GOVERNMENT FIRST

GRADE COLLEGE
MOLAKALMURU
DEPARTMENT OF
COMMERCE A CASE
STUDY ON FLIPAKART
Presented by: AKHILA .C

DEEPIKA
SURYATEJA
VAMSHIKRISHNA
ARCHANA
Introduction :

. Flipkart was founded in october 2007 in Mumbai

by sachin bansal and binny bansal,

. Flipkart commenced its journey in 2007 as an

online bookstore, and within just a year by 2008,it
was already handling approximately 100 daliy
orders

. This milestone was quite remarkable, especially

considering that e-commerce was in it’s early stages
in india.

. the startup’s overarching mission was to

transform the Indian shopping landscape by
prouiding a diverse product range, competitive
pricing and a user friendly interface,redefining the
way people made purchases in the country

Marketing strategies
. comprenesive approach: Flipkart acknowledged
the importance of a comprehensive approach that
seamlessly integrates both online and office
experiences,

. Big billiondays : The “Flipkart big billion

days’’campaign, initiated in 2014, become an
annual shopping spectacle that significantly boosted
sales and brond visibility.

. Personlized marketing : Flipkart inuested

substantially in data analytics and artificial
intelligence to deliver personalized user
experiences.

. Innovative marketing campaigns : Flipkart

conducted numerous innovative marketing
campaign’s suchas “kids are back’’ “india ka fashion
capital’’ and “Flipkart assured,’’

Impact:
Flipkart’s marketing strategies have had a profound
impact on india’s e-commerce landscape:

. Market Leadership- Flipkart has emerged as the

dominant e-commerce platform in india,
consistently surpassing competitors in market share
and user engagement.
. Consumer Trust- The “Flipkart Big Billion Days’’
campaign and other marketing initiatives have
solidified consumer trust in the brand, making it the
preferred choice for online shopping.

. Omnichannel Success- Flipkart’s comprehensive

approach, including acquisitions like Myntra and
Phonepe, has expanded its reach and transformed it
into a comprehensive retail ecosystem.

. Innovation- The brand’s inventive marketing

campaigns have maintained its leadership in the
ever-evo’lving e-commerce industry.

Final Note
Flipkart’s remarkable journey to becoming india’s
leading e-commerce platform underscores the
significance of a comprehensive marketing
approach and invetive promotional campaigns.
This case study highlights how Flipkart’s strategic
initiatives, including the “Flipkart Big Billion Days’’
campaign, have not only solidified its market
leadership but also elevated consumer trust in
brand. Flikart’s continued success serves as a
guiding light for other e-commerce players aiming
to establish a prominent presence in india’s thriving
digital retail space.

Questions for Discssion

How has Flipkart’s comprehensive approach been
pivotal in its dominance in the Indian e-commerce
sector?
What impact did the “Flipkart Big Billion Days’’
campaign have on Flipkart’s sales and brand
reputation, and how did it generate excitemene
among consumers?
What are the challenges and apportunities that
Flipkart may encounter as it continues to evolve its
marketing strategies in a dynamic e-commerce
landscape?

THANK YOU