Customer Profile

Pain
These persons are having anxiety issues and a feeling of depression which leads to
emotional distress and further leads to physical symptoms such as muscle tension,
headaches, digestive issues, chest pain, joint pain, nausea, fatigue, sleep disturbances,
cognitive difficulties, chest tightness, body aches, and skin problems due to the mind-
body connection, where emotional distress can take the form of physical discomfort.

Customer job
Need peace of mind.
Want an instant stress reliever.
Want an Art Therapist, Music Therapist, or Expressive Therapist.
Need support system of friends and family who offer understanding and
encouragement.
They want good quality of sleep.
They want something which can regularly assess one's progress in managing
depression and anxiety.
They want a tool which can distract their mind whenever their mind is surrounded by the
negative thoughts, so that they can come out of the state of sadness and don’t go
further in that state of melancholy.
They want someone to talk to, with whom they can share their feelings without being
judged. It can be a robot too.

Gain
By doing these customer job the customer can manage anxiety and depression which
leads to improved mental health, better physical well-being, and reduced stress levels.
Moreover, they will achieve more effective results of the medication they are following.
These measures collectively aim to reduce the impact of anxiety and depression on
their mind and body daily and promote a better overall quality of life.

Brainstorming Process
The topic given to us was ‘Mental Health’ and for this purpose, we interviewed different
set of people and tried to extract information about their daily routine, what all activities
do they engage themselves into and tried to gage into the type of personality they are.
On interviewing them, it was discovered that these set of people are suffering from
some or the other kind of issues which come under the umbrella of mental health. After
interviewing them rigorously and asking questions relating to their personal, social, and
professional life, we made a customer description and a customer profile, separately for
each individual. After this first step, all of us dived deeper into the understanding of the
customer base of every member of this group, and then found commonalities among
the people who we all interviewed. After doing continuous brainstorming, we
categorized our customer base into two groups, one in the age bracket of 20 to 25, and
the other group belongs to the age bracket of 25 to 30. Their needs, pain points and
customer jobs were identified, and then a comprehensive Customer Description and
Customer Profile was made, keeping in mind, what all traits our customers had in
common.