JSW Paints believes that true

beauty is not just looking good but

also in thinking and doing good.

JSW Paints wants to venture beyond the

superficial and explore the beauty potential in
everything around us. We are inspired to make
our world - our home, our neighbourhood and our
community - more beautiful.

JSW Paints invites you to get inspired, to reach

out and realize the true beauty potential in
everything around us to make the world beautiful.

At JSW Paints, we Think Beautiful:

• Only environment friendly water based paints
• Curated colours and textures researched and
developed for modern India
• Painting made simple and easy – faster and
easy to apply, no dust or spillage
• User friendly/recyclable packaging
At JSW Paints, we aim to
inspire minds and lives to
unleash true beauty, with
a wide range of eco-friendly
products.

Celebrated for laying the foundation as

well as paving the way, the JSW Group
has written India’s growth story over
many decades. The organization is
now ready to colour the nation with
JSW Paints.

PAINT & LOW

PRIMER VOC

WATER GREEN
BASED RANGE
The story of JSW is one of grit,
determination and the courage
to dream big.

JSW Group is a leading multi-billion dollar

conglomerate in India with its headquarters
in Mumbai. JSW Group is a part of O.P.
Jindal Group and has played a key role in
India's growth story. Ranked among India's
top business houses, JSW's innovative and
sustainable businesses are thriving in the
sectors of Steel, Energy, Cement and
Infrastructure which are helping build a new
nation. The new initiatives from the group in
the form of Sports and Paints are aimed at
taking the group and the brand closer to
consumers.

STEEL ENERGY

CEMENT VENTURES

INFRASTRUCTURE SPORTS
At JSW Paints we believe
thoughtful is beautiful.
That is why we try to infuse
thoughtfulness in every drop
and detail.

Take for instance our environment

friendly water based Low VOC emulsions
that are created to make your walls look
beautiful from 3-7 years, as per your
preference. Or our wide range of
simplified products with multi-tasking
powers - think paint and primer
combined in one, paint cans that are
roller friendly, colour changing interior
primers that help you locate flaws, and
a canvas of other innovations that don't
just meet global standards but define
them. Such as the Halo Fresh range of
fragrance additives that make walls
smell as beautiful as they look. Long
story short, thoughtfulness is in the DNA
of every product created by JSW Paints.

You'll find out soon enough.

 S AT I N & G L O S S

Carefully crafted for an incredibly smooth finish

Halo Majestic Interiors Silk, is a state of the art emulsion for Interior walls with a
silk finish. Designed to offer best-in-class quality with low VOC, this water-based -
100% pure acrylic emulsion delivers excellent durability, washability and stain
resistance to bring the promise of long lasting beauty alive.

PAINT &
PRIMER

ENDURES
7 7 YEARS*

STAIN
RESISTANT

ANTI
FUNGAL

Carefully crafted for long-lasting protection

Halo Majestic Exteriors Silk, is an excellent emulsion for exterior walls with a
silk finish which provides an active defense against algae, fungus, cracking,
peeling and dirt pick up for exteriors, and provides the best-in-class weather
resistance. So that your freshly painted exterior stays looking new even in
extreme weather and sunlight year after year.

PAINT &
PRIMER

ENDURES
7 7 YEARS*

DIRT
RESISTANT

ANTI
ALGAL

* Subject to compliance with conditions maintained in Product Information Sheet, regional climatic
conditions, accidental damage, usual wear and tear in the area where applied.
AQUAGLO
S AT I N & G L O S S

Carefully crafted for an incredibly smooth finish

Halo Aquaglo Majestic Satin, adds a touch of elegance and glamour to every
detail of your home with its rich colour options. This odour-less water based
finish is resistant to yellowing and fungus growth.

ANTI
FUNGAL

WATER
BASED

COLOUR
LOCK^

^ Non Yellowing

Carefully crafted for a rich-chic finish

Halo Aquaglo Majestic Gloss, is designed to accentuate the smooth
contours of your wood and metal works in a wide range of colours.
This odour-less water based finish ensures a lasting glossy finish with
resistance to fungus.

ANTI
FUNGAL

WATER
BASED

GLOSS
LOCK
FRESH
MAJESTIC Halo Fresh is a specially formulated fragrance additive to keep your
FRAGRANCES
space fresh and free from odour. It can be used with any water based
emulsion paint to add fresh fragrances to your walls. The fragrance
can last for 2-4 months or longer* under optimum conditions.

Available in 4 Majestic Fragrances:

FRESH AQUA FRESH BREEZE

FRESH JASMINE FRESH SANDALWOOD

ADD TO SUPERIOR
EMULSION ODOUR
CONTROL

LASTING
FRESHNESS

*Subject to compliance with conditions maintained in product information sheet, regional climatic
conditions, accidental damage, usual wear & tear in the area where applied.
REGAL INTERIORS
& EXTERIORS

Thoughtfully designed for a rich matt finish

Aurus Regal Interiors Matt, is a high performance emulsion for interior walls
with a rich matt finish which brings colours to life. Thoughtfully designed to
provide superior performance and application properties, it delivers
exceptional flow and levelling with great coverage and extreme concealing.

PAINT &
PRIMER

ENDURES
5 5 YEARS*

RICH
MATT

Thoughtfully designed for a UV resistant finish

Aurus Regal Exteriors Matt, is a hardwearing emulsion for exterior walls
with a matt finish which has an advanced formulation protecting the paint
against harmful sun rays. It helps prevent the paint from damage providing
superior protection for your home against all types of extreme weather
conditions, so your home can stay beautiful for longer.

PAINT &
PRIMER

ENDURES
5 5 YEARS*

UV
RESISTANT

* Subject to compliance with conditions maintained in Product Information Sheet, regional climatic
conditions, accidental damage, usual wear and tear in the area where applied.
 ELEGANT INTERIORS
& EXTERIORS

For superior brightness and smoother walls

A specially formulated water-based interior emulsion with dependable performance
for a long time. High pigmentation gives a profound depth of colour and more
character, making the walls look whiter and brighter. The easy application brings
consistent finish for the years to come.

PAINT &
PRIMER

ENDURES
3 3 YEARS*

BRIGHT
FINISH

For superior brightness and weather protection of exterior

A durable water-based exterior emulsion contains unique ingredients to
provide superior weather protection. The microporous film allows consistent
performance properties throughout the seasons. Its unique polymer film
provides good hiding and resists colour fading.

PAINT &
PRIMER

ENDURES
3 3 YEARS*

BRIGHT
FINISH

* Subject to compliance with conditions maintained in Product Information Sheet, regional climatic
conditions, accidental damage, usual wear and tear in the area where applied.
JOY CI NLTAESRSIIOC R S

Goodbye distemper, welcome emulsion finish

For the first time, celebrate the joy of high standard, emulsion finish by switching
from the distemper. A uniquely blended special polymer provides extra coverage
and unsurpassed smoothness that brings out the sleek finish with better hiding.
This emulsion finish is now at the same budget as the distemper.

PAINT &
PRIMER

FINIS
H EMULSION
FINISH
SION
EMUL
When it comes to painting
your home, the secret to the
perfect finish is the perfect
foundation.

That's why we focus on what happens in

the initial stage with our whole range of
preparatory products. These are
designed not just for your walls but for
every aspect of your home - including
wood and metal surfaces. The right base
elements for a rich, smooth, longer
lasting finish. After all, thoughts as
beautiful as yours deserve to last longer.
 I N T ERI OR S A Q U A G L O
First of its kind, colour changing formula that First of its kind, rust-resistant water-based
ensures no area is missed during application formula to guard metal works

JSW Primer – Interior is the best in class, high performing undercoat for preparing
your interior walls for the paint job. This high bonding primer offers high opacity
and good coverage and hence is the perfect choice for ensuring the best top coat
performance. Suitable for all masonry applications, this undercoat provides the
perfect base for creating a rich, smooth, even and longer lasting finish.
Halo Aquaglo Metal Primer, is a first of its kind rust-resistant, high bonding
water-based formulation which readies the metal substrate for a top coat of superior
and lasting performance. It delivers high coverage at low VOC and low odour.

RUST
RUST
RESISTANT
HIGH
BONDING HIGH
BONDING
HIGH
OPACITY WATER
BASED

E X T ERI OR S A Q U A G L O
High Bonding and Alkali Resistant Primer for High bonding water based formulation
beautiful and strong exterior masonry surfaces to ensure longer paint life

JSW Wall Primer- Exterior is the perfect undercoat to prepare your exterior wall for
an excellent paint job. This water based Primer has high bonding strength and
hence provides superior adhesion to all exterior top coats. With properties like alkali
resistance, high opacity and good coverage, this proves to be an ideal choice for all
the exterior masonry applications.
Halo Aquaglo Wood Primer is a high bonding water based formulation which ensures
that the wood or masonry work is ready for a top coat of superior and lasting
performance. It delivers high coverage at low VOC and low odour.

HIGH HIGH
BONDING COVERAGE

HIGH
ALKALI BONDING
RESISTANT

WATER
HIGH BASED
OPACITY
ACRYLIC BASED
Super Smooth Acrylic Putty with Strong Bonding

JSW Acrylic based Putty is a water based, ready to use putty which provides a strong
and smooth foundation for a perfect paint finish. It is a technologically advanced
product which has excellent filling and binding properties. It dries quick and leaves
behind a super smooth surface ready for the application of top coat.

SUPER
SMOOTH

WHITER

STRONGER

CEMENT BASED
Smooth and Low Dust Cement Putty

JSW Cement Putty is a cement based premium quality putty which comes in powder
form. With excellent filling and surfacing characteristics, strong bonding abilities
and minimal dust, the putty is best suited to provide smooth aesthetic finish &
extended life of top coat paints. JSW Cement Putty is water resistant, has low VOC
and is completely environmentally friendly.

LOW DUST

WHITER

STRONGER
JSW Paints brings you
Colourvista to address all
your colour related needs and
inspire you to think beautiful!

We carried out a detailed research to

understand the cultural trends around
colour in India as well as globally. It was
concluded that colours are chosen on the
basis of tones and the moods they evoke
in a living space, followed by the family
colour. These rich insights gained are the
inspiration that make Colourvista a unique
offering for all your colour related needs.
SHADE PALETTE
A collection of 96 shades that act as a quick and
easy reference to help you choose the right colours.
So that they can transform spaces into something
more – a spectrum of beautiful feelings.

Features:

96 popular colours
in each shade palette

Tone based
arrangement of colour

Inspiration images
to help choose the colour

Large chip size

SHADE PANORAMA
A splendid collection of 1808 curated shades
arranged by tones for every mood. Its smart and
unique split deck design makes it easy to select the
right shades, create colour combinations and bring to
life a whole range of beautiful décor ideas.

Choose the perfect colour from 5 mood based sections

– Right Whites, Fresh Pastels, Modern Midtones,
Smart Neutrals and Bold Accents.

Features:

An extensive range of 1808

curated shades

A user-friendly fan deck containing

a tone based arrangement of colours

Easy to choose colour combinations

SAMPLE POT
The 250 ML Colourvista Sample
Pot offers a picturesque view of
your exterior and interior walls
with your choice of shade.

Features: Summer Celebration Spring

2019 2019 2019

Rich colourvista
Shade Palette
colourvista
Shade Palette
colourvista
Shade Palette

Sheen

Bright
Colours

SHADE PORTRAIT
JSW Paints presents Colourvista Shade
Portrait, a collection of 6 theme based
inspiration guides to help you pick the
right colour and choose colour
combinations for your interior and
exterior walls.

Features:

6 themes

Modular construct

3 releases per year

Unique way of arranging

the colour to help choose
colour combinations
 Buddy Assist

Introducing the JSW Paints

Customer Relationship
Officer - Buddy!

We know our customers, contractors and

retailers would appreciate a helping hand
every now and then. That's why we
created a go-to person just for you. A
JSW Paints Buddy is a great help in more
ways than one. If you're a customer, a
JSW Paints Buddy can help you select
the perfect colours with the help of
Colourvista tools and offer you advice
regarding the right products for your
needs. If you still have doubts about the
selection, a JSW Paints Buddy can help
you visualize the new look by sampling
the chosen paint on the wall. Should you
need help finding an excellent contractor,
or finding answers to other questions, all
you have to do is ask the JSW Paints
Buddy. And you'll get all the information
you need to feel confident about your
choice of paints.
 For more information,
visit www.jswpaints.in

For Buddy Assistance at your doorstep,

Complaints or Suggestions -

Call 1800-121-5797
or write to customer care manager at
Email: ccpaints@jsw.in
“Where others see walls,
I see doors.” JSW Paints Pvt. Ltd., Regd Office:
Jindal Mansion
- Mr. O.P. Jindal 5A, Dr. G. Deshmukh, Mumbai - 400026
Key product information at a glance:

MAJESTIC MAJESTIC REGAL REGAL ELEGANT ELEGANT

JOY AQUAGLO AQUAGLO
INTERIORS EXTERIORS INTERIORS EXTERIORS INTERIORS INTERIORS CLASSIC MAJESTIC MAJESTIC
INTERIORS S AT I N G LO S S

Walls
Product Use
Wood & Metal

Silk Silk Matte Matte Matte Matte Matte Satin Gloss

Finish

Dilution % Water/Lt 25% 25% 25% 25% 50% 50% 50% 10% 10%

Coverage Sqft/L/2 coats 140-160 55-65 130-150 55-60 120-130 50-60 90-100 110 95

Recoat Time In Hours 4 3-4 4 3-4 3 3 3 4 4

250 ml

1 Litre

4 Litres

Packs 7 Litres

10 Litres

13 Litres

20 Litres

VOC** Gms/Litre <10 <10 <20 <20 <20 <20 <20 <10 <10

Application Tool Brush and Brush and

Recommended Short Nap Long Nap Short Nap Long Nap Short Nap Long Nap Short Nap Short Nap Short Nap
- Felt roller