Syllabus

PGDM
SPECIALIZATION
ELECTIVE
LLOYD BUSINESS SCHOOL
Consumer Behaviour & IMC (PM01)
PGDM SCM/HR/BFSI/CORE/BA (Credits: 3)
Session Duration: 90 Minutes per session
COURSE INTRODUCTION
An essential component of marketing is consumer insight – both the obvious needs and wants that
are on the surface of conscious thought, but also the deeper, possibly unconscious motives that
drive human behavior at an implicit level. Psychological science has produced numerous
theoretical and technological advances in recent years that offer unprecedented access to the inner
workings of the mind, and allow for new ways to assess opinion, test new products, evaluate
packaging, predict emerging needs, design promotion and advertising executions, and map out
overall marketing strategy. This course gives an overview of psychological knowledge as it
pertains to capturing consumer insight, and includes a consideration of how the brain works, what
factors influence consumer choice, and a critical evaluation of psychological assessment tools
(including such diverse methods as online surveys, brain imaging, computerized reaction time
assessment, and eye-tracking). The course also reviews a range of “levers” that can influence
purchase behavior in unexpected ways and at efficient cost. The course is organized around a
model of human cognition rooted to sequential mental processing steps (e.g., awareness,
interpretation, attitude, etc.) that intervene between the marketing mix (input) and purchase
behavior (output). The course uses a mix of large cases, mini-cases, and lectures to advance these
concepts.
COURSE OUTCOMES
The learning objectives of the course are as follows:
 CO1. Understand the three major influences on customer choice: the process of human
decision making in a marketing context; the individual customers make up; the
environment in which the customer is embedded. (PO1, PO4)
 CO2. Develop the cognitive skills to enable the application of the above knowledge to
marketing decision making and activities (PO1)
 CO3. Be able to demonstrate how CB & IMC concepts may be applied to marketing
strategy. (PO4)
 CO4. Apply an ethical IMC approach in the development of an overall advertising and
promotional plan. (PO6, PO5)
 CO5. Enhance creativity, critical thinking and analytical ability through developing an
integrated marketing communication campaign (PO2)
COURSE PEDAGOGY:
This course will be based on Class room lectures, Assignments based on discussions, cases and
group-project. Students would have to work independently as well as in groups. Students are
expected to study the relevant concepts from the book, relevant you tube videos and other materials
before they come to the classroom.
COURSE READINGS
The following books are being referred for the course. Students are advised to read newspapers,
articles, journals and business magazines daily to augment the classroom learning. The video
lecture links of the teaching faculty will also be provided to clear the doubts after the classroom.
Text Books:
1. Consumer Behavior, Schiffman, L. G. and Kanuk, L. L., Pearson.

2. Advertising and promotion- An integrated Marketing Communication Perspective, George
E Belch & Michael A Belch, McGraw Hill Education.
Reference Books:
1. Consumer Behaviour : Sethna Zubin & Blythe Jim, SAGE Publishing India.
2. Integrated Advertising, Promotion and Marketing Communications: Clow, Kenneth E. &
Baack Donald E., Pearson.
3. Advertising & promotions an IMC perspective: Kruti Shah & Alan D’ Souza, McGraw
Hill education.
4. Advertising, Brand and Consumer Behaviour, 2020, S. Ramesh Kumar, SAGE Publishing
India.
COURSE EVALUATION CRITERIA:
The evaluation process for the course would constitute of the following:
Component Weightage Duration Key Objectives Tested

Case Study Analysis
Mid-Term Exam
Quiz
Individual Presentation
Assignment
Individual Project
Group Presentation
Case Presentation
Class Participation: The practical case studies will be discussed in the class. Marks will be
allotted on the basis of assignments, analytical & communication skills, interpretation skills and
decision-making skills with respect to the case and practice problems.
SESSION PLAN:
The following session plan would be adhered to by the faculty:
Module Topics to be covered Course Reading from the

objectives met text book
Introduction: Consumer Behavior & the Marketing
Mix, Consumer Goals, Consumer Decision Making
Process: Need Recognition, Search for information,
Module 1 Pre purchase evaluation of alternatives, Purchase,
(5hours) CO1
Consumption, Post consumption Evaluation &
Divestment, Interrupts in buying process & their
effects, Customer involvement, Consumer Journey
through the World of Technology
Consumers as individuals and in the social
context: Consumer Perception,
CO1 & CO2
Module 2 Consumer Attitude Formation & Change,
(3 hours) Reference Groups, Family Gender & Age
Influences, Culture and Social Mobility
Marketing Communication: The Role of Marketing
Communication Developing Effective
Communication: Target Audience, Communication
Objectives Design the Communication, Select the
Communication Channels & Total Marketing
Module 3 Communication Budget. Communication Mix & CO1, CO2 &
(3 hours) Managing the IMC Process CO3
Advertising Management: Meaning, Nature and

Scope of Advertising, Classification of advertising,
Process of Advertising, Fundamentals of
Advertising Campaigns, The Creative Brief, and
Advertising Appeal. Advertising Agencies – their
role, functions. Global vs local advertising
Developing the Advertising Campaign: Message
Strategies, Executional Framework of messages,
Sources and Spokespersons, Source Characteristics,
Module 4 Advertising Effectiveness & its measurement
(9 hours) Media Planning and Strategy: Steps involved in CO1, CO2& CO3
media planning, Media Types and their
characteristics; Setting Media objectives, Media
Selection & Media Strategy.
Interactive Marketing: Its advantage and
Module 5 disadvantages, Placing Ads and Promotions online, CO1, CO2 &
(5hours) Buzz Marketing, Viral Marketing, and Mobile CO3
marketing.
Important Note:
a. Plagiarism is the use of or presentation of ideas, works that are not one’s own and which
are not common knowledge, without granting credit to the originator. Plagiarism is
unacceptable in Lloyd Business School and will invite penalty. Type and extent of penalty
will be at the discretion of the concerned faculty.
b. Cheating is strictly prohibited in Lloyd Business School during

examinations/quiz/assignment or providing such assistance to other students. If any student
is found guilty, he/ she will be punished as per policy of the institution.
Digital-Social Media Marketing (PM02)
PGDM CORE, HRM, SCM, BFSI, BA (Credits: 3)
COURSE INTRODUCTION
The course will enable the students to understand the applications of Digital and social media
marketing, its drivers and its implications in a business context. They will also become familiar
with the various platforms of digital media existing in different world markets and critically
analyze them for formulating digital campaigns. The course will lead to students in demonstrating
their digital marketing skills in the dynamic business environment at national and international
levels.
COURSE OUTCOMES

 CO1: To understand the practical and managerial implications of Digital and Social Media
Marketing in the current era of Digitalization
 CO2: To be abreast with latest innovations and paradigm shifts in the National and
International context.
 CO3: To gain in-sights by the applications of Social Media Marketing on various
businesses.
COURSE PEDAGOGY:
It will involve a blend of lecture based and case study analysis and discussions. Case study-based
pedagogy will include discussion on Digital and SMM, Case Study analysis framework;
approaches to case analysis, preparing for case analysis and discussions, written and oral
presentation of cases, group discussions, industry analysis and limitations of case method.
COURSE READINGS
Text Book:
1. Social Media Marketing; 3e- Tracy L Tuten, Michael R Solomon (SAGE Publications)
Reference Books:
1. Fundamentals of Digital Marketing, Puneer, Pearson Publications.

2. Digital Marketing 2.0 - Himalaya Publishing House
Additional Reading:
1. The Economist, Periodicals, Business Newspapers - Business Standard, Economic Times,

Mint.

Case Study Analysis 10 1 hour CO1, CO2, CO3
Mid-Term Exam 20 1 hour CO1, CO2, CO3
Quiz
Assignment 05 - CO1, CO2, CO3
Individual Project
Group Presentation 05
Case Presentation
decision making skills with respect to the case and practice problems.
SESSION PLAN:
Module Topics to be covered Course Objectives Met Reading From

Text
Understanding Digital Marketing:
Introduction and Basic Concepts of Digital
Module 1 Marketing; The emergence of Digital Marketing, CO-1
(6-7 Sessions) Applications In the Digital Era; Digital Marketing CO-3
: Models Creation; Digital Marketing Strategy and
Benefits of Digital Marketing
Social Media Marketing (SMM):
Module 2 Conceptual Understanding of SMM, Dynamics of CO-2, CO-3
(4-5 Sessions) SMM, YouTube marketing, Instagram, Facebook
marketing etc. Strategy and Applications of SMM
Social Media Data Management and
Module 3 Measurement: The Role of Social Media in CO-1, CO-3
(3-4 Sessions) Research; Primary Social Media Research, Social
Media Listening: The Research Process.
Module 5 Social Media Marketing in Practice; social
(3-4 Sessions) media metrics; The social commerce zone Case CO-2, CO-3
studies ( MNC's)
Case Studies:
The subject requires discussion of relevant cases on various important digital and social media
marketing terminologies, covering;
⮚ Case studies/ case lets from ET Cases

⮚ Saffola; Planning for social media presence
⮚ Travel and Social Media: The Grand Ole Opry
⮚ Amazon Kindle – E-books
⮚ Uber India: “Jersey Knows No Gender Campaign”
Important Note:
b. Cheating is strictly prohibited in Lloyd Business School during examinations/quiz/

assignment or providing such assistance to other students. If any student is found guilty,
he/ she will be punished as per policy of the institution.
Sales and Distribution Management (PM03)
PGDM CORE, Trimester-4 (Credits: 3)
COURSE INTRODUCTION
Sales and distribution management in business is the process of managing the sales team and
ensuring that products are distributed to customers efficiently and effectively. This process
involves setting sales targets, analysing customer data, developing marketing plans, and
coordinating with other departments within the company to ensure that the sales team has the
resources it needs to meet its goals. Sales and distribution management aims to optimise the sales
process to increase revenue and grow the business. To do this, sales managers must constantly
monitor sales data and adjust their strategies accordingly. They must also have a deep
understanding of the products they are selling and the needs of their customers. An effective sales
and distribution management strategy can differentiate between a successful business and one
struggling to meet ends. By developing a plan that considers all aspects of the sales
process, businesses can ensure that their sales teams can sell more products and reach their full
potential.
COURSE OUTCOMES

 CO1. Explain the concepts of sales and distribution management.
 CO2. Describe the process and managing of the sales force.
 CO3. Evaluate different techniques of sales analytics.
 CO4. Apply sales force compensation methods effectively in an organization.
 CO5. Analyze the role of power and conflict in channel management.
COURSE PEDAGOGY
COURSE READINGS
Text Books:
1. Krishna K Havaldar & Vasant M Cavale: Sales and Distribution Management,2e, McGraw
H, 2011.
2. S.L Gupta, M K Rampal, Cases in Sales and Distribution Management, HPH, 2009.
Reference Books:
1. K. Sridhara Bhat, Sales and Distribution Management, 1e, HPH, 2011.

2. Still, Cundiff, Govoni, Sales Management, Pearson, 5e, 2013.
3. Dinesh Kumar, Marketing Channels, Oxford, 2012.
4. Richard R Still, Edward W Cundiff, Norman A P Govoni, Sales and Distribution
Management, Pearson, 5e, 2011.
5. Spiro Stanton, Rich, Management of Sales Force, TMH, 13e, 2010.
6. S.L. Guptha, Sales and Distribution Management, Excel Books, 2e, 2010.
7. Pingali Venugopal, Sales and Distribution Management, Sage, 2012.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:
Module Topics to be covered Course Reading

objectives from the text
met book
Introduction: Evolution of Sales
Management, Nature and
Importance , Roles, Types and
Module 1 Skills of Sales Managers, Sales
(5hours)
Objectives, Strategies and Tactics,
Emerging Trends, Linking Sales CO1
and Distribution Management,
Buying Decision, Sales Knowledge
and Sales Related Marketing
Policies, Sales Process,
Transactional and Relationship
Selling
Sales Planning and Budgeting:
Strategic
Planning, Role of Marketing &
Module 2 Sales,
(3 hours) Marketing & Personal Selling CO1 & CO2
Strategies, Sales Strategy,
Developing Sales Forecast,
Forecasting Approaches, Sales
Budget, Defining Sales
Territories, Procedures,
Assigning Territories, Managing
Territories, Sales Quotas.
Sales Force Management:
Concepts of Sales Organization,
Types of Sales Organization
Structures, Specialization within
Module 3 Sales Organization, Sizing and
(3 hours) Staffing the Sales Force, Training CO1, CO2 &
and Motivating Sales Force, CO3
Compensating and Leading Sales
Force, Sales force Expenses,
Marketing Audit, Sales Force
Audit, Evaluation of Sales
Organizations,
Evaluating and Controlling the
performance of Sales Force.
Distribution Management:
Definition, Need
for Distribution Management, Need
for
Module 4 Distribution Channels, Value CO1, CO2&
(9 hours) Addition of CO3
Distribution Management,
Marketing
Channels, Channel Formats,
Relationship of Flows to Service
Levels, Channel Levels, Service
Channels- Retailer as a Salesman,
Trading /Retail Formats, E-Tailing,
Wholesale- – Functions &
Classification, Major Wholesaling
decisions, Distributors, Dealers /
Stockists
Designing Channel Systems:
Channel Design Factor, Channel
Planning Process, Ideal Channel
Module 5 Structure, Training, Motivating &
(5hours) Evaluating Channel members,
Channel Design Comparison, CO1, CO2 &
Implementation, Vertical CO3
Integration, Channel Management,
Power & Conflict, Principles of
Channel Management,
Channel Information System,
International
Sales and Distribution
Management.
Important Note:
a. Plagiarism is the use of or presentation of ideas, works that are not one’s own and which are
not common knowledge, without granting credit to the originator. Plagiarism is unacceptable
in Lloyd Business School and will invite penalty. Type and extent of penalty will be at the
discretion of the concerned faculty.

Brand Management (PM04)
PGDM Third/Fourth Trimester-SCM/HR; BA/BFS/CORE (3 credits)
COURSE INTRODUCTION
The basic philosophy for this course is to blend theory and practice of brand management.
Branding is both an art and a science. Few branding situations have a definitive, unqualified “right”
answer as to what is the best approach. However, when armed with relevant and comprehensive
theories, appropriate frameworks and models and familiarity with past successful and unsuccessful
branding strategies, managers can make better and more informed decisions that are more likely
to yield successful implementation.
COURSE OUTCOMES
After completion of this course, students will be able to:

 CO 1 Understand the basic concepts of brand, branding, brand management & CBBE
 CO2 Develop a framework to identify and establish brand positioning and values to build
customer based brand equity.
 CO3 Formulate implement brand marketing programs through integrated marketing
communications and brand associations to build brand equity
 CO4 Design a consumer-centric approach to building, measuring and evaluating strategies
that build brand equity for new and existing brands.
COURSE PEDAGOGY:
COURSE READINGS
Text Books:
1. Strategic Brand Management, Kevin Lane Keller, Prentice Hall 2003
Reference Books:
1. Aaker, D. (2010), Building Strong Brands, London, Simon & Schuster.

2. Kapferer, J. J. (2008), The New Strategic Brand Management: Creating and Sustaining Brand
Equity Long Term, London, Kogan Page.
3. Lopes, Teresa da Silva (2007), Global Brands, New York, Cambridge University Press.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Understanding & Developing Brand
 Introduction to brand, Brand, Branding,
Module 1 brand management
(7hours)  Customer-based brand equity (CBBE) CO1
 Brand Resonance
 Brand Value-chain
Designing & Implementing Brand Management
Program
 Hoosing Brand Elements to build Brand
Module 2 Equity
(9 hours)  Designing Marketing Program to Build CO1 & CO2
Brand Equity
 Integrating Marketing Communications to
Build Brand Equity
 Leveraging Secondary Associations to
Build Brand Equity
Evaluating & Measuring Brand
 Developing brand equity measurement &
Module 3 management system
(9 hours)  Measuring source & outcomes of brand CO1, CO2 & CO3
equity
 Branding Architecture Strategies
 Managing Brand Over Time, Geographic
Boundaries & Segments
Important Note:
c. Plagiarism is the use of or presentation of ideas, works that are not one’s own and which
d. Cheating is strictly prohibited in Lloyd Business School during

Practical:
1. Pick a brand, attempt to identify its sources of brand equity. Assess its level of brand
awareness and the strength, favourability, and uniqueness of its association.
2. Pick a category basically dominated by two brands, Evaluate the positioning of each
brands, its target market, what are the main points of parity and points of difference? Have
they defined their positioning correctly? How might it be improved?
3. Pick a brand, identify all its elements and assess their ability to contribute to brand equity
according to the choice criteria.
4. Pick a brand; evaluate how it leverages secondary brand associations. Can you think of any
way that the brand could more effectively leverage secondary brand association?
5. Pick a brand; try to conduct informal brand value chain analysis. Can you trace how the
brand value is created and transferred?
6. Pick a brand, Employ projective techniques/Free association to attempt to identify source
of its brand equity.
7. Pick a brand, try to characterize its brand portfolio and brand hierarchy. How would you
improve the company’s branding strategies?
8. Pick a brand; examine the history of the brand over the last decade. How would you
characterize the brand’s efforts to reinforce and revitalize brand equity?
9. Pick a brand marketed in more the one country, Assess the extent to which the brand is
marketed on a standardized versus customized basis.
10. Students can explore branding for the senses and neuro marketing.

Service and Retail Marketing (PM05)
PGDM SCM/HR; BA/BFSI (3 credits)
COURSE INTRODUCTION
Service industries dominate advanced economies. Services Marketing examines the differences
between the marketing of goods and services and extends the traditional strategic marketing mix
to include additional elements appropriate to the distinct features of services. Other topics include
internal marketing, managing evidence, relationship marketing, services and globalisation, quality
service delivery and measurement and service customisation. Independently and collaboratively,
students engage in Services Marketing inquiry and research developing valued problem solving
and decision-making attributes.
Retail is the sale of goods and services from businesses to an end user (called a customer). Retail
marketing is the process by which retailers promote awareness and interest of their goods and
services in an effort to generate sales from their consumers. There are many different approaches
and strategies retailers can use to market their goods and services
COURSE OUTCOMES

 CO1: Understand and explain the nature and scope of services marketing.
 CO2: Demonstrate an extended understanding of the similarities and differences in
service-
 based and physical product-based marketing activities
 CO3: Specify, analyse and select markets for specific service products.
 CO4: Demonstrate integrative knowledge of marketing issues associated with service
productivity, perceived quality, customer satisfaction and loyalty.
 CO5: To provide insights into all functional areas of retailing.
 CO6: To give an account of essential principles of retailing and to give a perspective of
the Indian retailing scenario
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Services Marketing, Lovelock, Christopher. PrenticeHall. Latest Edition

2. Services Marketing, Zeithaml Valerie and Mary Jo Bitner, Gremler & Pandit, Tata
McGraw Hill.
3. Berman, Evans, Chatterjee; Retail Management Strategic approach;13e, Pearson
4. Pradhan Swapna; Retailing Management; 5e, McGraw-Hill Education
Reference Books:
1. Services Marketing, Nargundkar, Rajendra. Tata McGraw Hill.

2. The Essence of Services Marketing, Adrian Payne. PHI.
3. Services Marketing, Ravi Shankar. Excel Publishing.
4. P. K. Sinha & D. P. Uniyal,: Managing Retailing, Oxford University Press.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Introduction: Definition, Characteristics and
Classification of Services, Difference between Product
and Services Marketing, Paradigms in Services Marketing,
Module 1 CO1, CO2
Present Marketing Environment, Services Marketing
(8 hours)
Mix: Understanding the 7 P’s, Strategies for Services
Marketing: Segmentation, Targeting & Positioning,
Differentiation.
Understanding Consumer Behavior: Services vis-à-vis
goods, Consumer Behavior in Services, Customer
Expectations and Perceptions of Services – Evaluation of
Module 2
services. Service Development.
(7 hours) CO3, CO4
Evaluating Success of Service Offering: Service quality
and measurement, Complaint handling, Recovery
management, Service Guarantees. The Gaps Model Of
Service Quality.
Delivering Services: Role of Employees and Customers
in service delivery; Role of Intermediaries, Service
process – Blue printing – Physical evidence.
Module 3 Pricing of Services: Pricing Considerations and
(7 hours)
Strategies, Revenue Management. CO2
Managing Service Promise: Role of Advertising,
Personal Selling, Sales Promotion, Publicity and Public
Relations.
Introduction to retailing: Growing Importance of
Retailing, Factors Influencing Retailing, Strategic Retail
Module 4 Planning Process, Retail Organization, Retail Models and CO5 & CO6
(4 hours) Theory of Retail Development, Modern retail formats in
India, Retailing in rural India
Retail stores and operation management: Setting up
Retail organization, Retail location Research and
Module 5 Techniques, Trading Area Analysis, Store Layout,
(4 hours) Objectives of Good store Design, Controlling Costs and
CO5, CO6
Reducing Inventories Loss, Responsibilities of Store
Manager, Store Record and Accounting System, Coding
System, Logistic and Information system, Strategies,
Retail Sales Techniques & Promotion, CRM & Brand
Management in retailing.
Important Note:

PM06: Rural Marketing
PGDM (Credits: 3)
COURSE INTRODUCTION:
Rural Marketing has emerged as an important internal sub-division within marketing discipline
particularly in the context of a large rural economy like India. In India the rural economy
contributes nearly half of the country's GDP and the size of the rural market is growing in a steady
phase and companies are re designing some of their products to match rural consumers'
affordability. An insight into a more holistic perspective of rural marketing which includes rural
marketing environment, buying behavior, STP approach and Pricing would be beneficial to
Management students who wish to move into this emerging area of Rural Marketing to explore
opportunities in to this untapped area with immense potential.
COURSE OUTCOMES:
Course Outcomes
On successful completion of the course students will be able to:
 CO1: To discuss the various aspects of rural marketing as an integral part of marketing
management and develop an understanding of rural marketing. (PO1)
 CO2: Differentiate the rural market environment from the urban and semi-urban markets
(PO4)
 CO3: Understand the factors influencing the rural consumer behaviour and their brand
loyalty. (PO2, PO4)
 CO4: To analyse rural markets through marketing mix while applying the product and
communication concepts suitable to the rural markets. (PO1, PO2, PO7)
 CO5: To evaluate pricing and distribution strategies for rural consumers (PO1, PO4, PO7)
COURSE PEDAGOGY:
COURSE READINGS:
Text Book:
1. Pradeep Kashyap,"Rural Marketing", Pearson, NewDelhi,2016

Reference Books:
1. Rural Marketing: Text and Cases, 2e Paperback – 2011by Krishnamacharyulu

2. Ashraf Imam, Massoumeh Nasrollah, ZadehandAph,"Rural Marketing",2013
3. Mathur, U., "The Rural Marketing Book", 2013
4. Sanal Kumar, "Rural Marketing", Sage Publications, New Delhi, 2012
Journals of Rural Management:
1. International Journal of Rural Management, Sage Publications

2. Journal of Rural Studies, Elsevier
3. Prabandhan: Indian Journal of Management.
4. Journal of Marketing, India
5. Journal of Marketing Research, India

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

A Conceptual Framework, Nature, Characteristics of
Module 1 Rural Market, Challenges & Opportunities. An CO1
(7 hours) Overview of Indian Rural Market, rural marketing mix.
Bottom of the Pyramid.
Rural Marketing Environment: Defining rural India,
evolution of rural marketing, rural market structure -
Module 2 demographic environment, physical environment, CO2
(7 hours) economic environment and technological environment.
Rural Consumer Behaviour: Consumer buying behavior
Module 3 models, factors affecting consumer buying behaviour, CO3
(7 hours) characteristics of rural consumers, consumer buying
process, opinion leadership, brand loyalty.
Segmenting, Targeting Positioning: Product strategy,
marketing mix challenge, product concept and
Module 4 classification, rural product categories, new product
(4 hours) CO4
development, product lifecycle, product mix and rural
packaging, Need for Innovation in Rural Markets. Rural
Communication Strategies
Pricing: Pricing strategy, Internal influences, pricing
objectives, external influences pricing strategies,
Module 5 marketing entry strategies, distribution strategy, CO5
(5 hours)
channels of distribution, behavior of the channel and
communication strategy.
Important Note:


Multinational Financial Management (PF08)
PGDM CORE (Credits: 3)
COURSE INTRODUCTION
The course has been designed to acquaint the students with the conceptual framework of the key
decision areas in multinational business finance. The objective of the course is to provide an
overview of the financial environment in which multinational firms operate.
COURSE OUTCOMES
 CO1: A comprehensive understanding of Globalization and its importance for the

Multinational Financial Manager. Conceptual understanding of the International Monetary
System.
 CO2: Functions and how Foreign Exchange Markets work, Theories of Foreign Exchange
Rate Movements, and International Parity Conditions.
 CO3: Understanding the Foreign Exchange Risks faced by MNCs.
 CO4: Determine the Cost of Capital and Capital Structure for a Multinational Firm,
Problems and Issues in Foreign Investment Analysis, Calculating NPV, IRR and APV for
Foreign Investment Decisions
COURSE PEDAGOGY:
COURSE READINGS
Text Books:
1. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
Reference Books:
1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Brigham, E.F., & Daves, P.R. (2016). Intermediate Financial Management.
(12thed.). South-Western.
3. Resnick, B. G., & Eun, C. S. (2014). International Financial Management. (7thed.).
McGraw Hill International.
4. Hull, J.C.,& Basu, S. (2018). Options futures and other derivatives. (10thed.). Prentice Hall
of India.
5. Madura, J. (2018). International Financial Management. (13thed.). Cengage Learning India
Pvt Ltd.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:
Module Topics to be covered Course Reading from

objectives met the textbook
Multinational Business Finance:
Module 1 An overview, Agency Problem, Objectives of the Firm and Risk
(7 hours) Management, International Financial Management and
Domestic Financial Management, Motivations for International
CO1
Finance. International Monetary System- The Gold Standard,
The Bretton Woods System, The Flexible Exchange, Alternative
Exchange Rate Systems, The European Monetary System,
International Financial Institutions.
The Foreign Exchange markets
Functions of the Foreign Exchange Market, The Foreign
Exchange Rates- Direct and Indirect Quotations, Spot Market
Module 2 and Forward Market, Bid- Ask Spread, Interest Arbitrage-
(8hours) Covered Interest Arbitrage and Interest Parity Theory, Practical CO2
Examples, Theories of Foreign Exchange Rate Movement and
International Parity Conditions- Purchasing Power Parity,
International Fisher Effect.
Management of Foreign Exchange Risk
Module 3 Translation Exposure, Comparison of Four Translation
(7 hours) Methods, Transaction Exposure- Measurement and CO3
Management of Transaction Exposure, Economic Exposure-
Transaction Exposure Versus Economic Exposure.
Financial Management of the Multinational Firm:
Cost of Capital and Capital Structure of the Multinational Firm,
Module 4 Cost of Capital for MNCs v/s Domestic firms, international
(8 hours) experiences on Cost of Capital, Multinational Capital CO4
Budgeting: Problems and issues in Foreign Investment Analysis,
Techniques of Multinational Capital Budgeting- NPV, IRR,
APV.
Important Note:

Financial Modelling-II (PBF09)
PGDM BFSI (Credits: 3)
COURSE INTRODUCTION
Post-Covid 2019, the business world has entered a fast-forward era of disruption, digitization,
realignment of value chain activities, and innovation. Valuation has become an integral part in
every sphere of day-to-day business activities. Financial Modelling-II is a course which will
impart knowledge of valuation concepts, application, valuation models, and investment banking.
COURSE OUTCOMES
At the end of the course the students shall be able to:

 CO1: Calculate the value of corporate entity by using DCF technique.
 CO2: Calculation of various aspects of cost of capital.
 CO3: Calculate the value of corporate entity by using Relative Valuation technique.
 CO4: Calculating value of a startup.
 CO5: M&A Valuation & Merger Modelling and LBO Valuation & Modelling
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Kapil, S. (2021). Financial Valuation and Modelling (2021). New Delhi: Wiley.
Reference Books:
1. Damodaran, A. (2012). Investment Valuation: Tools and Techniques for Determining the
Value of Any Asset, Hoboken, N.J.: Wiley.
2. Hitchner, J. R. (2017). Financial Valuation: Applications and Models. Hoboken, New
Jersey: Wiley.
3. Wessels, D., Goedhart, M. H., & Koller, T. (2015). Valuation: Measuring and Managing
the Value of Companies, Hoboken: Wiley.
Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Module 1 Understanding DCF Valuation: Introduction, Components of DCF,
CO1
(4 hours) Valuing Firm with DCF, Unlevering Beta and Firm Valuation
Cost of Capital: Introduction, Defining Cost of Capital, Opportunity
Module 2 Cost of Capital, Mode of Financing, Sources of Funds, Cost of Debt,
CO2
(5 hours) Cost of Debt and Tax Advantage, Determining Cost of Debt, Synthetic
Credit Rating, Cost of Equity ke, Weighted Average Cost of Capital
Relative Valuation: Introduction, Steps in Comparable Analysis,
Module 3 Equity Value, Enterprise Value, EBITDA, Gross Profit Margin, CO3
(6 hours) Growth Metric, Credit Profile and Precedent Transaction Analysis
Module 4 Start-Up Valuation: Introduction, Convertible Debt for Start-Ups,
(6 hours) Equity Series Round, Pre- and Post-Money Valuations, Future
CO4
Dilution, Option Pool, Preferred Stock and Liquidation Preference
M&A Valuation and Merger Modelling: Introduction, Purchase
Module 5 Price and Stock Payment, Pro Forma Balance Sheet and Valuation of
(6 hours) Target with Multiples CO5
LBO Valuation and Modelling: Introduction, LBO Economics and
LBO Valuation.
Important Note:

Banking and Insurance Management (PF10)
PGDM Trimester-V
COURSE INTRODUCTION
This course would cover the basic fundamentals of banking and insurance. Banking is one of the
most important sectors of the economy so it’s important to understand the various aspects of
banking for the students. Banking business is different from a traditional business. Also, insurance
is one of the fasted growing financial service.
COURSE OUTCOMES
At the end of the course the students shall be able to understand:

 CO1: Awareness about types of banks and insurance firms.
 CO2: Understanding of various services provided by banks and insurance firms.
 CO3: Understanding of business models of banking and insurance firms.
COURSE PEDAGOGY:
This course will be based on Classroom lectures, Assignments based on discussions, cases and
COURSE READINGS
articles, journals, and business magazines daily to augment the classroom learning. The video
Text Book:
1. Sunil Kumar, Essentials of Banking and Insurance (2020), JSR Publishing House.


Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Definition of Bank - Basic functions of Banker. •
Banking System in India. (i) Commercial Banks. (ii)
Module 1 CO1
Private Sector Banks. (iii) Public Sector Banks. (iv)
(4 hours)
Foreign Banks. (v) Regional Rural Banks. (vi) Co-
operative Banks. • Reserve Bank of India.
Employment of Bank Funds • Liquid Assets-Cash in
Hand, Cash with RBI & Cash with other Banks. •
Investment in securities. • Advances - Secured and
Module 2 Unsecured. • Loans. • Term Loans. • Cash Credit. •
CO2
(6hours) Overdraft. • Discounting of Bills of Exchange. • Modes
of creating charge on Securities. • Types of Securities.
Negotiable Instruments • Definition & Characteristics of

Module 3 Cheques. • Bills of Exchange & Promissory Notes. •
CO2
(4 hours) Crossings. • Endorsements. • Collection and payment of
Cheques. • Liabilities of Parties
Present Organizational set-up of Insurance Companies
in India – L.I.C. and Private Companies with foreign
CO1, CO2 and
joint ventures, selling Insurance through Agents and
CO3
Banks.  Objectives of Life Insurance – Protection and
Module 4 Investment.  Different types of Life Insurance Policies
(10 hours) – Chief characteristics and similarity.  Basic Pre-
requites for Life Insurance – Insurable Interest and
utmost Good Faith.  Procedure for taking a policy. (a)
Selection of the Plan. (b) Consultation of Premium
tables. (c) Filling up of Proposal Form. (d) Document
regarding proof of age. (e) Important clauses of the
Policy – eg. Suicide Clause. (f) Nomination
Annuities and Unit Linked Policies  Concept of
Module 5 Annuity.  Objectives of Annuity.  Procedure followed
(6 hours) for obtaining Annuities.  Meaning of Unit Linked CO2 & CO3
Insurance Policies.  Procedure for obtaining Unit
linked insurance Policies.
Important Note:
b. Plagiarism is the use of or presentation of ideas, works that are not one’s own and which
c. Cheating is strictly prohibited in Lloyd Business School during

Tax Planning and Management (PF11)
PGDM BFSI (Credits: 3)
COURSE INTRODUCTION
The aim of this course is to familiarize the student with latest provisions of the Indian Corporate
tax laws and related judicial pronouncements having implications for various aspects of corporate
planning with a view to derive legitimate tax benefits permissible under the law. The knowledge
acquired may find a useful application in taking different financial/managerial decisions after
taking into consideration the impact of corporate tax laws.
COURSE OUTCOMES
 CO1: Strengthening the foundations of the analytical approach to Indian tax laws
 CO2: Understanding corporate tax planning in diverse managerial situations
 CO3: Understanding computation of taxable income and tax liability of companies.
 CO4: Understanding the implications of tax benefits and incentives for corporate
decisions in various situations
COURSE PEDAGOGY:
This course will be based on Classroom lectures, Assignments based on discussions, cases and
COURSE READINGS
Text Book:
1. Ahuja, G., & Gupta, R. (2015). Simplified Approach to Corporate Tax Planning and
Management. Delhi: Bharat Law House.
Reference Books:
1. Mehrotra, H. C. & Goyal, S. P. (2018). Direct Taxes including Planning & Management.
Agra: Sahitya Bhawan.
2. Kanga, P., & Vyas, D. (2013). The Law and practice of income tax (10th ed.). Lexis Nexis.
3. Musgrave, R., & Musgrave, P. (2004). Public finance in theory and practice (5thed.). New
York: McGraw Hill.
4. Pagare, D. (2009). Direct tax planning and management. New Delhi: Sultan Chand & Sons.
5. Singhania, V. K. (2018). Direct taxes: Law and practice. New Delhi: Taxmann.
6. Singhania, V. K., & Singhania. M. (2018). Direct taxes planning and management. Delhi:
Taxmann Publications.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Income Tax Law:
Basic concepts relating to income, gross total income, total
income, maximum marginal rate of tax, residential status, scope
Module 1 of total income based on residential status Computation of
CO1
(4 hours) income under different heads Salaries Profits and gains of
business or profession Capital gains Total income and tax
computation - and set-off and carry forward of losses
Deductions from gross total income.
Corporate Tax Planning:
Module 2 Meaning of tax planning and management, tax evasion and tax
CO1
(4hours) avoidance; Nature, scope and justification of corporate tax
planning and management.
Computation of taxable income and tax liability of
companies:
Module 3 Concept and application of Minimum Alternate Tax; Carry
CO3
(7 hours) forward and set off of losses in the case of certain companies;
Tax on distributed profits of domestic companies and on income
distributed to unitholders.
Implications of Tax benefits and incentives:
For corporate decisions in respect of setting up a new business,
Module 4 location of business and nature of business. Tax planning with
(7 hours) reference to financial management decisions; Capital structure CO1,CO2
decisions; Dividend Policy; Bonus Share; Investments and &C04
Capital Gains.
Tax planning with reference to specific management
decisions
Module 5 Make or buy; own or lease; repair or replace Tax planning with
(8 hours) reference to employees’ remuneration; Tax planning with CO2 & CO4
reference to the distribution of assets at the time of liquidation.
Tax Planning in respect of amalgamation or demerger of
companies; Slump sale; conversion of a firm into a company.
Important Note:

Credit Appraisal and Risk Management (PBF12)
PGDM (Credits: 3)
COURSE INTRODUCTION
To provide a basic understanding of the banks’ lending function and the issues related to banks’
credit. It aims to impart knowledge on the principles and practices followed by banks while
extending credit. Also it intends to provide understanding of the management of Credit portfolio
in banks and provide adequate inputs to develop the insight regarding the different phases of Credit
risk management in addition to other risks faced by banks.
COURSE OUTCOMES

 CO1. Acquire a clear knowledge of the basic concepts of banks’ financial statements
 CO2. Gain knowledge on lending principles, borrowers’ evaluation and credit monitoring.
 CO3. Understand the regulatory framework used by Government to regulate the lending
function of banks.
 CO4. Learn about various risks faced by banks and their management.
 CO5. Understand credit risk management policies and practices followed in banks.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. S Singh and Y Singh, Risk Management in banks – Concepts and Applications, Excel
books
2. D.D. Mukherjee (2014). Credit Appraisal, Risk Analysis & Decision Making, Snow White
Publications Pvt Ltd
3. J. Golin (2013). The Bank Credit Analysis Handbook, Wiley.
4. K.C. Nanda (1999). Credit and Banking, Sage Publications Pvt Ltd.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

objectives met the text book
Module 1 Banks' Financial Statements; Basic concepts; Sources of
(7 hours) Funds; Deposits and borrowings; Cost of funds; Uses of
Funds- The Lending Function: Issues in credit appraisal
Module 2 Principles of Lending; Evaluation of Borrower – The 6 Cs;
(8 hours) Need for Credit Policy; Components of Credit Policy;
Credit monitoring; CIBIL.
Module 3 Regulatory Framework: Government Regulation of Banks;
(4 hours) Institutional Structure; Need for Statutory Reserves – Cash
Reserve Ratio (CRR), Statutory Liquidity Ratio (SLR).
Risk management in banks: Different types of risks:
Module 4 Credit risk, market risk, interest rate risk, liquidity risk,
(5 hours) operational risk; Capital - Risk, Regulation and Adequacy
Basel norms.
Module 5 Credit Risk Management in Banks: Acts and policies for
(6 hours) bad debt recovery; Insolvency and Bankruptcy Code;
Prompt Corrective Action; Bad Banks
Important Note:

Organisation Development & Change Management (PH06)
PGDM HRM (Credits: 3)
Course Objectives and Description:

The objective of the course is to provide a conceptual input of meaning, characteristics, processes
& influences of Organizational Development & Change Management.
The course also intends to impart skill sets through experiential learning.
The course gives various OD theoretical frameworks in detail which provides a comprehensive
overview of human capital from the perspective of improving the organizational system in
context to the larger environment and the role of change in organization at individual, group and
process levels.
Teaching Pedagogy and Delivery Mechanism:
Interactive and analytical pedagogical methods viz., case study discussion, preparation of a
group project report will be adopted, which will give them a practical exposure for the subject.
Evaluation pattern:
Internal Assessment : 40%
End term examination : 60%
Unit Contents Sessions
Overview of Organizational Development and the OD Practitioner

● OD: Understanding the concept, its evolution and relevance
● Productivity & QWL: Background
1 1-3
● Who is the OD Practitioner?
● Role of OD Practitioner and Competencies of Effective OD Practitioner.
● External OD consultant v/s internal OD consultant
Organization Change & Models of Change
● Importance of Change
● Forces of Change
● Organization Change: some determining factors
● Types of Change
● Strategic Change: Background
● Case Study
2 ● Lewin’s Change Model 4-.8
● Action Research Model
● Positive Model
● DICE framework
● McKinsey’s 7-S model
● Kotter’s 8 step model
● Comparisons of Change Models
Addressing resistance to change
Impact
● How people are effected by change
● How people react to change & the person
3 9-11.
● Change & the Manager
● Managing change in medium and small organizations reference to IIP {Infection,
Injection, Protection a concept from medical science}
Diagnostics Strategies & Skills
● Introduction
● Diagnostics Models
4 ● Diagnostics Skills 12-15.
● Methods of obtaining Diagnostics information
● The Change agent
● Client-Consultant relations in OD
OD Interventions: An Introduction & Designing
● Definition of OD Intervention
● Selecting an OD Intervention
● What are effecting Interventions
● How to Design Effective Interventions
● Contingencies related to Change situations
● Contingencies related to the target of Change
● Classifications of OD Intervention
● OD Personal & Interpersonal Intervention
● Role Plays
OD Team and Intergroup Development Interventions, Structural Interventions
● Team Development Intervention
5 ● Intergroup Development Intervention 16-21
● Job Design
● Quality of work life
● Quality Circles
● TQM.
● MBO and Appraisal
● The Collateral Organization
Comprehensive Interventions
● Confirmation Meetings
● Survey Feedback
● System 4 Management
● Grid OD Program
● Learning Organizations
Power, Politics & Ethics in OD
● Power and control issues in Organizations
6 22-23
● Concepts of Organization Politics
● Ethics in OD
Future
● The Senge’s Approach
7 ● Nonaka& Takeuchi’s Approach 24
● The Reality Checklist
● Seven steps of Initiating Organizational Learning
Suggested Readings:
1. Kavita Singh, Organization Change & Development, Excel Books
2. Wendell L. French and Cecil N. Bell Jr., Organization Development, New Delhi, Prentice
Hall, 5th Ed., 1999
3. Thomas G. Cummings and Christopher G. Worley (2002), Organizational Development
and Change, 10th Edition, Thompson Learning-India, New Delhi [CAN BE PROCURED
ONLINE FROM amazon.in.shopping
4. Ramnarayana S., Rao T.V., Singh K., Organization Development: Interventions &
Strategies
5. GhosalSumantra, Managing radical Changes, Viking Pengiun India
6. Bollywood movie case from Chak DE INDIA and LAGAAN.A Critical analysis.
The list of cases and specific references including recent articles will be announced in the
class.Spcial focuss shall be on OD programmers initiated in Indian Organizatiions{Tata,L&T &
Patanjali}
Websites:
● https://www.shrm.org/certification/for-organizations/academic-alignment/faculty-
resources
● https://www.humanresourcestoday.com/case-study/metrics/
● https://www.digitalhrtech.com/organizational-development/
Learning & Development (PH12)
PGDM HRM (Credits: 3)
COURSE INTRODUCTION
The course will focus on the theories of Learning and Development and practical use of these
theories in current organization. This subject includes Training Need Analysis, design training and
training evaluation programs. The course will frame the concept of training and development
within the applicable theory of adult learning.
COURSE OUTCOMES
 CO1: Understand the concept of Learning and Development, and to understand Training
Needs Assessment.
 CO2: Understand the impact of Learning and Development program on sustainable growth
of organization
 CO3: To be able to develop an appropriate training strategy for today's organization –
using both classroom and distance learning technologies.
 CO4: To understand the future trends of Learning and Development.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Employee Training and Development 5th Edition by Raymond Andrew Noe, MC

GRAW HILL INDIA
Reference Books:
1. Noe, Raymond A. (2008) Employee Training & Development, McGraw-Hill International

2. Lynton, R.P & Pareek, U Training for organizational Transformation, Part -1 & 2,
/Sage Publication
3. Irwin L. Goldstein & J. Kevin Ford, Training in Organizations /Thomson
4. Dayal, Iswar, A Handbook of Training & Development
5. Saha, A.,K., Training & Development
6. Ramaswami, A., Training & Development
7. Sahu, R.K., Training for Development-All You need to know, Excel Book
8. An Introductory Course in Teaching & Training Methods for Management Development-
ILO Publication

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:
Module Topics to be covered Course objectives Reading from

met the text book
Learning & Development
Module 1 Concepts of Learning, Education, Training, Coaching and CO1 & CO2
(3 hours) Executive Development/Management Development,
Learning Cycle, benefits and importance of training.
Module 2 Training Need Assessment- Program design, transfer of CO1 & CO2
(4 hours) training &Training evaluation?
Training Methods and Use of Technology
Module 3 Traditional Training methods, E-learning & use of CO1, CO2 & CO3
(6 hours) technology in Training, Employee development &
special issues in T&D.
Types of Training
Module 4 Assessment and Development Centres, Outbound CO1, CO2 & CO3
(6 hours) training, mentoring, performance coaching, cross –
cultural training for managers
Module 5 Future Trends of Learning & Development CO1 & CO4
(4 hours) Issues & Challenges training effectiveness
Important Note:
are not common knowledge, without granting credit to the originator. Plagiarism s

is found guilty, he/ she will be punished as per policy of the institution
Employee Wellness, Health & Safety (PH13)
PGDM (Credits: 3)
COURSE INTRODUCTION
In today’s world, there is a worldwide focus on employee wellness by organizations. Many large
companies are investing in their workplace wellness efforts and health initiatives. Smaller
companies are also not far behind, as they are also following suit. Employee health is a top priority
nowadays.
Post-Covid it has become imperative for organizations to delve into the mental and physical
wellness of their employees for several cogent reasons. The course gives an overview of employee
wellness programs, their impact on employee retention, productivity, healthcare costs, and other
critical organizational outcomes. The course emphasizes on the importance of personal health
along with legal and human behavior issues of employee wellness programs and their
implementation. The course also helps in the development of an organizational culture of health
and wellness in the new normal.
COURSE OUTCOMES
 CO 1: To understand the dimensions of employee wellness and the role of HR in its

development
 CO 2: To demonstrate the method and procedure of making wellness plans
 CO 3: Design and implement a personal health and wellness program that addresses the
main areas of exercise and dietary-related health and wellness
 CO 4: To illustrate the importance of Wellness Programs and its implications
 CO5: To explain the role of wellness management and lifestyle management for
employees in general and women in particular.
COURSE PEDAGOGY:
The pedagogy will be a combination of class lectures (theory and solving problems), experience
sharing, real-life examples, case let the discussion, and assignments on specific companies. In
addition to the text and reference books, additional readings and cases will be distributed in the
class from time to time. Students are also expected to read and identify the problems in
understanding the concepts and their application in real-world situations before the start of each
session. This will help to develop creativity and innovative thinking in students to manage multi-
stakeholder relationships.
COURSE READINGS
articles, journals, and business magazines daily to augment classroom learning.
1. Putnam, L (2015). Workplace Wellness that Works. Wiley

2. https://globaluploads.webflow.com/61b1902b9f28a2a852f7012f/61ea50906ca1a5768f80
86db_Employee_Wellness_Handbook_Final.pdf

Case Study Analysis 5
Mid-Term Exam 20
Quiz/Assignment 5
Case Study:
It helps the students to understand the course content by giving real-life examples of problems
faced by organizations, and the students would analyze these cases critically and apply knowledge
to solving these problems.
SESSION PLAN:
Module Topics to be covered Course objectives Reading from the textbook
● Wellness in the New Normal CO 1: To understand https://global-

● Benefits of Wellness Program the dimensions of uploads.webflow.com/61b19
Module 1: ● Role of HR in employee wellness employee wellness and 02b9f28a2a852f7012f/61ea5
(6 hours) the role of HR in its 0906ca1a5768f8086db_Emp
development loyee_Wellness_Handbook_
Final.pdf
● Wellness Wheel – dimension of CO 2: To demonstrate https://global-
wellness the method and uploads.webflow.com/61b19
Module 2: ● Making a Wellness Plan procedure of making 02b9f28a2a852f7012f/61ea5
(5 hours) wellness plans 0906ca1a5768f8086db_Emp
loyee_Wellness_Handbook_
Final.pdf
● What Is the Employee Wellness CO 3: Design and https://www.springworks.in/

Program? implement a personal blog/employee-wellness-
Module 3: ● Employee Wellness Program health and wellness program/
(5 hours) Benefits program that addresses
● Six Ways to Improve Employees’ the main areas of
Physical and Mental Well-being exercise and dietary-
related health and
wellness
● How to Encourage Employees to CO 4: To illustrate the https://www.springworks.in/

Participate In Workplace Wellness importance of blog/employee-wellness-
Programs Wellness Programs and program/
Module 4: ● Employee Wellness Program Ideas its implications
(6 hours) ● Employee Wellness Program Best
Practices
● Best Corporate Wellness Program:
Companies with Wellness Programs
● Women’s Wellness CO 5: To explain the https://global-

● Lifestyle disease management role of wellness uploads.webflow.com/61b19
Module 5: programs management and 02b9f28a2a852f7012f/61ea5
(8 hours) lifestyle management 0906ca1a5768f8086db_Emp
for employees in loyee_Wellness_Handbook_
general and women in Final.pdf
particular.
Important Note:

Performance Management & Competency Mapping (PH04)
PGDM (Credits: 3)
COURSE INTRODUCTION
This course is designed to make aware students with a foundational understanding of the history
and development of Performance Management (PM) theories and concepts. Performance
Management is not a single time event, but an ongoing process of planning, facilitating, assessing,
and improving individual and organizational performance. In addition, the course emphasizes the
importance of measuring the effectiveness of human resource activities that are designed to
enhance individual and organizational performance.
COURSE OUTCOMES
 CO1: To enhance the knowledge and skill of students in understanding and employing
performance management system effectively in an enterprise
 CO2: To impart the understanding about the performance management system and
strategies adopted by the organizations to manage employees ‘performance.
 CO3: At the end of this course, students will be able to demonstrate knowledge and skills
in the contemporary aspects of performance management; and will be able to design the
performance management systems.
COURSE PEDAGOGY:
group-projects. Students would have to work independently as well as in groups. Students are
expected to study the relevant concepts from the book, relevant youtube videos and other materials
COURSE READINGS
Text Book:
1. Dr Davendra Prasad Performance Appraisal & Management, Himalaya Publishing House
Reference Books:
1. Bhattacharyya, Dipak Kumar (2011). Performance Management, Systems and

Strategies, 1/e; New Delhi:Pearson.
2. Armstrong, M., Performance management: Key strategies and practical
guidelines, Kogan Page, London.
3. Robert B., Performance management, McGraw-Hill EducationIndia.
4. PremChadha (2011). Performance Management, 1/e; New Delhi:Macmillan.
5. Rao, T.V. (2008). Performance Management and Appraisal System, 1/e; New Delhi:Sage.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Introduction to Performance Management
Module 1 Performance Management – Concepts, Philosophy, Overview,
(3 hours) Objectives and Standards; Historical development in India; CO1 & CO2
Performance management and performance appraisal; Linkage of
performance management system with other Practices
Performance Planning and Appraisal
Module 2 Performance Planning – Process, Methods of performance CO1, CO2&
(3 hours) appraisal; Appraisal Communication; Counselling, Identifying CO3
potential for development; Linking pay with performance,
Implications of Management Styles on Performance Appraisal
Performance Management Systems
PMS – Importance, Features, Dimensions, Performance
consulting, Four pillars of PMS, Strategic Performance CO1, CO2 &
Module 3 Management systems, Linkage between Performance management CO3
(3 hours) and employee development, Performance management practices in
Indian organizations.
Implementation and Issues in Performance Management
Implementing PMS- Strategies and challenges; Characteristics of
effective performance metrics; Role of HR professionals in
Module 4 performance management; Performance management as an aid to CO1, CO2 &
(5 hours) learning and employee empowerment; Performance management CO3
documentation; Performance management audit; Ethical and legal
issues in performance management; Use of technology and e-PMS,
Facilitation of Performance Management System through
Automation.
Competency and Team based PMS
Competency based Performance Management System –
Managerial skills and competencies, Developing competencies,
Module 5 Competency Identification and Assessment Process, Competency CO1, CO2 &
(5hours) models, Team Performance Management – Principles, work CO3
wheel, Measuring and managing team performance, Stages, Team
building, role analysis
Contemporary practices of PM
Module 6 Balanced Scorecard – HR Scorecard - Business Process CO1
(3 hours) Reengineering - McKinsey 7S framework - Lean Management - & CO3
Quality management systems, Six-sigma practices, Quick
Response Manufacturing.
Important Note:
b. Cheating is strictly prohibited in Lloyd Business School during examinations/

quiz/assignment or providing such assistance to other students. If any student is found
guilty, he/ she will be punished as per policy of the institution.
Compensation and Payroll Management (PH05)
PGDM (Credit:3)
COURSE INTRODUCTION
Payroll management can provide many job opportunities if you are considering a career within
Human Resources. The principal role of the Human Resources Payroll Manager is to ensure
accurate delivery of payroll to a company’s workforce. You may also be responsible for a team of
payroll administrators depending upon the size of the organisation.
This course in payroll management gives practical training to become aware of the basic concepts
of payroll management. This course will teach the concept and calculation of EPF Act, ESI Act,
Gratuity and Bonus Act, HRA, Leave Management, Exemption, Deduction, TDS and Tax Slabs,
CTC Designing and Take-Home Salary.
COURSE OUTCOMES
● CO1: Comprehensive and rigorous curriculum covering key concepts and practical
applications of compensation
● CO2: Understanding the intricacies of a compensation plan and laws relating to employee
compensation
● CO3: Summarize the components of a pay for performance plan (incentives)
● CO4: Assess the components of a benefit plan
COURSE PEDAGOGY:
COURSE READINGS
Reference Books:
● Compensation, 2014, 9th Edition, by George T Milkovich, Jerry M Newman and C.S.
Venkata Ratnam, McGraw Hill Education.
● Payroll Management: 2020 Edition Paperback – Import, 17 December 2019 by Steven M
Bragg
● Compensation Management, By Richard I. Henderson, Sandra Vasa-Sideris, Barbara
Bernal Thomas ( Prentice Hall Publications, 2017)

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Introduction to Compensation and CTC:
Module 1 What is Compensation and Components of Compensation. CO1
(4 hours) What is CTC & Take-Home Salary, what is Net Salary
and How to calculate Net Salary and Take-Home Salary
EPF Act, 1952 CO2
Module 2 What is Employee Provident Fund and Miscellaneous

(3 hours) Provision Act 1952? P Wages Calculation.PF
Contributions-EPF A/C No1, EPS A/C No (10), EPF
Admin A/C No (2), EDLI A/C No (21).EPF, VPF & PPF
The Payment of Gratuity Act 1972:
Concept of the Payment of Gratuity Act 1972, Gratuity
Module 3 Calculation Formula, Tax Treatment of Gratuity (Case
(3 hours) Study) and Gratuity Calculation in Case of Death CO2
The Payment of Bonus Act 1965 The Payment of Bonus

Act 1965, Calculation of Bonus Wages, Bonus Rate &
Calculation of Bonus
Module 4 Designing a Compensation Plan
(4 hours) Job analysis, Job Evaluation, Benchmarking, Salary CO2
Survey and Pay decisions
Incentive Plans
Module 5 Understanding Pay for Performance: Increments, Short CO3
(4hours) Term Incentives and Long-Term Incentives, Group
Incentives
Employee Benefits
Module 6 CO4
(3 hours) Meaning, Statutory Benefits, Non-Statutory Benefits,
Classification of benefits
Important Note:
a. Plagiarism is the use of or presentation of ideas, works that are not one’s own and which are
not common knowledge, without granting credit to the originator. Plagiarism is unacceptable
in Lloyd Business School and will invite penalty. Type and extent of penalty will be at the
discretion of the concerned faculty.

Talent Management (PH10)
PGDM (Credits:)
COURSE INTRODUCTION
The course covers the foundations of research and applications of talent management and
development. This course will introduce you to the building blocks organizations use to manage
the performance of individuals, teams and total organizations. You’ll learn how to create a work
environment that enables employees to thrive. We will explore the major facets of talent
management from developing core competencies to the design and implementation of performance
management systems to identifying, assessing, and developing talent, to delivering performance
coaching for individuals and teams to driving employee engagement and retention
COURSE OUTCOMES

 CO1. Develop an understanding of the principles and theoretical foundations of human
resource management/ talent management and career development
 CO2. Examine the strategic value and competitive advantages of HRM in the business
environment.
 CO3. Examine and evaluate existing research and practice in human resource management/
talent management and career development.
 CO4. Select appropriate method for conceptualizing emerging issues on talent management
and development.
COURSE PEDAGOGY:
This course will be based on Classroom lectures, Assignments based on discussions, cases, and
COURSE READINGS
Textbook:
1. Lance A Berger, Dorothy R Berger Talent Management Handbook. Mc.Graw Hill, 13 th Edition.
2. Cascio, W. F. (2015). Managing Human Resources: Productivity, Quality of Work Life, Profits
(10th ed.). McGraw-Hill Education. ISBN: 13: 978-0078112959 or 10: 0078112958
3. Dessler, Gary. A. Framework for Human Resource Management, Pearson 7 th Edition.
4. Cheese, P., Thomas, J. R., and Craig, J. The talent powered organization: Strategies for
Globalization, Talent Management and High Performance. Kogan Page, London.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Introduction to Talent Management and Strategic
approach to talent:
A new context
The strategic importance of talent and need to embrace
Module 1 diversity; CO1
(7 hours) The importance of learning and skills development;
The challenge of engagement;
Managing talent throughout the organization.
High performance – the key drivers and how to multiply
talent; HR and talent management.
Talent Acquisition:
Identifying your talent needs; Deploying talent:
managing the work strategically
Job analysis-Method of collecting information,
Module 2 developing questionnaires, interviews, developing job
(6 hours) description & job specification; process and methods of CO2
recruitment - strategic rends in talent acquisition;
preparing recruitment plan, employer branding,
formulating a recruitment strategy (specifically for
Managerial/Executive jobs), selection process, use of
assessment centres, selection errors & minimising
selection errors.
Talent Development:
The element of Talent Management; The resourcing
Module 3 strategy; Attraction and retention policies and programs
(5 hours) – Talent Audit; Role Development; Talent relationship CO3
management; Performance management; Learning and
development; Career management;
Talent Retention and Talent Management Strategy:
Comprehensive approach to Retaining employees,
Managing Voluntary Turnover, dealing with Job
Withdrawal, Strategic Compensation plan for Talent
Engagement, Defining the Elements of Total Rewards,
Module 4 Integrated Rewards Philosophy, Designing Integrated
(5 hours) Rewards, Sustainable Talent Management and Reward CO3 &CO4
Model Contemporary Talent Management Issues and
challenges
Talent Management Strategy:

Building the talent pipeline; Employee engagement;
Employee engagement strategies; Talent management
to drive culture of excellence; Leadership development.
Important Note:

Foundation in Data Analytics (PDA01)
PGDM Trimester-III (Credits: 3)
COURSE INTRODUCTION
This course covers topics fundamental to data analytics in Human Resources, including an
introduction to Python and common packages, probability and statistics, matrix representations
and fundamental linear algebra operations, basic algorithms and data structures and continuous
optimization using excel. The course envisions enlightening students with the ways data can be
applied in human resources. It introduces the IT concepts required by an HR professional in the
market today required to upskill their efficiency at jobs.
COURSE OUTCOMES
At the end of the course, the students shall be able to:
 CO1: Analyse effective application of data analytics knowledge to diagnose and solve
organizational problems and develop optimal managerial decisions.
 CO2: Understand the complexities associated with the management of data in organizations
and integrate the learning in handling these complexities using MS Excel.
 CO3: To familiarize the students with the understanding of basic concepts and the context of
HRMS and HRIS and its applications in data mining processes in organizations.
 CO4: Demonstrate the roles, skills, and functions of HR analysts through a basic business
problem through data sets like performance metrics, etc.
 CO5: To develop cognizance of the importance of data analytics like modelling for data
interpretation and business deployment of results.
COURSE PEDAGOGY:
COURSE READINGS
Text Book
HR Analytics: Understanding Theories and Applications by Dipak Acharya
Reference Books:
Fundamentals of HR Analytics: A Manual on Becoming HR November 2019,by Fermin Diez

(Author), Mark Bussin (Author), Venessa Lee (Author)

Case Study Analysis 50% 2hrs Analytical ability
Mid-Term Exam
Quiz 20% 2hrs Theoretical Understanding
Assignment 20% 3hrs Critical and creativity skills
Individual Project 20% 2hrs Business acumen with project
development skills
Group Presentation
Case Presentation
Class Participation: The practical case studies will be discussed in the class. Marks will be allotted
on the basis of assignments, analytical & communication skills, interpretation skills and decision
making skills with respect to the case and practice problems.
Performance metics
SESSION PLAN:
Module Topics to be covered Course Reading from the text

objectives met book
Unit 1: Fundamentals in Data analytics HR Analytics:
 Types of Data Analysis Understanding
Module 1  The Phases of Data Analysis Theories and
(11 hours)  Data Analytics Tools and Skills CO1, CO2, CO3 Applications by Dipak
 Foundational Data Analytics Math and Acharya
Stats Chapter 1,2,3,
Unit 2: DATA HANDLING AND USE CASES HR Analytics:
 Application of data analytics in HR Understanding
Module 2  Predictive modelling in HR CO1, CO2, CO3 Theories and
(10 hours)  Introduction to HRMS and HRIS Applications by Dipak
 Introduction to ERP-HCM Acharya
Chapter 4,5
Unit 3: ADVANCE CONCEPTS
 Explain what Data Analytics is and the
key steps in the Data Analytics process
 Differentiate between different data
roles such as Data Engineer, Data
Analyst, Data Scientist, Business
Analyst, and Business Intelligence
Analyst
 Describe the different types of data HR Analytics:
Module 3 structures, file formats, and sources of Understanding
(5hours) data Theories and
 Explain the use for different types of CO4, CO5 Applications by Dipak
data repositories, the ETL process, and Acharya
Big Data platforms Chapter 6,7,8
 Describe the process and tools for
gathering data, wrangling data, mining
and analyzing data, and visualizing data
 List the different career opportunities in
Data Analysis and resources for getting
skilled in this domain
 Demonstrate your understanding of
gathering, wrangling, mining, analyzing,
and visualizing data
Unit4: DATA HANDLING using MS EXCEL

 Spreadsheet Functions to Organize Data
Module 4  Introduction to Filtering, Pivot Tables,
(5hours) and Charts CO1, CO2, CO3 Lab
 Advanced Graphing and Charting
 Regression and Modelling
Important Note:

Cognitive Analytics (PDA02)
PGDM Core (Credits: 3)
COURSE INTRODUCTION
Cognitive analytics is all about unlocking the hidden insights from your data. Data can be
structured, unstructured, audio, or visual – and to make all that data work together as an engine
that augments human ability. In this learning path, students will learn how to use state-of-the-art
analytic tools from IBM and Microsoft to accelerate their business. Students will be exposed to
the data science methodology called CRISP-DM statistical concepts to describe, explore, and
understand your data. Also the process of data modelling approaches from basic machine learning
concepts to advanced algorithms and optimizations. At the end, students learn how to use Watson
Analytics, a smart and fast service that uses the power of IBM’s Watson to automatically discover
insights in your data.
COURSE OUTCOMES
● CO1 Demonstrate in-depth understanding of the role, relevance, concepts and advantages
of cognitive analytics in business applications.
● CO2. Critically analyse data through a data science methodology approach.
● CO3.To explore tools and techniques for data exploration.
● CO4.To create dashboards on data sets for effective managerial decision making.
● CO5.Formulate decisive KPI and decision making factors in business.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. IBM Courseware
2. Big Data and Analytics, 2ed by Seema Acharya, Subhashini Chellappan

Case Study Analysis 50% 2hrs Analysing ability
Mid-Term Exam
Quiz
Individual Presentation 20% 4hrs Critical Thinking
Assignment
Individual Project
Group Presentation 30% 3hrs Business Acumen
Case Presentation
SESSION PLAN:
Session Case
Session Topic/ Sub-topic Description Recommended Readings
No.
Module 1: From Problem to Approach
1 ● Business Understanding Analytic Approach Lecture IBM Course ware

● Data Requirements
● Data Collection
Module 2: From Understanding to Preparation
Big Data and Analytics,by
2 ● Data Understanding Lecture
Seema Chandra
● Data Preparation
Module 3: From Modelling to Evaluation

Big Data and Analytics,by
3 ● Modelling and Evaluation Lecture
Seema Chandra
● Deployment
● Feedback
4
Module 4 Cognos Analytics -
Lab exercise
Overview - India | IBM
● Using Cognos Tool IBM for CRISP DM
approach
Module 5
Lab Cognos Analytics -
5 ● Dashboards and Storyboard introduction
Exercise Overview - India | IBM
● Project formulation using CRISP DM
Module 6
IBM Cloud Storage - India |
6 ● Cloud computing, cloud architecture, and how to Lecture
IBM
maximize the value of cloud development
Module 7
● Introduction to Data Warehouse Big Data and Analytics,by
7 Lecture
● Multi-dimensional modelling (MDDM) Seema Chandra
● Schemas and architecture
Module 8.
Presentation
8 ● Presentation of the Cognos Project on Data set
s by students
from Kaggle
Important Note:

Predictive Analytics (PDA03)
PGDM (Credits: 3)
COURSE INTRODUCTION
This course introduces predictive modelling as a tool to students for data mining. After completing
this course, you should be able to the importance of analytics and how its transforming the world
today. Predictive analytics provides companies with actionable insights based on data. Predictive
analytics provides estimates about the likelihood of a future outcome. In this course students are
taught the applications of Predictive analytical tools through Case study and Class room teaching
pedagogy. With more than 60+ hours of teaching by IBM Experts, Lloyd Certified Faculty the
course offers deep learning in to SPSS modeller as a tool powered by IBM. Students undergo a
Global Certification on completion of the course from IBM.
COURSE OUTCOMES
 CO1: Understand how analytics provided a solution to industries using real case studies
 CO2: Explain what is analytics, the various types of analytics, and how to apply it
 CO3: Improve efficiency, sample records, and work with sequence data
 CO4: Explain data transformations, and functions using predictive analytics of data for
modelling
 CO5: Understand modelling, relationships, derive and reclassify fields. Also performance
of predictive analytics on live data.
COURSE PEDAGOGY:
The course ware offerings are:
• Introduction - Applications
• CRISP DM methodology
• Modelling and its deployment
• Assumptions of Linear Regression
• Building Linear Regression Model
• Understanding standard metrics (Variable significance, R-square/Adjusted R-square,
Global hypothesis, etc)
• Assess the overall effectiveness of the model
• Validation of Models (Re running Vs. Scoring)
• Standard Business Outputs (Decile Analysis, Error distribution (histogram), Model
equation, drivers etc.)
• Interpretation of Results - Business Validation - Implementation on new data
COURSE READINGS
Text Book:
1. IBM Course ware
Reference Books:
2. IBM Course ware

Case Study Analysis 40% 2hrs Business Acumen
Mid-Term Exam
Quiz 30% 2hrs Knowledge
Assignment
Individual Project 30% 2hrs Presentation skills
Group Presentation
Case Presentation
SESSION PLAN:

Introduction to Predictive Modelling:
 Introduction-History of Predictive Modelling
Module 1  Cases Study Discussions on applications of C01, C02 IBM Course
(6 hours) Predictive Modelling ware
 Scope of Predictive Modelling in Business
Domains
Introduction to Data Sets in Predictive Modelling:
Module 2  Predictor Variable C03, C04 IBM Course
(2 hours)  Training Dataset, Testing Dataset ware
Discussions on applications of Predictive Modelling:
 Face recognition
Module 3  IBM Watson Text Analytics
(6 hours)  Social Media Analytics C02, C03 IBM Course
 CRM ware
 NLP
Introduction to A Predictive Analytics Platform & Data
Mining IBM Course
 What is Data Mining ware
 Characteristics of Data mining
Module 4  Understand data mining Describe how to apply C02, C01
(6 hours) data mining in different scenarios
 Tools and techniques of data mining
 Data Mining Tools in SPSS modeler : Neural
network, decision trees, CHAID, Logistic
Regression, Correlation etc.
 Describe the MODELER user-interface Work
with nodes IBM Course
 Run a stream or a part of a stream ware
Module 5  Open and save a stream
(10 hours)  Build a model using historical data Deploy the C01, C02
model
 Import Microsoft Excel files Import text files
 Import from databases
 Export data to various formats
Module 6 Explaining Predictive Analytics using R as beginners. C03 IBM Course
(3 hours) ware
Important Note:
c. Plagiarism is the use of or presentation of ideas, works that are not one’s own and which
d. Cheating is strictly prohibited in Lloyd Business School during

Optimization Analytics (PDA04)
PGDM (Credits: 3)
COURSE INTRODUCTION
This course introduces predictive modelling as a tool to students for data mining. After completing
this course, you should be able to the importance of analytics and how its transforming the world
today. Predictive analytics provides companies with actionable insights based on data. Predictive
analytics provides estimates about the likelihood of a future outcome. In this course students are
taught the applications of Predictive analytical tools through Case study and Class room teaching
pedagogy. With more than 60+ hours of teaching by IBM Experts, Lloyd Certified Faculty the
course offers deep learning in to SPSS modeller as a tool powered by IBM. Students undergo a
Global Certification on completion of the course from IBM.
COURSE OUTCOMES
 CO1: Understanding the Optimization Analytics.

 CO2: Discuss the linear programming techniques.
 CO3: Learning the different supply chain optimization techniques.
 CO4: Understanding the concept of Modelling and it use in Supply chain.
 CO5: Use of Linear Programming technique to support decision-making processes in supply
chain management.
Topic Teaching Contact Hours

Pedagogy
UNIT 1: Introduction to Optimization Analytics.
Using Analytic Solver Platform, steps in implementing an LP Lecture, 4
Model in Spreadsheet, Using Excel Built in Solver, Make Vs Discussion
buy Decision Problem. Linear programming and sensitivity
analysis- Supply Chain Modelling
UNIT 2: Goal programming and multiple objective linear

programming
4
Introduction to Goal Programming. Goal Programming Lecture,
procedures. Goal Programming problem. Goal Programming Discussion
practical problem.
UNIT 3: Multiple Objective linear programming.
Lecture, 5
Introduction to MOLP. Formulation of MOLP Problems. Discussion
Solving MOLP. MOLP Practical problem.
UNIT 4: Non-linear programming Lecture,
Discussion, 6
Introduction to non-linear programming. Introductions to Practical
Inventory models. Inventory Models practical problem. Questions
UNIT 5: Integer linear programming.
Lecture, 6
Introduction to Integer linear programming. Set-covering Discussion
problem. Fixed-charge problem.
Readings:
1. Janat Shah, Supply Chain Management, Pearson Education
2. Sunil Chopra and Peter Meindl, Supply Chain Management, Pearson Education
3. Cliff T. Ragsdale- Spreadsheet modeling and decision analysis: a practical introduction to

business analytics
4. Martin Christopher, Logistics & Supply Chain Management, Financial Times Publishing
5. Anderson, D R, Sweeney, D. J, Williams, T A, Camm, J D, Cochran, J J, Fry, M. J, &

Ohlmann, J W 2019, An introduction to management science: Quantitative approaches to
decision making, 15th edn, Cengage Learning, Boston, MA, USA.
6. Hillier, F S, & Hillier, M S, 2014, Introduction to management science: A modeling and

case studies approach with spreadsheets, 5th edn, McGraw-Hill, New York, NY, USA.
7. Powell, S G, & Baker, K R, 2014, Management science: The art of modeling with
spreadsheets, 4th edn, Wiley, Danvers, MA, USA.
8. Taylor, B W III, 2016, Introduction to management science: Global edition, 12th edn,
Pearson, Essex, England.
9. Winston, W L, & Albright, S C, 2019, Practical management science, 6th edn, Cengage
Learning, Boston, MA, USA.
Social and Web Media Analytics (PDA05)
PGDM (Credits: 3)
COURSE INTRODUCTION
The course will provide students an overview of the fundamental elements, principles, tools and
techniques of digital marketing and communication. They will be able to understand and apply the
core principles, concepts and nuances of digital marketing and communications in the context of
the overall product/service/brand marketing. The students will also get an orientation in using
some of the popular digital marketing techniques like Search Engine Optimization, Search Engine
Marketing, Social Media Marketing, Behavioural Targeting, Retargeting, e-CRM and some digital
marketing planning and analytics tools like Google AdWords, Google Keyword Tool, Google
Webmaster, Google Analytics, etc.
Building blocks of this course require having a sound understanding of marketing planning and
management process. On completion of the course, the students should have a developed and
practical understanding of how to create a digital marketing plan and how to approach and leverage
various available digital marketing channels in an integrated manner to market products and
services – be it to create awareness, acquire new customers or retain existing customers. The course
will help the students in making a good career in the field of digital marketing by having sound
understanding of the concepts along with practical orientations.
COURSE OUTCOMES
 CO1. Demonstrate in-depth understanding of the role, relevance, concepts and advantages
of Digital and social media Marketing in the context of overall marketing of a product or
service.
 CO2. Critically analyse a given market situation, identify the key digital and social media
marketing opportunities and challenges in it and recommend relevant and appropriate
digital marketing solutions.
 CO3. Be able to outline key online marketing and communication approaches and make a
case for which, why and how an approach should be used.
 CO4. Demonstrate a considered knowledge of the tools and techniques in Digital and social
media Marketing by applying them in a practical environment.
 CO5. Formulate and evaluate a basic Digital and social media Marketing Plan.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital

Generation - Damian Ryan and Calvin Jones; Kogan Page, 4th Edition, 2014.
2. Digital Marketing - Vandana Ahuja; Oxford University Press.
3. Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity
- Avinash Kaushik, Sybex.
4. Digital Marketing Strategy – Simon Kingsnorth.
5. Digital Marketing Analytics – Ken Burbary.
6. Digital Marketing Strategy, Implementation and Practice – Dave Chaffey.
Online Learning Text:
1. Introduction to Digital Marketing - Jacob Cook, Montana State University

http://www.ondigitalmarketing.com/learn/odm/
2. https://moz.com/
3. https://blog.hubspot.com/
Further Suggested Reading Books (Optional):
1. Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World - Gary
Vaynerchuk; Harper Business.
2. The Art of Social Media: Power Tips for Power Users - by Guy Kawasaki and Peg
Fitzpatrick; Penguin.
3. Permission Marketing - Seth Godin; Simon & Schuster.

Mid-Term Exam
Quiz
Assignment
Individual Project
Case Presentation
SESSION PLAN:
Sessio Session Topic/ Sub-topic Case

Recommended Readings
n No. Description
Introduction to Digital
Marketing
Evolution of digital marketing, its
role and relevance in overall
Briefing on
1 marketing, key advantages and Damian Ryan and Calvin Jones: Chapter 1
Course Group
challenges, similarities and
Project
differences with conventional
marketing, statistics of DM, latest
trends in DM, career opportunities
in DM.
Fundamentals of Digital
Marketing: Basic components and https://www.davechaffey.com/digital-
concepts (Website, Apps, Content, marketing-strategy/innovating-digital-
Verticals, Search Engine, marketing-2020-5-key-trends/
Ecommerce, B2B, B2C, C2C,
2
SEO, SEM, Social Media, UI, Digital Marketing Strategy, Dave Chaffey
Usability, etc.). Chapter 1
How have digital technologies

transformed Marketing?
Forming a Digital Marketing
Strategy
Digital Marketing Strategy by Simon
: Steps involved in forming a
Kingsnorth, Chapter 1
Digital Marketing Strategy and the
3 Challenges.
E book : https://www.nima.today/wp-
content/uploads/2018/11/Digital-
Role of 4P’s of Marketing in
Marketing-Strategy-Simon-Kingsnorth.pdf
Digital Context
Digital consumer behavior – web https://medium.com/analytics-for-

4 content usage, online shopping and humans/the-evolution-of-consumer-
buying behaviour patterns behavior-in-the-digital-age-917a93c15888
Digital Marketing Strategy by Simon
Kingsnorth , Chapter 1
Customer Journey: Customer Life
Time Value in context to Digital
E book : https://www.nima.today/wp-
Marketing
content/uploads/2018/11/Digital-
Marketing-Strategy-Simon-Kingsnorth.pdf
MEDIA - Types of Digital Media:
5
POEM (Paid, Owned, Earned,
Damian Ryan and Calvin Jones: Chapter 3,
Mixed)
4 + Google Handouts
The PHYGITAL APPROACH
https://www.titangrowth.com/what-is-
earned-owned-paid-media-the-difference-
explained/
Website Creation on
WORDPRESS and exposure to
Book: WordPress for Beginners by Joseph
6 other CONTENT
Joyner. Live Demo by the instructor.
MANAGEMENT SYSTEMS,
Buying domain names.
WEBSITE CREATION AND CLASS
7 CLASS PROJECT
PRESENTATION PROJECT
Search Engine Optimization
(SEO)& Search Strategy
Introduction to Search Engines.
How do Search Engines work Damian Ryan and Calvin Jones: Chapter 7
.Understanding Google Search and http://blog.hubspot.com/marketing/how-to-
8
Search Engine Rankings (SERP), do-keyword-research-
Key Contours of SEO, SEO ht#sm.000tnbqsc16cmec8zt811mcmf0mu9
guidelines and best practices,
Keyword building techniques,
Ethical vs. Black Hat SEO
Search Engine Optimization
(SEO)& Search Strategy Damian Ryan and Calvin Jones: Chapter 7
Search Engine Algorithms, Google http://blog.hubspot.com/marketing/how-to-
9
Algorithm Updates, Search Engine do-keyword-research-
Console, Keyword Search, ht#sm.000tnbqsc16cmec8zt811mcmf0mu9
Keyword Search Tools
Damian Ryan and Calvin Jones: Chapter 7
http://www.wordstream.com/search-engine-
Search Engine Marketing
marketing
Introduction to paid marketing,
10 http://www.wordstream.com/blog/ws/2014/
Google Adwords
11/18/google-display-network-tips
https://moz.com/blog/keyword-research-in-
90-minutes
GOOGLE AD WORDS – Online
Advertising Campaign and Ad
options, Google Adwords
11
continued – Display Advertising,
Re-marketing, Mobile App
Marketing, Video Marketing
SOCIAL MEDIA AND SOCIAL
12 Digital Trust, Barry Connolly
MEDIA MANAGEMENT
The Digital Marketing Mix – 4 –
Social Media Marketing
(SMM)& Engagement Strategy
Role and relevance, Social media
options, Social media content
planning – engagement vs.
Vandana Ahuja: Chapter 4,5
advertising, Social media and the
13 http://www.digigyan.in/digiGYAN-SMM-
“Buzz effect”, Social media Live Demo by
E-BOOK.PDF
performance metrics the faculty
www.simplymeasured.com
Facebook, LinkedIn Marketing:
Organic and Paid
Instagram, Twitter, Pinterest,
Snapchat Marketing : Organic
and Paid
Social Media Demo Presentation
by Groups: Each group to demo
LIVE
usage of one specific popular
PROJECTS LIVE PROJECTS EVALUATION IN
14 social media platform (Facebook,
PRESENTATI LIVE ENVIORNMENT
Twitter, LinkedIn, Google+,
ONS
Instagram, YouTube, Pinterest,
WhatsApp)
Email Marketing and CONTENT
MARKETING/ Online Reputation
15 Management using Social Media Google Handouts
Digital Marketing Research
parameters and Tools
Damian Ryan and Calvin Jones: Chapter
Google AdSense and Affiliate
10, 11
16 Marketing and Display Marketing
https://blog.kissmetrics.com/beginners-
INFLUENCER MARKETING
guide-email-marketing/
ANALYTICS:
The essence of Analytics:
HARVARD BUSINESS
REVIEW.
http://mashable.com/2015/12/23/mobile-
17 The evolution from Business
marketing-2016/#zGQnfsmVkiqO
Intelligence to Big Data to
Analytics 3.0
Glossary and major KPIs of
Analytics.
Understanding the various
https://analytics.google.com/analytics/acade
Analytics Tool.
Google my/course/6 - Online Course
Create an account on Google
Analytics Tools https://blog.hubspot.com/marketing/google-
18 Analytics
Walk-thru / analytics
Generating the tracking Code
Demo Avinash Kaushik: Web Analytics 2.0
Linking the tracking code with
Wordpress Website
Generating Google Analytics
reports https://analytics.google.com/analytics/acade
Understanding the concept of Google my/course/6 - Online Course
Dimensions and Metrics Analytics Tools https://blog.hubspot.com/marketing/google-
19
Understanding all major KPI’s Walk-thru / analytics
Understanding types of reports Demo Avinash Kaushik: Web Analytics 2.0
Understanding how to interpret
reports.
Making new strategies and https://analytics.google.com/analytics/acade
revising existing strategies based Google my/course/6 - Online Course
on report interpretations. Analytics Tools https://blog.hubspot.com/marketing/google-
20
Case Studies Walk-thru / analytics
Demo Avinash Kaushik: Web Analytics 2.0
Analysis of the Social Media

21 Marketing Campaigns – free and Live Live
paid
Measuring ROI of all Digital
22 Marketing Channels
Important Note:

Artificial Intelligence (PDA06)
PGDM Trimester-IV
COURSE INTRODUCTION
The Artificial Intelligence Analyst career path prepares students to apply AI concepts to build real-
life solutions. This career path introduces students to basic concepts of AI, machine learning
algorithms, natural language processing, chatbots, and computer vision. Students apply the
concepts they learn to practical examples by using IBM Watson services and tools on IBM Cloud.
COURSE OUTCOMES
● CO1. Understand the machine learning (ML) concepts.

● CO2. Analyze and explore the modelling tools in ML.
● CO3. Master the skill of adopting a structured approach for solving business challenges of
all types and to improve consumer experience through natural language processing and
computer vision in ML.
● CO4. Learn to solve the problems in human-centric ways and find innovative solutions
through Chat-bots.
● CO5. Derive invaluable insights into your business by focusing on AI and its applications
in business.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. IBM Course Ware
Reference Books:
3. IBM Course Ware

Case Study Analysis 40% 3 hrs Analysing ability and aptitude, Knowledge Sharing,
Problem understanding
Mid-Term Exam
Quiz
Individual Presentation 30% 2hrs Critical Thinking , Creativity , Communication
development
Assignment
Individual Project
Group Presentation 10% 4hrs Business Acumen and Application skills
Case Presentation 20% 4 hrs Problem resolving skills
SESSION PLAN:

Introduction Machine Learning:
● Explain what machine learning is. Describe what is meant
by statistical model and algorithm. •Describe data and
data types. •Describe machine learning types and
approaches (Supervised, Unsupervised and
Module 1 Reinforcement). •List different machine learning CO1, CO2 IBM course
(7 HRS) algorithms. Explain what neural networks and deep content
learning are, and why they are important in today’s AI
field. •Describe machine learning components. List the
steps in the process to build machine learning
applications. Explain what domain adaptation is and its
applications
WATSON: IBM
● Explain what IBM Watson is. List the Watson service.
Explain the capabilities of each Watson service. Describe
the purpose of training the various Watson services to CO1, CO2, IBM course
Module 2 adapt them to a closed-domain. List the Watson services CO3 content
(6 HRS) that can be trained. List the Watson services that cannot
be trained. Describe what Watson Knowledge Studio is.
List the Watson services that can
NATURAL LANGUAGE PROCESSING:
 Identify NLP use cases. Explain basic NLP concepts and
terminology. List the tools and services for NLP.
Module 3 COMPUTER VISION: ML CO1, CO2,
(7 hours) Describe image representation for computers. Describe CO3 IBM course
the computer vision (CV) pipeline. Describe different content
pre-processing techniques. Explain image segmentation.
Explain feature extraction and selection. Describe when
object recognition takes place.
CHATBOTS AND INTELLIGENT SYSTEMS:
● Explain what a chatbotis.•Describe the common
Module 4 applications of chatbots.•Identify factors that drive the CO1,CO2& IBM course
(10 HRS) growing popularity of chatbots.•Recognize the CO3 content
guidelines to consider when designing a chatbot.•List
examples of tools and services that you can use to create
chat bots.
Important Note:
b.
Cheating is strictly prohibited in Lloyd Business School during
Financial Planning and Analysis (PDA07)
PGDM BFSI (3-Credits)
COURSE INTRODUCTION
Financial planning is the process of taking a comprehensive look at your financial situation
and building a specific financial plan to reach your goals. As a result, financial planning often
delves into multiple areas of finance, including investing, taxes, savings, retirement, your estate,
insurance and more. As you might expect, a financial planner typically offers financial planning
services, though financial advisors often double as planners themselves. Financial analysis is the
process of examining a company’s performance in the context of its industry and economic
environment in order to arrive at a decision or recommendation.
Financial analysis is the process of evaluating businesses, projects, budgets, and other
finance-related transactions to determine their performance and suitability. Typically,
financial analysis is used to analyze whether an entity is stable, solvent, liquid, or profitable
enough to warrant a monetary investment.
Course Objective:
1. To understand financial planning in detail and systematic approach of investing.
2. To have knowledge about asset allocation and risk associated with various assets.
3. To provide basic knowledge of retirement planning and estate planning.
4. To acquire knowledge about various techniques used for analyzing financial statements
with its application.
5. To enable students acquainted with current trends like HRA and Forensic accounting.
COURSE OUTCOMES

 CO1: Recognize the concept of financial planning and its process for systematic investing.
 CO2: Understand and apply principles of asset allocation in real life.
 CO3: Able to do need based analysis for retirement planning and estate planning.
 CO4: Analyze, interpret and communicate the information contained in basic financial
statements with the help of ratio analysis.
 CO5: Recognizing various types of financial statement analysis and current trends in accounting
like Forensic accounting and Human resource accounting.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Sid Mitra & Shailendra Kumar Rai, Financial Planning, SAGE Publishing India
2. Personal Financial Planning (Wealth Management): S. Murali, K.R. Subbakrishna,
(Himalaya Publishing House)
3. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall, 4th
Edition) Ramchandran&Kakani - Financial Accounting for Management (TMH, 2nd
Edition).
Reference Books:
1. IBF’s Introduction to Financial Planning – Systematic and Comprehensive Overview of

Financial Planning with Emphasis on ‘Elements of Financial Planning’ & ‘Elements of
Creating a Financial Plan’ Paperback – 1 January 2017
2. Financial Planning: A Ready Reckoner Paperback – Picture Book, 1 July 2017

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Financial Planning : Definition , Need of financial Planning and
process of Financial Planning, Role of Financial Planner , Myths
Module 1 about Financial Planning, Investors life cycle, Financial goals of CO1, CO2
(4 hours) investors , Risk Appetite, Risk Profiling, Systematic approach to
investing: SIP,SWP,STP, Financial Plan
Module 2 Asset Allocation: Guidelines for asset Allocation, Classification
(6 hours) of Assets, Risk return characteristics of assets, Factors involved CO1, CO2
in Asset allocation ,Principles of Asset Allocation
Module 3 Retirement planning: Meaning, Need for retirement planning,
(6 hours) Golden Rules of retirement planning, and Retirement planning
process, Retirement planning investment options, Estate CO3
planning Definition and Need of Estate Planning.
Module 4 Analysis of financial statement: Ratio Analysis- Solvency
(6 hours) ratios, Profitability ratios, activity ratios, liquidity ratios, Market CO3, CO4
capitalization ratios; Trend analysis.
Module 5 Recent Types of Accounting trends and analysis: Common
(6 Hours) Size Statement; Comparative Balance Sheet, Human Resource CO4, CO5
Accounting, Forensic Accounting
Important Note:

Data Analytics for Recruitment & Selection (PDA08)
PGDM Data Analytics (Credits: 3)
COURSE INTRODUCTION
Recruitment refers to the process of identifying, attracting, interviewing, selecting, hiring, and
onboarding employees. In other words, it involves everything from the identification of a staffing
need to filling it.
Depending on the size of an organization, recruitment is the responsibility of a range of workers.

Larger organizations may have entire teams of recruiters, while others only a single recruiter. In
small outfits, the hiring manager may be responsible for recruiting. In addition, many organizations
outsource recruiting to outside firms.
The purpose of the recruitment process is to find talented and qualified individuals for the growth
and development of their organization. It is part of the human resource management (HRM)
department. The course empowers by enduring the data analytics skillset required for analysis of
the data which pertains to recruitment and selection. It Empower HR by Weaponizing it with Data
Analytics to formulate this futuristic course in Human Resource Analytics at time of recruitment
and selection.
COURSE OUTCOMES

 CO1: Understand IT fundamentals for IT Recruiters
 CO2: Understanding the IT project lifecycle as a key fundamental for the IT Recruitment
 CO3: Awareness about analytical tools and techniques for handling data in recruitment and
selection like excel
 CO4: Hands on to the basic data visualization tools and inferencing data.
 CO5: Case study applications of the impact of analytics on business functions like
recruitment and selection.
COURSE PEDAGOGY:
COURSE READINGS
Text Book
1. Recruitment Analytics: A Case Study on Online Recruitment and Selection Process using
Principles of Project Management by Dr.Amit Phillora (Author), Group Captain Phillora
(Retd) (Author)
Reference Books:
2. Recruitment and Selection Strategies for Workforce Planning & Assessment Carrie A.
Picardi - University of Bridgeport, USA.

Mid-Term Exam
Quiz
Individual Presentation 30% 3hrs Presentation skills
Assignment
Individual Project 20% 3hrs Critical thinking and analysis
Group Presentation
Case Presentation
SESSION PLAN:

This module will help you understand the domain of HR Recruitment
analytics and the process of implementing HR analytics Analytics: A Case
in context of evolving HR technologies. For example, Study on Online
how will you identify the concerns related to scheduled CO1,CO2 Recruitment and
meetings in your organization (duration, effectiveness, Selection Process
Module 1 challenges etc.) and make an evidence-based decision using Principles of
(8 hours) through a people analytics process. This module will also Project
help you learn the basics of designing an appropriate HR Management
analytics project for your experience and exposure. (Chapter 1)
Evidence-based Approach
HR Analytics Continuum
HR Analytic Process: Designing a Project
This module focuses on the process of capturing relevant Recruitment
data for HR analytics. We will focus on questions such Analytics: A Case
as, the existing and potential sources of relevant data, Study on Online
data cleaning processes, types of metrics, and the process Recruitment and
of developing customized proprietary metric for your Selection Process
organization. For illustrations, you will consider the using Principles of
availability of existing data, pertaining to scheduled Project
Module 2 meetings in your organization and its reliability, CO1, CO2 Management
(6 hours) segmentation of the available data and modification of (Chapter 2)
the same, for making business sense in your
organizational context.
Analytical Foundations of HR Measurement

Bringing HR and Finance together
Types of HR Metrics in recruitment and selection
Developing Proprietary Metrics for your
organization/Issues faced
By utilizing basic analytical tools, in this module, you Recruitment
will learn to make predictions about the challenges and Analytics: A Case
outcome of future scheduled meetings in your Study on Online
organization. This module will help you make Recruitment and
predictions such as – meetings that may not commence Selection Process
on time, relative contribution of current talent using Principles of
management practices to the delay in closing the Project
Module 3 meeting, types of meetings that are difficult to manage Management
(6 hours) etc., based on different types of analysis. Discussions will CO2, CO3 (Chapter 3)
also include qualitative analytical tools – Natural
Language Processing.
Introduction to Predictive Analytics Tools

Choosing Predictive Analytic Models for Quantitative
Data
Working with Qualitative Data
Interpreting Predictive Analytics Results using
regression on Recruitment data
Based on the available predictions, this module will help Lab exercises
you make improvements for the chosen HR analytics using excel
theme. The focus of the module is not only on
Module 4 optimization but also on customization of the solutions CO3,C04
(5 hours) for recruitment and selection, considering the contextual
requirements and limitations associated with. This would
also discuss through case study of Google applying data
analytics for hiring for prescriptive solutions.
Project Development of the Processes in recruitment Lab exercises
Module 5 selection on SAP-HR as a case to be studied. Performing CO3, CO4 using excel
(5 hours) basic analysis of regression for modelling for recruitment
and selection data.
Important Note:

Analytics for Resolving Challenges in Performance Management
(PDA09)
PGDM Data Analytics (Credits: 3)
COURSE INTRODUCTION
Performance management is a corporate management tool that helps managers monitor and
evaluate employees' work. Performance management's goal is to create an environment where
people can perform to the best of their abilities to produce the highest-quality work most efficiently
and effectively.
Performance-management programs use traditional tools such as creating and measuring goals,
objectives, and milestones. They also aim to define what effective performance looks like and
develop processes to measure performance. However, instead of using the traditional paradigm of
year-end reviews, performance management turns every interaction with an employee into an
occasion to learn. The use of analytics in performance management helps to integrate the
information regarding employees performance and scope for improvement through data so as to
develop a wholistic view of the organization.
COURSE OUTCOMES

 CO1: Understand traditional performance management issues and challenges
 CO2: Understanding the IT project lifecycle for performance management and the use of
data in the development of a PMS procedure.
 CO3: Awareness about analytical tools and techniques for handling data in performance
management using tools like tableau and powerbi.
 CO4: Hands on to the basic data visualization tools and inferencing performance data.
 CO5: Case study applications of the impact of analytics on business functions like
performance management.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. HR Analytics (2020), by Rama Shankar Yadav (Author), Sunil Maheshwari (Author)
2. Practical Applications of HR Analytics (2019), by Manish Gupta Pratyush Banerjee, Jatin

Pandey (Author)
Reference Books:
1. HR Analytics Essentials You Always Wanted to Know (2021), by Vibrant Publishers

(Author), Dr. Michael Walsh (Author)

Mid-Term Exam
Quiz
Individual Presentation 30% 3hrs Presentation skills
Assignment
Individual Project 20% 3hrs Critical thinking and analysis
Group Presentation
Case Presentation
SESSION PLAN:

This module intends to First, understand what Book:
performance management means to you and your HR analytics
organization. Chapter 1,2
Module 1 Second, get clear about the role of analytics in CO1,CO2
(6 hours) performance management.
Third, articulate what your organization is aiming for.
Fourth, set short, intermediate, and long term goals.
Fifth, establish a diverse set of key measures to track your
progress toward those goals
This module focusses on the Set Short, Intermediate, and Book:
Long-Term Goals HR analytics
Once the foundation is established, department leaders Chapter 3,4
and other high-level actors must establish goals and
Module 2 define measurements of success for everyone involved.
(8 hours) CO1, CO2
The students will be asked to share analytics applications
for goal setting process.
Exercise on waterfall effect on goals based on KPI’s and

performance of the company will be discussed.
In this module What Is a Performance Measure is Book:
Module 3 explained to the students in the course also CO2, CO3 HR analytics
(6 hours) Types of Performance Measures using data and key Chapter 4,5
performance indicators.
This module discussed the New Modes of Performance Lab exercises
Module 4 Management and the ways in which hr analytics could be using Tableau
(5 hours) assessed for elevating employee performance through CO3,C04
case studies : Infosys and TCS
Module 5 Project Development of the Processes of performance CO3, CO4 Lab exercises
(4 hours) management through analysis of PMS data . using Tableau
Important Note:

Logistics Analytics (PD07)
PGDM HRM, SCM, BA (3-Credits)
COURSE OBJECTIVE:
 Understanding the Logistics Analytics.

 Discuss the linear programming techniques.
 Learning the different Logistics optimization techniques.
 Understanding the concept of Modelling and it use in Logistics.
 Use of different statistical methods to support decision-making processes in Logistics
management
COURSE PEDAGOGY:
Topics Teaching Contact

Pedagogy Hours
UNIT 1: Introduction to Logistics Analytics.
Using Analytic Solver Platform, Steps in implementing an LP Model in Lecture, Discussions 4
Spreadsheet, Using Excel Built in Solver, Linear programming and sensitivity
analysis- Supply Chain Modelling
UNIT 2: The design option in a transportation network
The design of a transportation network, Three basic questions need to be Lecture, Discussions 6
considered when designing a transportation network between two stages of a
supply chain, Selecting a Transportation Network, Practical question of
selecting transportation network.
UNIT 3: Trade-offs when making transportation decisions:
6
Transportation and Inventory Cost Trade-Off, Choice Of Transportation Lecture, Discussions
Mode, Trade-offs When Selecting Transportation Mode, Practical Problem
UNIT 4: Vehicle Routing Problem (VRP) Lecture, Discussions,
What do we mean by "optimal routes" for a VRP? Find optimal routes for Practical Questions 6
multiple vehicles visiting a set of locations, Determining the optimal solution
to VRP.
UNIT 5: Transhipment problem
Introduction to Transhipment problem, Understanding supply & demand in Lecture, Discussions 8
Transhipment, Route capacities or route minimums, unacceptable routes.
Practical Problem of Transhipment.
COURSE READINGS
1. Janat Shah, Supply Chain Management, Pearson Education

2. Sunil Chopra and Peter Meindl, Supply Chain Management, Pearson Education
3. Cliff T. Ragsdale- Spreadsheet modeling and decision analysis: a practical introduction to
business analytics
4. Martin Christopher, Logistics & Supply Chain Management, Financial Times Publishing
5. Anderson, D R, Sweeney, D. J, Williams, T A, Camm, J D, Cochran, J J, Fry, M. J, &
Ohlmann, J W 2019, An introduction to management science: Quantitative approaches to
decision making, 15th edn, Cengage Learning, Boston, MA, USA.
6. Hillier, F S, & Hillier, M S, 2014, Introduction to management science: A modeling and
case studies approach with spreadsheets, 5th edn, McGraw-Hill, New York, NY, USA.
7. Powell, S G, & Baker, K R, 2014, Management science: The art of modeling with
spreadsheets, 4th edn, Wiley, Danvers, MA, USA.
8. Taylor, B W III, 2016, Introduction to management science: Global edition, 12th edn,
Pearson, Essex, England.
9. Winston, W L, & Albright, S C, 2019, Practical management science, 6th edn, Cengage
Learning, Boston, MA, USA.
Talent Management Analytics (PDA10)
PGDM HRM (3-Credits)
COURSE INTRODUCTION
Talent Acquisition & Management is a critical organizational and primary human resource
function, concerned with the acquisition, deployment, and retention of the organization’s
workforce. This course examines the core talent management activities, Developing a Talent
Management Strategy, Mapping Business Strategies and Talent Management Strategies, Post-
Recession Challenges of Talent Management. This subject enhance knowledge in Succession
Planning Program, Innovative talent planning, Current Industry Practices for Strategic Talent
Planning
COURSE OUTCOMES
 CO1: Provide students with an overview and Concept of the talent Acquisition and
Management
 CO2: Provide students with an understanding of best practice Talent Management System
 CO3: Create an environment for networking and shared collaboration around best practices
in talent management
 CO4: Provide students with the opportunity to develop a Talent Management and
Retention Strategy
 CO5: Highlight current trends in talent acquisition methods and best trends / practices of
talent management and acquisition.

COURSE PEDAGOGY:
COURSE READINGS
Text Books:
1. Heneman, H. G., Judge, T., & Kammeyer-Mueller, J. D. (2015).

2. Staffing organizations (8 edition). Mendota House.
th
3. Harvard Coursepack: https://hbsp.harvard.edu/import/577450

4. A Strategic Approach to Talent Acquisition Pradeep Sahay Kindle Edition
https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-
views/documents/talent-acquisition-recruitment.pdf
Reference Books:
1. The Talent Management Handbook, Making Culture a Competitive Advantage by

Acquiring, Identifying, Developing, and Promoting the Best People Paperback – 15 May
2018by Lance A. Berger (Author), Dorothy R. Berger
2. Effective Talent Management Aligning Strategy People and Management by Mark Wilcox
Routledge; 2 editions

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Introduction of Talent Acquisition & Management
● Meaning, Concept, Functions & Significance of
Module 1 Talent Management & Acquisition,
(5hours) ● History, the Scope of Talent Management, Need of CO1
Talent Management, Key Processes of Talent
Management, Talent vs knowledge people
● Consequences of Failure in Managing Talent, Tools
for Managing Talent
Talent Management System
● Critical Success Factors to Create Talent
Module 2 Management System
(3 hours) ● Some other critical success factors of best practice CO1 & CO2
Talent Management System
● Factors of unique talent management approach
● Key Elements of Talent Management System.
Life Cycle of Talent Management:
● Introduction, Linkage between Talent Management
Module 3 Process and Workforce
(3 hours) ● Importance of Talent Management Process. CO1, CO2 &
● Important Steps to Assess Talent Management CO3
Process
● Stages of Talent Management
Approaches to Talent Management:
● Talent Management Approaches
● Developing a Talent Management Strategy
● Mapping Business Strategies and Talent Management
Strategies,
Module 4 ● Post-Recession Challenges of Talent Management CO1, CO2&
(9 hours) CO3
Talent Planning
● Talent Planning, Objectives of Talent Planning
● Steps in Strategic Talent Planning
● Succession Planning Program
● Innovative talent planning
● Current Industry Practices for Strategic Talent
Planning
Talent Engagement and Retention
● Introduction, Concept of Talent Engagement
● Retention, Employee Engagement and Retention
Module 5 ● the Race for Talent CO1, CO2 &
(5hours) ● Talent Planning, Objectives of Talent Planning: CO3
Retaining and Engaging Workers, Best Practices for
Talent Engagement, Improving Employee Retention
Talent Management and Corporate Restructuring: CO1, C02 &
Module 6 Introduction, Corporate Reconstruction, Timing the Corporate CO4
(5 Hours) Reconstruction, Business Process Re-engineering
Contemporary Talent Management Issues, Challenges,
Best Practices
Module 7 Introduction, Organisational Issues, Talent Management CO1 & CO5
(5 Hours) Challenges, Best Practices of Talent Management, Talent
Management in India
Important Note:

Text & Sentiment Analytics AI in HR (PDA11)
PGDM (Credits: 3)
COURSE INTRODUCTION:
This course will cover the major techniques for mining and analyzing text data in order to decipher
and extract meaningful knowledge, and support decision making, with an emphasis on tools and
techniques that can be generally applied to explore text data in any natural language.
The course will cover in detail the concepts, principles, and major algorithms in text mining
through natural language understanding (NLU) and its potential applications.
The course will help the students in making a good career in the field of digital marketing by
having sound understanding of the concepts along with practical orientations.
COURSE OUTCOMES:
 CO1. Demonstrate in-depth understanding of the role, relevance, concepts and advantages
of Digital and social media Marketing in the context of overall marketing of a product or
service.
 CO2. Critically analyse a given market situation, identify the key digital and social media
marketing opportunities and challenges in it and recommend relevant and appropriate
digital marketing solutions.
 CO3. Be able to outline key online marketing and communication approaches and make a
case for which, why and how an approach should be used.
 CO4. Demonstrate a considered knowledge of the tools and techniques in Digital and social
media Marketing by applying them in a practical environment.
 CO5. Formulate and evaluate a basic Digital and social media Marketing Plan.
COURSE PEDAGOGY:
COURSE READINGS:
Text Book:
IBM Course ware
1. Debunking Natural Language Processing by Ellen Falci Loeshelle, Director of Product

Management, Clarabridge ( ebook)
Further Suggested Demo

IBM Watson Natural Language Understanding | IBM

Mid-Term Exam
Quiz
Assignment
Individual Project
Case Presentation
SESSION PLAN:

Session Case
Session Topic/ Sub-topic Description Recommended Readings
No.
Introduction to Information Extraction
 Structured data Briefing on
1  Unstructured data Course Group IBM Course ware
 Data Types Project
 Ways of data extraction
Fundamentals of ML/AI and application in Text
analytics Debunking Natural Language
2  Supervised learning Lecture Processing (ebook)
 Unsupervised learning
 Reinforcement
Intro and text classification
 Broad overview of NLP area
 Flows classification, sentiment analysis, IBM Course ware
3 spam filtering, etc. Lecture IBM Watson Natural Language
 Natural Language processing Introduction Understanding | IBM
(NLP)
 Pipeline for NLP
Language modelling and sequence tagging
 In this module we will treat texts as
4 sequences of words. You will learn how
Debunking Natural Language
to predict next words given some previous Lecture Processing ( ebook)
words. This task is called language
modelling and it is used for suggests in
search, machine translation, chat-bots, etc.
NLU and NLG
 Introduction to Natural Language IBM Course ware
5 Understanding (NLU) and Natural Lecture IBM Watson Natural Language
Language Generator (NLG) Understanding | IBM
 Natural Language processing metrics
Information extraction and Retrieval:
 Understanding concepts, entities, relations
IBM Course ware
 Sentiment Analysis Lecture and
6 IBM Watson Natural Language
 Demo of Tone analyser and personality Lab exercise
Understanding | IBM
mapping with Text analytics
 Introduction to Language translators
Applications of Text Analytics :
Google Sources and white
7  HR for cultural analysis Lecture
papers
 Performance Management
Demo class for IBM WATSON for NLP Demo Lab
8 IBM Lab
exercise
Class presentations for subject and concepts ON
Presentations
9 Text and sentiment analytics in Human Resources
by students
fuunctions
Important Note:

Export & Import Documentations (PI01)
PGDM (Credits: 3)
COURSE OBJECTIVE:
The purpose of this course is to familiarize students with policy, procedure and documentation
relating to foreign trade operations, and to train them to handle the export- import business.
1. To provide an understanding of the changing profile of the Global consumer, its

consumption pattern, and buying process.
2. To understand the inherent problems associated with Export, Import procedures and
developing strategies, which can be successfully adopted.
COURSE PEDAGOGY:
Topics Teaching Contact

Pedagogy Hours
UNIT 1
Introduction to Export Management, Importance of Export in India, Lecture, Discussions
Process of Export Marketing, Sources of Export Information, Recent 5
Trend in India’s Export
UNIT 2
Selection of Products and Identification of Export Markets, Methods Lecture, Discussions
of Locating & selecting an Agent, 5
UNIT 3
Export Finance and pricing: Pre shipment and Post Shipment Finance, 6
Lecture, Discussions
Special financial Facilities, Benefits of Indian Exports, Role of EXIM
Bank of India and commercial Banks export credit
UNIT 4 Lecture, Discussions,
Formalities of Registration and Export Documentation: Name of Practical Questions
Enterprise, form of ownership, Registration with RBI, Registration with 7
Licensing Authorities and appropriate EPC/CB’s
UNIT 5
Main Commercial Documents & Statutory Documents for Export’s
Country, Documentation for Imports Country and Documents for Claiming Lecture, Discussions 7
Export Benefits.
Readings:
1. Cherunilam F- International Trade and Export Management (Himalaya2007)

2. Govt. of India- Hand book of Export Import Policy 2007-2012 (Ministry of Commerce,
India)
3. Keegan J Warren- Global Marketing Management (Pearson7th Edition.
4. Varshney R Bhattacharya B- International Marketing Management (Sultan Chand &Sons,9
Ed.)
5. “Government of India Handbook of Import – Export Procedures”.
6. Bhalla, V.K. and S. Ramu, (2001), “International Business Environment and
Management”, 5th Ed. Anmol, Delhi. Desai, H.B., “Indian Shipping Perspectives”, Delhi
– Export Procedures.
7. Paras Ram Export: (1995), “What, Where and How”, Delhi, Anupam Pub.
International Business Law (PI02)
PGDM (Credits: 3)
COURSE INTRODUCTION
This course aims

● To expose the students to the legal and regulatory framework and their implications
concerning global business operations, and
● To have a better understanding of the functioning and objectives of various world
organizations
● To provide a detailed understanding of the English law relating to the International sale of
goods and a detailed understanding of the relevant Incoterms and the relevant provisions
of the United Nations Convention on the International Sale of Goods (CISG) and to
develop the skills required to compare them critically with English law;
● To provide students with the opportunity of studying intellectual property rights ("IPRs")
and their significance at the European and international level and to improve their
knowledge of the relevant law;
This course also aims to develop reasoning abilities for applying law principles and develop a
suitable legal operational framework
COURSE OUTCOMES
 CO1: Analyse effective application of PPM knowledge to diagnose and solve

organizational problems and develop optimal managerial decisions.
 CO2: Understand the complexities associated with management of human resources in the
organizations and integrate the learning in handling these complexities.
 CO3: To familiarize the students with the understanding of basic concepts and the context
of management and its processes in organizations
 CO4: Demonstrate the roles, skills and functions of management.
 CO5: To develop cognizance of the importance of management principles.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Raj Bhala, International Trade Law: An Interdisciplinary Non-Western Textbook

2. Schnitzer Simone, Understanding International Trade Law (2nd ed.) Universal (2010)
3. Carole Murray, David Holloway, The Law and Practice of International Trade, (12th edn.)
Sweet & Maxwell (2015)
4. Autar Krishen Kaul, A Guide to the W.T.O. and GATT: Economics, Law, and Politics,
Kluwer Law International (2006)
5. Dr. S.R. Myneni, International Trade Law (International Business Law) (3rd edn.)
Allahabad Law Agency (2014)
Reference Books:
1. Indira Carr, International Trade Law, (5th edn.) Routledge (2014)

2. Jason Chuah, Law of International Trade, (5th edn.) Sweet & Maxwell

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Origin and Evolution of International Trade Laws:
Historical background, Origin of GATT-1947, The WTO:
Module 1 World Trade Organization, Basic rules and Principles of CO3, CO4,
(4 hours) International Trade Laws. Implications of WTO to CO5
important sectors – GATS, TRIPs and TRIMs.
Export Trade Laws and International Commercial

Contracts
Main Statutory documents for Exports - Bills of Lading and
Module 2 other Shipping Documents CO1, CO3,
(5 hours) United Nations Convention on Contracts for the CO5
International Sale of Goods, 1980
International Contracts and their types,
Standard Trade Terms (CIF, C&F, FOB, FAS) - Incoterms
International Arbitration
Module 3 UNICITRAL Model Law, International Court of
(3 hours) Arbitration, International Commercial Agreements, CO1
Recognition and Enforcement of International Arbitration
Awards.
Legal framework related to International Business:
Regulations and Treaties relating to - Licensing;
Franchising; Join Ventures, Patents and trademarks;
Technology transfer, Telecommunications. Frame work
Module 4 relating to Electronic Commerce. Cross Border
(4 hours) Transactions, On-line Financial Transfers. Legal CO1& CO2
Safeguards – International Business Taxation, Tax Laws,
Multilateral and Bi-lateral treaties and Sharing of Tax
revenues
Indian Laws and Regulations - Governing International

Module 5 Transactions: FEMA; Foreign investments; Setting up
CO1, CO5
(4 hours) offices and branches abroad; Restrictions on trade in
endangered species and other commodities.
Important Note:
Emerging Economies and Markets (PI03)

PGDM SCM/HR; BA/BFS (3 credits)
COURSE INTRODUCTION
The course emphasizes the value and process of strategic management. In addition to familiarizing
students with the new subject matter, students are expected to integrate and apply their prior
learning to strategic decision-making in organizations. The Strategic Management course is
designed to explore an organization’s vision, mission, examine principles, techniques, and models
of organizational and environmental analysis, discuss the theory and practice of strategy
formulation and implementation such as corporate governance and business ethics for the
development of effective strategic leadership.
COURSE OUTCOMES

 CO1: Explain the basic concepts, principles, and practices associated with strategy
formulation and implementation.
 CO2: Understand the economic decisions that organizations make and can engage in
economic planning.
 CO3: Integrate and apply knowledge gained in basic courses to the formulation and
implementation of strategy from holistic and multi-functional perspectives.
 CO4: Analyse and evaluate critically real-life company situations and develop creative
solutions, using an Emerging Economies perspective.
 CO5: Conduct and present a credible business analysis in a team setting.
COURSE PEDAGOGY:
It will involve a blend of lecture-based and case study analysis and discussions. Case study-based
pedagogy will include discussion on Strategic Management Case Study analysis framework;
approaches to case analysis, preparing for case analysis and discussions, written and oral
presentation of cases, group discussions, industry analysis, and limitations of the case method.
COURSE READINGS:
articles, journals and business magazines daily to augment classroom learning. The video lecture
links of the teaching faculty will also be provided to clear the doubts after the classroom.
Reference Books:
1. From Third World to World Class by; Peter Marber.

2. Uprising: Wild Emerging Markets Shape or Shake the World Economy By; George
Magnus.
3. The Labour Markets of Emerging Economies (Advances in Labour Studies) By: Sandrine
Cazes.
4. Entrepreneurial Strategies – New Technologies in Emerging Markets.
5. The emerging Market Century: Antoine.
6. Investing in Emerging Markets: William B. Gamble.
7. Entering Emerging Markets: Guenter Schoenborn.
8. BRICS and Beyond: Executive Lessons in Emerging Markets: Stephanie Jones.
9. New Emerging Market Multinationals: Chattopadhyay.
10. The Economist: Emerging Markets.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Introduction:
Introduction to ‘Emerging Economies’ and ‘Emerging
Markets’ with reference to India and post-colonial
Module 1 economies. Criteria for defining ‘Emerging Markets’.
(6 hours) CO1, CO2
Positioning of the developing economy in the modern
business world, India as an emerging market for
transnational and global companies. Factors affecting the
globalization inter-exchange economies?
Nature, Scope, Characteristics, Challenges & Opportunities
of ‘Emerging Markets. Assessing the political working
Module 2 environment for emerging markets—internal and micro
(6 hours) forces, external and macro forces, working environment for CO2, CO3,
CO5
emerging markets. Corporate Social Responsibility (CSR)
issues in emerging economies and Business Ethics.
Market entry and market penetration, Marketing research
and competitive intelligence, interpreting economic
Module 3 indicators, Manufacturing in the emerging markets, Re- CO2, CO3
(6 hours) engineering the ‘Marketing Mix’ and ‘Service Mix’ for the
new emerging markets, making acquisitions work, dealing
with corruption, and crime in emerging markets.
Most attractive emerging markets and Market Dynamics:
Managing Business in Asian Market; Growth for the Asian
Market, strategies for Regional Expansion in Asia, Alliances CO1, CO2 &
Module 4 CO3
and Acquisitions for success in Asian Market, Managing
(6 hours)
Business in Emerging Economies; Managing risks in an
unstable world, Serving the world’s Poor Profitably, C.K.
Prahalad on ‘Bottom-Of-The-Pyramid;
Understanding BRICS and its emerging and emerged roles
for the world market; understanding Inside the mind of the
Chinese Business Strategy and Chinese Consumer Mind,
Module 5 CO2, CO3,
Rethinking the World: From Nation-States to Networks,
(6 hours) CO4
Changing the nature of Capitalism and the new dynamics
and biology of business. OBOR and CPEC, ‘Asia-Africa’
Corridor for trade and development.
Important Note:
unacceptable in Lloyd Business School and will invite a penalty. The type and extent of
the penalty will be at the discretion of the concerned faculty.

examinations/quizzes/assignments or providing such assistance to other students. If any
student is found guilty, he/ she will be punished as per policy of the institution.
Information Security in International Business (PI04)
PGDM (Credits: 3)
COURSE INTRODUCTION
This course covers and make to understand the challenges, including regulations in the countries
where business is to be done, the protection of data while it is being transmitted, and the threats
that are unique to individual countries and territories.
COURSE OUTCOMES
● CO1. Understand the principals of information security and role of IT in managing it.
● CO2. Develop a deeper understanding of architecture of data and information and
statistical impact on business due to security breaches.
● CO3. Acquire knowledge about major technologies which generate big data in business
organisations.
● CO4. Gain knowledge about ways to mitigate the risk of security concerns.
● CO5. Explore a variety of security framework and regulatory environment.
COURSE PEDAGOGY
COURSE READINGS
Text Book:
Reference Books:

Case Study Analysis 40% 3 hrs Analysing ability and aptitude,
Knowledge Sharing, Problem
understanding
Mid-Term Exam
Quiz
Individual Presentation 30% 2hrs Critical Thinking , Creativity ,
Communication development
Assignment
Individual Project
Group Presentation 10% 4hrs Business Acumen and
Application skills
SESSION PLAN:

Principals of Information security
● Role of IT in managing Business
● Fundamentals of Information Security in Business
Module 1 ● How to ensure Information Security Objectives to CO1
(6 HRS) meet?
● Information Security Capability and Outcomes in
Business
Fundamentals of Global Data Management
● Data and Information Architecture (Defensive,
Offensive approaches)
● Information security crime (Ransomware, Cyber
Module 2 Attack, Snipping, Key-logger) CO2
(6HRS) ● How Information Security impacts businesses
globally?
● Statistical prediction to Cost the world due to
breaches in information security
Technologies which generate Big Data in business
Module 3 organisations
(4hours) ● Importance of Data CO3
● Technologies
Module 4 Technologies and Tools for Security and Control CO4

(4HRS) ● Effective measures against Information Security
attacks
● How to mitigate the risk of security concerns in
International Business
● How to respond to an Information Security breach?
Security Framework and Regulatory Environment
● Information Technology Act (ITA-2000/IT Act)
● Data Protection and Privacy Legislation
Module 5 Worldwide
(4HRS) ● WTO framework for Global Economic CO5
Development
● Regulating Data Flows: A Multi-layered Policy
Framework
● Trade-Related aspects of Data Governance
Important Note:

International Financial Management (PI05)
PGDM (Credits: 3)
COURSE INTRODUCTION
The objective of the course is to acquaint the students with financial management problems of
multinational corporations and prepare them to tackle these problems.
COURSE OUTCOMES
COURSE PEDAGOGY
COURSE READINGS
Text Book:
1. Levi, Maurice, International Finance, New York, McGraw Hill Inc., 1996.
2. Eiteman, David K., Arthur Stone hill and Michael H. Moffett, Multinational Business Finance,
Reading mass., Addision – Wesley Publishing company,1998.
3. Shapiro, Allen C., Multinational Financial Management, New Delhi, Prentice Hall India Pvt. Ltd.,
1995.
4. Apte P.G., Multinational Financial Management, New Delhi, Tata McGraw Hill, 1998
5. Seth A.K., International Financial Management, New Delhi, Galgotia Publishing Company, 2000.
Reference Books:

Case Study Analysis 40% 3 hrs Analysing ability and aptitude,
Knowledge Sharing, Problem
understanding
Mid-Term Exam
Quiz
Individual Presentation 30% 2hrs Critical Thinking , Creativity ,
Communication development
Assignment
Individual Project
Group Presentation 10% 4hrs Business Acumen and
Application skills
SESSION PLAN:

International Monetary System: Developments in the
Module 1 international monetary system, gold standard, Bretton Concept Lecture,
(6 HRS) Woods’s system of exchange rate, exchange rate regime CO1 Class discussion
since mid-1970s. IMF and international Liquidity.
System of exchanging currencies.
Exchange rate quotation and determination: direct and Concept Lecture,
indirect quotes bid and ask quote, spot and forward Class discussion
Module 2 quote, cross rates. Determination of exchange rate in CO2
(6HRS) spot and forward market. PPP theory, IRP theory,
Monetary theories of exchange rate determination,
Overshooting models.
Foreign exchange market – spot and forward.
Participants in foreign exchange market – arbitraging, Concept Lecture,
Module 3 hedging and speculation, covered interest rate arbitrage. Class discussion
(6hours) Borrowing and investing markets. Tax consideration CO3
and investment. Exchange rate risk: translation,
transaction and real operating exposure – their
measurement and management.
International Financial markets: Multilateral Concept Lecture,
Module 4 development banks, Euro-currency markets, Euro- Class discussion
(6HRS) banking, Market for international securities – CO4
international bonds, Euro notes and Euro-notes and
Euro-commercial papers, Medium-term Euro-notes.
Investment decisions of multinational corporations Concept Lecture,
Module 5 (MNCs): International capital budgeting – estimation of CO5 Class discussion
(6HRS) cash flows, the cost of capital. Portfolio consideration
of a multinational corporation.
Important Note:

Cross Cultural Management (PI06)
PGDM (3-Credits)
COURSE INTRODUCTION
Cross-cultural management is a concept of finding out how to assess the impact of culture-whether
national or organizational or institutional on the performance of the firm. The ability to manage
cross-cultural interactions, multinational teams, and global alliances has become fundamental to
managing in today’s globalized world. Managing a diverse workforce competently is considered
by some people as a means of gaining a competitive advantage over other firms. Culture can be
defined as a patterned way of thinking, feeling, and reacting that exists within a group whether it
is a profession or a society. The tangible aspects of culture are food, dress, music, dance, etc while
the intangible aspects include beliefs, norms, values, etc. At the institutional level, the size of the
organization, the type of industry, corporate culture, and function play an important role.
Managing effectively across national and cultural boundaries is critical to the success of today’s
organizations, given the global environment of business and the increasing diversity of workforces.
A keen awareness and a high degree of cross-cultural competence in management are therefore
keys to career success for both present and aspiring managers/professionals. This course of study
represents an opportunity to enter into, contribute to, and learn about a new culture across the
world. It provides an opportunity to learn new ways of thinking about the management of people
and processes in organizations; about working with and through people across a range of national
and international boundaries in business and management contexts.
COURSE OUTCOMES

 CO 1: To explain the concept of culture and its impact on the organizational framework.
 CO 2: To understand the influence of culture on various functions of HRM.
 CO 3: To apply team-building skills in cross-cultural contexts.
 CO 4: To analyze the influence of communication and negotiation from the lens of cross-
cultural differences in the global world.
 CO 5: To explain the role of motivation and leadership in managing MNCs in different
geographical boundaries.
COURSE PEDAGOGY:
sharing, real-life examples, case let the discussion, and assignments on specific companies. In
addition to the text and reference books, additional readings and cases will be distributed in the
class from time to time. Students are also expected to read and identify the problems in
understanding the concepts and their application in real-world situations before the start of each
session. This will help to develop creativity and innovative thinking in students to manage multi-
stakeholder relationships.
COURSE READINGS
RECOMMENDED TEXTBOOK AUTHOR & PUBLICATION
International Management: Culture, Strategy, and R M Hodgets, 6th edition, TMH Publication
Behaviour
SUPPLEMENTARY READINGS
International Management: Managing across H Deresky, 5th edition, Pearson Education

borders and cultures
Cross Cultural Management Price and Browaeys, 1st edition, Pearson Education
Cross Cultural Management Shobhna Madhavan, 1st edition, Oxford University Press
International Human Resource Mangement K Ashwathappa, 2nd edition, Tata Mc Graw Hill
International HRM: A Cross-Cultural Approach Terence Jackson, SAGE Publcation
Case Study Analysis 5
Mid-Term Exam 20
Quiz/Assignment 5
CASE STUDY:
to solving these problems.
ASSIGNMENT - EXPATRIATE MANAGER INTERVIEW:
Interview a business person who has worked outside his/her country of origin. The purpose of the
assignment is to help you understand the difficulties and advantages of working abroad. You may
use the following guidelines:
● What is the country of origin and what are the differences in culture between the country
of origin and the country where the person had an international assignment?
● What experiences/issues did the interviewee identify as most challenging, which most
satisfying, and which most puzzling?
● What advice would the interviewee give to others who are facing an international
assignment to ensure success?
Using the information above, prepare a project report in the form of a PPT presentation and submit
a hard copy of the slides as well as the soft copy.
Project - Expat Training (Group Project Presentation):

Groups of about 5-6 students will work together. Each group should assume that they are a team
of consultants working for an Indian firm to provide information on expatriate training for
international assignments. Each group should prepare a training package that would be used to
provide expatriates with a foundation for living and working in the country. Students should draw
on available library research (and include proper citation and references) and may also supplement
with interviews with managers who have lived or worked in this country. The report should
include:
A cultural analysis: The cultural roots of a country are reflected in the arts, literature, and mass
media of that society. Select one form of art, literature, or mass media to understand the culture of
that country. Describe specific examples of this aspect of the culture. Then identify the underlying
beliefs and values reflected in these aspects of the culture. Discuss the similarities and differences
between Indian culture and the country you choose. Do not focus only on history or geography,
but on cultural beliefs, values, and norms. To make a description of the current practices that Indian
firms use to train professionals for assignments in the country of choice of the student. Students
can use library research, supplemented with interviews.
SESSION PLAN:
Module Topics to be covered Course objectives Reading from the

text book
Introduction to Cross–Culture CO 1: To explain the Hodgetts ch-4,5 &6
● Culture- Meaning, and concept; concept of culture and its Deresky Ch-1&3
● Organizational, Corporate, and impact on the Broeways, Chapter
Professional Culture; organizational 6
● Determinants of Culture framework.
Module 1: ● Importance of cross-cultural Management;
(6 hours) ● Edward Hall Model, Geert Hofstede
Model
● Trompenaars Model
● Culture and Management Styles in
Selected Countries;
● Similarities and differences - Doing
Business in China, Russia, India,
France, and Arab Countries;
International Assignments and Expatriate
Management CO 2: To understand the Deresky ch-9
● HRM in Globalised world; factors influence of culture on Madhavan ch-9,
influencing IHRM various functions of Dowling ch 1
● Staffing policies- approaches to IHRM; HRM.
● Selection criteria and procedure for
International assignment
● Influence of culture on Compensation
packages
Module 2: ● Guidelines for Train in across cultures
(5 hours) ● Women as international Managers.
● IHRM and managing a diverse Cultural
workforce;
● Reasons for using Expats, Factors
influencing the success of a foreign
assignment
● Reasons for declining foreign assignment
● Challenges faced by Expats, Expat failure
● Repatriation
● Extra Reading of Article Influences on
HRM Practices in MNCs by Philip M.
Rosenzweig and Nitin Nohria adapted
from Harvard Business School
Managing Global Teams CO 3: To apply team- Madhavan
● Global Business Teams-meaning, building skills in cross- Ch-8 and 10,
purpose, and diversity. cultural contexts. Deresky ch, 10
● Impact of culture on group development
● Team strategies and the influence of
culture
Module 3: ● Challenges faced by global teams;
(5 hours) ● Global Manager
● Developing competencies for global
managers;
● Case Study-Estonia: A cultural Note
adapted from HBS Premier Case
Collection
● Cross-Cultural Communication and CO 4: To analyze the

Negotiation influence of Bhattacharyya ch-8
Module 4: ● Managing Cross-Cultural communication and and
(6 hours) Communication-Business communication negotiation from the lens Madhvan,Ch-4,
across cultures; of cross-cultural Hodgets Ch-7
● Barriers to intercultural communication; differences in the global Deresky, Ch-4
Language and culture; world.
● Non-verbal communication and culture;
● Negotiation process;
● Cultural differences affecting negotiation;
● Negotiation styles in different countries;
● Negotiation strategies across cultures;
● Case Study- Development of a Multi
Nations Personnel Selection System-
adapted from HBS Premier Case
collection
Motivating and Leading in International Context CO 5: To explain the
● Cultural influences on motivation. role of motivation and Broeways Ch
● Leadership and culture leadership in managing 8Hodgets- chapter
● Current Theories of Motivation MNCs in different 12/13
● Indian Motivation Theories geographical boundaries. Madhavan-ch-6
Module 5: ● Theories of Leadership and their Global
(8 hours) relevance
● Japanese Leadership studies, Leadership
styles in Europe, South-East Asia and
Middle East.
● Case Study- Lenovo-IBM: Bridging
Cultures, languages and time-zones,
case study adapted from HBS Premier
Case Collection
Important Note:
Production & Operations Management (POM01)
PGDM (Credits: 3)
COURSE INTRODUCTION
This course provides sound understanding of the various concepts of Production & Operations
Management that affect the overall business strategy and performance of the firm. It lays emphasis
on the important areas, like Manufacturing Systems, Plant Location and Plant Layout, that are
highly critical in deciding the daily operations of the firm. It also provides a roadmap for optimal
utilization of resources by incorporating the learning of topics like- Materials Management and
Inventory Control. It vigorously covers the techniques of Quality Control, so as to be able to
produce the right products, at the right time, at the right price and make them available at right
place. These areas are extremely important in both- the short-term and long-term success of the
firm.
The course will develop in students the ability to analyse and apply the various concepts of
Production & Operations Management in working of the firm. It will also garner the decision-
making ability in students.
COURSE OUTCOMES

 CO1. Understanding the fundamentals of Production & Operations Management and its
role in business strategy of the firm.
 CO2. Understanding and identifying the various types of Manufacturing Systems being
used in production as well gaining knowledge about the product design and development.
 CO3. Comprehending the importance of decision-making with respect to Plant Location
and Plant Layout in Production & Operations Management.
 CO4. Understanding and Applying the concepts of Materials Management and Inventory
Control.
 CO5. Applying the various important techniques of Quality Control in order to produce
quality products and make them available at reasonable prices in the hands of customers.
COURSE PEDAGOGY:
COURSE READINGS
Text Book:
1. Production Operation Management - B. S. Goel

2. Production & Operation Management - Buffa
3. Production & Operation Management - S. N. Chany
4. Operation Management - K. G. Gupta.

Case Study Analysis
Mid-Term Exam
Quiz
Assignment
Individual Project
Group Presentation
Case Presentation
SESSION PLAN:

Nature & Scope of Production Management, Functions of
Module 1 Production Management, Production Systems,
(5 hours) Responsibilities of Production Manager. Production
Planning & Control (PPC), Objectives of PPC.
Module 2 Types of Manufacturing Systems: Intermitted,
(2 hours) Continuous Systems and other Manufacturing Systems,
Product design & development.
Plant Location- Methods of Plant Location, Factors
Module 3 affecting Plant Location.
(3 hours) Plant Layout- Factors affecting Plant Layout, Types of
Plant Layout.
Module 4 Materials Management & Inventory Control: Purchasing
(5 hours) Economic lot quality/Economic order quantity (EOQ),
Lead time, Reorder level, ABC Analysis.
Module 5 Quality Control: Meaning & Importance, Quality
(5 hours) Assurance, Quality Circles, TQM, JIT, Statistical Quality
Control.
Important Note:

TQM and Six Sigma (POM02)
PGDM (Credit-3)
COURSE INTRODUCTION
The course produce an overview on the quality of processes, products and organizations as well as
its measurability. Present the concept of quality measurement and Six Sigma.
COURSE OUTCOMES

 CO 1: Recognize the value of Total Quality Management & Six Sigma
 CO 2: Practice Assurance and control
 CO 3: Measure Quality and make improvement
 CO 4: Apply Quality Management Tools and Techniques
 CO 5: Present standards and norms of quality management.
COURSE PEDAGOGY:
sharing, real-life examples, case let the discussion, and assignments. In addition to the text and
reference books, additional readings and cases will be distributed in the class from time to time.
Students are also expected to read and identify the problems in understanding the concepts and
their application in real-world situations before the start of each session. This will help to develop
creativity and innovative thinking in students to manage multi-stakeholder relationships.
COURSE READINGS
Book:
1. Mitra A., Fundamentals of Quality Control and Improvement, PHI
2. Lt. Gen. H. Lal, “Total Quality Management”, Eastern Limited
3. Greg Bounds, “Beyond Total Quality Management”, McGraw Hill
4. Menon, H.G, “TQM in New Product manufacturing”, McGraw Hill
5. D. C. Montgomery, Introduction to Statistical Quality Control, John Wiley & Sons,
6. J Evans and W Linsay, The Management and Control of Quality, Thomson
7. Besterfield, D H et al., Total Quality Management, 3rd Edition, Pearson Education,
8. D. C. Montgomery and G C Runger, Applied Statistics and Probability for Engineers, John
Wiley & Sons.
Case Study Analysis
Mid-Term Exam
Quiz/Assignment
Group Presentation
CASE STUDY:
to solve these problems.
CLASS PARTICIPATION:
The practical case studies will be discussed in the class. Marks will be allotted on the basis of
assignments, analytical & communication skills, interpretation skills, and decision-making skills
with respect to the case and practice problems.
SESSION PLAN:

the textbook
Total Quality Management: Lt. Gen. H. Lal,
History of Quality, Evolution of Quality “Total Quality
Module 1: Management, Concepts of Quality, Meaning CO1, CO2 Management”,
(6 hours) of TQM, Elements of Total Quality Eastern Limited
Management.
Six Sigma: Lt. Gen. H. Lal,
Six Sigma, Six sigma for Process “Total Quality
Module 2: Improvement, Six Sigma in Product CO1, CO2 Management”,
(5 hours) Development & Design. The Six-Sigma Eastern Limited
phases of define, measure, analyze, improve,
and control.
Quality Standards: . J Evans and W
ISO-9000 and it concept of Quality Linsay, The
Module 3: management, ISO 14001, ISO 22000, ISO CO2, CO3 Management and
(5 hours) 27001, OHSAS 18001 and QS 9000, Indian Control of
Quality standards, Quality Audit, Quality Quality,
Awards. Thomson
Procedures for Assessing the Quality: . J Evans and W
Identify the quality audit. Differentiate Linsay, The
between first-party or internal audit, second- Management and
Module 4: party audit, and third-party audit. An CO3, CO4, CO5 Control of
(6 hours) overview on Deming Prize examination Quality,
criteria and the structure of the MBNQA. The Thomson
EFQM Excellence Model and the EFQM
Excellence Award.
Benchmarking: Introduction to . J Evans and W
benchmarking, Functional benchmarking & Linsay, The
Module 5: Generic benchmarking, Differentiate Management and
(8hours) between benchmarking in very different CO3, CO4, CO5 Control of
industries and of different sizes at the level Quality,
of the general management, benchmarking Thomson
with other firms in the same industry sector.
Important Note:

student is found guilty, he/ she will be punished as per the policy of the institution.
Statistical Quality Control (POM03)
PGDM (Credit-3)
COURSE INTRODUCTION
The course is a comprehensive coverage of modern quality control techniques to include the design
of statistical process control systems, process and product improvement and Philosophy of
Statistical Process Control.
COURSE OUTCOMES

 CO 1: The concepts of Quality Management & Control
 CO 2: Describe Quality Management Systems
 CO 3: Demonstrate the ability to use the methods of statistical process control.
 CO 4: Perform analysis of process & product capability.
 CO 5: Demonstrate the ability to design, use, and interpret control charts for variables.
COURSE PEDAGOGY:
sharing, real-life examples, case let the discussion, and assignments. In addition to the text and
reference books, additional readings and cases will be distributed in the class from time to time.
Students are also expected to read and identify the problems in understanding the concepts and
their application in real-world situations before the start of each session. This will help to develop
creativity and innovative thinking in students to manage multi-stakeholder relationships.
COURSE READINGS
Book:
1. Mitra A., Fundamentals of Quality Control and Improvement, PHI
2. Lt. Gen. H. Lal, “Total Quality Management”, Eastern Limited
3. Greg Bounds, “Beyond Total Quality Management”, McGraw Hill
4. Menon, H.G, “TQM in New Product manufacturing”, McGraw Hill
5. D. C. Montgomery, Introduction to Statistical Quality Control, John Wiley & Sons,
6. J Evans and W Linsay, The Management and Control of Quality, Thomson
7. Besterfield, D H et al., Total Quality Management, 3rd Edition, Pearson Education,
8. D. C. Montgomery and G C Runger, Applied Statistics and Probability for Engineers, John
Wiley & Sons.
Case Study Analysis
Mid-Term Exam
Quiz/Assignment
Group Presentation
CASE STUDY:
to solve these problems.
CLASS PARTICIPATION:
The practical case studies will be discussed in the class. Marks will be allotted on the basis of
assignments, analytical & communication skills, interpretation skills, and decision-making skills
with respect to the case and practice problems.
SESSION PLAN:

the textbook
Quality Concepts: Lt. Gen. H. Lal,
Evolution of Quality Management, Concepts CO1, CO2 “Total Quality
Module 1: of Quality, Quality Control v/s Quality Management”,
(5 hours) assurance , Dimensions of Quality, Principles Eastern Limited
of Quality, Deming’s, Juran’s & Crosby’s
Quality Philosophy, Quality Cost, Quality
Leadership, Role of Top Management.
Quality Management System (QMS): Lt. Gen. H. Lal,
Basics of QMS, 7 QC tools, Regression “Total Quality
Module 2: Control Charts, Process Capability and Management”,
(4 hours) Analysis, Measurement system Analysis, CO1, CO2 Eastern Limited
Design and Analysis of Experiment (DOE),
Acceptance sampling plan.
Process & Product Quality Improvement: . J Evans and W
Different Cost associated with Quality like Linsay, The
Assurance cost, Failure cost, prevention cost, Management and
rectification cost, appraisal cost, Process Control of
Module 3: failure mode and effect analysis (PFMEA), CO2, CO3 Quality,
(8 hours) Understanding Service Quality, case studies. Thomson
Quality Function Deployment, Robust
Design and Taguchi Method, Design Failure
Mode & Effect Analysis, Product Reliability
Analysis.
Methods And Philosophy Of Statistical . J Evans and W
Process Control: Chance and assignable Linsay, The
causes, Statistical Basis of the Control Charts Management and
Module 4: (basic principles, choices of control limits, CO3, CO4, CO5 Control of
(6 hours) significance of control limits, sample size and Quality,
sampling frequency, rational subgroups, Thomson
analysis of pattern on control charts, warning
limits, Average Run Length-ARL)
Control Charts For Variables: . J Evans and W
Control Charts for X-Bar and R- Charts, Linsay, The
Module 5: Type I and Type II errors, the probability of CO3, CO4, CO5 Management and
(8hours) Type II error. Simple Numerical Problems. Control of
Quality,
Thomson
Important Note:

student is found guilty, he/ she will be punished as per the policy of the institution.

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PGDM

The learning objectives of the course are as follows:

1. Consumer Behavior, Schiffman, L. G. and Kanuk, L. L., Pearson.

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

The following session plan would be adhered to by the faculty:

Module Topics to be covered Course Reading from the

Advertising Management: Meaning, Nature and

b. Cheating is strictly prohibited in Lloyd Business School during

The learning objectives of the course are as follows:

1. Fundamentals of Digital Marketing, Puneer, Pearson Publications.

1. The Economist, Periodicals, Business Newspapers - Business Standard, Economic Times,

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

The following session plan would be adhered to by the faculty:

Module Topics to be covered Course Objectives Met Reading From

⮚ Case studies/ case lets from ET Cases

b. Cheating is strictly prohibited in Lloyd Business School during examinations/quiz/

The learning objectives of the course are as follows:

1. K. Sridhara Bhat, Sales and Distribution Management, 1e, HPH, 2011.

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

Module Topics to be covered Course Reading

b. Cheating is strictly prohibited in Lloyd Business School during

After completion of this course, students will be able to:

1. Strategic Brand Management, Kevin Lane Keller, Prentice Hall 2003

1. Aaker, D. (2010), Building Strong Brands, London, Simon & Schuster.

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

The following session plan would be adhered to by the faculty:

Module Topics to be covered Course Reading from the

d. Cheating is strictly prohibited in Lloyd Business School during

LLOYD BUSINESS SCHOOL

The learning objectives of the course are as follows:

1. Services Marketing, Lovelock, Christopher. PrenticeHall. Latest Edition

1. Services Marketing, Nargundkar, Rajendra. Tata McGraw Hill.

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

The following session plan would be adhered to by the faculty:

Module Topics to be covered Course Reading from the

b. Cheating is strictly prohibited in Lloyd Business School during

1. Pradeep Kashyap,"Rural Marketing", Pearson, NewDelhi,2016

1. Rural Marketing: Text and Cases, 2e Paperback – 2011by Krishnamacharyulu

Journals of Rural Management:

1. International Journal of Rural Management, Sage Publications

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

The following session plan would be adhered to by the faculty:

Module Topics to be covered Course Reading from the

b. Cheating is strictly prohibited in Lloyd Business School during

LLOYD BUSINESS SCHOOL

 CO1: A comprehensive understanding of Globalization and its importance for the

1. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

The following session plan would be adhered to by the faculty:

Module Topics to be covered Course Reading from

b. Cheating is strictly prohibited in Lloyd Business School during

At the end of the course the students shall be able to:

COURSE EVALUATION CRITERIA:

Component Weightage Duration Key Objectives Tested

Case Study Analysis