Professional Documents
Culture Documents
Canlaon Feasib Study
Canlaon Feasib Study
Canlaon Feasib Study
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Table of Contents
TITLE PAGE--------------------------------------------------------------------------------------------------------- 1
TABLE OF CONTENTS------------------------------------------------------------------------------------------ 3
INTRODUCTION-------------------------------------------------------------------------------------------------- 3
MARKETING STRATEGIES----------------------------------------------------------------------------------6
A. BUSINESS MODEL--------------------------------------------------------------------------------------------- 6
a.1 Customer Segment--------------------------------------------------------------------------------------- 6
a.2 Value Propositions--------------------------------------------------------------------------------------- 6
a.3 Channels---------------------------------------------------------------------------------------------------- 7
a.4 Customer Relationship---------------------------------------------------------------------------------- 7
a.5 Revenue Streams----------------------------------------------------------------------------------------- 7
a.6 Key Resource---------------------------------------------------------------------------------------------- 7
a.7 Key Activities----------------------------------------------------------------------------------------------- 8
a. 8 Key Partners---------------------------------------------------------------------------------------------- 8
a.9 Cost Structure--------------------------------------------------------------------------------------------- 9
B. MARKET GAP ANALYSIS------------------------------------------------------------------------------------ 9
C. SERVICE PRICING--------------------------------------------------------------------------------------------- 9
D. MARKETING STRATEGY----------------------------------------------------------------------------------- 10
TECHNICAL SERVICE---------------------------------------------------------------------------------------- 14
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A. SERVICE FLOW---------------------------------------------------------------------------------------------- 14
B. ANNUAL PRODUCTION & SERVICE---------------------------------------------------------------------- 15
C. LOCATION MAP (CANLAON------------------------------------------------------------------------------- 16
D. TRUCK SPECIFICATIONS----------------------------------------------------------------------------------- 16
MANAGEMENT-------------------------------------------------------------------------------------------------- 19
A. ORGANIZATIONAL STRUCTURE-------------------------------------------------------------------------19
a.1 Position and Functions-------------------------------------------------------------------------------- 20
a.2 Qualification--------------------------------------------------------------------------------------------- 20
a.3 Employment Benefit-----------------------------------------------------------------------------------21
a.4 Insurance------------------------------------------------------------------------------------------------- 21
SOCIO-ECONOMIC IMPACT------------------------------------------------------------------------------- 22
A. SOCIO-ECONOMIC AND ENVIRONMENTAL GOALS-------------------------------------------------22
FINANCIAL-------------------------------------------------------------------------------------------------------- 26
REFERENCES----------------------------------------------------------------------------------------------------- 27
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INTRODUCTION
The archipelagic nation of the Philippines boasts a plethora of fertile lands, which serve as
the lifeblood for the majority of its people, enabling them to sustain their livelihoods and
contribute to the collective welfare of society. The Philippines is predominantly characterized as
an agrarian nation, wherein a significant proportion of the Filipino population resides in rural
regions and sustains their livelihoods through engagement in agricultural pursuits. According to
recent statistical data, approximately 25% of the employed population in the Philippines is
engaged in the agricultural sector, which comprises four distinct sub-sectors: farming, fisheries,
livestock, and forestry. The sector in question produced a gross value added (GVA) of
approximately 1.76 trillion Philippine pesos in the year 2021, representing a 9.6 percent portion
of the nation's gross domestic product (GDP). Nevertheless, due to the extended period of
lockdown implemented in response to the global COVID-19 pandemic, coupled with the
occurrence of natural disasters within the nation, the gross output of the sector experienced a
contraction of 1.7 percent during that particular year (Statista Research Department, 2023). In
light of the formidable obstacles posed by natural calamities and insidious ailments that elude
visual recognition, it is the agriculture farmers who wield the pivotal role in combatting global
food scarcity, while simultaneously exerting a profound influence on the financial framework of
nations by steadfastly nourishing the people they serve. Nevertheless, it is worth noting that the
majority of these diligent agriculturists primarily inhabit regions characterized by rugged
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topography, thereby presenting a formidable obstacle in their daily activities. The area of
transportation assumes a paramount significance within the scope of a farmer's endeavors,
assuming an integral function in facilitating the process of the transportation of agricultural
produce, equipment, and supplies. Yet farmers frequently encounter formidable obstacles in this
regard.
One of the primary challenges lies in the constrained accessibility of rural regions, wherein a
multitude of agricultural establishments are situated. The dearth of road infrastructure and the
insufficiency of public transportation pose formidable challenges for farmers in their endeavor to
effectively transport their agricultural commodities to markets or distribution centers. This
phenomenon has the potential to bring about temporal setbacks and escalate financial
expenditures, thereby exerting a detrimental influence on the state of freshness and caliber of the
agricultural yield. Furthermore, the volatile nature of fuel prices exacerbates the financial
constraints faced by farmers, thereby affecting their capacity to procure transportation services
for the conveyance of their agricultural produce and machinery. Furthermore, the dearth of
contemporary transportation technologies and equipment may impede the efficacy and celerity of
transporting agricultural commodities, thereby engendering potential detriments in the form of
spoilage or impairment. The prevailing atmospheric conditions also present a formidable
obstacle. Inclement weather conditions, such as copious precipitation or substantial rainfall,
possess the capacity to render roadways impassable, thereby exacerbating the already arduous
and perilous nature of transportation for farmers. This phenomenon has the potential to cause
significant disruptions within supply chains, thereby hindering the prompt delivery of goods to
purchasers.
The local government unit (LGU) in Canlaon has the responsibility of overseeing and
addressing the multifaceted challenges pertaining to transportation within the limits of its
authority or the organization as they assume an essential part in guaranteeing that farmers are
endowed with access to efficacious and dependable transportation systems. Through the strategic
allocation of resources towards the development and optimization of transportation
infrastructure, the government possesses the capacity to profoundly augment the agricultural
sector. The local government unit (LGU) endeavors to offer incentives and grants to facilitate the
adoption of modern transportation technologies, such as hauling trucks, which have the potential
to augment the efficiency and caliber of agricultural transportation. These technological
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advancements have the potential to effectively uphold the optimal freshness and superior quality
of agricultural produce throughout the transportation process, thereby leading to a notable
increase in market value for diligent farmers. The imperative nature of the government's
proactive engagement and endorsement in advancing modern transportation technologies cannot
be overstated, as it represents a pivotal stride in guaranteeing that farmers are equipped with
optimal transportation solutions to cater to their agricultural requisites.
The work of hauling trucks confers myriad advantages upon farmers engaged in the realm of
agriculture and agribusiness for the farmers in the organization. Haulage vehicles, commonly
referred to as transport or hauling trucks, assume a crucial function in the conveyance of
agricultural commodities, thereby enabling streamlined logistics and seamless operational
processes. Primarily, the utilization of hauling trucks facilitates the transportation of agricultural
commodities across extended geographical spans, thereby affording farmers the opportunity to
effectively convey their produce. The expansion of reach in question presents an auspicious
prospect for farmers, as it grants them access to broader market horizons, thereby enabling them
to establish connections with consumers residing beyond the confines of their immediate
vicinity. It facilitates the expansion of their customer demographic and potentially procures more
favorable remuneration for their agricultural yield. The presence of hauling trucks enables
agricultural practitioners to optimize their supply chain operations and efficiently oversee
inventory management. Farmers possess the capacity to strategically devise their harvest and
distribution schedules with enhanced efficacy, thereby mitigating wastefulness and guaranteeing
punctual deliveries to both purchasers and distributors. Furthermore, the allocation of resources
for the acquisition of this transportation vehicle by the Local Government Unit (LGU) serves as
a form of dividend bestowed upon the farmers upon the culmination at the end of the quarter.
The remaining portion of the income is allocated towards the enhancement of the association,
encompassing the improvement of their facilities, meeting spaces, and the acquisition of
advanced mechanized tools, among other pertinent investments.
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Marketing Strategies
A. Business Model
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Figure 1. Business Model Canvas
a.3 Channels
The integration of our various channels facilitates the efficient marketing of our tractor
products, fostering customer engagement and ensuring broad availability and accessibility to
our intended target market. The channels include the following:
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Retailers (Paunayan)
Hotel and Restaurants (Bethel)
Supermarket (Cangs)
Local Market
Transparent communication
Face-to-face Timely Updates
Feedback Integration
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a.7 Key Activities
The main focus of this model involves acquiring services that are dedicated to inspecting and
maintaining transportation vehicles. To guarantee the effectiveness of this objective, it is
essential to include the following important efforts:
a. 8 Key Partners
Prominent collaborators and stakeholders within this particular business framework
encompass the subsequent entities:
Farmer Organization
Suppliers
Manufacturer and Producers
Government and Regulatory Bodies
Within the hauling truck services industry, a thorough market gap study indicates a
significant disparity between the current services offered and the changing demands of customers
and businesses. The existing services generally prioritize the transportation of regular
commodities, neglecting the growing need for specialized transport solutions for delicate,
temperature-sensitive, or high-value cargo. Furthermore, there is an increasing focus on
sustainability and methods that are kind to the environment. This highlights a market opportunity
for transportation solutions in the haulage business that are cognizant of ecological impact.
Moreover, the rise of online commerce and the resulting increase in final-stage deliveries have
emphasized the need for effective and flexible transportation services that can meet the specific
requirements of this quickly growing-industry. Capitalizing on these deficiencies offers
significant potential for pioneering transportation truck services that use cutting-edge technology,
sustainable practices, and specialization to meet the changing demands of the market.
C. Service Pricing
The cost of the service is determined by the farmers' ability to pay, with a preference for lower
prices while still providing a good service. The transportation fee for the farmers' products is
10 php per kilogram. The proponents choose to use competitive pricing strategies in order to
effectively compete with other goods carriers in the vicinity. In order to meet the demands of
clients in different target categories, several service providers provide a variety of services at
varying price levels.
Factors
The hauling service has to consider a number of criteria when determining how much to charge
for the services. Internal and external considerations are two key components.
Internal factors
In order to optimize the efficiency, safety, and profitability of the hauling service, it is
crucial to take into account many internal elements. These variables include fleet
management and maintenance, regulatory compliance, customer service and client
relations, as well as risk management and insurance. Implementing maintenance plans
and procedures is crucial for maintaining the fleet in its best possible condition, reducing
fuel consumption, minimizing downtime, and maximizing efficiency. Complying with
transportation rules at the municipal, city, and regional levels, which include permits,
licenses, weight limitations, and environmental criteria. Ensuring customer satisfaction
by establishing effective contact with customers to comprehend their requirements and
expectations. Lastly, it is important to assess and mitigate the risks connected with
accidents, damage to products, and other possible liabilities in order to safeguard against
financial losses.
External Factors
External considerations include demand, competition, and economic circumstances.
Comprehending the market requirements for transportation services, including the
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quantity of items to be conveyed and fluctuations based on seasons. Assessing the
impact of new rivals or possible alliances on the competitive landscape of the hauling
truck service business.
D. Marketing Strategy
Product
The primary reason for the hauling truck service is that to provide a hauling service of
goods within the specific organization due to its needs according to the local government
unit in the municipality.
Price
The pricing of the service is in line with the economic and competitive value of the
service. Additionally, the consideration of labor, and organic materials for the vessels of
the specific goods.
Placement
The placement refers to the address of the farmer’s organization where corporate farmers
may easily access the place of the service.
Promotions
This is a reference to the action taken to inform the clients about the product. The
application of the practice is to provide a dividend of 12% after a year running of the
service to provide the organization improvement in their social, personal and
infrastructure liaiblities.
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E. SCOT Analysis (Strength, Challenge, Opportunity, and Threats)
This particular segment discusses the Strengths, Challenges, Opportunities, and Threats,
which serve as a strategic management instrument employed to appraise and scrutinize the
intrinsic and extrinsic elements that possess the potential to impact the triumph and endurance of
the hauling truck service.
Strengths
Challenges
Opportunities
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Supply Chain Optimization
Farm-to-Table Logistics
Timely Harvest Transportation
Threats
Technical Service
A. Service Flow:
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Schedule of trip
DUMAGUETE CITY M W
BACOLOD CITY T TH
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transportation. Upon reaching Dumaguete City, the staff unloads and delivers the
goods to respective customers based on their orders. After completing the deliveries,
the delivery vehicle returns to Canlaon City. The same process is followed for the trip
to Bacolod City, with delivery and return to Canlaon City. Once back at the
association, necessary post-trip activities are conducted.
The farmers will supply different types of commodities depending on the specific
areas they are targeting, which include Dumaguete City and Bacolod City. The
farmer association offers a diverse range of fresh produce on a weekly basis. We
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have a plentiful supply of lettuce, carrots, broccoli, cauliflower, cabbage, and dairy
products. Our commitment to quality ensures that you receive the finest ingredients
for your creative and academic endeavors. The foundation of the yearly production
service relies on the weekly volume of goods delivered in a double shipment.
d. Truck Specifications:
The hauling/Canter truck provided by the organization has the following
specifications:
Vehicle Type:
- Hauling truck/Canter
- Suitable for transporting organic vegetables
Detailed Sketch:
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Figure 5.1. Detailed Sketch plan of the hauling truck
Capacity:
- Maximum load capacity: 6 tons
- Adequate space to accommodate large quantities of vegetables
Dimensions:
- Length: [___]
- Width: [___]
- Height: [___]
- Consideration for an optimal size that allows for easy maneuverability
and efficient loading/unloading of produce
Engine:
- Engine type: [(type of engine, e.g., diesel)]
- Engine power: [(horsepower or kilowatt rating)]
- Efficient and powerful engine to handle the weight of the loaded
produce and various terrains
Transmission:
- Transmission type: [(transmission, e.g., manual, automatic)]
- Number of gears: [__]
- Smooth and reliable transmission system for seamless operation and
ease of use
Suspension:
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- Suspension type: [(type of suspension system, e.g., leaf spring, air
suspension)]
- Adequate suspension to handle the weight of the loaded produce,
ensuring a smooth and stable ride
Body Construction:
- Material: [(material used for the body construction, e.g., steel,
aluminum)]
- Robust and durable body construction to withstand heavy loads and
provide adequate protection for the produce
Safety Features:
- Braking system: [(the type of braking system, e.g., hydraulic, air)]
- Lights and reflectors: [(he type and placement of lights and reflectors)]
- Safety features such as seatbelts, emergency exits, and fire extinguishers
Fuel Efficiency:
- Fuel consumption: [(the average fuel consumption per kilometer or mile)]
- Consideration for fuel-efficient technology to minimize operating costs and
reduce environmental impact
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MANAGEMENT
A. Organizational Structure
Organization
(Canlaon Organic Farmer’s
Association)
President of the
Organization
Assigned Manager
of the Hauling
Hauling Truck
Driver
Helper #1 Helper #2
The Local Government Unit (LGU) of Canlaon grant a hauling truck to the Canlaon
Organic Farmer’s Association. The organization will supervise its operations and services. The
President will assign a man from the organization who will receive the service request and do the
record keeping. The Hauling Truck Driver will drive the hauling truck, accompanied by the two
helpers who are responsible for loading and unloading of the crops or other products.
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a.1 Position and Functions
Hauling Truck Driver - The Hauling Truck Driver will be responsible in taking control,
driving, and maintaining the condition of the hauling truck. He will deliver the crops to its
specific location based on the request of the client, ensuring that the products will safely arrive to
its destination.
Helper - The two helpers will be assigned to assist the hauling truck driver and be a
substitute driver in case of emergency. They will do the loading and unloading of products.
a.2 Qualification
For the Hauling Truck Driver:
Driving NC II holder
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Physically fit and is able to lift heavy materials
Professional attitude
Daily food allowance of nine hundred pesos (Php 900.00) for the driver and the two helpers.
A salary of five hundred pesos (Php 500.00) per day for the hauling truck driver, and four
hundred pesos (Php 400.00) each per day for the two helpers.
Travelling allowance that will depend on how far and how long the travel will be.
a.4 Insurance
The Hauling Truck Driver and the two Helpers will be registered and covered by the
following:
Social Security System (SSS) Insurance with benefits such as paid leave, retirement cash
Pag-IBIG Fund membership that gives them easier access to savings and loan programs, and
provident benefit that can be claimed upon retirement or separation from service.
PhilHealth that provides health insurance in case of situations where the driver or helpers
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SOCIO-ECONOMIC IMPACT
Socioeconomic impact is a term that describes the effects of different factors, policies, or
events on the social and economic welfare of individuals, communities, or societies as a whole.
The scope of this concept includes a wide range of outcomes and considerations.
The significant impact of hauling trucks on society and the economy demonstrates a multitude of
features and substantiality. Thus, it is imperative that collaboration between stakeholders,
including local communities, businesses, government agencies, and agriculture industry, is
essential to achieve a balanced and positive socio-economic impact.
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Effect of the project to the community
The presence of hauling trucks in a community can have several effects, influencing
various aspects of community life, economy, and infrastructure. The hauling truck may have a
positive effect to the Canlaon City as a whole and most specifically to those members of the
association. Farmers and agricultural producers benefit from improved market access as hauling
trucks facilitate the transportation of agricultural products to various markets, expanding the
reach of local products. Increased market access can lead to higher incomes for farmers,
contributing to the economic well-being of the community.
The risk management process is essential and should be an integral part of the overall
management system for hauling operations. By identifying, assessing, and addressing risks,
companies and or associations and cooperatives can enhance the safety of their operations,
protect their assets, and contribute to the overall sustainability of their hauling activities.
Impact Assessment
The impact assessment of having hauling trucks involves evaluating the positive and
negative effects that these trucks have on various aspects of the economy, environment, and
society. Impact analyses guarantee that better decisions about a project can be made at an early
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stage of a project. Through impact assessment, negative consequences may be avoided,
environmental risk may be lowered and most especially human health may be safeguarded.
Environmental Impact Assessment
An environmental impact assessment for hauling trucks involves evaluating the potential
environmental effects associated with the operation of these trucks. The assessment aims to
identify, analyze, and mitigate potential negative impacts while considering the overall
sustainability of the trucking operations. An effective environmental impact assessment for
hauling trucks involves ongoing monitoring, collaboration with stakeholders, and a commitment
to implementing measures that reduce the environmental footprint of trucking operations.
One environmental impact of hauling truck is noise pollution. Noise is generated by hauling
trucks during transportation activities. The potential impact of truck noise on nearby
communities, especially in residential areas should be evaluated. However, this could be
mitigated by implementing noise reduction strategies, including using quieter technologies,
optimizing routes to avoid residential areas during sensitive hours, and establishing noise barriers
where appropriate.
Another environmental impact identified is traffic and congestion. With this, traffic management
plans should be developed, explore alternative delivery schedules, and invest in infrastructure
improvements to minimize traffic disruptions and enhance safety.
The most crucial environmental impact is the greenhouse gas emissions. To mitigate this,
measures to reduce carbon emissions should be implemented such as adopting fuel-efficient
technologies, exploring alternative fuels, and participating in carbon offset programs. Further, a
strict adherence on gas emissions test should be implemented.
Further, practices should be regularly updated to align with changing regulations, conduct
regular environmental audits, and implement corrective actions as needed. Sustainable practices,
technology adoption, and regulatory compliance are key components of a comprehensive
environmental impact management strategy.
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Business Impact Assessment
A business impact Assessment involves evaluating the effects of incorporating and
operating hauling trucks within a business model. This assessment considers various aspects
related to the company’s or association’s operations, financial performance, and overall business
strategy.
This hauling truck as a business could generate revenue. Hauling trucks could provide revenue
through the provision of transportation services, delivering agricultural products for clients and
customers. Revenue generation can be directly linked to the volume and frequency of transported
goods.
Through the hauling trucks, local agriculture producers may expand their market reach by
transporting goods to different places and markets. Access to broader markets can contribute to
the growth of the customer base. Further, reliable transportation can help reduce instances of
stock outs, enhancing customer satisfaction.
However, there are also things to consider for hauling trucks as a business. First is the
operational costs. Fuel costs can have a significant portion of operational expenses, subject to
fluctuations in fuel prices. Regular maintenance and repairs of hauling trucks contribute to
operational expenditures as well. Periods of maintenance and repair may result in hauling trucks
being temporarily out of service, affecting operational efficiency. However, these factors could
be mitigated by implementing cost management strategies to control fuel expenses and could
perhaps make arrangements in purchasing fuel to mitigate fuel costs. As for the maintenance, the
association will implement proactive maintenance planning to reduce downtime and ensure that
hauling trucks are in optimal condition.
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Financial
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References:
#topicOverview
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