Developing non-aeronautical activities at an international airport involves diversifying revenue

streams beyond aviation-related services. Here's a general action plan:

Market Analysis:
Conduct a comprehensive market analysis to identify potential non-aeronautical
opportunities. Assess passenger demographics, preferences, and spending patterns.
Stakeholder Engagement:
Collaborate with airport stakeholders, local businesses, and government bodies to
align interests and regulations.
Facility Assessment:
Evaluate existing facilities and identify areas suitable for non-aeronautical activities
such as retail, dining, and entertainment.
Retail and Commercial Space Development:
Develop retail spaces for duty-free shops, boutiques, and convenience stores.
Explore opportunities for commercial o ces, car rental services, and travel
agencies.
Dining and Hospitality:
Introduce diverse dining options, including restaurants, cafes, and food courts.
Explore partnerships with renowned culinary brands.
Entertainment and Leisure:
Integrate entertainment options like lounges, spas, and recreational areas to
enhance the passenger experience during layovers.
Advertising and Sponsorship:
Implement advertising initiatives within the airport premises, including digital
displays and sponsorships. Partner with brands for co-marketing opportunities.
Technology Integration:
Implement digital technologies for seamless passenger engagement, such as
mobile apps for pre-ordering services and virtual shopping experiences.
Events and Exhibitions:
Host events, exhibitions, and cultural activities to attract passengers and the local
community.
Environmental Considerations:
Implement sustainable practices in non-aeronautical developments, aligning with
environmental standards and enhancing the airport's image.
Regulatory Compliance:
Ensure compliance with aviation and local regulations for non-aeronautical
activities. Obtain necessary permits and approvals.
Financial Modeling:
Develop a nancial model for non-aeronautical revenue, including projected income
and return on investment.
Customer Feedback and Improvement:
Collect and analyze passenger feedback to continuously improve and adapt non-
aeronautical o erings.
Partnerships and Concessions:
Establish partnerships with reputable brands and secure concessions for non-
aeronautical services.
Security and Safety Measures:
Implement security measures for non-aeronautical areas and ensure passenger
safety.
Marketing and Promotion:
Develop marketing strategies to promote non-aeronautical o erings to passengers
and the local community.
By following this action plan, an international airport can strategically develop and enhance its
non-aeronautical activities, contributing to overall nancial sustainability and passenger
satisfaction.
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