AMAN GUPTA’S SUCESS STORY

Even after facing so many failures in business

Aman Gupta did not stop and finally came up
with a start-up that has now become the first
preference of youths of the country. His audio
electronic brand boAt has become a top global
brand in a short span of time. The company has
shown astonishing growth and with that, it now
covers 48% of the market share in this particular
industry.

1)About Aman Gupta

Name Aman Gupta
Profession Entrepreneur, Investor
boAt Lifestyle (legal name
Company
Imagine Marketing India)
Company Type Private
Products Audio Focused Consumer electronics
Officers
Designation Co-Founder and CMO
Currently Being an investor (Shark) in Shark Tank
Known for India Season 1
Date of Birth 4th March 1982
Age 40 years (as of 2022)
Nationality Indian
Hometown Delhi
Birth Place Delhi
Current
Mumbai, Maharashtra
Residence
Religion Hindu
Caste Baniya
Mother Jyoti Kochar Gupta
Father Neeraj Gupta
Siblings Two (One brother and one Sister)
Marital
Status Married
Spouse Priya Dagar
Children Two daughters
Shaheed Bhagat Singh College
ICAI
Alma mater Indian School of Business
Kellogg School of Management
Height 172 Approx.
Black
Hair Colour
Eye Colour Black
Zodiac Pisces
Sign
Γ 号号 e $立 q E$巧号 Iλ
S) E$工
Iλ
Aman Gupta is a Delhi boy just like Peyush Bansal and Ashneer
Grover who are also the investors in Shark Tank India. He was born on
4th March 1982 in Delhi and completed his schooling at Delhi Public
School (DPS) R.K. Puram in Commerce stream in the year
1998.Aman was born to Jyoti Kochar Gupta and Neeraj Gupta. He has
two siblings- one brother Anmol Gupta and a sister Neha Gupta. He
tied the knot with Priya Dagar in the
year 2008. They are blessed with two daughters- Ada Gupta and Miraya.

3) Education and Career

After completing his school education at DPS he took admission into
Shaheed Bhagat Singh College, Delhi University in B. Com in 1998.
During his Graduation days, Aman’s father suggested him to become
Chartered Accountant, and in the year 1999, he took admission into
the ICAI CA program. He lost his interest in CA in between the
program. Despite this, he completed his CAin 2002 and become
one of India’s youngest CAs.
After completing CA he joined Citibank and worked there as an
Assistant Manager till 2005. In September 2005 along with his father,
Aman started a new business named Advanced Telemedia Pvt Ltd. He
was the CEO and
co-founder of the company. The company did not do well then his wife
suggested he pursue MBA. In the year 2010, he was admitted to the
Indian School of Business in the MBA (Finance and Strategy) program.
He was also an alumnus of Kellogg Graduate School of Management
with an
MBA (General Mgmt & Marketing) as an exchange student.
After their MBA he worked in companies like KPMG where he was
a Senior Management Consultant (2011 – 2012) and HARMAN
International as Director (2012-2013).
4) Aman and boAt
Aman along with Sameer Ashok Mehta founded Imagine Marketing
Services Private Limited in November 2013. It is the parent company
of the brand boAt. Aman is the Co-Founder and Chief Marketing
Officer of the company. boAt is a millennial-centric brand that deals in
consumer
audio electronics and wearables such as headphones, headsets,
smartwatches, speakers, and many more. It has gained so much
popularity in a short span of time and now is counted among the top
five wearable
brands in India. The not-giving-up attitude of Aman Gupta and his
learnings from failures has helped him to make a place in the market
In an interview, Aman stated that they believe in earning money and not
burning it. From the very first year, the company has been profitable. Its
main goal is to sell durable, affordable, and stylish products. In 2020,
boAt became the fifth-largest wearable brand in the world. The
company’s brand ambassadors include Jacquline Fernandes, KL Rahul,
Hardik Pandya, and more celebrities. The company was founded in
2016. It has emerged as
India’s No. 1 Audioware brand. Aman took boAt to new heights in
five years with his entrepreneurship skills and hard work.
Within the first two years of starting boAt, the company did Rs 100
crores in sales. The first product released by boAt was an Apple
charging cable
and charger. The Apple charger became the highest-selling product on
Amazon. In 2019, it became the leading brand in the earwear category.
In 2020,Aman Gupta received the Entrepreneur of the Year in
Consumer
Durables. Today, the company has around 5,000 stores all over the
country. They have sold their products to approximately 20 million
people so far.
5)Lessons we can learn
Aman’s hard work and dedication to his company are very inspiring.
Hard work is the key to success. It teaches us determination and
persistence.
Before boAt, Aman worked at several companies. Finally, he found his
true calling in the entrepreneurial world. Being an entrepreneur is not
easy. You must constantly look for opportunities and always make the
best of
them. Lastly, always try to learn from your mistakes and never lose
hope.

6)Awards and Achievements

In 2019, he won Businesswrold Young Entrepreneur Award and was
listed as an under 40 achiever in 2020. Followed by 2020, he won
Entrepreneur of the Year. Later, in 2021 he won Lokmat Most Stylish
Entrepreneur of the year. Similarly, he was listed in the Top
Entrepreneur India tech 25
class in 2019. His brand stood up a standard among World’s Top
wearable brands. Finally, in 2021 he was listed in under 40 Economic
Times.

7)Aman Gupta Investments in Shark Tank

Aman is an investor on Shark Tank India. Here are his investments so
far.

Business Bumme Final

Name r
(underw Offer
₹75
BluePine ear)
lakhs
Foods 16%
equity
(momos) ₹75
lakhs
6%
Peeschute equity
(urine bag) ₹75
lakhs
7.5%
equity Investor
s
Aman Gupta

Ashneer
, Aman,
Vineeta Aman, Namita

Revamp ₹ one Aman, Anupam

Moto Mitra
crore
(E.V. bike) 1.5%
equity
Skippi Ice ₹ one
crore All sharks
Pops 15%
equity
(popsicles)
₹ one
crore Aman, Ashneer
Raising 4%
Superstars equity
(kids tutor) ₹50
lakhs
Aman, Ashneer
Beyond 2.5%
equity
Snack
(banana
chips)
Altor ₹50
(Smart lakhs
Helmets) Namita,Aman
7%
equity
Ariro Pvt Ltd ₹50
(wooden lakhs
Aman, Peyush
toys) 10%
equity
₹25
Nuutjob lakhs Namita,Aman,
(male hygiene) 20% Peyush
equity
₹30
Meatyour lakhs Anupam, Aman,
(egg) 20% Peyush
equity

EventBeep ₹30 equity

(student lakhs
community) 3%
equity
Farda ₹30
(streetwear) lakhs
20%
Aman,Ashneer
,
Peyush

Aman, Namita
Loka ₹40
(Metaverse lakhs Aman,Anupam,
app) 24% Peyush
equity