FOOTBALL TACTICAL ANALYSIS

FOR CONTENT CREATORS

COURSE
FOOTBALL TACTICAL ANALYSIS
FOR CONTENT CREATORS

01.

Introduction
Graduate's Profile
In recent years, the rise of social media as a platform for constructing narratives around
sports has reshaped the landscape of communication, creating new communicative
horizons. This course provides an insight into tactical communication in football and the
development not only of the object of study, but also of the personal brand of the
communicator and their skills to enhance the message.

This project is an opportunity for journalists or those interested in football analysis, with
a special focus on the perspective of the game, the use of various tools, and the use of
advanced statistics to create or dismantle sports commentaries.

With this course, graduates will learn the ability to work with knowledge, aptitudes,
and skills in the field of communication in football tactical analysis, with information
for identifying interesting aspects, developing a unique perspective, and learning to
use tools that enhance analysis, as well as the growth of a personal brand.

DURATION
1 MONTH
LEVEL
COURSE
EXPERT ADVISOR
Albert Blaya Sensat
OBJECTIVE
02.

To have a deep and varied understanding of tactical

analysis from a communicative perspective.

AIMED AT:

This course is intended for anyone with an interest in communication and tactical
analysis, especially journalists or communicators creating content on social media,
regardless of the platform, with a particular focus on Twitter.

SKILLS TO BE DEVELOPED:

The general competencies for this course include:

o Teamwork and collaboration

Definition: the ability to work together with teammates to achieve shared objectives and
synergy in a high-performance group.

o Analytical/Reflective Ability:
Definition: the ability to methodically examine different aspects of a reality or situation
and make assessments in response to them.

o Creativity/Innovative solutions based on knowledge:

Definition: the ability to provide new alternative solutions to existing problems based on
formal knowledge.

o Specific Competencies: Understanding of the various aspects that make up

tactical analysis on social media and its subsequent development.
SYLLABUS
03.

Fundamentals for Tactical Analysis for Sports Journalists

MODULE 1: Tactical Perspective

MODULE 2: Big Data as the heart of the narrative

MODULE 3: The journalist as a brand

MODULE 4: Making the most of Twitter: How to create a tactical thread