restaurant grew in popularity, the team expanded to meet growing demand. The
excitement reached a pinnacle when renowned restaurant critic Jay Rayner visited and
wrote a glowing review for The Guardian, praising Burger Shop for its "remarkable
dedication to perfecting the seemingly simple, earning it a gold star and a resounding
endorsement. "Initially, the restaurant operated five days a week, but it soon expanded to
seven days, regularly introducing special menu items like the Kimchi Burger, Chimichurri
Burger, and Cauliflower Cheese Croquettes. In 2016, as Burger Shop continued to thrive,
they seized the opportunity to convert an adjacent old bookshop into a second prep
kitchen, supporting the restaurant's growing needs. The bookshop underwent a remarkable
transformation, featuring exposed brick walls, a stylish concrete bar, and a floor-to-ceiling
bookcase as a tribute to its literary heritage. Thanks to their deep love of food, artisans,
creators and restaurants, the very first Hereford Indie Food Festival took place in August
2016. The remarkable festival took place in the space behind the Burger Shop and The
Bookshop, ingeniously transforming a unkempt parking lot into an exceptional festival
dedicated to music, food and cultural experiences. The festival quickly gained popularity,
attracting 4,000 visitors to Hereford the following year. Alongside the festival, a zine was
introduced to showcase Hereford's offerings, featuring articles on suppliers, makers, and
restaurants. While Hereford Indie Food took a brief hiatus, it is poised for a return in 2022,
promising an exciting revival.
The importance of taking risks into account for an entrepreneur can be demonstrated by the
example of the development and release of a new product to the market. this can help
minimize potential losses and ensure more successful business management.
Creating a product: Rule of Tum has developed a wide range of offerings, primarily targeting
the food and hospitality sectors. Their famous Burger Shop serves creatively prepared
locally made burgers. Their expertise in branding, design and social media has been
instrumental in promoting their businesses, culminating in the acquisition, refurbishment
and launch of their flagship Burger Shop on Aubrey Street in Hereford. A Rule of Tum's
12 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Strategy risks of competitors – Competitive strategy often revolves around assessing and
mitigating the risks associated with competitors in a particular market. These competitive
risks cover various aspects: Regulatory changes: Changes in regulations or compliance
standards can change the competitive landscape, requiring companies to adapt quickly.
Technological advances. Rapid technological change can disrupt established markets and
give new entrants a competitive advantage. Market saturation. When a market becomes
saturated with similar products or services, it becomes difficult to create a distinctive
competitive advantage. Price competition. Engaging in price competition can result in a race
to the bottom, negatively impacting the profitability of all competitors involved. In addition,
they may have better and cosy interiors, nicer things, more investment and even better
quality products. Thus, competitive strategy involves identifying and addressing these
common competitive risks to maintain an advantageous position in the market.
Beefy Boys as a competitor: Known for its delicious burgers and innovative culinary
approach, Beefy Boys faces a number of strategic competitors' risks. One significant risk is
increased competition from other burger joints or restaurants offering similar gourmet
burgers. Competitors that copy or offer comparable quality burgers such as Rule of Time
could erode Beefy Boys' market share. Additionally, changing consumer preferences and
dietary trends pose a risk; Moreover, the emergence of new competitors or established
chains expanding their gourmet burger offerings could increase market competition,
potentially threatening Rule of Time's position.
Compliance risks in the rule of tum industry include various issues related to compliance
with laws, regulations and standards. These risks can result in legal, financial and
reputational consequences for restaurant owners and operators. Some of the common
compliance risks in this sector include as:
Food safety regulations. Failure to follow food safety regulations enforced by health
departments can result in foodborne illness, lawsuits and financial penalties.
Alcohol licensing – rule of tum serving alcoholic beverages must comply with state
and local liquor licensing laws. Selling alcohol without proper permits or to minors
may result in a restaurant license suspension and legal consequences.
Tax Compliance: Accurate and timely payment of various taxes, such as sales tax and
payroll taxes, is essential to avoid legal penalties and financial liabilities.
Intellectual property. Unauthorized use of copyrighted materials, such as music or
artwork, without proper licensing or permissions may result in intellectual property
disputes and lawsuits.
13 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Occupational health and safety regulations. Compliance with health and safety
regulations, including fire codes and building permits, is essential to ensure the
safety of both employees and customers.
Data protection. Rule of tum that collect and process customer data must ensure
compliance with data protection and privacy laws to avoid potential lawsuits and
protect customer information.
Law - In the Rule Tum industry, risks of non-compliance are associated with laws
governing food safety, labour practices, and licensing regulations. Compliance with
health regulations for safe food handling, fair labour laws, obtaining proper permits
and waste management is critical. Failure to comply with these rules can result in
fines, closure or legal problems, which underscores the importance of following
these rules for legitimate activities without tarnishing their reputation.
Health - The health compliance risks in the Rule of Tum industry come from
maintaining strict food safety standards. This includes good hygiene, proper food
handling and following health regulations to prevent illness. Failure to comply with
these standards may result in health problems and risks to customers and the
company's reputation.
Safety - Compliance risks in the Rule of Tum industry revolve around providing a safe
environment for both employees and customers. This means following health and
safety regulations, implementing safety protocols, and providing proper training to
prevent accidents or harm. Failure to comply may result in legal problems or risk to
the safety of people in the facility.
Dorian Kirk and Edwin Kirk, Jon Stead, together with Jon later, opened their local restaurant
in Hereford. Rule of Tum was good in terms of menu and quality, because their main food
was fast food and therefore it was considered as a feature that it could be tasty and fast
mill. Important risks that the owners faced and how they took them into account:
Technical risks: The first menu was perhaps not ideal because it was not yet finished and
there was not a large selection of burgers as there is now. They took this into account when
working to improve their menu.
Competitive risks: At the end of 2013, the market was already quite saturated with
competitors such as KFS McDonald's and so on. But they were able to take into account the
competitive aspects by developing menus that stood out with stylish design, tasty and fast-
food preparation.
Marketing risks: An important part of the success of rule of tum was successful marketing
campaigns, going to festivals to advertise their products, discounts and a well-designed
14 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
restaurant in the middle. The owners actively took into account marketing risks and paid
great attention to the company’s branding (having their own menu, beautiful interior, food
preparation, quality of products) By recognizing and managing these risks, they were able to
create and develop rule of tum into one of the most successful local businesses in Hereford.
Their ability to see and assess risks and take appropriate action has played a key role in
achieving this success. The founders, Dorian and Edwin Kirk, along with their team, have
demonstrated a deep passion and unwavering commitment to their business. This fervour,
coupled with their culinary creativity, has been a significant driving force behind its
achievements.
Bullet point: Rule of Tum's founders and team faced key risks and managed them
effectively. Initially faced with limited menu variety, especially in the burger department,
they continually refined and expanded their selection. In a competitive environment
dominated by big players such as KFC and McDonald's, Rule of Tum was distinguished by its
stylish design and creation of affordable fast food options. Strategic marketing efforts,
including festival promotions, discounts and careful interior design, underscored their
strong focus on branding. Their skillful risk management, combined with unwavering
passion, determination and culinary ingenuity, has allowed Rule of Tum to become one of
Hereford's most successful local businesses.
Expand Rule of Tum: Rule of Tum is a pioneering culinary venture founded by Dorian and
Edwin Kirk, known for its innovative dining experiences. Their focus on creating premium,
locally sourced burgers has become their signature, offering a menu filled with creative and
high-quality options. They're not limited to just burgers; their offerings include a variety of
food events such as Sunday lunches, tapas nights, as well as themed events such as Fish
Friday's and Pie Night. Beyond exceptional food, Rule of Tum emphasizes atmosphere,
aesthetics and customer satisfaction. Their success is driven by their commitment to
evolving their menu, staying on top of changing tastes, and fostering a community-focused
atmosphere that delivers memorable experiences.
A Rule of Tum has gained a reputation for its exceptional and delectable cuisine. They place
special emphasis on sourcing local, seasonal ingredients and crafting dishes with care and
innovation. The excellence of their food has cultivated a devoted clientele and drawn in
fresh patrons. They frequently update the menu at their restaurants, introducing a new
variety of burgers every week, highlighting their team's commitment to innovation. They
actively participate in festivals to promote their enterprise, give interviews, and emphasize
the importance of customer opinions and comfort in their establishments. They offer a
varied menu and a cosy interior. The use of high-quality ingredients underscores their
commitment to customer satisfaction. The staff is not only friendly, but also efficient, which
contributes to a pleasant time in the establishment.
15 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Unpaid debts often accumulate interest over time, increasing the total amount owed.
Additionally, missed payments can result in late fees and penalties, which can quickly add
up, placing additional financial strain on your resources. Additionally, rule of tum reputation
in the business community may suffer due to financial difficulties and outstanding debt,
making potential partners and suppliers wary of entering into agreements with you as they
may perceive an increased risk of non-payment. Depending on your restaurant's legal
structure, such as whether it is a sole proprietorship or a partnership, your personal assets
could also be at risk if the business is unable to meet its debt obligations. But they don’t
have any of this problem.
Theft in the restaurant industry is a serious problem and can manifest itself in a variety of
ways, including employee theft, incidents involving dine-in and rushed customers, and theft
of physical assets. These risks may adversely affect the profitability, reputation and overall
operations of the restaurant. Employee theft includes scenarios in which employees engage
in activities such as misappropriating funds, stealing inventory, or committing fraudulent
activities. On the other hand, customer theft, often referred to as “dine-in and run,” involves
patrons leaving without paying their bills, resulting in financial loss for the establishment.
Preventing lunch and rush incidents usually requires vigilant staff and safety measures. To
mitigate these strategic risks, Rule of tun often adopt safety protocols, provide employee
training, and install surveillance systems. Additionally, having comprehensive insurance
coverage can help minimize financial losses resulting from theft incidents.
Rule of tun is pay close attention to the client's problem. Express your sympathy and
apologize, even if the problem is not within the restaurant's control. Provide a solution or
compensation, such as a meal replacement or discount. Ensure that the issue is resolved
quickly and to the customer's satisfaction. Analyse the restaurant's workflow to identify
bottlenecks. Personnel problems Hire and train competent and customer-focused
employees and develop and implement effective marketing strategies to attract more
customers.
Rule of Tun already providing complimentary Wi-Fi can draw in patrons and extend their
visits. Establishments also leverage data analytics, such as examining sales figures, diner
preferences, and operational indicators, to make well-informed choices. Additionally,
inventory management software aids in monitoring ingredient levels, minimizing wastage,
and maintaining food quality. Furthermore, many dining establishments employ online
platforms and delivery applications for facilitating online orders and food delivery, often
collaborating with delivery services like Uber Eats or offering in-house delivery.
16 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
coleslaw which was refreshing and delicious, made with mint. Cheese curds with a spicy salsa, which
were amazing! We drank mocktails.
Founders Dorian and Edwin Kirk, along with their team, have demonstrated a remarkable
level of passion and commitment to their business. This passion, combined with culinary
creativity, has played a significant role in their achievements. They also recognize their
responsibility to create jobs and contribute to the local economy through tax revenues. This
highlights the importance of understanding an entrepreneur's mindset and how it influences
their belief in their ability to succeed. Entrepreneurs with this mindset view problems as
opportunities for growth and failure as a chance to learn. They prioritize vision over
perfection, allowing them to make informed decisions and drive innovation despite
challenges. This mindset goes beyond business and potentially leads to success in various
aspects of life. Effective soft selling skills rely on the communication necessary to achieve
success. Entrepreneurs must be adept at selling products or ideas. The journey of
entrepreneurship is characterized by both triumphs and setbacks. Successful entrepreneurs
maintain focus, especially during challenging times, and remain steadfast in pursuit of their
goals. Emotional stability is a key skill in handling the emotional rollercoaster of
entrepreneurship. Furthermore, the ability to learn is invaluable, especially in
entrepreneurship. Entrepreneurs must be open to learning from every experience, even
failures, as it contributes to their growth and understanding of the business. Failure, when
embraced as a learning opportunity, can expand one's knowledge and contribute to
entrepreneurial success. And as mentioned above identify a market and consider the risks.
I think a deep love of food and hospitality is a common driving force. They are passionate
about sharing their culinary creations and passion for providing exceptional dining
experiences to others. The restaurant sector offers entrepreneurs the freedom to be their
own boss, allowing them to shape their establishments according to their unique vision.
While enthusiasm is key, entrepreneurs are also attracted to the potential for profitability
and business growth in the restaurant industry. The restaurant business provides an
opportunity to live a special lifestyle, especially in attractive locations such as the beach or
scenic locations. Entrepreneurs may find this environment enticing and decide to open their
restaurant businesses there.
17 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
18 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
19 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
20 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Enterprise B2
Link: https://www.ownr.co/blog/why-become-an-entrepreneur/#:~:text=As%20an%20entrepreneur
%2C%20the%20only,their%20own%20path%20in%20life.
21 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Why be an entrepreneur - One of the main reasons why people choose to be self-employed
is their discomfort with complying with corporate regulations and working on someone else's
schedule. Entrepreneurship gives you the advantage of being your own boss, giving you the
flexibility to set your work hours. People doesn’t want to have routine stand up at 9 o clock a work
over 8 hours a day is becoming a thing of the past as entrepreneurs embrace non-standard work
schedules and answer only to themselves. This autonomy allows them to work 10 hours a day one
week and six hours a day the next, adapting their work to the demands of the moment. Successful
entrepreneurs possess an insatiable curiosity, always eager to learn and explore new ideas. This
curiosity often sparks groundbreaking innovations, as they think beyond the ordinary. Their
unconventional approach allows them to tackle problems from fresh angles, leading to unique
solutions.Entrepreneurs value independence, finding freedom in making their own choices without
needing approval. They thrive in environments where they can chart their own course, driven by a
desire to make a positive impact in their communities. They often start businesses by identifying
gaps and offering creative solutions to address local needs. The idea of being their own boss and
having full control over their ventures attracts entrepreneurs. They're drawn to the challenge and
flexibility that traditional jobs might lack. Especially in the beginning, entrepreneurs often work
alone, taking charge of every aspect of their business. This sense of leadership and responsibility
motivates them. As they grow, they maintain autonomy in decision-making, even when they start
hiring and leading teams. Autonomy remains a driving force as they shape their businesses to reflect
their personal vision and values. Entrepreneurshipp promises a work-life balance tailored to
individual needs. While the initial phases are demanding, entrepreneurs are enticed by the chance
to structure their work around their lives. This flexibility allows more time for family, personal
pursuits, and adaptive lifestyles.Recognizing challenges as opportunities fuels entrepreneurs.
Overcoming obstacles, whether financial or market-related, brings immense satisfaction, driving
their personal and professional growth. At its core, entrepreneurship is about seizing opportunities
and creating something valuable. Entrepreneurs are motivated by the prospect of transforming
innovative concepts into thriving businesses, seeking both financial rewards and the freedom to
shape their own destinies. Their motivation often extends beyond personal gains. Many
entrepreneurs are driven by the desire to support their families, securing a better future for their
loved ones. Creating a lasting legacy for generations to come is also a driving force, as they aim to
build something enduring and impactful.
Improvement: B1 Dorian and Edwin, entrepreneurs at Rule of Tum, embody the spirit of
autonomy and the pursuit of better employment opportunities. Their venture reflects a desire for
freedom and flexibility in creating a work environment. They prioritize autonomy in setting their
schedule and business approach, striving for a lifestyle that aligns with their personal values and
aspirations. Challenges and opportunities are the basic elements for Dorian and Edwin. They thrive
on personal challenges, driven by a desire to redefine the culinary experience. Using their existing
skills and experience, they look for innovative ways to improve their reputation and offer unique
offerings, while constantly exploring new opportunities for growth. Financial motives play an
important role in their entrepreneurial journey. Driven by passion, they also strive for financial
security and increased income streams. The desire for wealth serves as a means to support their
business aspirations, fueling their desire to build a successful enterprise. Their entrepreneurial
ambitions are intertwined with family and heritage. Dorian and Edwin dream of not only creating a
successful business, but also maintaining a legacy. For them, it's about continuing a tradition or
22 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
creating a family enterprise that goes beyond financial gain and strives to leave a lasting impact on
future generations.
B2 – Dorian and Edwin, entrepreneurs from Rule of Tum, understand the critical aspects to growing
their business.
The viability of their enterprise depends on their ability to effectively sell products and services to
customers. They are focused on creating compelling culinary experiences, attracting a loyal customer
base by providing high quality offerings that resonate with their audience. Maintaining regular cash
flow is a priority for Dorian and Edwin. They emphasize financial stability; their business will be
sustainable and profitable. This stable cash flow supports their day-to-day operations and long-term
growth strategies. Raising funding is a challenge they have mastered. Dorian and Edwin have worked
to attract funding or investment to expand their business and fuel their innovative culinary
endeavours, demonstrating their ingenuity in accessing the necessary capital. Understanding the
importance of skills and experience, Dorian and Edwin are constantly improving their knowledge.
They surround themselves with talented people, investing in the development of their team to
compensate for lack of skills or experience that may hinder business growth. Financial management
is the main area of activity of Dorian and Edwin. They prioritize learning and improving their financial
acumen, ensuring effective management of resources, budgets and investments within their
enterprise. Being aware of the rules and their compliance is an integral part of their activities. Dorian
and Edwin dedicate time and resources to keeping up with changing regulations, ensuring their
business complies with industry standards and legal requirements, building trust and reliability
among their clients.
B3 - Entrepreneurs are the main job creators. Through their businesses, they provide employment
opportunities, reducing unemployment and helping to improve people's living standards.
Entrepreneurs play a key role in promoting economic growth and social progress. By creating an
economy, entrepreneurs help increase the national income of their country. Their innovative ideas
and businesses add value to the economy, promoting growth and prosperity. Entrepreneurs develop
solutions to improve people's living standards. Be it innovative healthcare services, educational
platforms or everyday technologies, they strive to make a positive impact on society. In addition,
entrepreneurs play an important role in replacing old, inefficient technologies with better and more
mature systems. Their businesses often introduce disruptive innovations that revolutionize
industries, leading to improvements in efficiency, productivity and sustainability. Overall,
entrepreneurs stimulate economic growth, create employment opportunities, promote social
change and pave the way for technological advancement, making significant contributions to the
development and well-being of the people of a country.
Link: https://www.fool.com/the-ascent/small-business/articles/challenges-faced-by-entrepreneurs/
23 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Identifying the ideal product or service to offer is among the toughest hurdles in entrepreneurship.
Making this choice wrongly can result in business failure, regardless of its structure or stability.
Entrepreneurs face the challenge of comprehending their potential customer base, pinpointing their
target market, evaluating competitors, and devising strategies for staying ahead. Additionally, a lack
of access to funding can pose a substantial obstacle. Starting and running a business usually requires
a significant financial investment, and securing the necessary funds can be challenging. Marketing
poses a particular challenge for entrepreneurs as they often face budgetary constraints, and building
a brand through marketing can be expensive and not immediately profitable in the early stages.
Identifying the right people, assessing their suitability and integrating them seamlessly into the
business are essential skills for entrepreneurs. Simply hiring is not enough; Effective delegation of
work and responsibility is essential. Although the entrepreneurial instinct may be to do everything
yourself, this approach is counterproductive and can hinder the company's growth. While finances
may seem constantly tight, time is truly a limited resource. Entrepreneurs must ensure that they
allocate their time to the most important tasks and do not waste it on activities that can be
delegated to team members. By freeing up this time, they can concentrate on more important and
comprehensive issues. Economic factors such as economic downturn or recession can hinder
business growth and sustainability. These conditions can act as obstacles to business sustainability.
Certain business concepts may require special technical skills or knowledge. Lack of understanding of
these areas can be a significant barrier. Regulatory changes can impact the longevity of legacy
businesses. Effective management of the evolving regulatory environment is critical to preserving
the intended legacy.
Entrepreneurs often place great importance on independence and better working conditions. This
includes the ability to make your own choices, flexible working hours and better career
opportunities. For some, giving up full-time job security in favor of self-employment is a means of
realizing these goals. Such a choice may arise from a desire to improve the well-being of one's family
by harmonizing work with one's personal values and needs.
Entrepreneurs are often driven by a desire to solve personal problems, turn their ideas into reality,
use existing skills, and enhance their personal reputation and influence. This determination may
stem from feelings of dissatisfaction with one's previous job and a strong desire to apply one's skills
to provide a better product or service.
24 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
Link: https://aicontentfy.com/en/blog/impact-of-entrepreneurship-on-
economy#:~:text=Entrepreneurship%20has%20a%20significant%20impact,into%20the%20market
%2C%20stimulating%20competition.
25 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
practices. This not only has a positive impact on the planet, but also contributes to wider social
change by raising awareness of environmental issues. Governments also play a role in facilitating
access to both domestic and international markets. Thriving new businesses can generate wealth for
their founders and investors. These businesses often introduce innovative products, services or
processes that have the potential to disrupt established markets and increase competition.
Businesses often take the lead in developing and implementing new technologies. Their dedication
to innovation acts as a significant driver for economic growth. Technological progress fosters new
offerings, enhanced services, and streamlined processes, leading to increased efficiency and
productivity across various industries. These innovations frequently elevate the quality and
effectiveness of goods and services, directly benefiting consumers. Businesses spearhead
technological advancements, often substituting outdated systems and methods with sophisticated
and more effective solutions. This progress enhances productivity and competitiveness, thereby
contributing to economic expansion. The shift from older, less effective systems to modern
technology heightens operational efficiency. This improved efficiency not only reduces business
costs but also holds the potential to yield broader economic advantages.
Estimating the value of a business venture such as a restaurant involves several key aspects.
These include:
26 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
investing in exceptional interior design and developing a varied menu featuring a wide
variety of seafood dishes from around the world.
Rule of Tum plays an important role in the local economy, employing a significant number of
employees including cooks, servers, bartenders and support staff. This not only reduces
unemployment, but also increases the financial stability of community members. In
addition, Rule of Tum, like all businesses, contributes to the payment of both income and
corporate taxes. These tax payments are sent to local and central governments to fund basic
government services such as health, education and infrastructure development. By fulfilling
their tax obligations, they actively participate in the development of the local community
and the entire country. Rule of Tum is a socially conscious enterprise with a strong
commitment to promoting positive social change and improving the quality of life in the
local community. Although they operate primarily as a restaurant business, their
commitment to using locally sourced, organic ingredients benefits local farmers and
producers, thereby increasing the economic well-being of the community. By focusing on
27 | P a g e
BTEC- level 3 Unit 1 Enterprise & entrepreneurship
Name: Dima Stashko Tutor: Charlotte Churchill-Heavens
providing customers with healthier and more environmentally friendly food products, they
actively contribute to the wider social movement promoting sustainability and responsible
consumption. Rule of Tum has implemented cutting-edge technology to enhance the
customer experience. They have seamlessly integrated digital solutions into their restaurant
operations, providing online reservation and ordering systems to make dining more
efficient. This transition from outdated methods to modern systems has not only improved
service efficiency but also increased overall customer satisfaction. Rule of Tum uses
technology to optimize its manufacturing processes, resulting in cost savings and improved
overall economic efficiency. This strategy allows them to meet customer needs, especially
during challenging economic times marked by rising living costs, economic downturns, or
higher interest rates. By strategically using technology to optimize their operations, they are
able to provide their offerings at competitive prices.
28 | P a g e