CAIRO, EGYPT

Unit 3 Summative
Assignment
Beatriz Rial & João A. Honório
01
INTRODUCTION
● Destination selection : Why Cairo ?
● Instagram and Tiktok: How today’s social media impact tourism
in this place ?
● Economic Impact: To what extent does tourism impact Cairo’s
economy ?
● Local culture and community: How the influx of tourist have
impacted the local culture?
● Challenges and opportunities: Examine how social media can
create challenges on tourism.
● Recommendations: Information on how to prevent those
impacts and adversities created by social media.
WHAT TO EXPECT FROM THIS PRESENTATION
02
Destination
Selection
Why Cairo?
● We’ve chosen Cairo for its cultural and
historical importance to the Middle-East.

● Also it is a very important city as it is the

capital of one the most important African
countries.

● Cairo is too a huge attractive local for

tourists, being a one of the most visited
places in the world.
03
Instagram and
TikTok Influence
How today’s social media
portrays this place ?
● Famous influencers use their accounts to
romanticize Cairo and Egypt a whole

● Most times, the city is shown, the focused

is to the monuments and beautiful
architecture, who normally overshines the
others parts

● The culinary, people, and many different

activities are indirectly hidden by the
pyramids, sphinx and classic Old Egypt
buildings.
04
Impact on
Tourism
 How today’s social media
impact tourism in this place ?
● Both Tiktok and Instagram are significantly
impacting tourism industry

● They open new options for advertisement,

improving the range and number of people
who access these commercials.

● Social Media has also made easier for

travelers to check on new locations

● Online feedbacks, videos, stories are all

great sources of research for people to
learn about a place
05
Economic Impact
To what extent does tourism
impact Cairo’s economy ?

● Even though Egypt’s economy is more

focused in industrial production and
international trade, tourism represents
a big portion of the GDP’s

● In 2019, tourism provided Egypt

contributed for 20.9 billion dollars to
the egyptian GDP.
To what extent does tourism
impact Cairo’s economy ?

● In a recent research of 2023, it was

estimated that tourism represents
10-15 percent of Egypt’s economy.

● Creates jobs and resources for small

businesses an the population in
general.
06
Local Culture
and Community
Local Culture

● Cairo is home to the ancient civilization of

Egypt.
● The city is in close proximity to iconic
historical sites like the Giza Pyramids, the
Sphinx, and the Egyptian Museum.
● 86% of the population is Muslim, 13% is
Christians and a small Jewish community
represents 1%.
● Cairo is renowned for its Islamic
architecture.
 Tourists Influence on Local Culture

Positive Impacts Negative Impacts

1) Economic Boost 1) Cultural Erosion
2) Cultural Exchange 2) Overcrowding
3) Heritage Conservation 3) Gentrification
4) Cultural Appropriation
07
Challenges and
Opportunities
 Challenges and Opportunities Social Media
Can Create
Challenges Opportunities
1) Impact on Reputation 1) Visual Appeal
2) Inappropriate Behavior 2) Targeted Advertising
3) Trend Following and 3) Real-Time Updates
Instagrammable Locations
08
Recommendations
How to Prevent Impacts and Adversities
Created by Social Media

1) Educational Campaigns
2) Social Media Monitoring
3) Environmental Conservations
Measures
4) Destination Diversification
Work Cited
http://www.cairo.gov.eg/en/Culture/Pages/Cu
lture-Arts.aspx
https://www.britannica.com/place/Cairo/Cultural-life
https://www.seagoinggreen.org/blog/2021/1/7/how-in
stagram-is-changing-the-tourism-industry#:~:text=As%
20a%20tourism%20business%2C%20remember,and%20
visits%20to%20your%20website.
https://www.dw.com/en/how-instagram-changed-the-
tourism-industry/a-65348690
https://www.nationalgeographic.com/travel/article/ho
w-instagram-is-changing-travel
https://www.citiesabc.com/city/cairo/
https://www.africanews.com/2023/08/16/egypt-touris
t-arrivals-surge-as-industry-shakes-off-pandemic-fall/
https://www.usaid.gov/egypt/tourism
https://www.theegyptiantraveler.com/post/why-y
ou-should-visit-cairo-10-reasons-why-you-should-v
isit-cairo-egypt#:~:text=Egypt%20has%20a%20rich
%20history,immerse%20yourself%20in%20that%20
history.
https://www.touristegypt.com/cairo-city-guide/
https://www.arabnewas.com/node/1549161/media
https://www.dw.com/en/how-instagram-changed
-the-tourism-industry/a-65348690#:~:text=Social%
20media%20platforms%20like%20TikTok,better%2
0with%20social%20media%20platforms.
https://1fluencer.com/blog/whats-the-social-medi
a-impact-on-tourism
https://s3.amazonaws.com/tourism-economics/cra
ft/Google_Egypt_Final.pdf