Eric Morse,

Group Program Manager

Microsoft Corporation
 Structured v/s Unstructured
Streamlined v/s Integrated &
Collaborative
Transactional v/s Analytical
Proprietary UIs v/s Familiar Business
Productivity Clients

INFORMATIO
N WORKERS

In-house LOB
Applications
LOB Apps Office
Business
Applications
 A New Breed of Application
Flexible User Focused Collaborative
Office is the Business Interface
450M Office users worldwide
85M SharePoint seats sold
 Microsoft OBAs ISV OBAs Customer OBAs

Unified Business Enterprise

Communications Intelligence Search Content Collaboration
Management

OBA Services
Office
WORKFLOW
Business
BUSINESS
DATA ApplicationOpenXML
EXTENSIBLEUI
Services WEB
CATALOG FRAMEWORK

Secure And Well-Managed Core Infrastructure

 Panorama Oracle Siebel

Hummingbird Fractal Edge

 Live Maps
Tools in
Customized
In Outlook
TeamCenter
Excel
Outlook
Contacts
Messages
Executives

Project
CRM SRM Analytics Etc.
Mgmt.
Knowledge
Front Office Systems Workers

GL AR AP Inventory

PA SFC/PFC Product Builder Etc.

Operational
Workers
Back Office Systems
Executives Knowledge Operational
Workers Workers

Project
CRM SRM Analytics
Mgmt.

GL AR AP Inventory

PA SFC/PFC Product Builder Etc.

ERP System
 Familiar User
Interfaces
LOB Integration
Microsoft
Microsoft Office
System
Office FamiliarWorkflow
User
Interfaces
Collaboration
System
Integrated
ECM
OBAs Unstructured
BI
Collaborative
Search
Records
Analytical
Management
Line-of-business
Compliant
Applications
Structured

Line-of- Streamlined
business Transactional
Applications
Proprietary UIs
 Business User Demands:
Access
Analysis
Insight
Action

LOB Data & Process

ERP CRM Custom Other Too structured &

inaccessible to
support business
demands
 Estimate
custom
design Unstructured

Get specs Validate

from specs with
customer Tech Sales
Cost out Decide Assembl Approve
the discount e proposed
solution strategy proposed response
response

Create Create Create Complete Create

Qualified? Opportunity Closed?
Lead Quote Sale Invoice

Retire CRM ERP

Lead
 Business User Demands:
Access
Analysis
Insight
Action

Accurately reflect
real world business
IDENTIFY
practice not the
ACT APPROVE hypothetical process
and effectively
manage the
exceptions

CRM ERP
LOB Data & Process
Too structured &
ERP CRM Custom Other inaccessible to support
business demands
 Collaboration
Exception Handling
Business Insight

Take action Approval/Signoff

Identify Opportunities

ERP CRM Custom Other

 A new breed of application
Collaborative
Flexible
User-focused
Microsoft ISV Customer
OBAs OBAs OBAs

Visual Studio Tools for Office

2007 Office system clients
Built on the

SharePoint Designer
Open XML File Formats Extensible User Interface

Office SharePoint Server 2007 Office System

Exchange Server

Communications
Server 2007
Search 2007
Workflow
Business Data Catalog
Website & Security Framework

ERP CRM Custom Other

Connect users to
SOA & LOB Data &
Process
 A new breed of application
Collaborative
Flexible
User-focused
Microsoft ISV Customer
OBAs OBAs OBAs

Collaboration

Built on the
Search Unified Office System
Communications

Business
ECM
Intelligence

ERP CRM Custom Other

Connect users to
SOA & LOB Data &
Process
 A new breed of application
Collaborative
Flexible
User-focused
Microsoft ISV Customer
OBAs OBAs OBAs

Workflow
BDC Extensible Built on the
UI Office System

XML Website
Formats Framework
Search

ERP CRM Custom Other

Connect users to
SOA & LOB Data &
Process
Office
Business
Applications Microsoft OBAs ISV OBAs Customer OBAs

2007 Office system clients

Visual Studio Tools for Office

Open XML File Formats Extensible User Interface
Microsoft

SharePoint Designer
Office
System

Exchange Server 2007

Office SharePoint Server 2007

Tools
Communications
Search

Server 2007

Office
Workflow

Business Data Catalog

Website & Security Framework

LOB Apps,
data
warehouse, Web Services / BizTalk Adaptor Packs
trading (JD Edwards, PeopleSoft and Siebel,
partners, etc SAP)

Dynamics SAP Siebel LOB

The center of the known OBA Universe

Find OBA
Solutions &
Partners

Promote
(ISV/SI) OBA
products and
services
OBA solutions using Office system and Oracle
applications
Entries evaluated on
Potential to solve a business challenge
Effective use of the 2007 Office system
Interoperability with Oracle applications
Innovation and creativity
Best solution wins $25,000 and $40,000 donation to
charity
82 Registrations from 11 countries as of June 2007
http://www.o2obachallenge.com

22
Websites
www.obacentral.com
msdn.microsoft.com/oba
www.microsoft.com/office/oba
www.microsoft-oracle.com – whitepapers on
creating PeopleSoft and Siebel OBAs
www.o2obachallenge.com
 • CXO use Vista gadgets to monitor strategic performance indicators
Plant Analytics • Regional manager uses SharePoint to look at production performanc
• Plant foreman drills into real time metrics for safety and order delays

• Improve ability for citizens to interact with Government processes

E-Forms Processing • Reduce inefficient, paper-driven processes with automation
• Potential scenarios include passports, changes of address etc.

• Healthcare costs continue to outpace growth of economy

Health Plans • Health and Wellness planning key to preventative care
• Reference application connects employees with coaches
• Resolves disconnect between corporate policy and sales person real
Price Management • Strategic pricing is rippled down to the applications used by sales peo
• Quotes are guided by workflows and assessed against business rule

• Need for increased agility, efficiency and regulatory compliance

Loan Origination • Previously manual processes are automated using workflow
• Integration achieved using the MISMO industry standard

• B2B collaboration is key to a synchronized and efficient supply-chain

SCM • Retailer and manufacturer share forecasts and align processes
• Merchandising manager uses Excel to develop
24 forecast
Announced at Worldwide
Partner Conference 10th
July
Multi-million dollar
Microsoft investment
Program includes technical
resources, marketing
assistance and sales
acceleration for partners
Partners’ solutions
available through
OBACentral:
http://www.obacentral.com
 A new breed of application
Collaborative
Flexible
Microsoft ISV Customer User-focused
OBAs OBAs OBAs

Office Clients
Office
Built on the
Communi Office SharePoint Exchange Office System
cations Server Server
Server

XML Extensible Site

Workflow BDC
Formats UI Framework

ERP CRM Custom Other

Connect users to
SOA & LOB Data &
Process
Q&A
LOB Apps Office
Business
Applications