CONCEPTUAL FRAMEWORK

Figure 1

Basic Precepts Legal Basis

ISO 9000 deals with the Republic Act No. 9295 also known as
fundamentals of quality management systems.
the ”Domestic Shipping Development Act of
One of the eight principles of ISO is the
continual improvement which should be the 2004” declaring that the state recognize that
permanent quality objective of the shipping is a necessary infrastructure, which is
organization for the overall performance. vital to the economic development of our
Game theory is the science of
country.
strategy, or at least the optimal decision
making of independent and competing actors
in a strategic setting.
This theory presents as to how the
Municipality and the shipping line itself
should work together for the safety and so the
passengers will give their trust and assurance
of their safety and comfort in every journey
they take with the shipping line.

INPUT
Profitability of Inviting New Shipping Lines
Data collection through survey questionnaire
 Forecasting Market Trend
 Financial analysis

PROCESS
Feasibility Study
Marketing Aspect Technical Aspect
Management Aspect Financial Aspect
Socio Economic Aspect

OUTPUT
Proposal for Implementation