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Poster Thomas TDLRMP13
Poster Thomas TDLRMP13
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All content following this page was uploaded by A. Thomas on 13 September 2018.
PROCEDURE
1st session screen 2nd session screen
4 lab sessions (once a week) with the TimeSens© software
• The “Mouthing” button starts a timer
allowing times of liking scoring change to
1st Session : a classical liking test of the 6 products using a 9-points hedonic
be recorded
scale labeled from “I extremely dislike” to “I extremely like”
• The “Swallowing” button records the time
2nd Session : a temporal liking test of the same products using the same scale. at which the subject swallowed the
However, liking score on the scale disappears after 3 seconds to stimulate the product
subject to re-score the product until the perception ends • In the 2nd or 3rd sessions the liking score or
3rd Session : Temporal Dominance of Sensations of the same products, the attribute picked is switched off after 3
including 8 attributes, no intensity scoring and no training seconds
4th Session : same as first session, but with the liking scale appearing on screen • The screen of the 4th session was the one
one minute after having invited the subject to test the product of session 1 with the scale appearing 1 min
3rd session screen
after the beginning of the product test
RESULTS
CLASSICAL VERSUS TEMPORAL LIKING TEMPORAL DOMINANCE OF SENSATIONS
7
Session 1 Session 2 Session 4
a P1
• Temporal liking is more
a
ab
P4
discriminative than classical P1 P2
6.5 a ab P2
ab
6
b bc
P5
P3 • Waiting 1 min for asking
P6
5.5
bc
c classical liking would result in a
cd cd d
5
c
cd loss of discrimination
d
Dominance rate (%)
Dominance rate (%)
4.5
d d
• Grand mean of liking scores
4 increases with time of notation
3.5 • Product means rankings are
3 different among the 3 liking
Classical Liking Temporal Last Liking Score Liking Score After 1 min
Liking
Dominant
Liking While
Dominant
Average of the n individual temporal liking scores while the attribute was dominant (LWD) in the product and its 95% confidence interval
Dominance rate (%)
TDS-band plot, p-value:0.1, Plained colors rectangles: significant attributes. White rectangles: no significant attribute. Time standardized from 0 to 1
1.4 1.4
Temporal minus
Temporal minus
Classical Liking
Classical Liking
0.7 0.7
0 0
0 0.2 0.4 0.6 0.8 1 0 0.2 0.4 0.6 0.8 1
-0.7 -0.7 Time standardized from 0 to 1 Time standardized from 0 to 1
Time (standardized from 0 to 1) Time (standardized from 0 to 1)
The red curve is the average of individual differences between Temporal and Classical Liking (95% confidence interval in grey)
A Temporal Driver of Liking (TDL) is an attribute with a LWD score significantly The products are clearly discriminated by their temporal profiles. A salty or creamy
different from the average liking score of the product. Garlic is a positive TDL in P2, start followed by a garlic finish characterizes the best products, whereas a
whereas Salty is a negative TDL. Cooked Herbs, which dominated the perception of dominance of cooked herbs flavor or a pepper finish characterizes the worst.
P6, is responsible for its poor and continuously decreasing liking score. Besides, TDS seems feasible and useful with untrained consumers !
CONCLUSION : PROMISING FIRST DATA ON A NEW TECHNIQUE (TDL) BASED ON THE ABILITY OF CONSUMERS TO RECORD LIKING CHANGES AND TO DO TDS
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