BRAND STYLE GUIDE

Contents

Contents 02
Introduction 03
Primary Logo: variations 04
Breathing space 05
Secondary logo 06
Colour palette 07
Brand Typeface 08
Typeface sample 09
Document summary 10

ZIGGY MASON – Brand style guide Page 2

 Introduction

Ziggy Mason Property is:

TR U STWO RTH Y | RELIABLE | H O N EST

H AS I N TE G R I TY | P R O F E SS I O N A L | COASTA L NSW B USI NESS
A P P R OAC H A B L E | BESPOKE | M O D E RN

Welcome to Ziggy Mason Property.

Ziggy Mason Property is based on the South
Coast of NSW and focuses on property real
estate and managemnt.

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 Primary Logo COLOURS

COLOUR

MONOTONE

Ziggy Mason Property Logo

The above approved logo and their colour variations are to be used on web and print collateral
including but not limited to business cards, stationary, online content and signage. This format and
mockup is designed to best portray the company’s name with a synchronised brand identity.

ZIGGY MASON – Brand style guide Page 4

 Breathing space

To ensure the new logo’s legibility, even

spacing must be kept at all times as shown
above. Even leading must always be kept
between ZIGGY MASON and PROPERTY as
this is part of the brand’s logo identitiy.

ZIGGY MASON – Brand style guide Page 5

 Secondary logO COLOURS

The second logo variation is to be used

on social media platforms as an option,
and/or where an icon would normally suit
and brand recognition is already visible.
i.e. instagram profile image or sticker.

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 Colour palette

B U R N T GINGE R S O FT ROS E COASTAL S KY CHAR COAL SAND

CMYK: 25/60/85/10 CMYK: 27/15/15/0 CMYK: 20/10/15/0 CMYK: 65/55/55/30 CMYK: 7/7/9/0
RGB: 178/111/61 RGB: 234/214/206 RGB: 203/212/209 RGB: 84/87/87 RGB: 233/229/225
HEX: #B26F3D HEX: #EAD6CE HEX: #CBD4D1 HEX: #545757 HEX: #E9E5E1

COLOUR USAG E RECOMMENDATION (A PPROXIMATE RATIO):

The colours have been carefully selected to represent a trustworthy, reliable

property brand on the South Coast of NSW. The guidelines above are
provided with all print (CMYK) and web (RGB/HEX) colour values to ensure
optimal printing and visbility of your brand colour palette. 2 5% 2 5% 2 5% 12% 12%

ZIGGY MASON – Brand style guide Page 7

 Brand Typeface

CAM M RON - 10 0 PT T RAC KING

ABCDEFGHIJKLM!
NOPQRSTUVWXYZ
1234567890!@#$%&*!?
M ONT SERRAT REGUL AR - 40 0 PT T RAC KING

ABC DEFG HIJ KL MNOP QR STUV WXY Z

abcde fghijklmn opqrs tuvwxyz
1 23456789 0!@ #$%&* ! ?

The logo ‘ZIGGY MASON’ uses Cammron Regular with

100pt tracking and ‘Property’ utilises Montserrat Regular
with 400pt tracking as shown above for reference.
Please see copy mockup suggestion on the the next
page to ensure brand identity stays true.

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 SAMPLE TYPEFACE

ZIGGY MASON
PROPERTY
HEADING HERE
THIS IS A SUB HEADING IN BOLD WEIGHT
MONTSERRAT FONT

Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Curabitur dui enim, facilisis a malesuada sit amet,
f ringilla quis orci. Sed congue a sapien in lobortis.
Nullam fermentum in urna at condimentum. Fusce
f ringilla viverra ante. Cras accumsan vulputate ultrices.
Vestibulum sodales vitae metus sed volutpat.

ZIGGY MASON – Brand style guide Page 9

 Z I G GY MASO N PR O PERTY
B RANDING AND LOGO ST Y L E GUIDE
C REAT ED BY KAT RINA JAM ES

FOR ANY DESIGN Q UERIES REGARDING GUIDEL INES,

PL EASE CONTAC T: 0 478 128 498 OR KAT RINAJAM ESDESIGN@ OUTLOOK.COM

ZIGGY MASON – Brand style guide Page 10