INTERNATIONAL SCHOOL OF

MANAGEMENT, PATNA

Batch 2021 - 2024

OJT REPORT

On

“Do Employee awareness helps in increasing Sales? An analysis on

LG product”

Submitted in the partial fulfillment for the Requirements

of the degree of BBA

Research Guide Submitted by

Md Gauhar Hasnain Abhishek Kumar

Assistant Professor Reg no. 21302313105

ISM Patna BBA - V

 INTERNATIONAL SCHOOL OF
MANAGEMENT, PATNA

Batch 2020 - 2023

OJT REPORT

“Do Employee awareness helps in increasing Sales? An analysis on

LG product”

Research Guide Student’s Name

Md Gauhar Hasnain Abhishek Kumar
Assistant. Professor. Reg no. 21302313105
ISM Patna BBA -V

Internal Examiner External Examiner

 CERTIFICATE

This is to certify that the Project Work entitled “Study and analysis of
Employee’s awareness on LG products” has been accomplished by Abhishek
Kumar, Reg No. 21302313105, BBA under my guidance and supervision. This
project is being submitted by her as the partial fulfillment of requirements for the
award of BBA from International School of Management.

This work has not been submitted by him/her anywhere else for the award of
any degree or diploma. All sources of information and help have been duly
mentioned and acknowledged.

Research Guide:
Prof. Md Gauhar Hasnain
 DECLARATION

I hereby declare that the Project Work entitled “Study and analysis of
Employee’s awareness on LG products”, has been carried out by me under the
guidance of (Md Gauhar Hasnain , Assistant Professor. ISM Patna), at
International School of Management. The research work is original and has not
violated any of plagiarism norms.

I also declare that this Project work has not been submitted to any University/
Institute for the award of any Degree

Abhishek Kumar Place : Patna

Reg no. 21302313105

BBA – V semester
Session – 2021-2024
 ACKNOWLEDGEMENT

The most awaited moment of successful completion of endeavor is always a result

of persons involved explicitly or implicitly there in. It is impossible without the
help and guidance of the people around to carry on this research work. I take the
opportunity to express my sincere gratitude to each and every person who gave me
the guidance and help for preparing the report.

I take this opportunity to thanks to (Management), International School of

Management for providing me an opportunity to work for this research.

I am also desirous of placing on record profound indebtedness to (Prof. Abhishek

Pandey) and all the members of faculty of International School of Management,

Patna, for the valuable advice, guidance and support that they offered.

Last but not the least; I would also like to thanks all the respondents for giving me
their time and relevant information.

My strength and inspiration are the blessings of my parents and my friends. I owe
all my success and achievements to them.

Abhishek Kumar

Reg no. 21302313105

BBA – V semester
Session – 2021-2024
 TABLE OF CONTENTS
Chapter No. Contents Page No.
Abstract 8

1 Introduction 9-11

1.1 Objectives 12
13
1.2 Scope of Project
14
1.3 Limitation

2 Literature Review

3 Company Profile 15-24

4 Research Methodology 25-27

5 Data Analysis and Interpretation 28- 41

6 Conclusion and Suggestions 42-43

7 Appendices 44-62

8 Bibliography 63
 ABSTRACT
One of the weakest sections of LG Electronics is the employees working here
has a very less or negligible awareness about the products LG owns and
manufactures.
The principle objective of this project is to select an appropriate sampling unit,
and prepare questionnaires, conduct group interviews, organize quiz to study the
Employee’s awareness on their own products.

To meet the objective, the foremost thing to be done is gaining the insight
awareness of various LG products with Product Training Team providing SSE
Management(Strong Sell-out Excellence).
Awareness part includes various features, models of products, price range,
technical specification, benefits and USP(Unique Selling Prepositions) of products.
After being trained survey was conducted to evaluate awareness level of employees.

8
 INTRODUCTION

Employee Awareness is comprised of many elements. Sense of employee awareness is

to increase a level of knowledge among the staff about the main factors concerning
their activities, so everyone can feel a satisfactory level of informative support from the
organization.
In manufacturing industry, knowledge and trained workers are critical and retention
of such employees is essential for the organizations to ensure consistent growth.
Product Training Program allows product marketers to dynamically interact with
employees to build greater product awareness and knowledge and to effectively
reinforce key propositions. A more effective sales force almost always results in
increased sales and greater market share.

Importance of Employee Awareness

Making employees constantly aware of their current statuses, value they make for the
organization, contribution they add to the overall corporate success, their professional
future, expectations set upon them, and other matters, can be an intricate task as all
these things should be integrated within one effective policy. Let’s consider some of
key components forming up such a policy:

• Involvement: Employees really need to be involved into the processes of

decision-making, work planning, and other things which influence their working
activities immediately. The better they are involved into workflow of their
organization or units, the better they feel their responsibility and ownership
upon results of their work.
• Surveys: All people like when they are proposed to express & explain their
opinions. Surveying your employees on specific organizational or business
questions is a way to better your business performance and demonstrate to your
employees that you really listen to their voice, so they can stay aware that their
opinions are valued.

9
 • Updates: It is necessary to make employee awareness on-going. Everyone
needs to be in touch with the recent business news, updates upon important
events, progress upon projects, and other corporate achievements.
• Feedbacks: Employees need to keep abreast of actions that their organization
performs to better their working environment, facilitate their tasks, and realize
their practical suggestions collected via surveys.

Ways to Improve Employee Awareness Program

1. Find out what interests your audience. Recognize that the reason awareness
programs are required is that typically while the information you are providing
is important, it falls beyond the interest level of the intended audience.
2. Make your material relevant. The people you do reach often are unable to
immediately see how to apply it to their situation.
3. Use attention-grabbing headlines and be brief. People have too much to do and
ever shortening attention spans.
4. Use compelling content. Policy documents are not compelling.

5. Improve your measures of success. Reading an information item or attending a

session on its own does not constitute a successful program.
6. Identify the steps to success. Getting people to read a well crafted invitation is
just as much of a success towards a the overall program as any other security
awareness activity they might participate in.

7. Make awareness on going. Maintaining employee awareness is like maintaining

good health. One meal or one week at the gym does not make you healthy for
very long. Organization need constant maintenance and so does your awareness
program

10
 8. Ensure that you have support from the top. Managers need to see the relevance
themselves. If they don't "get it", they won't be supportive of your initiatives as
evidenced by not allowing staff the time to participate, or not funding activities.

9. Keep an eye out for changes in the way things are done. Changes to business
processes often represent an opportunity to insert awareness activities.

10. Keep up the momentum. Falling behind is a sure way to lose the interest of
employees who begin to look forward to your offerings

Problem Statement

Employee Awareness on products makes employee better spokesperson and hence

influences sales in the market. Moreover, it helps in gathering innovative and
productive ideas for improvement with the help of their valuable feedback. It is
important to find new and innovative ways to deliver internal marketing campaigns if
they are to have maximum impact with sales and support teams.
This study is undertaken to evaluate level of awareness of Sales and Marketing division
of LG Electronics India Limited - Area General Manager (AGM) and Executives of
different departments like – Sales, Industrial Design and IT.
This study will also propose ideas to improve level of awareness on products amongst
employees and hence improve their marketing skills.

NEED The FOR THE STUDY

1. company wanted to know to what extent the people were aware of their own
company products i.e. LG products. Hence this research was undertaken. The
company wanted to assess whether the present level of awareness is sufficient or not
and the medium of communication which was most effective in creating awareness.
Hence it’s need for this research.

11
 OBJECTIVES OF THE PROJECT

Primary Objective

To increase the level of awareness of LG products among LG employees.

Secondary Objective

• To make the employees better spokesperson within and outside the organization.

• To increase their purchasing power for buying the LG products for household
purpose
• To increase their work efficiency

• To gather innovative and productive ideas for improvement with the help of
their valuable feedback
• To keep them updated with the new features of the products

• To make them more competitive with the employees of rival companies

12
 Scope of Work

This project is applicable to employees of various departments including- Corporate

Planning, Sales & Marketing, SSE Team, HR & MS. Following the review of survey
results, Human Resource leaders will work with upper management to develop action
plans based upon employee comments.
This has been done by preparing the questionnaire which contains questions put forth to
the prospective individual’s, which would help in analyzing awareness of employees
about various LG products.

The study would also help LG Electronics to direct their marketing efforts by
identifying customer preference and also the role of different media in creating
awareness.

13
 Limitations

1. Survey is limited to small number of employees as it is not possible to reach all

the employees, hence the results may not be true for all the employees.
2. Lack of interest and motivation among the employees to gain the knowledge.

3. Validity & Reliability of the data obtained depends on the correctness of the
responses by the respondents
4. The time at the disposal of the researcher was limited and the size of the sample
comparing to the population was very less and hence it cannot be said to represent
the whole organization.

14
 COMPANY PROFILE

LG ELECTRONICS INDIA

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South

Korea was established in January 1997 after clearance from the Foreign Investment
Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater
Noida, near Delhi, in 1998, with an investment of Rs 500 Crores.
LG Electronics India Limited (LGEIL) has a turnover of 1450 Crores in 2012-13. LGE
has 50 affiliated companies across the globe, with 300 offices and presence in 120
countries. With over 64,000 employees, it focuses on four main businesses - Electronics
and Telecommunications, Services, Finance and Chemicals. LGE has 20 R&D centres
worldwide and has subsidiaries in 76 countries.
Established in 1997, LG Electronics India (LGEI) is a wholly-owned subsidiary of LG
Electronics, South Korea. It is one of the leading companies in consumer electronics,
home appliances and computer peripherals in India. LG is the market leader in various
segments like color TVs, microwave ovens, frost-free refrigerators, washing machines
and air-conditioners. LG Electronics India received the Occupational Health & Safety
Management System OHSAS
18001:1999 certifications from the British Standards Institution (BSI), India, for a
systematic approach towards Occupational Health and Safety Management System.

15
 LG’s Motto: “Be First, Do it Right, Work Smart”

BRAND IDENTITY

LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are
a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this
corporation is founded on; with the capital letters L and G positioned inside a circle to
center our ideals above all else, humanity. The letters "L" and "G" in a circle symbolize
the world, future, youth, humanity, and technology. Our philosophy is based on
Humanity. Also, it represents LG's efforts to keep close relationships with customers
around the world. The symbol mark consists of two elements: the LG logo in LG Grey
and the stylized image of a human face in the unique LG Red color. Red, the main
color, represents our friendliness, and also gives a strong impression of LG's
commitment to deliver the best. Therefore, the shape or the color of this symbol mark
must never be changed.

16
1.3 Company’s Vision, Conduct and Management Philosophy

1.3.1 Jeong-do Management

LG Electronics' 'Jeong-do Management' embodies our high ethical standards and doing
business in a transparent and honest manner.
"Jeong-do Management" ? is LG's unique application of ethics. LG will succeed
through fair management practices and constantly developing our business skills.

1.3.2 Employees and Customers

17
1.3.3 L G CUSTOMERS

1.4 BUSINESS DOMAINS

HOME ENTERTAINMENT COMPANY- The LG Electronics Home Entertainment

Company is a global top player in televisions, monitors, commercial displays, audio

video systems, personal computers and security systems. The company constantly
pushes technological boundaries to create feature-rich devices with stylish designs that
meet global consumer needs. LG's consumer products include CINEMA 3D Smart
TVs, OLED TVs, IPS monitors, home theater systems, Blu- ray Disc players, car

18
audio/video systems, mouse scanners and external storage devices. LG’s commercial
products include digital ssignage, video conferencing systems and IP security cameras.
MOBILE COMMUNICATION COMPANY- The LG Electronics Mobile

Communications Company is a global leader and innovator in mobile communications.

With its breakthrough technologies and innovative designs, LG continues to establish a
number of benchmarks in the smartphone market, while also helping create a better
lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a
leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to
developing groundbreaking LTE technologies and fulfilling consumer demands with
differentiated LTE devices of the highest quality, all of which are based on the
company’s wealth of LTE patents and technical knowledge.
HOME APPLIANCE COMPANY- The LG Electronics Home Appliance Company is

a global leader in the home appliance industry, dedicated to offering healthier and
greener products, blending smart technology and trend-setting design and providing a
complete solution for improving daily life. LG’s insightful products, including
refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners,
built-in appliances, and healthcare products are designed to resonate with consumers
around the world. LG’s innovative technologies and convenient features, including the
world's first smart refrigerator, steam washing machine and lightwave oven, set new
trends in the appliance industry.

AIR CONDITIONING AND ENERGY SOLUTION COMPANY- The LG

Electronics Air Conditioning and Energy Solution Company is a complete heating,

ventilation and air conditioning (HVAC) and energy solution company, which provides
Residential Air Conditioning (RAC), System Air Conditioning (SAC), Lighting
Solutions and Building Management Systems (BMS) around the world. Based on
technological leadership, LG AE has been increasingly expanding into specialized B2B
solutions with a central focus on eco-friendliness and energy efficiency. Through its
innovative technology, heavy investments in R&D and effective marketingstrategies,
LG AE provides the mostefficient and pleasant HVAC and Energy solutions, applicable
to any kind of environment from households to large sized businesses and industries.

19
1.4.1 LGEIL DEPARTMENTS

Material & Logistics

Production & Operation

Accounts & Finance

Human Resource

Research & Development

20
ORGANIZATION STRUCTURE

21
22
 HR & MS STRUCTURE

ILC GA
India General
Learning
Corporate Centre Affairs Factory
HR HR
PMS
Performance Legal
Management
System
Team

Culture HR & Security

Team Team
MS

Human Resource &Management Support (HR & MS)

Culture Team- A culture is the expression of a team's values, attitudes, and beliefs
about sports and competition. It determines whether, for example, the team's focus is on
fun, mastery, or winning or whether it promotes individual accomplishment or team
success. This team is responsible for organizing various cultural activities like gully
cricket, basketball championship, LG Idol, LG Dance Competition, Collage
Competition, etc. Also, this team appoints Change Agents and Career Managers

Performance Management System (PMS) - Performance management is a continuous

process of setting employee goals, monitoring their progress against the goals,
evaluating outcomes, and then recognizing their performance. Appraisal forms are sent
to the concerned departments and, Manager and other professionals ensure the appraisal
is taking place in an ethical manner.

23
Corporate HR – This team look after profit making and market share of organization
in the market.

India Learning Centre (Learning & Development) – This team is responsible for
conducting training in terms of functional and behavioral capabilities for employees.
Training sessions like- Accounts, Finance, Import/Export, LG Products, SCM,
Corporate Planning, Outbound Activities, etc. are being conducted to enhance the
employee’s performance. Also, this team manages Line Guardian Program and Family
Visits every two months. In LGP, which each team member resolve HR related issues
of workers of one of the product line viz. Refrigeration line. Family Visit is a program
in which an employee visits consumer families to deal customer satisfaction.

General Affairs – This team manages all the expenses related to employee’s Mobile
Phone bills, Mobile Handset, Hotel Expenditure and miscellaneous expenses.

Factory HR – This team manages employee’s Attendance, Canteen Maintenance,

Transportation, wages of factory workers working on half-yearly contract basis.

Legal Team- This team deals with court cases of the company, generally local cases
filed by consumers or other organization.

Security Team – This team is responsible for all security checks and mock drills within
an organization to ensure employee’s safety and security.

24
 RESEARCH METHODOLGY

A proper research Methodology is imperative to derive meaningful inferences and

conclusions from the study. The Methodology followed for this study is as follows.

RESEARCH DESIGN

In this market survey, the design used is “descriptive” in nature. The information is
collected from the individuals and analyzed with the help of different statistical
techniques for describing the difference between pre-test results and post-test results. .
Anonymity of the respondents was ensured to get maximum participation.
50 responses were obtained and data was collected manually. The data was maintained
in a Microsoft Excel spreadsheet is further analyzed. Subsequently, data was analyzed
graphically, supported statistically by averages and t-test.

DATA

Nature of Data

Only primary data are used in this study in order to meet the requirements of the
objectives. Under the study primary data was collected by using a Questionnaire.
Source of Data

The Primary data was collected from the employees working in Greater Noida

Corporate office as well as employees came from different branches to undergo

Induction Training. Product training was part of their induction training. This data was
collected with the help of the questionnaire, which was prepared after getting training
from the Product Trainer in LG Electronics India Limited.

METHOD OF DATA COLLECTION

Primary Data:

25
Unstructured Questionnaire method is used as an instrument for collecting information from
the employees.

SAMPLING

Sample Population

There are total 100 permanent employees in the organization across the Patna.

Sample Size

Since the number of permanent employees of LG Electronics is large in number,

I was unable to collect information from all individuals due to limitation of
time.Out of the total strength the sample taken amongst employees i.e. 50
Sampling Method

Simple Random sampling method is used. Mainly the employees that are in
Marketing or Sales & Distribution department are chosen because they are
required to know about their own products in order to know the customer
preferences and demands and hence increase Company’s sales

TOOLS USED

The data has been analyzed mainly by using the Percentage method supplemented by
appropriate charts and by T-test.
Percentage Analysis:-
This is a univariate analysis where the percentage of a particular factor with different
categories is calculated, in order to help one get fair an idea regarding the sample and
thereby that of the population.

Questionnaire

The questionnaire includes closed ended questions with multiple choices. Close-ended
questions offer a limited choice of response. Respondents find these easier to complete.
Close-ended questions can also be tabulated and analyzed more easily.

26
DATA ANALYSIS AND INTERPRETATION

27
4.1 ANALYSIS OF DATA :-

Table 1. DEPARTMENT AND NO. OF EMPLOYEES

No. of
S.No. Department Employees
1 GSM Sales 6
2 HE HA Sales 7
3 Corp. Planning 3
4 HR&MS 5
5 SAC 4
6 SCM 2
7 SSEM 3
8 Industrial 4
Design
Sales
9
9 &Marketing
10 Manufacturing 7
Total 50

Department and No. of Employees

8
7
6
5
4
3
2
1
0

28
INFERENCE :-

Target Group- Branch employees are responsible for marketing various LG products.

They are selected from different departments of LG Electronics like- Sales(GSM),

SCM(Supply Chain Management), Sales(HE/HA), B2B(Business 2 Business), Sales IT,

Industrial Design, SAC(System Air Conditioner), Corporate Marketing. They are in
organization branch office at various parts of the country. They are in the role of the
organization for the past 3-6 months. Most of these employees are designated as Area
Managers in various branches of the country.

LG
HE HA RAC C&C

Washing Window AC Water Purifier

Flat Panel
Machine
Display

Spilt AC
Home Theatre Refrigerator Vacuum Cleaner
System

Microwave
DVD & BluRay
Player

29
Table 2. CATEGORIZATION OF LG PRODUCTS

INFERENCE:-
There are basically four categories of LG products- HE(Home Entertainment),

HA(Home Appliances), RAC(Residential Air Conditioner), C&C(Cooking & Cleaning)

1. HE- Under HE category, there are three products viz. FPD’s(Flat Panel Display) i.e
LED, LED LCD, Plasma, 3D TV and SMART TV, HTS(Home Theatre System) and
DVD &BluRay Player.
2. HA- Under HA Category, there are two products viz. Washing Machine further
categorized as Semi-Automatic WM, Fully –Automatic Top Load WM and
FullyAutomatic Front Load WM. Also, Refrigerator further categorized as Direct Cool
REF, Frost Free REF and Side-by-Side REF. HE- Home Entertainment
3. RAC- Under RAC category, there are two types of Air
HA- Home Appliances
Conditioner- Split AC and Window AC.
4. C&C- Under C&C category, there are three products viz. RAC- Residential Air
Water Purifier, Vacuum Cleaner and Microwave.
Conditioner
Table 3. EMPLOYEES AND THEIR MARKS
& C- Cooking & Cleaning
PRE_TEST:
Marks Frequency(No. of
Employees)
12 2
14 5
15 8
16 8
17 5
18 5
19 7

30
 20 3
21 3
22 2
25 2
Total 50

Pre-test Marks
9

4 No. of employees

0
12 14 15 16 17 18 19 20 21 22 25

POST_TEST:
Column1 Frequency(No. of
Employees)
20
21 6

31
 22 7
23 7
24 7
25 0
26 6
27 6
28 4
29 5
30 2
Total 50

RESULT ANALYSIS:

Table 4: Aggregate% of Pre-test and Post-test

Between 25 Between 20
Above 25 Below 15
& 20 & 15
Pre-Test 7% 33% 60% 3%

Post-Test 38% 55% 7% 0

32
 Aggregate % of Pre-test & Post-test marks

60

50
Employees(%)
40

30

Pre-test
20
Post-Test

10

0
Above 25
Between 25 &
20 Between 20 &
Below 15
15
Marks(Out of 30)

INFERENCE:

• In Pre-test 40% employees scored above 20 and in Post-test 93% employees scored
above 20 which shows a significant improvement in awareness level.
• In Pre-test 60% employees scored below 20 and in post-test only 7% employees scored
below 20.

Table 5. Aggregate Difference

Aggregate% of Aggregate% of

33
 Awareness in Pre- Awareness in Post-
Test Test
63.74 82.28

Improvement in Employees
Awareness

82.28
63.74

1
0 0
Average% of Awareness in Average% of Awareness in
Pre-Test Post-Test

Conclusion:

This survey shows that awareness level about LG products has increased to 18.5%. This
study shows that there has been a significant improvement in the awareness level but
requires further more improvement.

Table 6. Analysis on the basis of Product category

PRE-TEST:

34
 Correct Wrong
Ans. Avg. Ans. avg.
HE 63% 37%
HA 48% 52%
RAC 69% 31%
C&C 69% 31%

HE HA
Correct Wrong Correct Wrong

37%
48%
52%
63%

RAC C&C
Correct Wrong Correct Wrong

31% 31%

69% 69%

INFERENCE:

35
The above pie-charts show that employees have lesser knowledge of products that
comes under HA category, therefore this category should be emphasized more as
compare to others.

POST-TEST:
Correct Wrong
Ans. Avg. Ans. avg.
RAC 85% 15%
HE 85% 15%
HA 75% 25%
C&C 88% 12%

HE HA
Correct Wrong Correct Wrong

15%
25%

75%
85%

RAC C&C
Correct Wrong Correct Wrong

15% 12%

85% 88%

INFERENCE:

36
The above pie-charts show that there is an improvement in the awareness level of
products of all the categories. Also, employees had least knowledge of products that
comes under HA category but after providing product training awareness has been
increased significantly.

t-Test Analysis:

Paired sample t-Test

The Paired-Samples T Test procedure compares the means of two variables for a
single group. The procedure computes the differences between values of the two
variables for each case and tests whether the average differs from 0. Paired Sample

Statistics
Mean N Std Deviation Std. Error
Mean
PRETEST 18.486 37 3.150 0.518
POSTTEST 23.865 37 2.429 0.399

Paired Sample Test: Table 1

Paired Differences
Mean Std. Std. error 95%
Deviation Mean Confidence
Interval of the
Difference
Lower Upper
PRETEST - POSTTEST -5.378 3.003 0.494 -6.380 -4.377

Paired Sample Test: Table 2

T Degree of freedom P
PRETEST - -10.89 36 0.000
POSTTEST

37
Step 1: Stating the hypotheses:

Ho: md = 0

H1: md 0

The alternative is two-tailed and alpha = .05

Step 2: Check assumptions

The assumptions underlying the repeated samples t-test are similar to the one-sample
ttest but refer to the set of difference scores.
1. The observations are independent of each other

2. The dependent variable is measured on an interval scale

3. The differences are normally distributed in the population.

The measures are approximately interval scale numbers (self-report scores) and we
assume that each person's score has not been influenced by other people's scores. The
numbers look to have no major extremes or unusual distribution.
Step 3: Calculate test statistic

The output is given in above table. Detailed comments on the output follow.

Paired Samples Statistics:

Here, the variables being compared are identified, the Mean, N, Standard Deviation,
and Standard Error of the Mean for each variable is given.
Paired Sample Test:

The descriptive statistics for the difference between each pair of variables is given. The
mean difference of 5.378 is what is actually being tested against zero. Is this a large
number or a small number? Is this difference a real one or one that we could reasonably
expect due to chance alone?

38
Notice the 95% Confidence Interval values are also given here. We do not place much
emphasis on these in this unit. This information says that the true population mean lies
between -6.380 and 4.377 with a 95% probability.
Step 4: Evaluate the result

The result is significant t(50) = -10.89 , p = 0.000. We reject the null hypothesis in
favour of the alternative.
2
= (-10.89)²/ (-10.89)² + 50 = 0.703. So, 70.3% of the variability in the awareness
level can be achieved by training session.

Step 5: Interpret the result

2
A significant increase in awareness level occurred (t(50) = -10.89, p = 0.000, = .703)
in the target group after attending product training.
We have found strong evidence that Product Training enhances awareness level of LG
products in LG employees.

39
 CONCLUSION
The aim of this study was to study and analyze the awareness level of employees on
own products before and after product training session.
The following box plot was drawn from minitab software:-

Following are the key findings:-

1. In this Box plot of Differences, H0 i.e. null hypothesis is away from area of 95%
Confidence Interval. Therefore, it is concluded that training is effective in increasing
awareness level of LG products amongst employees.

2. There is a highly significant improvement in awareness level.

40
 SUGGESTIONS

There are a few recommendations which if implemented/considered can bring about

enhancements in the way employees build their product awareness level:
1. It is recommended that periodic product training sessions in branches as well as
corporate office should be conducted so as to keep employees updated. A dedicated
presentation or longer-term training on products is an ideal opportunity for getting the
message across
2. For enhancing employee awareness it is important to motivate them. Therefore, quiz
and tests should be conducted at regular intervals and motivate them by offering gifts
and prize for employee performing well in test and quiz.
3. Another way of increasing awareness level is giving demos of highly focused products
that will lasts forever in their mind.
4. Staff should be kept informed which new product of their organisation is launched via
presentations, e-mails, pamphlets.
5. Use of displays Use part of an existing notice board or create a dedicated one about
energy saving, or to inform staff how the campaign is going
6. Introduction of e-learning module is another good way of keeping employees
wellinformed. In this, an employee can login on organisation website using his/her
employee id and can give test comprising of product related questions. After giving test,
his/her score should be displayed along with correct answers.

41
 APPENDICES

Appendix – A: Questionnaire Employee Awareness on LG

Products
Instructions:

1. Please set aside 15 mins for this survey and attempt to complete it in a single sitting..

2. This is a survey, not an assessment

Name: Emp code:

Department:

1. In LG RAC sleep mode function increases room temperature by ...... a)

3 degree
b) 4 degree
c) 2 degree
d) 1 degree
2. LG Top Load/ Front Load WM have ……… motion technology?
a)7
b) 8
c) 6
d) 5

3. What is the sound output of LG LED TV?

a) 600 W
b) 800 W
c) 1000 W
d) 1200 W

42
 4. How much is cooling retention of LG Frost Free Evercool refrigerator in freezer
section?
a) 8 hours
b) 7 hours
c) 10 hours
d) 6 hours

5. Range of Direct Cool refrigerator is

a) 180-285 L
b) 185-290 L
c) 185-270 L
d) 190-280 L

6. Full form of LED

a) Light Emerging Diode
b) Light Emitting Diode
c) Light Efficiency Diode
d) Light Ejection Diode

7. What is the benefit of Inverter V technology in RAC?

a) Provide electricity back up
b) Regulates speed of the compressor
c) Moisture controlling technology
d) Provide Fresh cool air

8. Benefit of 'PowercutEvercool' in REF is

a) Defrosting
b) Cooling retention during powercut
c) Deodorized air
d) Freshness

9. Synchronization between mobile phone and SMART TV is done by

a) Time Machine

43
b) Intel Widi
c) LG Cloud
d) Near Field Communication

10. What is the capacity of DVD and Bluray disc?

a) 4GB, 8 GB
b) 15 GB , 4 GB
c) 25GB, 4.7 GB
d) 25.7GB, 4 GB
11. SolarDOM technology used in.....
a) REF
b) Microwave
c) RAC
d) Water Purifier

12. Which feature of LG refrigerator keeps inside air clean and hygiene?
a) Health Guard
b) GIDC
c) Ever Fresh Zone
d) Durachill

13.What is the maximum capacity of LG TL WM?

a) 10.1 kg
b) 15 kg
c) 16 kg
d) 9.5 kg

14. What is the model no. of X-BOOM?

a) CM 9730
b) DM 9730
c) CM 9370
d) DM 9370

44
 15.In special condenser of RAC, coil is made up of
a) Al + Zn + Cu
b) Al + Zn + Si
c) Al + Zn
d) Al + Zn + Fe

16.What signifies star rating in RAC?

a) Energy Efficiency
b) Cooling effect
c) Humidity control
d) Noise

17. HEPA filter is available in which LG product?

a) REF
b) WM
c) Vacuum Cleaner
d) None of the above

18.Which type of microwave provide features like grilling, baking, reheating,

defrosting?
a) Convection
b) Grill
c) Solo
d) All the above

19.'Smart Diagnosis' feature is used in which LG product

a) Semi-automatic WM
b) TL WM
c) FL WM
d) REF

20. Which feature removes post cooking odour from LG Microwave?

a) Auto-Deodorizer

45
b) Steam Cleaning
c) Fermentation
d) Light Disinfectant

21.Which motion in LG 6 motion FL WM helps in removing detergent residues?

a)Stepping
b) Filtration
c) Rolling
d) Tumbling

22.How many sensors are there in i-sensor technology of LG WM?

a)6
b) 5
c) 8
d) 7

23.'True Steam' technology is available in which LG product?

a) Dishwasher
b) Microwave
c) Washing Machine
d) Water Purifier

24. What is the air flow of inverter V RAC in 'cooling only' mode?
a)29 ft.
b) 20 ft.
c) 30 ft.
d) 24 ft.

25. Which motor is used in LG Dishwasher?

a) Inverter Linear Compressor
b) Inverter Direct Drive
c) Linear Reciprocating Motor
d) Hysterisis Motor

46
 26. How can you watch TV on your smart phone?
a) Intel Widi
b) Miracast
c) 2nd Display
d) MHL

27. Which gesture allow user to control LG SMART TV with bare hands?
a) MHL
b) Miracast
c) NFC
d) Motion Control

28. Water storage tank of LG Water Purifier is made up of

a) Plastic Fiber
b) Steel
c) Copper
d) Glass Fiber

29. In LG HTS, PMPO stands for

a) Peak Music Power Output
b) Peak Music Power Outlet
c) Peak Music Power Outcome
d) Peak Music Power OverRange

30. What is the resolution of full HD TV?

a) 1366 * 768
b) 1920 * 1080
c) 1366 * 1080
d) 1920 * 1366

47
 Appendix – B: Graphs
1. In LG RAC sleep mode function increases room temperature by ......

Before After

2. LG Top Load/ Front Load WM have ……… motion technology?

Before After

48
3. Brightness of Plasma differs from LED due to

Before After

4. How much is cooling retention of LG Frost Evercool refrigerator in freezer

section?

Before After

49
5. Range of Direct Cool refrigerator is

Before After

6.Full form of LED

Before After

7. What is Inverter V technology in RAC?

50
 Before After

8. Benefit of 'PowercutEvercool' in REF is

Before After

9. Synchronization between
mobile phone and SMART
TV is done by

Before After

51
10. Which of the following benefit is provided only by LG BluRay player?

Before After

11.SolarDOM technology used in.....

Before After

52
12.Which feature of LG refrigerator keeps inside air clean and hygiene?

After

13. W hat is the maximum capacity of LG TL WM?

Before

After

53
14.What is the model no. of X-BOOM?

Before After

15.In special condensor of RAC, coil is made up of

After

16.What signifies star rating in RAC?

Before After

54
17. HEPA filter is available in which LG product?

Before After

18.Which type of microwave provide features like grilling, baking,

reheating, defrosting?

After
Before

19.'Smart Diagnosis' feature is used in which LG product

Before After

20. Which feature removes post cooking odour from LG Microwave?

55
 Before After

21.Which motion in LG 6 motion FL WM helps in removing detergent

residues?

Before
After

22.How many sensors are there in i-sensor technology of LG WM?

Before After

56
23.'True Steam' technolgy is available in which LG product?

Before

24.What is the air flow of inverter V RAC in 'cooling only' mode?

Before After

25.Which motor is used in LG Dishwasher?

57
 Before After

26. How can you watch TV on your smart phone?

Before After

27.Which gesture allow user to control LG SMART TV with bare hands?

Before After

28. Water storage tank of LG Water Purifier is made up of

58
 Before After

29. In LG HTS, PMPO stands for

Before After

30.When did you attend the last product training session?

59
 Bibliography

1. Madhurima, L. &Zaidi, S.Q. (2008). Human Resource Management (1st ed.), Retrieved
from http://books.google.co.in/books?id=183sIst6w0MC.
2. www.lge.com

3. http://pic.dhe.ibm.com/infocenter/spssstat/v20r0m0/topic/com.ibm.spss.statistics.help/i
dhttpr.htm
4. Polivec Enterprise Governance, Effective Employee Awareness- 5 keys.

5. Robbins, S.P. (2005). Organizational Behaviour(13th ed.), Prentice Hall

International,Inc.

6. Labour Market Bulletin 1962: Pages 97-98, Employee Awareness and Attitudes.

7. Employees’ awareness of employer’s flexible working arrangements, S Dex, A

McCulloch and C Smith.

8. Creating an awareness Campaign, Carbon Trust.

60