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    الكرة الشاملة21
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    This document lists 5 key sources on the topic of employer branding, including books by Richard Mosley, Simon Barrow, and Jody Ordioni. It also provides 3 related websites in French that were accessed in January 2021, including academic theses on improving employer branding in Cameroonian SMEs and HEC master's theses. The sources provided information on establishing and measuring an employer brand to attract and engage employees.

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    This document lists 5 key sources on the topic of employer branding, including books by Richard Mosley, Simon Barrow, and Jody Ordioni. It also provides 3 related websites in French that were accessed in January 2021, including academic theses on improving employer branding in Cameroonian SMEs and HEC master's theses. The sources provided information on establishing and measuring an employer brand to attract and engage employees.

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    30 views1 page

    Les Sources 1

    Uploaded by

    الكرة الشاملة21
    This document lists 5 key sources on the topic of employer branding, including books by Richard Mosley, Simon Barrow, and Jody Ordioni. It also provides 3 related websites in French that were accessed in January 2021, including academic theses on improving employer branding in Cameroonian SMEs and HEC master's theses. The sources provided information on establishing and measuring an employer brand to attract and engage employees.

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    © All Rights Reserved
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    of 1

    Sources:

    -Employer Brand Management: Practical Lessons from the World's Leading Employers" par Richard
    Mosley

    -"The Employer Brand: Bringing the Best of Brand Management to People at Work" par Simon
    Barrow et Richard Mosley

    -"Employer Branding for Dummies" par Richard Mosley et Lars Schmidt

    -"Measuring Employer Brand: The Ultimate Guide" par Brett Minchington

    -"The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your
    Organization" par Jody Ordioni

    Webographie :

     https://www.memoireonline.com/05/20/11838/m_Contribution--lamelioration-de-la-
    marqueemployeur-au-sein-des-pme-camerounaises-cas-de-Panes3.html consulté le
    16/1/2021
     https://www.agnes-duroni.com/wp content/uploads/2013/11/TheseHECAgnesDuroni.pdf/
    consulté le 16/01/2021
     https://hal.archives-ouvertes.fr/hal-01803664/document/ consulté le 15/01/2021

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