Presented by:

1. Amrita Shetye
2. Anurag Rai
3. Kunal Wasudeo Timase
4. Naresh Gopal Sharma
5. Neha Gupta
6. Sameer Balvant Madhekar
7. Suraj Shanbhag
8. Veena Giri
 Other Marketing Strategies 3 step process adopted by Manthan
Customers reluctant in
Adopted to increase its Sales Potential
adoption of innovation
• Leveraged PR
• Organized Roadshows
Risk of not understanding • Ran Social Media Campaigns
the needs of intended • Spread Brand Awareness
Users Product and Opportunity
• Direct Connect with C- level
Process Identification
Suite
innovation
• Leveraged LinkedIn and
Dealing with high tech Twitter
firms • Digital Marketing – using
creatives
• Releasing Blogs, articles and Product
Blogs Commercialization

No one size fits all scenarios • Show cased Maya at Events

• Try the public version of Maya
CUSTOMER RETAIL TARGET ONE VENDOR LINK
360 ANALYTICS
Digitize and
Create marketing
streamline end-to-
Understand each Delivers Pre- lists based on
end supplier
consumer Configured metrics objectives with ease.
processes
Create campaigns and analytic views
Personalize every
organized by retail Build seamless
Shortlist the right promotion with
functions and roles. communication
customers/offers/ch recommendation
across supplier
annels Empowers business engine
lifecycle
analysts with Data
Execute the Aggregate insights
Exploration. Leverage supplier
campaign using from shopping
data insights across
social media behavior, campaign
functions
responses and
social engagement
01 02 03
Visualization Graphs & Charts Versatile
customers

Maya only giving insights by Maya is unable to produce Maya is catering only large data
audio not by visuals to reports or business pool companies and require more
understand more presentation for better awareness to attract different
understanding segment of customers
What needs How would the How fast would Would the new How would How large was Would it adopt
might be needs change innovation product they spread the potential maya as an
achieved by at a later point flourish? function as the market and industry
the new in time? had been innovation? standard?
technology? promised?

Investor Education, Integration within

Securities Market Knowledge Sharing
Protection and ease Market Regulation the financial
Development Workshops
of investing ecosystem
How Maya (Manthan) achieve their Data?
Data security
concerns

Is there any privacy breach?

Disconnected
Is there any possibility that someone else interaction
misuses other company’s critical/core Data?

Is there any possibility to get answers on

Business Analytics as well it’s relevant reports or
Reliance on device
presentations?
makers

What’s the guarantee that Maya will answer

exclusively to CEO and not anybody working in
company?
Investment in
voice app and skill
Is there threat to easily access future strategies set
of a particular company?